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    Raccoon Rebecca
    Nike commercials typically present their products, use slogans and logos, and feature sports like running and basketball to appeal to most consumers' lifestyles. They encourage viewers through messages about individuality, courage, and facial expressions in urban and suburban settings. While building on their iconic "Just Do It" phrase, some ads differ by not including words or targeting older audiences to extend their customer base. These differences allow Nike to encourage sports participation through themes tailored to their goals. Over time, Nike has adapted their long-running "Just Do It" campaign to remain relevant by changing elements to suit modern audiences and interests.

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    Nike commercials typically present their products, use slogans and logos, and feature sports like running and basketball to appeal to most consumers' lifestyles. They encourage viewers through messages about individuality, courage, and facial expressions in urban and suburban settings. While building on their iconic "Just Do It" phrase, some ads differ by not including words or targeting older audiences to extend their customer base. These differences allow Nike to encourage sports participation through themes tailored to their goals. Over time, Nike has adapted their long-running "Just Do It" campaign to remain relevant by changing elements to suit modern audiences and interests.

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    Nike commercials typically present their products, use slogans and logos, and feature sports like running and basketball to appeal to most consumers' lifestyles. They encourage viewers through messages about individuality, courage, and facial expressions in urban and suburban settings. While building on their iconic "Just Do It" phrase, some ads differ by not including words or targeting older audiences to extend their customer base. These differences allow Nike to encourage sports participation through themes tailored to their goals. Over time, Nike has adapted their long-running "Just Do It" campaign to remain relevant by changing elements to suit modern audiences and interests.

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    Download as pdf or txt
    2 views1 page

    Ads

    Uploaded by

    Raccoon Rebecca
    Nike commercials typically present their products, use slogans and logos, and feature sports like running and basketball to appeal to most consumers' lifestyles. They encourage viewers through messages about individuality, courage, and facial expressions in urban and suburban settings. While building on their iconic "Just Do It" phrase, some ads differ by not including words or targeting older audiences to extend their customer base. These differences allow Nike to encourage sports participation through themes tailored to their goals. Over time, Nike has adapted their long-running "Just Do It" campaign to remain relevant by changing elements to suit modern audiences and interests.

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    of 1

    1. What do the commercials have in common?

    - Present their products


    - Slogan
    - Logo
    - Sports - Running, Basketball (part of every body’s life style)
    - Encouragement
    - Crea vity
    - ‘I’
    - Courage
    - Facial expression
    - Urban and suburban/city

    2. How do they build on one another?

    - building up on the “just do it” idea


    -

    3. How do they differ?

    - p rod doesn’t use words

    In “Spot Nike” an old man is running, to show how sport is not limited to age, and does not only
    target teenagers and adults who would be interested in these shoes. This extends their target
    customers.

    In the ads “Just Do It”, it shows how people shouldn’t think about why they need to do something
    and just take ac on. This encourages many audiences who might have a dilemma on something.

    4. Why do those differences ma er?

    - Different theme that suits to their goal of encourage people to do sports

    5. To what extent has Nike’s “Just do it” campaign changed over me? Why?

    Change over me to suit modern expecta ons in order to a ract modern people

    Or adapt to suit current interest etc.

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