New York City October 10-16, 2011 www.mobilityshifts.

org

Boring Big Class and Keitai: From Media Literacy to Mobile Storytelling
Thursday, October 13, 5:30 p.m. Theresa Lang Community and Student Center Arnhold Hall, 55 West 13th Street, 2nd floor
Around 2000, Japanese mobile industries released some of the earliest versions of mobile Internet services, which allowed people to access online applications such as games, music, ticket booking systems and books, and to also generate their own content. Within the next decade, mobile phone industries and users reciprocally developed a unique mobile phone culture, under the vertical integration of mobile carriers promoted as a governmental policy. Since then, there have been discussions about the media literacy for keitai (mobile phone in Japanese) in Japan. Most of them are protectionisms for children against keitais harmful influence. Others are rosy techno-oriented perspectives admiring smart phones innovation. However, they need more complex and fundamental examination to build up the mobile media literacy. This keynote will examine the range of mobile media literacy by presenting programs on culture and literacy of keitai in Japan. Mizukoshi will discuss the possibilities and challenges of his keitai workshop, developed by his research project: MoDe (Mobiling & Designing) Project http://www.mediabiotope.com/projects/mode.
Shin Mizukoshi: Professor of media studies, the Interfaculty Initiative in Information Studies (iii) at the University of Tokyo, Japan. Mizukoshi advocates socio-media studies based on historical and social perspectives, rather than focused on information technologies. One of his primary research activities, undertaken with his nationwide colleagues, was the MELL Project (Media Expression, Learning and Literacy Project), a practical studies on citizen's media expression and media literacy, and its successive organization: the MELL Platz. From 2004, Mizukoshi has launched the Mobiling & Designing Project (MoDe Project for short): the socio-media studies on designing mobile media culture and literacy. His Japanese publications include "Formation of Media: A Dynamic History of American Broadcasting", "Digital Media Society", "Telephone as a Medium", Media Biotope: Designing Media Ecosystem, Media Literacy Workshop: Learning, Playing and Expressing in the Information Society, Communal Keitai: Reweaving Mobile Media Society, Media Studies for the 21st Century.

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