INFORMATION SYSTEMS ANALYSIS AND DESIGN MODULE 2

Midterm Written Activity 2

ACTIVITY 1: CRITICAL THINKING QUESTIONS

Based on the discussion, answer each questions and / or statements briefly. Write on the spaces
provided below.

1. Why is a strong market position or good profit performance only temporary?

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2. If business data are scattered throughout the enterprise and not synched until the end of
the month, how does that impact day-to-day decision-making and planning?
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3. What are the functions of data centers?
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INFORMATION SYSTEMS ANALYSIS AND DESIGN MODULE 2

ACTIVITY 2: VIDEO CASE

Visit https://www.youtube.com/watch?v=hCxmsSED2DY and view the 13 minute video. Answer
each of the three parts of the following question.
Cloud Computing at Coca-Cola Is Changing Everything
When organizations say they are “using the cloud,” they can mean a number of very different
things. Using an IaaS service such as Amazon EC2 or Terremark is different from using Google
Apps to outsource e-mail, which is different again from exposing an API in Facebook.
In this video Alan Boehme, CIO of the Coca-Cola Company discusses how Coca-Cola uses cloud
computing to more effectively interact with its customers and describes the challenges Coca-Cola
is facing in establishing SaaS partnerships with new start-ups.
REVIEW QUESTION:
1. Explain the value of Coca-Cola’s cloud partnerships with start-up companies to:

a. Coca-Cola
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b. The start-up companies

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c. Coca-Cola’s customers
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