Group 1

• Charu ABM18003
• Naman ABM18020
• Ankit Gami ABM18038
• Karisma ABM17051
• Utpal ABM18030
• Mahendra ABM17038
• Jayant ABM18056
• Chetan ABM18005
BAYER - SCIENCE FOR
BETTER LIFE
• Bayer was founded as a textile company in
1863 in Leverkusen, Germany.
• It was founded by Friedrich Bayer and his
partner, Johann Friedrich Weskott.
• Initially manufactured and sold synthetic
dyes, later diversified into pharmaceuticals
• later they launched Aspirin in 1899 which
is now dubbed as "Drug of the Century".
• Currently led by Werner Baumann as
Management Board Chairman
GROWTH AND
EXPANSION

• Global expansion through

acquisition and organic growth
• Had revenues of 40 Bn from four
active segments
• Now Operates in 90 countries,
with over 115,000 employees and
comprises of staggering 420
consolidated companies
Pharmacuetical
segment
• Pharmacuetical
segment focuses
on development and sales
of prescription drugs
• Distributed through
pharmacies, wholesalers and
hospitals.
• It generated 17 Bn in revenues
as of 2019
Crop Science

• Crop Science division has

tremendous potential
and is expected to be group's
leading and largest business.
• It generated 14 Bn in revenues
and more than 19 Bn in pro-
forma basis
Consumer Health

• Consumer
Health division focuses
on over
the counter medicines,
cosmetics and personal
care products.
• It generated 5.5 Bn in
revenues
Animal Health
• Animal Health business
manufactured curative and
preventive products for pets and
farm animals
• Its distribution is mainly through
veterinarians and other similar
channels
• It generated 1.5 Bn in revenues
 • A good way to fine tune
production process by
providing real time data
to farmers
Digital • Use of sensors, robotics,
Agriculture drones, AI, predictive
analytics to improve the
performance
• Eg – Usage of sensors to
monitor soil moisture
• 6.7 Billion investments in
Ag-tech domain in 2016
 Bayer announced its intention to acquire Monsanto in May
2016 and formally announced the deal for $128 per share
in September 2016. The deal corresponds to a total cost of
approximately $63 billion taking into account Monsanto’s debt.

Monsanto had mixed reputation amongst farmers. Even

though their Genetic advances helped farmers get bigger crops,
the lawsuits against the customers did damage the companies
reputation.
Bayer-Monsanto
Acquisition Bayer did not consider the ill reputation to be a problem as
people will be more invested in the genetic advances that
Monsanto brings up along with Bayers core values

Initial reports favored Bayer with positive response coming from

the farmers and retailers. Bayer was now the largest player in
global agriculture industry

This Photo by Unknown author is licensed under CC BY-NC-ND.

 The acquisition expanded
Bayer's North America based
staff by 74%. The total Staff Size
of Bayer's Crop Science division
increased 84%, to 38,000.
Bayer-Monsanto
Acquisition
R&D department has estimated
peak sales potential of products
with launch dates from 2017-
2022 at 17 billion euros..

This Photo by Unknown author is licensed under CC BY-NC-ND.

 Bayer faces a billion-dollar investor class action lawsuit
in Germany over the takeover of United States seed
manufacturer Monsanto. specialist law
firm Tilp Rechtsanwaltsgesellschaft (TR) said it was
representing more than 250 institutional investors
and a large number of private investors who believed
Bayer misled them about the economic risks of the
$63bn acquisition and are demanding damages.
Bayer-Monsanto
Acquisition
Tilp said it believed Bayer deceived shareholders
about the risks of consumer lawsuits pending in the
US linked to the glyphosate-containing weedkiller
Roundup, which was brought into the company
with the 2016 Monsanto acquisition. The value of
Lawsuits amount to more than 1 billion euros.

This Photo by Unknown author is licensed under CC BY-NC-ND.

 Monsanto's had first mover advantage in acquiring Climate

Digitization Climate's digital platform FieldView integrated and analyzed data from
several resources which helped farmers to improve productivity and
and profitability by making informed decisions.

Innovation- Data collected is made available to farmers on FieldView dashboard on

The Climate their computer, tablet or smartphone. The information
included regularly updated field maps, crop-
performance analyses, historical comparisons, real-time satellite imaging
Corporation of farm's operations.

Climate's private policy assured farmers that their data was

aggregated and remained in the farmer's control.

This Photo by Unknown author is licensed under CC BY-NC-ND.

 Farmers paid $ 299 for one FieldView Drive and $249 for each
additional Drive. They could use the baseline service , FieldView
Prime , for free, which provided weather information, simple
data visualization, field summary data

Now, farmers need not to extrapolate assumptions about the

Digitization entire field based on only 1% to 2% of the field, now they can
and look at every meter of the field and take decisions

Innovation- FieldView Platform uses feedback to learn and improve. It makes

The Climate recommendations based on data science but it also learns from
what actually happens in field when farmers implement its
Corporation proposals . Accordingly, system is refined over time.

Access to farmer's data is sensitive aspect of advancing digital

agriculture because farming culture is characterized by a proud
self reliance. Farmer's expertise is build through
years, generations of hard work and closeness to land.

This Photo by Unknown author is licensed under CC BY-NC-ND.

 Bayer Crop science has increased its R&D Budget from
1.2 billion to 2.3 billion in 2019 which was double to its
competitors.

They have 7300 researchers at 35 research facilities

and 175 breeding sites worldwide

Research and They digitized R&D operation using advance

computational tools like AI and machine learning to
Development analyze the internal research data.

Initially development in seed varieties took seven years

for understanding right traits

With the help of technology-CRISPR, it is possible to

create a hybrid with the right traits.
 With the help of Fieldview, forecasting
demand and allocation of investment in
R&D is possible in production planning

Digitization was advanced in seeds and

breeding areas due to collaboration of
Research and Monsanto and Climate

Development In order to maximize yield, existing data is

used with the environmental data

Digitization helped reduce spending in other

segments such as hiring of data scientist
instead of plant breeders

This Photo by Unknown author is licensed under CC BY-NC-ND.

 Innovation

Sustainability

Vision to Digital transformation

Reality STEM ( science, technology, engineering, math )

Transperency

Engagements

This Photo by Unknown author is licensed under CC BY-NC-ND.

Thank you