Principles of Marketing

Quiz # 1

Name: _________________________ Date: ____________

Year & Section: _________________ Score: ____________

I. Identification: Identify the term defined or described in each item. Write your answer on the
space provided before each item number.

_______________1. It is a form of communicating or promoting the value of a product,

service, or brand to the consumers.
_______________2. They are the set of actual and potential buyers of a product.
________________3. It is the creation and subsequent introduction of a good or service that is
either new, or an improved version of previous goods or services.
________________4. It is a measure of how products and services supplied by a company meet
or surpass customer expectation.
________________5. It is a concept that assumes that customers are generally timid and must be
persuaded into buying.
________________6. It is a marketing approach that focuses on production methods, product
quality, and effective selling methods as profit drivers in marketing.
________________7. It is the amount of benefits which customers get from purchasing products
and services.
________________8. The objective of this concept is to provide a solution to the customer’s
actual or perceived problem.
________________9. It is a concept that concentrates into expanding distribution and improving
production efficiency.
_______________10. It is a marketing approach that focuses on customer, relationships, and the
well-being of society.

II. Enumeration: Give what is being asked for below.

1. What are the seven (7) goals of marketing?

2. Traditional marketing is the most recognizable type of marketing, encompassing the
advertisements that we see and hear every day. Enumerate the traditional approaches to
marketing that are being used in the business industry.
3. Give the three (3) contemporary approaches to marketing.
4. What are the 4 P’s of marketing? Give a brief description each.