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Umar Laghari

@umarlaghari Design Templates - Page 01

What is a branding identity?

A branding identity is the visual representation of a company's

values, personality, and mission. It includes elements like color
scheme, typography, logo placement, and background patterns. A
consistent branding identity helps businesses establish recognition
and build trust with their audience.

Design Templates - Page 02

The problem with using random design templates

When designing a marketing campaign, a designer must follow the

same pattern for each post to maintain consistency with the
branding identity. If a designer uses random templates for each post
on social media, it can lead to a lack of coherence in the branding
identity. The posts will not follow the same color scheme, typography,
layout, logo placement, and background pattern, which will make it
difficult for the audience to recognize the brand and build trust with it.

Design Templates - Page 03

Example of a consistent branding identity
Here's an example of a consistent branding identity with a few posts
that follow the same pattern. Notice how the posts use the same
color scheme, typography, layout, logo placement, and background
pattern. This consistency helps the audience recognize the brand and
build trust with it

@tkxelofficial christosnikas_com

Design Templates - Page 04

Conclusion

In conclusion, using random design templates from Freepik or Canva

can be unethical for marketing designers because it leads to a lack of
coherence in the branding identity. To maintain consistency and
build trust with the audience, designers should follow the same
pattern for each post.

So, the next time you design a marketing campaign, remember to

stay true to the branding identity. Thank you for reading, and feel free
to share your thoughts in the comments.

swipe

Design Templates - Page 05

 Umar Laghari

@umarlaghari

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