A SYNOPSIS ON

“A Study of Marketing Strategies of Parle-G Glucose Biscuits

& Consumer Perception Towards It In Nagpur’’

Submitted

To
RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, NAGPUR
Dhanwate National College, Nagpur

By

Kunal A. Pande

UNDER THE GUIDANCE

of

Dr. Rajesh Timane

Co-Guide

Mrs. Asmita Thawkar

DHANWATE NATIONAL COLLEGE

BACHELOR OF BUISNESS ADMINISTRATION U. G CONGRESS
NAGAR, NAGPUR
(2022-23)

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CONTENT

1. Introduction

2. Rational Behind The Study

3. Importance Of Proposed Topic

4. Research Methodology

a. Objective Of Study

b. Research Hypothesis

c. Data Collection & Analysis Tools

d. Limitation

5. Plan Of Work

6. Chapterization Scheme

7. References

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 INTRODUCTION

PARLE Products has been India's largest manufacturer of biscuits and

confectionery, for almost 80 years. Makers of the world's largest selling biscuit,
PARLE-G, and a host of other very popular brands, the PARLE name symbolizes
quality, nutrition and great taste. With a reach spanning even the remotest villages
of India, the company has definitely come a very long way since its inception.
Many of the PARLE products biscuits or confectioneries, are market leaders in
their category and have won acclaim at the Mondi Selection, since 1971. With a
40% share of the total biscuit market and a15% share of the total confectionary
market in India.
 PARLE has grown to become a multi-million dollar company. While to
consumers it's a beacon of faith and trust, competitors look upon PARLE as
an example of marketing brilliance.
 This Biscuits are one of the most popular confectionary biscuits in India.
PARLE- G is one of the oldest brand names in India and is the largest selling
brand of biscuits in India. For decades, the product was instantly recognized
by its iconic white and yellow wax paper wrapper with the depiction of a young
girl covering the front. Many counterfeit companies have attempted to recreate
and sell lower quality products of similar names and virtually identical package
design. There was a time when PARLEG’s dominance was threatened by rival
brands, especially the Tiger brand from Britannia. The company's slogan is
popular among the Indian consumer population, reading G means Genius. The
name, "PARLE-G", is derived from the name of the Indian rail station, Vile
PARLE, where the PARLE production factory is based. The biggest concern
is that the brand shouldn’t become outdated as it is a historic brand.

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 ABOUT PARLE

• Established in 1929

• It is owned by CHAUHAN Family of VILE PARLE, Mumbai

st
• 1 brands- PARLE Glucose and PARLE Monaco

• Market leader in many products

• Won acclaim at the Monde selection since 1970

• 35% share of the total biscuit market

• 15% share of the total confectionery market

• 14 manufacturing units for biscuits and 5 manufacturing confectioneries

• PARLE has largest such manufacturing units in India

• Annual turnover 2000 crores

• It has provided its products to the mass with affordable range.

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 RATIONAL BEHIND THE STUDY

The survey also sought to know as to what the consumers expect in the future from

Parle-G. Parle Glucose biscuits are one of the most popular confectionary biscuits

in India. For decades, the product was instantly recognized by its iconic white and

yellow wax paper wrapper with the depiction of a young girl covering the front.

The Objective of the Research is to find out the preference of people in Glucose

biscuit also to know "Why the Parle-G is no. 1 in glucose biscuits segments". Our

Research goal is to study about the attributes which make Parle-G no 1 biscuits in

glucose biscuits segment, The Probable outcome will be that the three major

attributes which influence the position of the biscuit in the market were Quality,

Price and Channel of Distribution.

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 IMPORTANCE OF PROPOSED TOPIC

 This study will analyse the effects of marketing strategies of consumer perception.

 One of the fastest growing company in india is Parle-G.

 Export is limited and untouched international market.

 Customer satisfaction is most important factor for FMCG sector.

 Generation are obsessed of Parle-G by years by years.

 Advertising with brand ambassador and attracting people with more promotional

activities.

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 REASEARCH METHODOLOGY

Objective Of Study
 To study customer review of Parle-G in Nagpur.

 To study customer’s satisfaction of Parle-G Glucose Biscuits in Nagpur.

 To study customer perception towards marketing strategy adopted by Parle-G.

Research Hypothesis

H0: Customers of Parle-G are satisfied with marketing strategies of it.

H1: Customers of Parle-G are not satisfied with marketing strategies of it.

Data Collection & Analysis Tool

Data taken for the study purpose fall in two categories

 Primary Data : For this study primary data are collected by first time through
Observation, questionnaire and interview
 Secondary Data : For this study Secondary data are collected by the different
books, journals, Documents and reports.

Limitations of The Study

 The study in limited to Nagpur area only.

 Due to lack of time it is not possible to reach all respondents.
 Less of Co-operation from Consumer side.
 Customer response can be biased.

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 PLAN OF WORK

Plan of work is a discipline for stating how to complete a report within a

certain time frame. It includes the following information.

Sr. NO Particular Tentative Duration

1. Literature Review Week- 1

2. Data Collection Week- 2,3,4,5

3. Analysis & Study Week- 6

4. Compilation Of Data & Week-7

Statistical Analysis

5. Writing, Printing & Binding Week- 8

Total 8 –Weeks

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 CHAPTERISATION SCHEME

1. Introduction

2. About The Industry/Company

3. Literature Review 4. Research Methodology

a. Objectives Of Research

b. Research Hypothesis

c. Research Design

d. Sampling Plan

e. Tools For Data Collection

f. Limitations Of Study

5. Data Collection & Analysis Of Data

6. Finding Of Study

7. Conclusion Of Research

8 Suggestions

9. References

10. Annexure

11. Questionnaire

12. Bibliography

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 REFERENCES

Books:-

1. Research Methodology by N. Thanulingom

2. Research Methodology by C. R. Kothari
3. Methodology of Research in Social Science by Dr. O. R. Krishnaswami

Websites :-

• www.parleproducts.com (OFFICIAL WEBSITE)

• www.quora.com
• www.google.com
• www.wikipedia.org
• www.indiainfoline.com

Dr. Rajesh Timane

Guide

Mrs. Asmita Thawkar Kunal A. Pande

Co- Guide Name Students Name

Dr. Arvind Khadse

Head
Department of Bussiness Administration(UG)

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