University of Lucknow

Doctor of Philosophy (Ph.D.)

In
Business Administration

Progress Report
Jan 2022- June 2022
(Date of Registration: 4 Jan 2022 )

Submitted to: Submitted By

The Departmental Research Committee Harsh Vardhan
Department of Business Administration Department of Business Administration
University of Lucknow University of Lucknow
Supervisor: Prof. Sangeeta Sahu Enrollment No- LC/085/21

Prof. Sangeeta Sahu Harsh Vardhan

Guide/Supervisor Research Scholar
 Department of Business Administration
University of Lucknow
Progress Report:

1. Name of Candidate : Harsh Vardhan

2. Department : Business Administration

3. Date of Admission : 20-12-2020

4. Commencement of Classes for Ph.D. : 15-02-2021

Course Work

5. Ph.D Course Work completed on : 7-10-2021

6. Approval of Guide : 15-10-2021

7. Approval of Synopsis : 4-01-2022

8. Work in Progress till date : Currently working on Bibliometrix

Analysis with the help of R software and SLR

9. Topic of Research : Use of Social Media and its influence

on Entrepreneurial Performance: A Study of Startups in UP and NCR

10. Techniques learned : Network Analysis, Bibliometric Analysis, Systematic

Literature Review

Proposed Research Objectives:

1. To study use of social media by Startups
2. To find out social media platforms used by startups and the purpose of
selecting a platform.
3. To examine the influence of social media on Entrepreneurial Performance.

Boolean used in WOS

 “Social Media*” OR “entrepreneurial* AND “India” AND “startup”

 Total Papers after Refinement 5358

Departmental Assistance

a) Assisted in Counselling and Admission of MBA Students

b) Participation in Different Special Lectures, Conferences, and Cultural Program
Organized by the Department Of Business Administration.
c) Conducted Examination Duties in Department of Business Administration and other
Departments of University
d) Tablet and Smartphone Distribution at EKANA Stadium by UP Govt.

e) Interacted with VC on Coffee

f) Other Departmental works such as NAAC etc

Goals ahead

 2 Research Papers in 2022

 2 Conferences by first quarter of 2023

 Phd Thesis Completion by 2023

 Literature Review
 Awino, O. L., & Nairobi, U. O. (n.d.). Social Media Marketing, Challenges And Performance Of Startup
Companies In Nairobi. 60.
 Bala, D. M., & Verma, M. D. (n.d.). A Critical Review of Digital Marketing. 19.
 Brahma, A., & Dutta, R. (2020). Role of Social Media and E-Commerce for Business Entrepreneurship.
International Journal of Scientific Research in Computer Science, Engineering and Information Technology,
01–18. https://doi.org/10.32628/CSEIT206559
 Bruce, E., Shurong, Z., Akakpo, A., & Oppong, J. (2022). Impact of social media on start-up survival:
Qualitative evidence from Ghana. Journal of Management, Economics, and Industrial Organization, 48–69.
https://doi.org/10.31039/jomeino.2022.6.2.4
 Chaturvedi, M. S., & Gupta, D. S. (n.d.). I J E S M R nternational ournal of ngineering ciences & anagement
esearch. International Journal of Engineering Sciences, 8.
 Çiçek, B. (2018). Social Media Entrepreneurship (Sosyal Medya Girişimciliği). İçtimaiyat, 2(1), 10–17.
https://doi.org/10.33709/ictimaiyat.417271
 Dickson, P. H., Solomon, G. T., & Weaver, K. M. (2008). Entrepreneurial selection and success: Does
education matter? Journal of Small Business and Enterprise Development, 15(2), 239–258.
https://doi.org/10.1108/14626000810871655
 Ghezzi, A., Gastaldi, L., Lettieri, E., Martini, A., & Corso, M. (2016). A role for startups in unleashing the
disruptive power of social media. International Journal of Information Management, 36(6), 1152–1159.
https://doi.org/10.1016/j.ijinfomgt.2016.04.007
 Gibson, N. (n.d.). An Analysis of the Impact of Social Media Marketing on Individuals’ Attitudes and
Perceptions at NOVA Community College. 41.
 Gulati, S. (2019). Digital Marketing Strategies for Startups in India. SSRN Electronic Journal.
https://doi.org/10.2139/ssrn.3317740
 Housley, W., Webb, H., Williams, M., Procter, R., Edwards, A., Jirotka, M., Burnap, P., Stahl, B. C., Rana, O., &
Williams, M. (2018). Interaction and Transformation on Social Media: The Case of Twitter Campaigns.
Social Media + Society, 4(1), 205630511775072. https://doi.org/10.1177/2056305117750721
 Kalyanasundaram, G. (2018). Why Do Startups Fail? A Case Study Based Empirical Analysis in Bangalore.
Asian Journal of Innovation and Policy, 7(1), 79–102. https://doi.org/10.7545/AJIP.2018.7.1.079
 Karimi, S. (2015). SOCIAL MEDIA MARKETING (SMM) STRATEGIES FOR SMALL TO MEDIUM ENTERPRISES
(SMES). 7, 13.
 Kerr, S. P., Kerr, W. R., & Xu, T. (2018). Personality Traits of Entrepreneurs: A Review of Recent Literature.
Foundations and Trends® in Entrepreneurship, 14(3), 279–356. https://doi.org/10.1561/0300000080
 Kottani, D. A. K. (2021). A study on the role of WhatsApp as an emerging business communication tool
among Startups and MSMEs in India. 4.
 Metkar, A. B., & Aade, A. (2020). Role of Social Media in Political Management in India. SSRN Electronic
Journal. https://doi.org/10.2139/ssrn.3637843
 Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and
entrepreneurship research: A literature review. International Journal of Information Management, 50, 90–
110. https://doi.org/10.1016/j.ijinfomgt.2019.05.011
 Sajane, S., & Gaikwad, D. H. (n.d.). RESEARCH ON THE IMPACT OF SOCIAL MEDIA ON
BUSINESS/STARTUPS. 10.
 Secundo, G., Del Vecchio, P., & Mele, G. (2021). Social media for entrepreneurship: Myth or reality? A
structured literature review and a future research agenda. International Journal of Entrepreneurial Behavior
& Research, 27(1), 149–177. https://doi.org/10.1108/IJEBR-07-2020-0453
 Sharma, V., & Bharathi, V. (2013). Social Media for Start-Ups—An Effective Marketing Tool. SSRN Electronic
Journal. https://doi.org/10.2139/ssrn.2333262
 Shih, C.-C., Lin, T. M. Y., & Luarn, P. (2014). Fan-centric social media: The Xiaomi phenomenon in China.
Business Horizons, 57(3), 349–358. https://doi.org/10.1016/j.bushor.2013.12.006
 Sindhani, M., Parameswar, N., Dhir, S., & Ongsakul, V. (n.d.). Twitter analysis of founders of top 25 Indian
startups. 28.
 Sivathanu, B. (2016). DIGITAL BRANDING: AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO E-
COMMERCE STARTUPS. 11(15), 8.
 Sorensen, J., & Chang, P. (2006). Determinants of Successful Entrepreneurship: A Review of the Recent
Literature. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.1244663
 The Influence of Social Media Platforms for Startups. (2015). Journal of Mass Communication &
Journalism, 05(06). https://doi.org/10.4172/2165-7912.1000264
 Thompson, N. A., Verduijn, K., & Gartner, W. B. (2020). Entrepreneurship-as-practice: Grounding
contemporary theories of practice into entrepreneurship studies. Entrepreneurship & Regional
Development, 32(3–4), 247–256. https://doi.org/10.1080/08985626.2019.1641978
 Vranešević, T., Perić, N., & Marušić, T. (2019). Perception of Social Media as a Source of Relevant
Information. Zagreb International Review of Economics and Business, 22(1), 133–144.
https://doi.org/10.2478/zireb-2019-0016
 Xu, Z., Sukumar, A. P. C., & Chen, G. (n.d.). The influences of social media on Chinese start-up stage
entrepreneurship. 10.