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    Course Plan1 (Autorecovered)

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    khalilah abd hafiz
    The document outlines the course plan for the International Marketing course taking place in July 2022. It includes the course code and name, lecturer's name, topics to be discussed each week, dates of classes, and any relevant notes. Over the 7 weeks, 14 classes will cover 14 chapters on topics such as international trade environment, global markets culture, international legal systems, and pricing for international markets. Students will present their projects on the last day of class.

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    Course Plan1 (Autorecovered)

    Uploaded by

    khalilah abd hafiz
    5 views1 page
    The document outlines the course plan for the International Marketing course taking place in July 2022. It includes the course code and name, lecturer's name, topics to be discussed each week, dates of classes, and any relevant notes. Over the 7 weeks, 14 classes will cover 14 chapters on topics such as international trade environment, global markets culture, international legal systems, and pricing for international markets. Students will present their projects on the last day of class.

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    The document outlines the course plan for the International Marketing course taking place in July 2022. It includes the course code and name, lecturer's name, topics to be discussed each week, dates of classes, and any relevant notes. Over the 7 weeks, 14 classes will cover 14 chapters on topics such as international trade environment, global markets culture, international legal systems, and pricing for international markets. Students will present their projects on the last day of class.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    5 views1 page

    Course Plan1 (Autorecovered)

    Uploaded by

    khalilah abd hafiz
    The document outlines the course plan for the International Marketing course taking place in July 2022. It includes the course code and name, lecturer's name, topics to be discussed each week, dates of classes, and any relevant notes. Over the 7 weeks, 14 classes will cover 14 chapters on topics such as international trade environment, global markets culture, international legal systems, and pricing for international markets. Students will present their projects on the last day of class.

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    of 1

    COURSE PLAN : JULY 2022

    COURSE CODE : EEB 20103


    COURSE NAME : INTERNATIONAL MARKETING (IM)
    LECTURER : DR. KHALILAH BINTI ABD HAFIZ

    Week Date Clas Topic Note


    s
    Week 1 25/08/2022 1 Chap 1: The scope and
    challenges of IM
    27/08/2022 2 Chap 2: International trade
    environment
    Week 2 1/08/2022 3 Chap 3: Assessing global B
    markets culture
    03/08/2022 4 Chap 6: Political environment A
    Week 3 08/08/2022 5 Chap 5: International legal
    system
    10/08/2022 6 Chap 6: Marketing research to A
    develop global vision
    Week 4 7 Chap 7: Planning and B
    15/08/2022 organisation of global marketing
    management
    8 Chap 8: Consumer products and
    17/08/2022
    services
    Week 5 9 Chap 9: Global marketing A
    22/08/2022
    channels
    10 Chap 10: Integrating marketing 
    24/08/2022 communication & international
    advertising
    Week 6 11 Chap 11: Personal selling and B
    29/08/2022
    sales management
    12 Chap 12: Pricing for international
    31/08/2022
    markets
    Week 7 13 Chap 13: Negotiation with
    05/09/2022 international partners, customers
    & regulators
    07/09/2022 14 PRESENTATION

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