MARKETING PLAN

A. Research and Analysis

Students, teachers, and even non- teaching staffs require load to have internet access, for
studies and entertainment. Around BNHS alone, there is at least 1000 population, and
approximately 3% of them would prefer to patronage the product. Moreover, the remaining
97% would buy from trusted sari-sari stores and students who also sell the same product. At
least Php500.00 would suffice, depending on the amount they will purchase.

B. Market Strategies
The amount charged to buyers will depend on their purchase, and advertisements will be
displayed on various social media platforms, along with roaming around the campus to influence
and gather buyers. The load will be quickly received without technical problems.

Exercise A
Product: E-Load

Target Market:
Students, teachers, and non-teaching staff ranging from 13 – 49 years old living within
BNHS and San Jose, Sogod will be able to buy data quickly

Competitors:
A. Grade 10 CSS Students
B. Sari-sari Stores

Competitor A’s doesn’t have much clients and seems to be busy with studies. However,
Competitor B have many customers with lots of time allotment for the business.

Competitor A is busy for 8 hours a day every weekdays in a month. Competitor B is busy
only at some occasions.
 The competitor’s clients live 1-5 kilometers far.

Exercise B
Comparison Chart of Competitors:
Compare Competitor A Competitor B
Market Share Fair Good
Quality Good Good
Location Fair Good
Size of Facility Small Medium
Prices Average Average
Reputation Fair Good

Pricing:
The product will be charged so that there will be benefits. Moreover, the amount of charge
will depend on the E-Load purchase. The same pricing applies to the competitors, charging their
price for earnings.

Advertising:
Various platforms in social media helps in showing off the product. Just contact the FB
Account or meet up directly, there are also friends to approach in order to reach the enterprise.

Exercise C
Public Relations:
Posting on social media will entice potential buyers

For the first few loads there will be a discount for buyers, and as they patronize the product
more offers will be granted. This is done to influence other people and gather more potential
customers.
Activity 4
The Production Paradigm
To grant the buyers Internet Access, the required inputs are needed, which are cellphone,
budget and E-load. To proceed with transformation process, first open the application where the
e-load is stored, then dial the number of the customer, and finally send the load balance that was
being purchased and internet access is granted.

Activity 5
The Production Paradigm II
Inputs – Cellphone, e-load, Budget
Transformation Process – Opening, Dialing, Sending
Outputs – Internet Access

Organizational/Management Plan
Melchor – Manager, Supervisor, Clerk, Maintenance