Creative production and presentation Tips Answer

What are 5 elements of good advertising brief?

Firstly, the element of a good advertising brief is to provide the creative team with
background information about the brand or company. This will give them a better understanding of
the nature of your business and help them grasp the context of the project. The company
background shouldn't be a general history of the company or a copied and pasted paragraph from
the about page. For example, It usually contains links to the company website or any other online
representations of the activities.

Secondly, In order to create successful advertising, you need to establish your own
company's target audience. A target audience is a specific group of individuals with similar qualities
who are likely to be interested in your product or service. The simplest way to define your target
audience is to identify their demographic. Examples of common demographics include age, gender,
location, profession, income, education level, and marital status.

Thirdly, one of the elements of good advertising brief is to mention the problem. Talk
about the problem that you want to solve within the business. For example, it can be that you are
lacking in sales, facing difficulties with your sales channel, not getting repeated customers, having
difficulty in expressing yourself, etc. Leave it to the company to offer you the optimum solution, your
duty is to honestly let them know the issues you are facing. This will give the agency a headstart on
what to focus on.

Fourthly, listing a few competitors can help creatives during the research phase. Knowing
what your competitors are doing is advantageous for the whole team. For example, you can use
competitive data to come up with ideas that haven’t been tried yet, learn from their failed projects,
or build a project that improves on a strategy they’ve used in the past. After that, Include a quick list
of competitors with similar product or service offerings.

Lastly, the element of a good advertising brief is the key message. The key message is a
specific thing you want your audience to understand and remember that also explains the value
and/or service you provide. It’s not a marketing catchphrase or anything fancy. It’s a statement that
addresses pain points your customers face. It’s not a marketing catchphrase or anything fancy. It’s a
statement that addresses pain points your customers face. For example, you also need a sticky
message that tells your prospects and potential clients everything they need to know quickly. No
long explanations, no feature lists, and absolutely no jargon.

10 contents of a creative brief

The first content of the creative brief is to describe the company. Provide context and background
information on the company to help the designer or creative team get a better understanding of
your business. After that, another content is to summarize the project. Describe what the project is,
what it entails, and why the company should do it. Then, the most important content is to explain
the company objectives. It’s essential that you think through your strategy and objectives completely
before you get the project underway. However, the target audience is also the content of the
creative brief. Share demographic information about who they are and any behavioral insights we
may have on them. Besides, the other content is outline the deliverables the company need. The
company may want to include an overview of the competitive landscape and any trends or market
conditions impacting the industry. Moreover, the content of the creative brief Includes details on the
tone, message, and style. The style and tone should be consistent with the company brand and will
also hinge on what the project is, what the company trying to achieve, and what action the company
wants its customers to take. To help inform the messaging and ensure it aligns with the company
objectives, be sure to include the company's strategic positioning and the key messages that need to
be addressed. In addition, the company should provide the timing. If the company has a timeline in
mind for its project, include it in the brief. Furthermore, another content of the creative brief is to
specify the company budget. If the company has a set budget for the project, include it in the brief
and discuss it with the company's designer. The last content is to list the key stakeholders. If other
people on the company's team or within an organization need to be included in the review process,
provide their contact information.

5 Brainstorming Ideas to Inspire Brilliance.

The first brainstorming idea is to break and build ideas. One way to turn a few ideas into many
is by breaking them down or building them up. If you're starting with a really general theme, try
breaking it down into parts and details and seeing if other ideas branch from it. For example, one
way to break down or build up ideas is to have each person in the room jot down two or three ideas
on their own pieces of paper. Then, have them trade papers with other members of the team, and
build off their coworkers' ideas. You can rotate papers several times, and start a discussion based off
the new ideas that emerge.

Secondly, another brainstorming idea is to change your physical environment. Switching up

your physical environment isn't just a fun change of pace; it can actually affect the way your brain
works. Neurobiologists believe enriched environments could speed up the rate at which the human
brain creates new neurons and neural connections. For example, try holding brainstorming sessions
in rooms that aren't associated with regular team meetings. Another idea is to have your team
stand up and walk around while brainstorming, to encourage fluid creativity.

Thirdly, the brainstorming idea is to not invite too many people. Keep brainstorms smaller
so everyone has a chance to surface ideas and so the conversation doesn't become cacophonous
with interruptions and diverging tangents. For example, a group of 10 people or fewer will still be
able to feed and build off each others' ideas without drowning anyone out or getting too off-track.
Don't invite more people than could be fed by two pizzas. That means two pizzas could comfortably
feed between six and ten people, but more than that, and people will be hungry, not to mention
unproductive.

Fourthly, the brainstorming idea is to play word games. Word games can be powerful ways
to help remove you from the traditional mindset that tends to produce generic, unoriginal ideas. For
example, if you're trying to get out of an idea rut, try adding a few games to your meeting to drum
up some out-of-the-box thinking. To come up with those less obvious words or phrases your
audience might associate with whatever project you're working on.

Lastly, the other brainstorming idea is coming up with bad ideas first. The best
brainstorming sessions come when everyone in the room feels comfortable throwing out all of their
ideas, regardless of whether or not they're gold. For example, start out brainstorming sessions by
spending 10 minutes coming up with a bunch of bad ideas first. You might throw one out yourself
first to show them what you mean. This will help you set a much more open and playful tone than a
formal atmosphere would. After that, you can refocus on brainstorming ideas that could work.
How to assess creative ideas?
1. Will it grab attention? The first order of business for any creative concept is to attract the
attention of the reader (or viewer) and compel them to spend a few moments with your
message. It helps if it’s original, and different from the other messages around it. It helps if
it’s clever or emotional and engages the mind.
2. Is it directed at the target? Remember, you are not the target. Your potential buyer is the
only one you need to think about. Does the concept resonate with the things the customer
cares about and needs?
3. Is the concept on strategy? All advertising should be based on a sound marketing strategy.
You should know what you’re trying to do, who you’re talking to, and what core message
holds the best promise for success.
4. Is it benefit oriented? Is the creative built around what problem it can solve for the
customer, or what advantage it can give them? Beware concepts that just tout a feature,
without interpreting how that feature represents a benefit for the reader.
5. Does it support the brand? Most companies have an identity in the marketplace,
contributing to a consistent image and perception among customers. Whether the concept
supports the brand and whether it conforms to the framework of corporate personality. It
doesn’t have to look exactly like everything else, but it should be compatible.
6. Is there a call to action? Does the ad or concept ultimately communicate what you want the
reader to do? Are you asking for the sale? Are you asking for people to look at your company
in a different way? What is the action or attitude shift you want to take place, and is the
creative moving the reader towards that action?

Analysis on advertisement
1. What is the general ambience of the advertisement? What mood does it create? How does it do
this?

The general feeling of this commercial is happy so when u watch this commercial it makes you feel
good. It creates a positive and happy mood.

2. What is the design of the advertisement? Does it use axial balance or some other form? How are
the basic components or elements arranged?

It is showing how xxx was giving discounts on the xxx get one large and get other one for RM0.50
and xxx comes up with a lot of change.

3. What is the relationship between pictorial elements and written material and what does this tell
us?

They work together try to convience to get dr pepper.

It tells us they have discounts on xxx

4. What is the use of space in the advertisement? Is there a lot of 'whitespace" or is it full of graphic
and written elements?

There really isn’t a lot of white space because it is filled up with trees/there is color in every space.
5. What signs and symbols do we find? What role do they play in the ads impact?

We find the diet dr pepper symbol we also see the little tool.

7. What does the background tell us? Where is the advertisement takingplace and what significance
does this background have?

8. What action is taking place in the advertisement and what significancedoes it have? (This might be
described as the ad's "plot.")

9. What theme or themes do we find in the advertisement? What is it about ?(The plot of an
advertisement may involve a man and a woman drinking but the theme might be jealousy,
faithlessness, ambition, passion, etc.)

The theme is happy and its about dr pepper.

10. What about the language used? Does it essentially provide information or does it try to generate
some kind of emotional response? Or both? What techniques are used by the copywriter: humor,
alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

It uses the language of English and its information but it also try to generate laughter at the same
time.

11. What typefaces are used and what impressions do they convey?

12. What is the item being advertised and what role does it play in our culture and society?

The item being advertised is dr pepper and it’s a drink.

13. What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it?
What significance do long shots, medium shots, and close-up shots have? What about the lighting,
use of color, and angle of the shot?

14. What sociological, political, economic, or cultural attitudes are indirectly reflected in the
advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect
such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict,
loneliness, elitism, and so on.

The attitudes are outgoing, happy, and confused. The advertisement is about dr pepper but it uses
they playhouse to help advertise.