Alyssa Kaith Andrada

12 - STEM SANTOS

1. Surf to the internet and find examples of Filipino entrepreneurs whose lives
have been featured in a newspaper, a magazine, or a web blog. Based on published
data, reconstruct the process by which they set up their business? Use the
entrepreneurial process as a guide.

Tony Tan Caktiong – Jollibee

1. . When Tony and his buddies visited the Magnolia Ice cream factory, he got
interested about a poster promoting an ice cream shop franchise.
2. The young Caktiong started out with P350,000 and launched two branches in
Cubao and Quiapo, together with his idea's backers in the form of pals.
3. They started out only selling ice cream varieties. When they cracked open the ice,
Tony was only 20. Cream Houses, which will one day overtake McDonald's as the
nation's top fast-food business, Philippines.
4. As the enterprise grew, Caktiong made the decision to provide hamburgers, fried
chicken, and when consumers began searching past the typical ice cream, they
began offering spaghetti.
5. Subsequently, as the company expanded, he had to bring on additional staff.
Understanding the Jollibee was successful in becoming a dominant fast food chain in
the Philippine market.

Socorro Ramos – National Book Store

1. Socorro Ramos began her career in publishing and retail as a salesperson at a
bookstore.
2.With P200 in cash, she and her husband founded the National Book Shop at the
age of 19, selling books and school materials to kids. Unable to afford further
assistance, Ramos worked not only as a manager but also as a cashier, buyer, seller,
concierge, and a helper.
3. The Japanese were in charge of Manila at the time, and they enforced restrictions
on books and magazines. She and her spouse used side hustles to increase their
income marketing other products like soaps and candles.
4. After the post-war boom proved profitable for the company, they began selling
textbooks, notebooks, writing pads, and pencils in time for the first school year after
the war, making National Book Store a general merchandise store.
5. The Ramos couple put a lot of effort into reviving the company. More than ten
years later, anine-story building on Avenida Rizal was purchased by Ramos. The
Ramos' National Book Shop is currently the Philippines' largest bookstore. This was
the first of several structures they will construct.
biggest bookstore chain.

Cresida Tueres – Greenwich Pizza

1. Tueres was a natural chef.
2. Greenwich began as a modest over-the-counter pizza shop in 1971 by Cresida
Tueres in Greenhills.
3. Her friends enjoyed the cuisine she served so much that they decided to purchase
their own franchise in Greenwich.
4. Afterwards, Tueres made the bold decision to progressively open up more
branches of her company because she
realised it had the capacity to become a significant one, eventually.
5. Jollibee Foods was impressed with Tueres' commercial acumen and the
development of Greenwich. In 1994, Corporation secured an agreement to buy 80%
of Greenwich's stock. Since then, the pizza restaurant has expanded and added more
items to its menu. In 1997, a P1 billion sale set a record for Greenwich.

Henry Sy (Shoe Mart)

1. Sy began selling surplus GI boots. He focused on trading shoes at the onset, which
led him to discover local suppliers and explore importing shoes to be able to cope
with the supply and demand chain.
2. Sy married Felicidad, a lace vendor in Manila, and gave Sy the idea to bring in
other goods and products inside his shoe store.
3. His company quickly expanded, and he teamed up with others to open more sites.
After Henry decided to create the first branch after seeing success with the others.
brand-named, air-conditioned shoe store that he called Shoe Mart (SM).
4. His first branch was so profitable and well-liked that Leads Sy put up two more.
Added branches quickly. Sy began selling items other than shoes in 1972. When his
famed Department Store and Supermarket opened in his mall, emerged.
5. The first SM Supermall was in Quezon City, followed by the Megamall in Manila.
1985, Mandaluyong City. His mother and father assisted in the supply management.
Branches were opened. He ventured into the construction of supermalls after
opening branches.

Milagros, Clarita, and Doris Leelin – Goldilocks

1. Sisters Milagros and Clarita loved baking and decided to pursue their passion for a
business.
2. With only two cake displays and ten employees, Milagros, Clarita, and Doris Leelin
started Goldilocks at a 70-sq-m building space in Makati. With the help of their
sister-in-law Doris, the Leelins opened their first branch.
3.They should call the company "Goldilocks," Maria Flor, a third sister, proposed. the
figure from a fairy tale. The goal was to make things simpler for kids and parents
moms to recall the bakery's name, and partly because it denoted good fortune and
prosperity.
4. In 1991, Goldilocks launched its franchising program.
5.The network of bakeries had over 400 locations nationwide as of 2015.
branches throughout Southeast Asia, Canada, and the United States. has a small
capital of P66,000, Goldilocks is now a multi-million dollar food company with more
than 4,000 employees.

2. Search for five successful Filipino entrepreneurs in the internet. Based on what
has been written about them, rank them in terms of their appetite for risks in
managing their enterprises. Explain the rankings that you constructed.
Rank 1 – Henry Sy
He has demonstrated to Filipinos that overcoming obstacles would result in
tremendous success in the future end. When faced with adversity, he rises to the
occasion and does so with his experience spans years. Sy constantly urged others to
take calculated chances that would lead to better futures. It's undoubtedly a daring
move that should only be made.

Rank 2 – Socorro Ramos

A entrepreneur who saw her attempts fail several times before rising from the ashes
to succeed with one more try at the same endeavour.

Rank 3 – Tony Tan Caktiong

He works tirelessly for them while taking chances and running dangers. He has huge
ambitions, puts a lot of effort into realising them, and as a result, he now owns the
biggest fast food business in the nation.

Rank 4 – John Gokongwei Jr.

He overcame setbacks to ensure his success.

Rank 5 – Edgar Sia

He takes chances. He thinks that making the right choices over time is the key to
success. Every choice it was created today because you believed it to be appropriate
for the day.

3. Would you describe yourself primarily as a critical thinker, a creative thinker, or

a strategic thinker? Give specific examples that will support your answer. Which of
these thought processes, do you think, is most effective in formulating
entrepreneurial decisions?

My ability to rationally and clearly consider what I should or should not believe is the
main reason why I would define myself as a critical thinker. In order to reach a well-
informed decision, I am capable of engaging my own ideas and reflecting on the
situation. I'm capable of deducing what I should or shouldn't believe based on logic
and reason. In order to make an educated conclusion, I am able to think critically and
for myself. For instance, I've always stressed understanding over memorising, being
able to solve problems, and being open about my opinions.

As a result, I may claim to be a critical thinker. All of the procedures, in my opinion,

are successful in helping entrepreneurs make decisions because they each have
distinctive qualities. Since it requires viewing things differently than most people do,
creative thinking. Those with an entrepreneurial mindset are skilled at seeing
chances that others would pass over. A critical evaluation of one's ideas is another
skill of the entrepreneurial thinker. Otherwise, they run the danger of creating
"flashy" ideas that have little application in the real world. They need to use strategic
thinking as they work to turn the finest entrepreneurial concepts into reality.