LEVEL 2

UAL Level 2 Diploma

Unit 8: Extended project in creative media production

The Final Major Project – Film Marketing

STATEMENT OF AIMS
FMP unit is the summative unit within final term of the qualification. It will
provide students with a measure of self-directed learning through the
completion of a substantial creative media production and technology project.

The unit requires students to apply the skills, knowledge and understanding
developed over the entire course, to complete a creative media production project. It
will provide students with a measure of self-directed learning, and an opportunity to
further clarify their longer-term goals through their choice of an activity to explore in
greater depth

Student name
Emma

Student ID number
10663344

Selected film genre Horror

Please highlight Teen Coming of Age
Superhero

Suggested film title

The ace of clovers
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1. Please write the synopsis for your chosen film idea below.
The must use 3 act structure
Incorporate 1 element of enigma
200 – 300 Words

Clover – Main character, seen as a hero by everyone and accidentally gets credit
for everything.
Ace – The Lancer/Sidekick and she knows it. She doesn’t mind the role but she
wonders if she is really needed.
Connie – Villain 1, not much is known about him except that he loves his wife.
Nancy – Villain 2, not much is known about her except that she loves her husband.

Two best friends leave a coffee shop after hearing their own voices from an
interview they did (but the interview frames Clover as the one who does the work
while Ace slacks off and takes credit for things). They felt embarrassed after
hearing their own voices. Ace is worried that the interview is right and that it’s
Clover doing everything.

Then there is a disturbance heard nearby and the two rush off to see their
nemesis, Connie and Nancy destroying the street. They change into disguises and
quickly confront Connie. He argues with Clover for a bit before shooting at them
with his weapon, Ace pulls her down and tells her the plan to go over to the
machine Nancy was working on and destroy it.

Clover sneaks away as Ace distracts Connie. Ace talks about how Connie isn’t a
very good husband to Nancy, and she comes running to defend him. Clover finds
the machine and looks back at her friend who is now fighting Connie and Nancy.
Clover knows that Ace won’t last long so Clover carelessly destroys the machine
and runs to defend her friend.

Connie is about to finish off Ace when Clover stops them and takes Ace to safety.
They talk about their feelings and head back, they fight off Connie and Nancy
together, but Clover is sure to give Ace more of the spotlight.

2. You must pick one of the following to create to promote your film
Please highlight at least one

Teaser Trailer

DVD Cover

Theatrical poster (landscape billboard)

5 Minute audio drama

 LEVEL 2

3. You must pick one of the following to create to promote your film alongside
your main choice
Please highlight at least one

Teaser poster

Social media promotional image

Graphic storyboard

4. Why have you chosen these media products to market your film idea?

I have chosen to combine the 5 minute audio drama and storyboards because I
think it would work well together.

5. In the box below list all the sources you plan to research to aid you with
your project.
This can include
- Existing films
- Existing print materials
- Software tutorials
- Youtube videos
- Books / Comics
- Teaser Trailers
- Storyboards
- Filming / Photography techniques
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- Existing films: The Lego movie, into the spider verse and the Mitchells
vs the machines
- Comics/Books: Fullmetal alchemist, the marvel comics and webcomics
- Existing storyboards
- YouTube videos

6. Please list below the resources / equipment you will require to create your
chosen media products

 Possibly pen and paper

 Drawing tablet with pen and glove
 Keyboard, mouse and computer
 Drawing program
 A good place to record voice lines
 A good microphone to record voice lines.

7. Please list the skills you will require to complete this project
Not just technical skills
 LEVEL 2

 Art skills
 Writing skills
 Editing skills
 Effective communication
 Attention to detail.
 Perceptiveness

8. List additional personnel you may need and their responsibilities

 Possibly voice actors

9. Who is the intended audience for your film campaign

 LEVEL 2

Gen Z

Anyone around the age of 12 to 25+ years old. So the younger generation.

How to survive a final major project

1. Do something you enjoy – look back on projects this year and think about
what skills you’ve learnt and which you have really enjoyed. What job would
you like to do in the future? How can you apply it to your project?
LOVE YOUR PROJECT

2. Do lots and lots of research – primary and secondary are both essential.
Use a wide range of methods and resources (as covered in unit 2).

3. Manage your time. Just think how fast this year has gone so far. Plan ahead
and don’t fall behind. MAKE USE OF INDEPENDENT STUDY TIME.

4. You must document everything what happens as you go along. Your entire
journey from start to finish should be fully recorded. Describe and analyse as
you go along. Every aspect of your project should be fully considered. Your
Project Action Plan and Timetable will be vital to the success of your FMP

5. Research, design, experiment, build, evaluate. Your project should evolve

over the allotted time. Be flexible and adaptable if your FMP decides to go in
a different direction than first intended

6. Critically analyse and evaluate – this will refer to the research you undertake,
the pre-production, production and post-production. Don’t just describe but
analyse, interpret, research and evaluate.

7. Listen to advice from your lecturers in formative assessment

sessions throughout the project. You might just find that as we are used to
marking work we know what the requirements are to make good/exceptional
projects. Remember, your work will be graded at Pass, Merit or Distinction,
so aim for the best grade you can and take advice on board when given
LEVEL 2