Market Mix

The market mix of SMC Star fruit Juice goes as follows:

Product
SMC Star Fruit Juice makes a year-round commitment to giving customers the best possible star
fruit taste and experience. The 250ml bottle satisfies the consumers' requirement for a
refreshing beverage for daily use as well as to make up for the frequently unavailable real star
fruit. It will be compact, transportable, and incredibly simple to eat.

Price
Price is the number of money customers wish to pay to obtain the product. The price of SMC
Star Fruit Juice will be BDT 30/- for 250 ml bottle.

Place
The juice will be sold in supermarkets and department shops in Bangladesh and other nations
as well.

Promotion

SMC Star fruit Juice will do a lot of TV advertisements with catchy and ineffective tagline such as
চু মুক দিন, স্বাদ নিন এবং পুনরুজ্জীবিত হন. Also, we'll make an emotional and intellectual case to the
audience in order to stir up demand. The marketing for the juice will effectively explain all of its
benefits. The product will also adhere to a social marketing idea that will provide value to the
clients in a way that upholds or enhances both their well-being and the well-being of society.
The SMC Star Fruit Juice product will convey a clear social message, “Live Life Cleaner, make
Earth Greener." which will be printed on the bottle. It will advise clients to place their empty
bottles in the trash.
The company will use the following promotional mix:

 Advertising
 Personal selling
 Direct marketing
 Sales promotion

Advertisement:

The company will inform the public through newspaper advertising about the negative effects
of conventional sugarcane juice and the positive aspects of SMC Star fruit juice. In TV
commercials, we'll also strive to increase client awareness and establish a solid place in their
minds. Famous and well-known doctors can be featured in the company's advertising in the
electronic media to educate the public on the differences between SMC Star fruit juice and
conventional Star fruit juice sold in the market.

Six stages through which a consumer passes on way to adopting a good or service are given
below:

 Knowledge of its existence

 Understanding of its advantages

 Initial interests

 The belief that it is suitable for the intended use

 Preference over similar products, and finally

 Purchase

Whether promotional message or media is best for a marketing campaign depends on the stage
the good or service is in. At the beginning, customers will learn about the product through
advertisements. The business will attempt to persuade those who are interested in it to
purchase it after making people aware of it. For that, they will begin highlighting the
advantages, such as the claim that it is preservative-free. The fact that it is advertised as fresh
juice made it more popular than competing goods. So they'll choose to purchase it and
consume it.
 Public Relation

The company will take a mass public relations program. The company will have to take
promotional activity such as stall booking in many trade fairs, child fairs, etc.to create a positive
image of the brand.

Others

To attract youngsters and young people, the corporation will create some cartoons that will be
used on T-shirts, billboards, neon boards, and in some advertisements. To identify and draw in
the target market, the company additionally prints this brand's logo, image, symbol, etc. on a
variety of dolls and toys.