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Social Change and Political Engagement Among Young People: Generation and The 2009/2010 British Election Survey
Social Change and Political Engagement Among Young People: Generation and The 2009/2010 British Election Survey
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Correspondence: Andy.Furlong@glasgow.ac.uk
This paper draws on the 2009/2010 British Election Survey to explore the political
engagement of young people in Britain in the context of social change. Focusing
on political involvement, attitudes and priorities, we examine contrasting gener-
ational perspectives in the context of an election centred on a range of issues that
had the potential to stimulate the interest of younger voters. While clear gener-
ational differences in engagement exist, there are also age-related similarities in
attitudes towards involvement. In terms of political priorities, differences
suggest a conflict of interests in which generations construct political agendas
in ways that reflect an interest in securing personal advantage of their own
segment of the electorate at the expense of others. Further, there is a structural
problem relating to young people’s political participation stemming partly from a
lack of effective representation and partly linked to a failure to appreciate the
ways in which socio-economic changes have impacted on the lives of the
younger generation.
Most political scientists accept the proposition that young people have a relatively
low interest in conventional politics. In many advanced societies, young people
are less likely than older citizens to express an interest in party politics, to identify
with a specific party or to vote in local, regional or national elections (Park, 2004;
Pattie et al., 2004; Print et al., 2004). A range of explanations has been put forward
to explain young people’s lack of involvement, including the idea that they are
relatively apathetic, alienated or that they fail to see the relevance of a political
agenda that they may regard as incorporating few of their interests (Pirie and
Worcester, 1998; Henn et al., 2002; Norris, 2004; Henn et al., 2005; Sloam,
2007). Others have argued that such conclusions are informed by narrow
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Page 2 of 16 Parliamentary Affairs
rather than formal members (Seyd and Whiteley, 1992). However, some com-
mentators suggest that the focus on specific issues has come to define political
engagement in contemporary contexts more broadly (Pattie et al., 2004). Various-
ly described as ‘cause-orientated repertoires’ (Norris, 2004), ‘post-materialist pol-
itics’ (Inglehart, 1977), ‘atomised citizenship’ (Pattie et al., 2004) and ‘life politics’
(Giddens, 1991), the underlying argument is that under conditions of social
change forms of political engagement are shifting from the collective to the indi-
vidualised. These approaches place an emphasis on actions orientated towards
specific issues, usually through consumer actions such as product boycotts,
signing petitions, taking part in demonstrations or engaging in other forms of
freedom. Referred to as ‘Everyday Makers’, Bang (2004, p. 14) argues that the new
citizen has little interest in ideological politics but is more likely to be engaged
with what he refers to as the ‘micropolitics of becoming’.
To be an [Everyday Maker] is to be more individualistic, more project
orientated, more ‘on’ than ‘off ’ and ‘hit and run’ in one’s engagement,
more pleasure orientated and more fun-seeking, than is usually asso-
ciated with being civically engaged (Bang, 2003, p. 26; in Marsh
et al., 2007, p. 102).
These trends have implications for conventional politics based on collective
communities of interest with their links to social class affiliations and may
2. Methodology
In this paper we draw on data collected as part of the 2009/2010 British Election
Survey. The survey, conducted using the internet by YouGov, had three phases: a
pre-campaign survey administered shortly before the election, a second survey
conducted during the election and a third following the election. This paper
draws only on the pre-campaign survey, conducted around 60 days before the
election and focusing on attitudes and intentions. The overall sample size was
16,816, with the data being weighted by YouGov to address demographic bias
in response rates. Research into the validity of previous British Election
Surveys have shown that data collected through internet methods predict
voting behaviour as reliably as face-to-face methods (Sanders et al., 2011).
However, we suspect that young people who respond to an internet survey
about politics may be more engaged politically than young people with similar
Social Change and Political Engagement among Young People Page 7 of 16
characteristics who failed to respond. As such, the survey data may well overesti-
mate patterns of participation among young people in general.
To explore generational differences in political engagement, we use a four-fold
typology developed in the USA by Strauss and Howe (1991) and used extensively
in market research. The sociological approach to generations tends to be some-
what underdeveloped, although essentially underpinned by Mannheim’s (1952)
ideas contained in his 1923 essay ‘The Problem of Generations’. For Mannheim,
the concept of generation is applied to groups of people who grow up at particu-
lar points in time, share a set of formative experiences and develop common per-
spectives on life. Edmund and Turner (2002) also argue that generations are
Table 1 How much attention do you generally pay to politics? (mean on scale 0– 10)
Table 2 Respondents indicating that they were very or somewhat interested in the forthcoming
general election (%)
Males 90 86 85 84
Females 88 81 76 74
Service class 93 89 87 85
Intermediate 87 82 76 73
Working class 82 73 71 75
a a
Student 81 78
Other 86 81 74 72
Table 3 Respondents who agree that it is every citizen’s duty to vote in elections or would feel
very guilty if they did not vote (%)
Duty to votea
Males 87 81 78 73
Females 93 85 81 76
Guilty if did not votea
Males 76 67 58 54
Females 83 72 63 57
a
Agree and strongly agree.
general election (Table 2). Again, levels of interest in the election were somewhat
lower among the younger generation, with females in Generation X and Y being
less interested than their male contemporaries. Social class impacted on levels of
interest in each generation with the working classes displaying the lowest level of
interest. Levels of interest among students were relatively high and tended to
reflect their likely middle class origins and/or destinations.
A similar picture emerges with regard to the view that it is every citizen’s duty
to vote in elections, as well as to the admission that they would feel very guilty if
they failed to vote (Table 3). With respect to voting being regarded as a duty, while
generational differences clearly exist, a majority of each generation regarded
voting as a duty, with females being more likely to hold such a view. While
around eight in ten of the oldest generation said that they would feel guilty if
they failed to vote in a general election, just over one in two members of the
youngest generation shared that view. In each generation females were more
likely to feel guilty about not voting.
Page 10 of 16 Parliamentary Affairs
Table 4 How likely is it that you will vote in the general election? (mean on scale 0–10)
Table 5 What are the most important political issues? (% who list in top three)
Males
The economy 73 76 80 73
The environment 8 13 19 22
Health care 34 37 37 37
Unemployment 26 35 43 49
Immigration 34 30 25 22
War in Afghanistan 24 19 14 14
Terrorism 19 17 14 13
Paying government debt 50 44 44 42
and American banks were seen by each of the generations as the main culprits
followed by international financiers (Table 6). The older generations were
more likely to hold Gordon Brown, the British Government, the EU and inter-
national financiers culpable.
In terms of the political process and solving the economic situation, more than
eight in ten of the males and females in each generation agreed that government
policies have a great deal or a fair amount of influence over the performance of
the British economy. In this context, there is agreement across the generations
that the economy is the major political issue and that effective solutions can be
implemented by the national government. Differences in voting intentions then
do not reflect interpretations of the key problem or of the likely effectiveness
of a national political solution. However, trust in the will or ability of politicians
to take the necessary decisions may well vary across generations.
In the British Election Survey, respondents were asked to rate their level of
trust in different institutions (scale of 0– 10; Table 7). Parliament was assigned
a relatively low level of trust by all generations (ranging from 3.2 to 3.7) with
the youngest generation marginally more trustful. Politicians themselves were
trusted slightly less than Parliament as an institution (ranging from 2.9 to 3.1)
with no clear generational differences. Trust in political parties was at a similar
low level (3.0 – 3.3), again with no clear generational variance. The banks,
widely recognised as the key contributor to a major financial crisis, enjoyed a
Social Change and Political Engagement among Young People Page 13 of 16
Table 6 Who do you think is responsible for the current financial crisis? (%)
Gordon Brown 47 38 30 25
George W Bush 27 28 25 24
Barack Obama 2 3 3 2
The British Government 45 41 39 37
The EU 29 25 19 16
The US Government 33 36 37 36
British banks 78 77 72 64
American banks 74 75 74 67
International financiers 59 58 47 36
slightly higher level of trust to the politicians (3.4– 3.6), again without meaning-
ful generational difference.
4. Conclusion
With the British Election Survey focusing on conventional perspectives on polit-
ical participation and on measuring the electorate’s attitudes towards topical con-
cerns, we would not be surprised if there were strong generational differences in
interest and commitment. Political commentators have long been aware that
young people have relatively low level of engagement with conventional politics
which they may see as lacking relevance to their lives. It has also been argued that
differences in interests and behaviour may reflect more far-reaching patterns of
generational change. However, interestingly, this survey, carried out in the
run-up to the general election, showed both a high level of agreement between
generations on the duty to vote, on the intention to vote and in overall interest
in the election. There were also shared views on the key political issues, especially
the economy, on the power of the government to implement effective solutions
and a consensus around distrust of politics and political institutions. Where
there were generational differences in political priorities, these tended to relate
Page 14 of 16 Parliamentary Affairs
lend support to the view that young people are rejecting conventional politics,
nor does it endorse a theory of generational change in political engagement.
References
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Bang, H. (2004) ‘Everyday Makers and Expert Citizens: Building Political, Not Social,
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