EXECUTIVE SUMMARY (FOR COMMS)

Company Objective. Plastico-Aid is a company that promotes an environmentally sustainable

economy by developing thermoplastic products derived from medical waste in Metro Manila,
Philippines. We want to collect medical waste, process it, and make thermoplastic garbage cans
and rescue gear out of it. For the sake of people's health and society, the Plastico-Aid raises
awareness of environmental issues and protects environmental quality.

The Problem. A decade has progressed while solid waste management continued as a crucial
problem in the Philippines. On the report of Woima Corp, the Philippines is drowning in the lack
of knowledge in proper waste disposal, limited waste collection, and lack of disposal facilities
lingers as the imposing cause of the unwavering waste management issue. As the years passed, it
worsened to a specific point where rivers became visibly dark and reeked of stink. It also caused
multiple difficulties in the country generally, the urban cities. Nevertheless, it affects besides our
environment but also many people's well-being. Many Filipinos see this as a norm but,
unfortunately, neighboring countries see this as negligence.

The solution. As Filipinos, our company concluded to take matters into our hands as to why we
seek solutions in our never-ending saga of waste management by creating Plastic Aid. This
project is to give products and services that will gradually lessen waste drownage and build
green innovation. To serve as a positive pathway to plenty, and to be a means to why creating
and using green products will bring many beneficial outcomes to our planet.

The Target Market and Clients. In Metro Manila, Plastico-Aid is produced from medical
waste, making goods and services available to any customers who might be interested in
recycled waste products. Additionally, towns and organizations who wish to manage effective
trash disposal. 

COMPANY ANALYSIS
VISION
Plastico-Aid’s vision is to lead an environmentally sustainable economy by becoming the
pioneer of thermoplastic materials made from medical wastes in Metro Manila. (Philippines)

MISSION
Our mission is to take medical waste, process it, and turn it into thermoplastic trash bins and
rescue equipment (2). The Plastico-Aid promotes environmental awareness and maintains
environmental quality for the benefit of health and society (6). Our products will conform to the
most recent technology utilizing a thermal heat and plastic melter/densifier (4) in order to
sterilize and melt the collected waste from Metro Manila, turning it into useful products that are
eco-friendly (5). The products are to be made available to the general public (1) in the local
market (3). The organization strives to be one of the leading advocates for recycling medical
waste (7), inspiring other industries and businesses to take an environmentally friendly stance,
(8) and cultivating a connection of mutual benefit with its staff (9). (130 words)

PRODUCT/SERVICE DESCRIPTION

PRODUCT DESCRIPTION
1. Who is the Product/service for?
● Plastic-Aid makes products and services available to any and all consumers that
may take interest in recycled waste products within the Philippine market.
● In the industry of melted recycled waste products, the common trend is to produce
construction materials for shelter or home building materials such as floor tiles,
bricks or lumber, planks, and pavers as well as stools and desks for public school
use. Other business concepts for recycled plastic wastes is based on an exchange
system wherein plastic waste is surrendered in exchange for monetary benefit or
food assistance.
● Our company seeks to produce a trash bins for waste management available for
Malls, Restaurants, Business establishments, and everyday consumer homes
● Aside from this, our line-up includes rescue materials and equipment that caters to
search and rescue organizations and personnel, Disaster Risk Reduction
Government agencies, local government units, and other non-governmental
organizations.
● Furthermore, we can venture out to supply processed recycled plastic waste as
raw materials to partnering businesses or manufacturers to be used for their
respective products.

2. What are the Products/services basic details?

● Plastico-Aid is a recycling service that was established to help address the
country's ongoing plastic waste issue. In addition, due to the COVID-19
pandemic, a lot of medical waste is being produced and disposed of, including
syringes, iv bags, alcohol bottles and plastic medicine bottles, ppes, disposable
masks made with plastic microfibers, gloves, and packaging waste. Products
made of single-use plastic are inexpensive and simple to manufacture; the
Philippines has a high production rate of single-use plastics, which contributes
significantly to global plastic pollution. Plastico-Aid will collect used facemask,
gloves, and disposable packaging from local communities, private organizations,
hospitals and convert them to trash cans and flood wall barriers. Plastico-Aid will
segregate, shred, and melt the waste, ready to be transformed into a useful
material. As Plastico-Aid grows and establishes a foothold, it will later on expand
to more rescue products such as paddles, rescue boats, life preservers, and tires.
The service being offered encourages proper recycling as a long-term answer to
 the plastic pollution issue facing the planet. Plastics are precious wastes that can
be reused when thought of with an inventive and innovative perspective.

3. When should someone use the product/service?

● In our situation today, most of the establishments are using recycled materials like
spoons, straw, cups and so on. In addition, usage of plastic was lessen and
replaced with eco bag, boxes or even papers. This vast change of eliminating
plastic usage paveway to our idea of breaking down non-biodegradable medical
materials to create an alternative material for objects, which are used in our daily
lives. It is also a way to protect the environment and decrease universal carbon
emissions that drove us to propose this project. Our first product, the waste
management trash bins can be used on a daily basis, with innovative design that
attracts people to segregate their waste. Our second category of products are
aimed during calamities and disasters. Non-biodegradable materials were formed
into paddles, rescue boats, life preservers, tires, and flood wall barriers.

4. What is the purpose of your product/service?

● The product named Plastico-Aid is an innovation which has a purpose to aid in
addressing the country's ongoing plastic and medical waste issue by creating
useful products such as trash bins, paddles, rescue boats, life preservers, tires, and
flood wall barriers from discarded medical supplies and plastic. We come up with
this innovation since every year, the Philippines generates 2.7 million tons of
plastic waste, of which 20% end up in the ocean. Being a country with more than
7,500 islands, the country's coastal regions are particularly vulnerable to the
harmful effects of ocean plastic pollution and since the pandemic started, there
has been an increase of face masks, gloves, and packaging waste.

5. Why is the product/service useful or better than the current alternative or current
status quo?
● COVID-19 has impacted the world in unprecedented ways, and with it has come a
surge in volumes of medical waste. According to the World Health Organization
`` More than 140 million test kits have been shipped worldwide, creating a
potential 2,600 tons of trash – most of which will be plastic.In April 2020, the
Asian Development Bank estimated that hospitals in Metro Manila—the region
that accounts for at least 55% of the nation’s cases—would generate 280 metric
tons of medical waste in a single day. Before the pandemic struck, healthcare
facilities in Metro Manila were estimated to produce only 47 metric tons of
medical waste daily. Nowadays, the most common trash bins are made out of
plastics which are non-recyclable. When these trash bins become old , they add up
to figures of non recyclable wastes . Plastico-Aid aims to decrease these figures
by turning medical wastes to usable products such as trash bins, paddles and
 rescue boats. Our products will be made with Thermoplastic granules, which will
be produced from used medical wastes and materials. Not only will Plastico-Aid
decrease the number of disposed recyclable medical wastes, but also Plastico-Aid
will help in waste segregation and management of these medical wastes by
creating trash bins from trash itself. ‘

6. How does the product/service work?

● According to the World Bank Organization, the Philippines is considered the
third-largest contributor to plastic waste worldwide, contributing to an estimated
0.75 million metric tons of ocean plastic every year. Additionally, latest data
from the Department of Environment and Natural Resources showed that the
Philippines generated 19,187.7 metric tons of healthcare waste from April to July
20. That in itself is already a huge problem, as plastic wastes do not only affect
the environment, but us humans as well. Studies show that a number of chemicals
seen in single use plastics have been associated with serious health problems such
as hormone-related cancers, infertility and neurodevelopmental disorders like
ADHD and autism. Plastico-Aid aims to help reduce this problem by turning
medical wastes into a usable product. Looking at this from a perspective of
whether or not the product/s we are providing is actually applicable to the
problem of the consumers, it most definitely is. The product aims to produce
numerous different products ranging from objects we use in our daily lives such
as trash bins to rescue items such as rescue boats. Not only will this reduce the
amount of plastics wasted, but it will also help

MOCK-UP DESIGN

SWOT ANALYSIS

SWOT ANALYSIS

STRENGTHS (2) WEAKNESSES (2)

● Earth Friendly Products (Product has
little to no impact on the environment)
● High quality recycled product
● Sustainable
● Grants business a great image
● Reduces amounts of waste sent to
landfills
● Promotes job opportunities
● Higher up-front costs
● Time consuming
● Risks of trying new materials and
approaches
● Overemphasizing greenness rather
than customer needs can prove
devastating for a product
● Inconvenience in collecting medical
waste
● Inactive cooperation of medical
hospitals and employees
 ● Melting collected waste process

OPPORTUNITIES (2) THREATS

● Increased access and partnership with
recycling centers which allows for
expanded access to medical waste.
● With mask mandates being lifted for
outdoors, there will be an increase in
mask disposal. Allowing us to source
medical waste within communities and
not solely from hospitals for medical
waste
● Utilize social media to educate
consumers and raise public awareness
● Personal protective equipment is now
a standard in hospitals as well as
indoors, therefore in the long term
there will be no shortage in medical
waste from both hospitals and
communities.
● Possible construction of new hospitals
or clinics within the area of operation
could be a potential source for medical
waste.
● Identify specific community needs
within the area of operation that may
inspire innovation and creation of new
products.
● Highly dependent on general, non-
infectious medical wastes
● Less accessible and costly to make
compared to plastic alternatives
● Availability of biodegradable trash
cans / bins in the market
● Well known competitors in the market
- There are many plastic companies
that has already established their name
in the market (orocan, megabox)
● Social Perception regarding the
product - people might have another
say about creating products from
medical waste or participating in green
movement
● Legislation requirements -
introduction of new laws and
regulations that might affect the
operation, increased regulatory
compliance

PROSPECTIVE TARGET MARKET (FOR COMMS)

Most communities in the Philippines contribute to improper plastic waste that leads to many
sufferings in general. As reported by The Manila Times, the Philippines mass-produce millions
of waste materials into the sea. The Philippines' reigning third of the most plastic contributors in
the world is one of the dilemmas the Philippines government is still sorting out even today.
Plastico - Aid creates products intending to assist in trash management. Communities and
organizations that desire to handle proper garbage disposal that generates significant amounts of
waste that is unable to be most instinctively disposed of in local waste management systems
make up the target market. These include infrastructures like factories, homes, malls, businesses,
private and public schools, and hospitals. Moreover, this also included cities that must treat all
the garbage they collect from residents. Each of these organizations has waste disposal needs that
must operate effectively and immediately.

INDUSTRY AND OPPORTUNITY (FOR COMMS)

 Due to the rapid growth of economic waste in the world, the impact of global warming is more
visible now than ever. Many continents are experiencing dreadful heat that affects the land of
Africa to the Antarctic. Improper waste disposal is one of the leading reasons why everyone is
experiencing climate change. It has brought drought to many lands, unbearable heat, extinct
animals, pollution of the ocean, and many more sufferings we could only imagine.

Eventually, several sectors in the world are protesting to help and save the world, but only a few
do and participate in such events. However, since the pandemic happened, mandatory staying at
home has become a norm, so people rely on delivery apps and online shopping. Bubble wraps,
surgical masks, and health waste have also become an issue. An alarming amount began to
emerge to another surge of plastic waste pollutes the land and the sea. Following this, people
have to seem to be open to the intention of producing and buying biodegradable products.
Another step forward to making the peak success of the three R’s - the reuse, reduce, recycle.

Correspondingly, Plastic - Aid will not lessen the greenhouse effects but will also bring out an
enormously positive attitude in the audience. It will also instill why recycling and reusing waste
is much more efficient than disposing of it. Producing earth-friendly products and equipment will
be an advantage in the long run.

On top of everything, this also increases demand for mass production and job opportunities. Due
to the enormous amounts of waste that need recycling, a large number of people are necessary to
produce. This project will support the people who are underemployed in the Philippines.

MARKETING ANALYSIS

PESTLE ANALYSIS

OPPORT
WHY AND RELEVANCE TO THE PRODUCT
UNITY
FACTO
ISSUES OR
R (ADD REFERENCES FROM ARTICLES, LITERATURES,
THREAT
JOURNALS, NEWS, RESEARCH)

POLITI Waste THREAT Even though there are laws, there are still mismanagement of waste
CAL Segregation segregation at the local level. Despite the enactment of Republic Act
as a Major (RA) 9003 or the Ecological Solid Waste Management of 2000 that
Challenge mandates segregation at the barangay level, some local government
in the units (LGUs) have yet to strictly enforce the law.
Philippines Reference: https://www.pna.gov.ph/articles/1175460

Strict THREAT The Republic Act No. 8749: Clean Air Act of 1999 prohibits the
adherence incineration of biomedical wastes effective July 17, 2003. It promotes
to legal law the use of state-of-the-art, environmentally sound, and safe non burn
regarding technologies for the handling, treatment, thermal destruction,
 medical utilization, and disposal of sorted, unrecycled biomedical and
waste hazardous wastes.
handling i. RA 8749 defines non-burn technologies as those
and technologies used for the destruction, decomposition or
managemen conversion of wastes other than through the use of
t combustion and which comply with at least one of the
following conditions (Section 2, Rule XXVIII, RA 8749):
ii. The environment within the destruction chamber is free of
oxygen
iii. Fire is not used in the destruction chamber
iv. The source of heat is not fire
v. A heat conducting material or medium whether it is a
solid, liquid, gaseous, sol or gel form is used to destroy the
waste
Threat: The process of melting the thermoplastic.
The incineration of plastics produces a large amount of thermal
energy, which is often accompanied by some air pollutants. When
not properly operated, incinerators release carcinogens in the form
of dioxin, furan, and toxic metals in the smoke, causing secondary
environmental problems.

Relevance: We want to ensure that we do not exceed the ignition

temperature of our recyclable plastics, so that we could prevent
harm to health and the environment. This is through a proper
understanding of the melting process of each medical waste into
thermoplastics. Each plastic waste has different properties,
melting points, and ignition temperatures.

Inflation THREAT
Rate status
of the
Philippines

ECONO Rising OPPORTU According to the Asian Development Bank, the Philippines’ Gross
MIC Gross NITY Domestic product (GDP) will grow 6.5-7.0% in 2022.
Domestic AND
product THREAT Opportunity: Gross domestic product is a monetary measure of the
(GDP) market value of all the final goods and services produced and sold in
a specific time period by countries. A rising GDP equates to people
spending more, more jobs being created, more tax is paid and workers
get better pay rises.

Threat: Although, this can also be a threat due to the fact that the
economy begins to overheat when it grows too fast. An overheating
economy is unsustainable because it can't meet the demands of
consumers, businesses, and the government. The natural
 unemployment rate falls. Prices for everything from toilet paper to
stocks go up. This can be a threat as it may be more costly to afford
most services to create our product.

Reference: ADB Sees Robust 2022 GDP Growth for the Philippines |
Asian Development Bank.

Additional OPPORTU IRI Philippines, Inc. is the first company in the Philippines
work and NITY specializing in solid waste recycling and reclamation services. The
employees business has been providing garbage disposal services to the nation's
of the semiconductor and electronics industries since 2001. IRI has achieved
recycling its goal of being a fully integrated trash recycling enterprise as of
industry 2004. As a full-service environmental business, it now provides
clients with a competitive prices for waste materials, professional and
highly-trained personnel. Additional job opportunities will be made
available not just in the country but also in the world whe
Reference: Integrated Recycling Industries Philippines Inc.

SOCIAL Negative THREAT A recent review published in Resources, Conservation, and Recycling
consumer found that environmental benefits, perceived risks, and emotions all
perception play a role in positively or negatively influencing consumer
for acceptance of products made from recycled materials.
materials For instance, products made from recycled materials can be seen as
made of eco-friendly, which makes them more favorable. That green glow of
recycled purported environmental benefits and the idea of helping the world
also make consumers feel positive emotions like pride. However,
perceived functional, contamination, and aesthetic risks may hinder
consumer acceptance.
When it comes to electronics made from recycled materials,
consumers may worry about their quality and performance compared
to non-recycled alternatives..
Reference:What works for recycled wearables: Brand, cause, or
cost? - Greenpeace Philippines

Clothes made from water bottles or straws made from recycled steel
sound great, but they sometimes aren't easily sold. Shoppers often
exhibit an attitude-behavior gap (also called the intention-behavior
gap) when it comes to sustainable consumption. The mismatch
between consumers' expressed preferences for green product
alternatives and their actual (un-) willingness to purchase. Even
though people generally have a positive attitude about products made
from recycled materials, they don’t always go through with the
purchase.
Reference: Consumers are skeptical of buying recycled goods. Are
they right?
Lack of THREAT Trash has been a major problem in Manila, and as years pass by the
initiative problem grew worse. According to one study from Solid Waste
for Management office or SWMO of the MMDA showed that the actual
recycling volume of waste in Metro Manila that was properly disposed of in its
dumping area has reached only 29,645.44 cubic meters per day, and
that was equivalent to 54.81 percent. That was equivalent to 54.81
percent of the total collected garbage each day. Therefore, 45.19
percent of garbage was not properly disposed (45 percent of Metro’s
garbage not properly disposed, 2017b). Almost half of the waste from
Metro Manila alone is not being disposed of properly. Despite strong
environmental activism among Filipinos, the Philippines still suffers
from a trash problem. Data shows that local government units are
struggling to implement the “Ecological Solid Waste Management
Act of 2000” or RA 9003 which was signed into law in 2001.
Seventeen years after the enactment of the law, 50 complaints were
filed with the Office of the Ombudsman for non-compliance with the
law.
Reference: Improper Solid Waste Management in Manila | by
Modern Spatial Divisions | Medium

Misconcept THREAT Recycling may be great for the environment but workers in the
ion of recycling industry face their own set of unique health and safety
Waste hazards. Recycling centers and facilities regularly deal with a large
Sanitation number of potentially hazardous conditions, including transportation,
toxins from chemicals, heavy machinery, conveyor belts, grinders,
carcinogens, explosives, shredders, and poor training. Together, these
conditions and more could be a recipe for disaster unless steps are
taken to increase workplace safety. Sorting is an extremely important
part of the recycling process and those working in this sector play a
critical role as they determine the quality of the feedstock. This
quality ultimately affects the profits and market values which
businesses generate from their recyclable commodities. Hence, those
working as sorters have a huge responsibility on them.
Reference: Health and Safety Hazards of the Recycling Industry
When Recycling Becomes a Health and Safety Hazard | EKU Online

Green OPPORTU Believe that green purchase intention is the possibility of consumers
purchase NITY wishing to purchase environmentally friendly products. Chan
intention proposed that three items can be used to measure green purchase
intentions, that is, consider buying green products, switch to other
brands for ecological reasons, and switch to green versions of
products.

Green purchase intention is an important variable to measure

customers’ current and future purchase decisions for green or
 environmentally friendly products. It also helps to estimate the green
demand of consumers.

Opportunity: People nowadays prefer buying “green products” as

this makes them feel less guilty about overconsumption and good
about “saving the earth”. Moreover, a recent survey showed that 75%
of Filipino Consumers Seek Eco-Friendly Brands. This shows that
our product will feed the green demand of consumers interested in
environmental and conscious issues to choose a more
environmentally friendly product compared to conventional products.
Reference: On the Factors Influencing Green Purchase Intention: A
Meta-Analysis Approach ; 75% of Filipino Consumers Seek Eco-
Friendly Brands - Philippines - Kantar Worldpanel

Consumer OPPORTU High quality recycled product and reduced the amount of medical
preference NITY wastes sent to landfills. By shifting to reusable and eco-friendly
of materials products we can significantly reduce waste generation and promote
that are the reuse and recycling of waste products. This will prevent the earth
recyclable, from becoming a large dump yard in the coming years. Using eco-
sustainable friendly products will preserve the planet and all its inhabitants from
and eco- the ill effects of human activities. In line with that, a study conducted
friendly by PWC found out that in their survey of 2019 Global Consumer
Insights Survey, just 35% of respondents said they chose
a. Recent studies found that consumers tend to opt for
eco-friendly products
b. Consumers would want to purchase a product that is of
high quality
Reference:
● Park, S. H., Oh, K. W., & Na, Y. K. (2013, February 28). The
Effects of Environment-conscious Consumer Attitudes
towards Eco-friendly Product and Artificial Leather Fashion
Product Purchase Intentions. Fashion &Amp; Textile
Research Journal, 15(1), 57–64.
https://doi.org/10.5805/sfti.2013.15.1.057

Impact of OPPORTU There is constant change and evolution when it comes to the internet
social NITY and online social media. People may or may not participate in the
media and green movement depending on how the company will deliver or
online present their product to the market. Social media has a big impact on
advertiseme consumers' decision-making processes thus making this an
nts for opportunity and a threat.
product ● Advertisements can be seen in different forms, from having a
promotion social media page with a corresponding website, or having the
product or service advertised through short videos or graphic
publication materials.
● Furthermore, we see more and more websites and applications
 integrating a shopping aspect in which businesses can make
use of.
According to a study entitled “Impact of Social Media on
Consumer Behavior”, social media usage influences consumer
satisfaction in the stages of information search and alternative
evaluation of a product or service, with increasing satisfaction as
the consumer moves towards the final purchase decision and post-
purchase evaluation.
Reference: Chopra, C. & Gupta, S. (2020). Impact Of Social
Media On Consumer Behaviour. Retrieved from
https://www.researchgate.net/publication/
342638389_Impact_Of_Social_Media_On_Consumer_Behaviour

More THREAT Adequate services (such as distinct bins and secure recycling
expensive facilities) are required for a city to have a successful recycling
or system. Some localities just lack the government support or these
inadequate resources necessary to provide adequate recycling services. Also,
resources of with the time, money, and energy spent collecting and processing
recycling recycled goods, the price of recycling is much higher cost than
services discarding waste into landfills or incinerators.
Reference:https://english.umd.edu/research-innovation/
journals/interpolations/interpolations-spring-2011/cost-benefit-
analysis

TECHN Use of OPPORTU Possible innovations in the thermoplastic industry could further
O- thermoplast NITY improve efficiency in medical plastic waste processing therefore
LOGIC ic making it a business opportunity.
AL technology ● New technologies for thermoplastic technology would benefit
to create the the production process in terms of quality and efficiency and
products possibly new technologies could be more environmentally
○ Melting friendly with reduced harmful emissions or pollution as a by-
○ Moldin product.
g ● According to a study on thermoplastics by Oladimeji Azeez,
2020, the different combinations of different types of
thermoplastic technology would yield different plastic
properties for the melted end-product.
● The use of different methods of plastic molding through
machineries such as vacuum forming, compression forming,
injection molding, extrusion molding, etc.
● Therefore it is advised to experiment and determine which
combination of thermoplastics would yield the best results
given the type of product a business seeks to produce.

Reference: Azeez, T.O. (2019). Thermoplastic Recycling:

Properties, Modifications, and Applications. Retrieved from
https://www.researchgate.net/publication/
 336523459_Thermoplastic_Recycling_Properties_Modifications_
and_Applications

Streamlinin OPPORTU The streamlining and automation of business processes would allow
g and NITY for fast and efficient production and release of products. Aside from
automation this, with the different methods of molding and forming, we can
of explore and experiment on the best and appropriate method to form
production and produce quality products out of medical waste thermoplastics.

●
● According to a study on thermoplastics by Oladimeji Azeez,
2020, the choice of which type of thermoplastic molding
process to be used would influence several factors such as the
cost of making the product, the outcome of the durability &
quality of the product, type of plastic waste to be used, and of
course the man-power involved in the processing.
● Being able to determine the most appropriate for product
efficiency would therefore make it an opportunity.

Reference:
https://www.the-warren.org/GCSERevision/engineering/plastic
%20forming.htm

Azeez, T.O. (2019). Thermoplastic Recycling: Properties,

Modifications, and Applications. Retrieved from
https://www.researchgate.net/publication/336523459_Thermoplas
tic_Recycling_Properties_Modifications_and_Applications

LEGAL Strict THREAT Republic Act No. 6969: Act to Control Toxic Substances and
adherence Hazardous and Nuclear Wastes.
to legal The law and its implementing rules and regulations classify
laws / infectious, pathological, and pharmaceutical wastes as hazardous
memos (Table 1, Section 25, Chapter VII of DENR AO 29) that require
regarding proper treatment and disposal.
medical
waste RA 6969 requires the registration of waste generators, waste
handling transporters, and operators of toxic and hazardous waste treatment
and facilities with the EMB. The waste generators (i.e., hospitals) are
managemen required to ensure that its hazardous or biomedical waste is
t properly collected, transported, treated, and disposed. Quarterly
monitoring reports should be submitted to the EMB.

Threat: This is considered a threat since we must adhere to strict

 storage of infectious wastes. By having professional and trained
workers in our company, we can ensure that infectious wastes are
appropriately stored or disposed to ensure public safety.
Furthermore, abiding by the aforementioned law, the Toxic
Substances and Hazardous and Nuclear Wastes Control Act of
1990, would help to prevent any major lawsuits for our
organization and for our business.

Possible OPPORTU Republic Act No. 9003 "Ecological Solid Waste Management Act,
involvemen NITY 2000"
t in any The Ecological Solid Waste Management Act of 2000 mandates
legal the segregation of solid wastes at the source including households
matters and institutions like hospitals by using a separate container for
such as each type of waste from all sources. Collection and transport of
copyright / segregated general wastes or non-infectious wastes are covered by
trademark RA 9003 and may be brought to a landfill for disposal. The
infringemen collection and transport of infectious biomedical wastes or
t and hazardous wastes are governed by A 6969 and cannot be disposed
plagiarism of in open dumps or landfill.
The infectious wastes once disinfected may be treated similarly to
general waste.

The practice of dumping in landfills affects our air quality as it

produces massive amounts of methane gas, a byproduct of
decomposing waste. It also affects our water quality as toxic
bacteria and chemicals seep into our water table. Ultimately,
dumping of waste in or out of landfills affects our wildlife and the
health and well-being of people. The toxic effects of our waste
will remain for generations to come. What we need are
sustainable solutions and as said in the clarificatory statement of
DENR, “In connection with RA 8749 or Philippine Clean Air
Act, the DENR clarifies that any thermal treatment technology,
whether burn or non-burn as defined in DAO 2000-81, that meets
the emission standards for stationary sources as listed in Section
19 of RA 8749 and complies with all other relevant provisions of
RA 8749 and other applicable laws of the Republic is allowed to
operate in the country.”

Reference: Department of Health. (n.d.) Healthcare Waste

Management Manual. Retrieved from
https://doh.gov.ph/sites/default/files/publications/Health_Care_W
aste_Management_Manual.pdf

https://www.frontiersin.org/articles/10.3389/fenvs.2021.683403/
full
 Availability THRE Republic Act No. 8293, otherwise known as the Intellectual
of similar AT Property Code of the Philippines primarily governs intellectual
products in property rights in the Philippines. In addition, the Philippines adheres
the market. to the Paris Convention for the Protection of Industrial Property
Rights and the Agreement on Trade-Related Aspects of Intellectual
Possible Property Rights also known as the TRIPS Agreement.
involvemen Under the R.A. 8293 the following should be adhered unto:
t in any A product that is identical with a registered mark belonging to a
legal different proprietor or a mark with an earlier filing or priority
matters date, in respect of:
such as b. (i) The same goods or services, or
copyright / c. (ii) Closely related goods or services, or
trademark d. (iii) If it nearly resembles such a mark as to be likely to
infringemen deceive or cause confusion;
t and
plagiarism With the emergence and promotion of eco-friendly products, the
market competition is immense. New and innovative products are
being innovated everyday, much of which has a trademark /
copyright. The Philippines adheres to a first-to-file policy in
trademark protection. Not only are the products trademarked for
but the process, materials and even the product name as well. The
trademark registrant is presumed to be the owner of the mark and
has the exclusive right to prevent all third parties not having their
consent from using, in the course of trade, identical or similar
signs or containers for goods or services that are identical or
similar to those in respect of which the trademark is registered,
where such use would result in a likelihood of confusion.
Reference : Global Legal Group. (n.d.). Trade Marks Laws and
Regulations Report 2022 Philippines. International Comparative
Legal Guides International Business Reports. Retrieved October
15, 2022, from https://iclg.com/practice-areas/trade-marks-laws-
and-regulations/philippines

ENVIR Increase in OPPORTU Issue: The unprecedented outbreak of COVID -19 resulted in tons of
ON- medical NITY medical plastic waste. Single-use plastics offer immense health
MENTA wastes ( benefits in terms of maintaining a sterile environment and thus have
L become part of our daily life, especially during this pandemic.
According to the World Health Organization (WHO), 89 million
masks, 30 million gowns, 1.59 million goggles, and 76 million gloves
are required every month due to the pandemic condition. The
pandemic outbreak has also led to a large number of medical waste
generation which also include plastics.

Opportunity: Over 75% of all plastics used in medical device

applications use commodity thermoplastics. These comprise of
 polyvinyl chloride, polyolefins (polyethylene, polypropylene, and
their blends), and polystyrene. These are found in syringes, IV bags,
Tubing and Face masks, etc. Thermoplastics are pliable and moldable
when heated to high temperatures, then hardens as it cools. Due to the
molecular composition of this plastic, it can be repeatedly heated and
cooled indefinitely and not lose its structural integrity. This makes
Thermoplastics a more eco-friendly alternative to other plastics and
metals. With its ability to be indefinitely formed and reformed, it is
100% recyclable.

Relevance: The medical wastes gathered would be utilized for

mechanical recycling and developing eco-friendly and efficient
products. Not only that, but we are also contributing to decreasing the
plastic pollution that is causing environment and health concerns.

Reference:
● Joseph, B., James, J., Kalarikkal, N., & Thomas, S. (2021).
Recycling of medical plastics. Advanced Industrial and
Engineering Polymer Research, 4(3), 199–208.
https://doi.org/10.1016/j.aiepr.2021.06.003

Philippines OPPORTU The Philippines straddles the typhoon belt, an area in the western
located at NITY Pacific Ocean where nearly one-third of the world’s tropical cyclones
the typhoon form. This area is not only the most active in the world, but also has
belt of the the most intense storms globally. Approximately 19 typhoons enter
Pacific the Philippines area each year, and six to nine make landfall annually,
and of which 6 are classified destructive. The Philippines ranks
second highest in terms of risks associated with natural disasters. It is
also found just below the Inter-tropical Convergence Zone with
northeast and southwest monsoons posing threats to its whole
territory with flood and storm surge.
Equipment, especially for emergency situations in the Philippines
are also lacking and insufficient. The Philippines Government and
LGU's Emergency Response & Disaster Preparedness are poor.
They perform poorly in disaster management particularly on
financial utilization, information management, leadership,
monitoring, collaboration, and coordination with various
stakeholders. The Philippines were not prepared and the demands
for rescue equipment were prioritized when the calamity/ disaster
itself set foot in the country. Plastico-Aid doesn’t just create bins,
we also create rescue equipment. In preparation and/or during the
relief or response phase, it is critical to get resources on the
ground as quickly as possible and that’s when Plastico-Aid enters.

(The weaknesses of the country’s DRRM lack of capacity, lack of

systematic distribution, and inadequately trained and equipped
 response team. The assessment further unveiled the poor
information management on donors, governance aspect and
analysis of government spending.)

References:
● Asian Disaster Reduction Center. (2022). Information on
Disaster Risk Reduction of the Member Countries. Retrieved
from
● https://www.adrc.asia/nationinformation.php?
NationCode=608&Lang=en
● Habitat for Humanity. (n.d.). Response to Typhoons in the
Philippines. Retrieved from
https://www.habitatforhumanity.org.uk/what-we-do/natural-
disaster-response/response-to-typhoons-philippines/
● Dariagan, J. D., Atando, R. B., & Asis, J. L. B. (2020).
Disaster preparedness of local governments in Panay Island,
Philippines. Natural Hazards, 105(2), 1923–1944.
https://doi.org/10.1007/s11069-020-04383-0
● Asian Disaster Reduction Center. (2022). Disaster
Management. ADRC.
https://www.adrc.asia/management/PHL/Metro_Manila

Recycling OPPOR The practice of incineration is bad for several reasons. It

prevents TUNIT disincentives citizens to care about what they consume. Since
waste Y incineration of solid waste is not allowed under Republic Act
disposal in 9003 for the safety of human health and protection of
landfills environment, and land filling. In addition, more land can be put to
and usage economic use, saving money on space and bolstering revenue
incinerators when waste is being recycled other than additional waste in
dumpsites.
Reference:4 reasons why recycling is better than incineration -
Zero Waste Europe

COSMIC ANALYSIS

COSMIC ANALYSIS

Competitors For our competitors, we have identified two companies which more or less share the
same business model and processes as our company hopes to be. Both companies are
locally based, making use of drop-off and collection points in partnership and
cooperation with different businesses and organizations for the collection of plastic
waste, turning them in to sellable products.
Plastic Flamingo
https://www.theplaf.com/

Plastic Flamingo is a plastic waste recycling company that seeks to transform plastic
waste into a diverse range of new building materials. They have designated drop-off
collections points for individuals, organizations, and businesses to hand over plastic
waste to be segregated and recycled.

These are turned into raw building or processing materials such as Eco Lumber, Eco
Boards, and Pellets for further use in construction or creation of products. They also
offer different furniture products that can be made to order including ready-to-build
furniture and structure kits such as a Transitional Shelter Kit composed of easily
assembled plastic components made for post-disaster communities.

Aside from physical products, they provide education through scheduled webinars or
talks on the plastic problem and the individual actions for solutions. Of course, they
also introduce the solutions that the Plastic Flamingo can provide.

Sentinel UpCycling Technologies

Sentinel UpCycling Technologies wants to help divert our waste from oceans &
landfill through the process of Upcycling, turning Low Value Plastic Waste to
Higher Value Durable Products with the goal of stopping plastic pollution.

With current partnerships with existing local industry players such as Clean Our
Oceans Project, they turn single-use plastic packaging into durable crates, pallets,
trolleys, trays and furniture for long-term use. Their main products for advertisement
range from upcycled school desks, chairs, and benches, as well as mobile trash bins.

Aside from products, they provide educational content on the importance of plastic
waste upcycling on their social media accounts as well as being available as speakers
on seminars and talks.

PRICING
Moving on to the Pricing part of the marketing mix. We only have one common
product with the competitor companies that being the small and large trash bin.

For our products, our costing was based on the average cost price from different
manufacturers and suppliers with a 7% mark up. The group opted for only 7% given
that we are a small, starting business. Flashed on the slide are the tentative pricing we
 have for our rescue equipment and trash bins, which come up to 160 for the small bin,
and 1070 for the large mobile bin.

Slide 2
Our competitor, plastic flamingo sells Eco lumber, Eco boards, and ready made
outdoor and indoor furniture as seen with their prices in the slides. Their household
and office trash bins can be seen to range from 7500 to 12000 pesos.

Slide 3
The photo on the left shows the prices for ready built outdoor furniture, while on the
right shows the Transient Shelter Kit they have available following a calamity or
natural disaster.

Slide 4
Company B, Sentinel upcycling technologies sells hangers, cups, crates, trays, small
and large trash bins and furniture such as school desks for long-term use, with the
prices presented in the slides. For our common product, they sell a utility trash bin at
216 pesos while a large outdoor trash bin can range from 4320 - 6100 pesos.

Customers Plastico-Aid offers products and services to any and all individuals that could be
interested in acquiring recycled waste products on the Philippine market.
To be more specific, Plactico-Aid can offer and serve a variety of consumers such as
Commercial, Hospitals, Industrial, Residential, and the Government. We tailor our
services to each customer's operation's demands.

Our Commercial customers can include small retail business to department stores,
and due to our current situation we can also expand to online stores such as online
platforms/apps in selling our recycled products that are eco-friendly.

With our Hospital customers we can offer our recycling services along with our
products. By collecting the used facemask, gloves, and disposable packaging from
hospitals and converting them to trash cans that are customized in a way that allows
the individual to segregate waste.

For our Industrial customers that frequently requires roll-off dumpsters, trash
containers, and waste paper recycling equipment. Industrial customers can also use
Plastico-Aid for recycling single used and disposable waste to convert or trade their
waste to recycled products.

For our Residential customers, can produce a lot of rubbish that can be collected from
local communities and private institutions, repurposed into trash cans, and used to
build barriers to prevent flooding.
 And lastly, for our government customers. We can offer recycling services. Aside
from this, our line-up includes rescue materials and equipment that can cater to search
and rescue organizations and personnel, Disaster Risk Reduction Government
agencies, local government units, and other non-governmental organizations.

Suppliers Plastico-Aid will be converting medical waste into reusable equipment affiliated by
different hospitals in Manila, pick up points of medical waste collection. Through
these hospitals, the company will have a constant supplier of medical waste. The are
at least 220 private and public hospitals, centers, and clinics in the whole Metro
Manila.

Intermediaries Collaboration with Physical Branches

These three actual stores on the list are the ones we want to work with as partners for
our products. They all provide partnerships to business owners that seek to promote
environmentally friendly lifestyles. By offering opportunities for community
development, market access, and capacity-building, entrepreneurs strive to develop
businesses and communities for sustainability.

Roots Collective
- The Roots Collective is an ecosystem of creative and social entrepreneurs,
who believe in the power of collaboration to scale up positive socio-economic
impact. They foster a conducive environment for local enterprises and rural
communities to flourish through capacity-building and collaboration
opportunities for innovation on the one hand; and creative and omni-channel
marketing and distribution, retail and corporate, on the other.
- Thus, while they aim for ever-improving business excellence by ensuring
transparency and honesty and by adopting marketing and retail industry
standards and best practices, we also aim for ever-growing positive social and
environmental impact with the UN Sustainable Development Goals (SDGs) as
our guiding light, in particular SDGs 8, 9, and 12.
Link: https://rootscollective.ph/
Humble Market
- They are a holistic wellness bulk and multichannel store, providing natural
and sustainable living essentials for businesses and consumers who value and
choose to invest in personal and environmental wellness. They help people
nurture and enrich their lives by offering products and opportunities that are
mindful of the self and our relationship with the environment. They exist to
help people achieve the highest quality of health possible, and make
sustainable living the new norm.
- They believe that everything is connected which is why we take on a holistic
approach to health, wellness and sustainability, and aim to close the loop.
They want to be able to open and shape minds into becoming more mindful
and aware of how our decisions and actions not only affect us, but the world,
those around us, and especially the generations to come.
Link: https://www.humblemarket.ph/

The Good Trade

- To gather passionate individuals and brands that create positive social impact.
- To combine zero-waste, ethically-made and cause-driven businesses under
one roof in Manila.
- To connect, inspire and empower a community to live a lifestyle with
simplicity and honesty.

Link: https://thegoodtrade.ph/

Collaboration with NGOs

In our product and service, which depend on participation at the community level,
partnering with non-governmental groups can be an effective intermediary. They also
support the eco-friendly economy that both of us are working to promote.

Alliance to End Plastic Waste (AEPW)

- It is a non-governmental organization that collaborates with stakeholders from
 public and private sectors, civil societies, academia, and communities to help
end plastic waste in the environment. With over 90 partners, AEPW aims to
bring together a diverse network of resources and expertise with ending the
plastic pollution crisis as its end goal. This alliance brings forth a light where
collaboration with different companies, organizations, and communities can
be a catalyst for innovative solutions to share with the world.

Wavefarers
- It is an environmental youth organization that aims to help solve
environmental problems by spreading awareness of the environment and
empowering the youth to take action.

Organization Stock Corporation

Plastico Aid’s composed of environment-oriented individuals who are driven to

create for the environment and have positive contributions to human society and the
environment while gaining profit at the same time.

Owners - people whole have a major shareholding in the company and have vested
interest in the well-being of the company
Owners are the following:
1. X
2. X
3. X

Board of Directors - the board of directors is elected by the shareholders for

overseeing the general management of the business and ensuring
that the shareholder’s interests are met.
1. Chairman of the Board
2. CEO -
3. Director
4. Director -
5. Director (Finance and Budget)
 Employees - they are the backbone of the company and people who work in the
company and people who share the company’s mission, vision, goals and objectives.

1.

Market Plastico-Aid is made from medical waste in Metro Manila which makes products and
services available to all consumers that may take interest in recycled waste products
within Metro Manila, Philippines market. It also promotes environmental awareness
and maintains environmental quality for the benefit of health and society. In addition,
they can help several unemployed people due to the pandemic. The product will also
compete once manufactured and distributed in the market with the other business
owners in the local market. Its price is affordable and eco-friendly compared to the
other products present in the market.

MARKET SEGMENTATION

Market Demographic Demographic Segmentation Demographic

Segmentation / Segmentation Age Segmentation
Procedures Age -Applicable for the general Age
-Applicable for the general public. -Applicable for the
public. general public.
Gender
Gender - For all genders. Gender
- All genders can utilize our - For all genders.
products.
Behavioral Segmentation Behavioral
Behavioral Segmentation ● Purchasing Behavior Segmentation
● Purchasing behavior Variety-seeking: ● Purchasing
Dissonance-reducing - From eco-lumbers and eco- Behavior
- To meet the time boards, coasters, tables, Complex:
constraints, these buyers benches, racks, containers, and - Upcycled products
may quickly select a brand even shelter. The variety of are durable and meet
that meets most of their their products allows their the same quality
needs and fits their budget. customers to find alternatives standard. The type of
Since our product is made of to their original ones. Upcycled products and
recycled thermoplastics, it is how they are used
much cheaper. Benefits sought: need to thrive towards
- Transforming plastic waste products that are for
Benefits sought: into a diverse range of new long-term use, and not
- Transformation of plastic building materials will create a for short-term
waste into wide range of stronger circular economy that disposable products.
eco-friendly products that can address the issues of
are helpful for the increasing marine plastic waste pollution Benefits Sought:
plastic pollution in the and offer a sustainable - Turning low value
country. alternative construction plastic waste into
material that contributes to higher-value durable
Geographic Segmentation building resilient structures for products.
Country future generations. - Making use of single
- Philippines use packaging to turn
Geographic Segmentation them into products
Location Country such as: crates, pallets,
- Metro Manila is an urban - Philippines trolleys, trays, and
area where there are many furniture.
hospitals operating and Location
producing many medical - Luzon, Visayas and Geographic
wastes. One hundred forty- Mindanao (nationwide) Segmentation
four hospitals in Metro Country
Manila were included in the Climate - Philippines
study. Data gathered - In rainy seasons, there are
revealed that although most chances of heavy rains which Location
hospitals are segregating can cause flooding. Their - Quezon City
their waste, less than 50 product include shelters which
percent still do not have the are helpful for the weather. Psychographic
proper mechanisms for Segmentation
proper waste handling and Psychographic Segmentation Lifestyle
segregation. The need for Lifestyle - In promoting eco-
recycling services and trash - In promoting eco-friendly friendly products,
bins is essential in this products, people choose a people choose a
community. sustainable lifestyle. sustainable lifestyle.

Climate Opinion on Social issues Opinion on Social

- In rainy seasons, there are
chances of heavy rains
which can cause flooding.
Our product which involves
rescue equipment can be
used during these times.
Psychographic
Segmentation
Lifestyle
- In promoting eco-friendly
products, people choose a
sustainable lifestyle. It is
where their choices impact
the world around us and find
ways for everyone to live
better and lighter.
- To collect and transform issues
plastic waste into a range of - As a result of
sustainable construction inefficient recycling
materials which can be used to systems within the
build new schools, housing, linear plastics
and shelters to help make this economy. too much
country more resilient against plastic is released into
its many natural hazards the the environment. it's
country faces yearly. imaged as a massive
disposable waste
- The Plaf is dedicated to a material rendering it
number of the Sustainable one of the culprits in
Development Goals (SDGs). environmental
Our warehouse workers and pollution
waste collectors come from Overshadowing the
low-income families, material's potential for
providing them with the future. One thing
 livelihoods where they can is clear it is neither
Opinion on Social issues upskill and seek more possible nor sensible
- The waste generated from opportunities. In addition, to eliminate plastic
various sources will most of our management team from our lives.
continually lead to health are women.
hazards and environmental
severe impacts such as
ground and surface water
contamination, flooding, air
pollution, and the spread of
diseases. Our company aims
to reduce plastic waste and
promote an eco-friendly
approach.

STRATEGIC ANALYSIS (SWOT MATRIX) - FOR COMMS

This portion of the paper includes a table of tactics that have been determined to be suitable and
successful to maximize strengths, fix weaknesses, and lessen vulnerabilities and risks.

Strength Weaknesses Opportunities

S1: Lowers carbon footprints W1: Waste recycling sites are un- O1: In-demand on manpower due
and protects the environment. sanitized, unhealthy, and unsafe. to mass production.

S2: Advancement in innovation W2: Building recycling products O2: Recycling can save up money.
that makes recycling time costs much more than disposing.
efficient and durable. O3: Building stronger alliance with
W3: Transporting of dumps could multiple organizations.
S3: Proper usage of social media also affect air pollution. O4: Prevents air and water
could spread environmental pollution in the long run.
awareness and pushes people to
take action.

S4: Reduces consumption of

raw materials.

SO strategies WO strategies

SO1: Environmental-friendly WO1: Need many manpower but

and could contribute in health of the workers may not be
managing proper waste disposal. 100% guaranteed to be safe. (O1,
(S1, S3, O4, O2) W1)

SO2: Help to spread awareness, WO2: Production cost may need to

educate and inspire people to be stable, in order to do that we must
recycle and turn trashes into gain more investors. (W2, O1, O3)
money. (S2, S2, O2, O4)
Threats ST Strategies WT strategies

T1: Being exposed to hazards ST1: Examination of reviews WT1: Working together with the
could lead to many illnesses. evaluations and applications of the financial division of
enhancements to the product providing a enough budget
T2: The process recycling is not functions and features. (T3, S2)  for operations. (T2, W2)
widely developed.
ST2: Spreading awareness regarding WT2: Safe and certain
T3: Mismanagement in dumping pollution and its effect on human current certification and
sites. health. (S1, S2, S3, S4, T1, T2) concern for standards. (T1, T3, W1)

CONTINGENCY PLAN - FOR COMMS

Any business will inevitably run into issues. A contingency plan is created to have a backup
strategy in case of factors that could impact a business's operations in any way. It does not just
concentrate on running the business from the inside out, but also gives the state of the
environment and external influences careful consideration in order to build stronger commercial
connections.

Case Trigger Response Which Key Timeline

Department Responsibilities
to Inform
Lack of No training Conduct Human  Assess Every 6
skilled opportunities. seminars and Resource company months for
manpower training to ability to employees.
those provide free
interested to seminars and
work in trainings.
Plastico –  Requiring the
Aid. employee to
attend regular
trainings.
 Hire
professional
chemist.
Shortage No supply of Collect Management  Assurance Every 3
of raw Covid – 19 medical of product months.
materials PPE’s. waste from quality and
such as other cities fit
medical Lack of even outside for what it
waste. awareness metro cost.
about manila.  Have
Plastico – aid partnership
company with
 hospitals all
around the
country.
Lack of Low Find Marketing  Change Quarterly
company production investors all and sales marketing or
funds. sales. over the tactics based annually.
world. on
existing
Make trends.
collaboration  Examination
with artist. of fresh
influences
more suited
to promote
the
product.
Product Sudden Have a Production  Review Every
out of malfunction regular progress of month.
stock. of machinery. check-up of supply every
the time.
machinery  Do not
used in overload the
production. machines.
 Consult only
to
professional.

OPERATIONAL PLAN - FOR COMMS

Plastico - Aid has established goals, objectives, and plans to operate successfully and efficiently
in the market to realize our vision. Due to the historical nature of this operational plan, SWOT
tactics are positioned where they make the most sense.

SWOT GOAL OBJECTIVES TEAM/ PLAN

STRATEGIES BUDGET/
RESOURCES
WO1: Need Plastico – Aid Establish a Team:  Perform
many will gonna healthy or Administration, budgeting and
manpower but have a worry-free Human and financial
health of the partnership work Resource, analysis for
Marketing and
workers may with an environment the distribution
Sales
not be 100% insurance for the of insurance
guaranteed to company to employees. Budget: at least funds separate
be safe. ensure the ₱1 - 2 million from wages.
future of each
employee. Resources:
Manpower,
 Documentation
materials, Food,
Meeting and
Conference.
ST2: Spreading To conduct Having a Team: Head and  Hire at least 10
awareness face to face regular Legal, employees to
regarding seminars every seminars about Marketing and make a team
pollution and month for environment as Sales focused on
its effect on employees and well as a public relation.
human health. in any social platform to  Hire an
Budget: at least inspirational
media promote the ₱20, 000.00 -
flatforms for products. speaker to speak
30,000.00 about the
publics.
importance of
Resources: recycling.
Manpower,
Documentation
materials, Food,
Meeting and
Conference.
WO2: Form a Following six Team: Head and  Identify
Production cost powerful months of Legal, probable partner
may need to be partnership gatherings, Marketing and suppliers
stable, in order with following a Sales  Establish good
to do that we commercial consultation, business
must gain more establishments, Plastico - Aid relationship
Budget: at least with suppliers.
investors. artist and well- will be able to 1 milllion
known brands. working with  Build strong
testing Resources: alliance with
producer of Manpower, business
bags, a Documentation establishments.
laboratory materials, Food,
enterprises, as Meeting and
well as Conference.
transportation
firms.

COMPETITOR ANALYSIS

COMPETITOR’S ANALYSIS

Company A Company B
Our Company
Plastic Flamingo Sentinel UpCycling
Plastico-Aid
https://www.theplaf.com/ Technologies
Vision VISION
Plastico-Aid’s vision is to
lead an environmentally
sustainable economy by
becoming the pioneer of
thermoplastic materials
made from medical wastes in
Metro Manila, Philippines
Mission MISSION
Our mission is to take
medical waste, process it,
and turn it into thermoplastic
trash bins and rescue
equipment (2). The Plastico-
Aid promotes environmental
awareness and maintains
environmental quality for the
benefit of health and society
(6). Our products will
conform to the most recent
technology utilizing a collection partners,
thermal heat and plastic
melter/densifier (4) in order
to sterilize and melt the
collected waste from Metro
Manila, turning it into useful
products that are eco-
friendly (5). The products
are to be made available to
the general public (1) in the
local market (3). The
organization strives to be
VISION
By collecting post-consumer
plastics, the PLAF aims to
compensate for the material’s
footprint by giving them a
second-life while educating
communities about the plastic
crisis.
MISSION
The Plaf serves as a potential
role in imparting huge
environmental and
sustainability impacts (6) in
the Philippines (3), and enable
our environment to reduce and
recycle plastics. (8)
In the Plaf or the Plastic
Flamingo’s mission statement,
3 out of the 9 were mentioned
specifically, the philosophy,
market and public image.
VISION
We, together with
our stakeholders,
envision a
sustainable,
inclusive, and
efficient platform
that provides a
seamless and
streamlined recycling
process that creates
job opportunities,
income-generating
avenues and a more
revitalized
environment in the
future.
MISSION
We, together with
our stakeholders,
intend to be the
leading source of
information and
online platform of
choice (7) for
Filipino recycling
and sustainable
business
communities. (3) We
connect with
ordinary citizens,
sustainable shops,
and brand affiliates
(1) who share the
same advocacy on
sustainability (6)
through recycling or
upcycling processes.
(8)
In the Sentinel
Upcycling
Technology’s
mission statement, 5
 one of the leading advocates
for recycling medical waste
(7), inspiring other industries
and businesses to take an
environmentally friendly
stance, (8) and cultivating a
connection of mutual benefit
with its staff (9).
Our company, Plastico Aid
has the 9 mission statement
components
Geographic Plastico-aid currently
Boundaries operates within Metro
Manila, Whose headquarters
and manufacturing plant is
located in Quezon City.
Plastico-aid works with
Hospitals as its supplier and
pick up and drop off point in
Metro Manila to collect the
supplies needed for its
products. The products of
Plastico-aid are also
produced in Metro Manila
Target markets Our company Plastico-Aid
makes products and services
available to any and all
consumers that may take
interest in recycled waste
products within the
Philippine market.
Targeting the Broad and
Mass markets
out of 9 were
mentioned,
specifically the
customers, market,
philosophy, self-
concept and public
image.
Company A is a company that Company B is a
operates nationwide with 2 company that is
drop off points in Luzon, 2 in headquartered in
Visayas and 1 in Mindanao. Quezon city
It’s main headquarters is specifically in
located in Muntinlupa, Metro Aurora Boulevard.
Manila where its products are Like the 2
manufactured companies,
customers must
contact the company
to schedule a pick up
from their homes to
the headquarters or
they may drop off
their recyclable
materials in affiliated
partners by the
company
Company A, Plastic Flamingo Company B, Sentinel
makes products and services UpCycling
that are available to Everyday Technologies makes
private individuals who products and services
consume and produce waste in available to all
the way we have all been for possible consumers.
the past decades. Thus they With the goal of
target the Broad and Mass working with
markets different
communities to
 Our company seeks to
produce trash bins for waste
management available for
Malls, Restaurants, Business
establishments, and
everyday consumer homes
Aside from this, our line-up
includes rescue materials
and equipment that caters to
search and rescue
organizations and
personnel, Disaster Risk
Reduction Government
agencies, local government
units, and other non-
governmental
organizations.
Raw building or processing
materials such as Eco Lumber,
Eco Boards, and Pellets for
further use in construction or
creation of products.
They also offer different
furniture products that can be
made to order as well as a
Transitional Shelter Kit
composed of easily assembled
plastic components made for
post-disaster communities.
create a circular
economy.
Sentinel targets the
Broad and Mass
markets given that
their products are
made available to
consumers who wish
to purchase a variety
of household
products such as
hangers, cups,
benches. Storage
containers, plastic
crates, trays, and tote
boxes. All of which
may be used by the
everyday consumer
or businesses and
establishments that
find the products
necessary

Market Demographic Demographic Segmentation Demographic

Segmentation / Segmentation Age Segmentation
Procedures Age -Applicable for the general Age
-Applicable for the general public. -Applicable for the
public. general public.
Gender
Gender - For all genders. Gender
- All genders can utilize our - For all genders.
products.
Behavioral Segmentation Behavioral
Behavioral Segmentation ● Purchasing Behavior Segmentation
● Purchasing behavior Variety-seeking: ● Purchasing
Dissonance-reducing - From eco-lumbers and eco- Behavior
- To meet the time boards, coasters, tables, Complex:
constraints, these buyers benches, racks, containers, and - Upcycled products
may quickly select a brand even shelter. The variety of are durable and meet
that meets most of their their products allows their the same quality
needs and fits their budget. customers to find alternatives standard. The type of
Since our product is made of to their original ones. Upcycled products
recycled thermoplastics, it is and how they are
much cheaper. Benefits sought: used need to thrive
- Transforming plastic waste towards products that
Benefits sought:
- Transformation of plastic
waste into wide range of
eco-friendly products that
are helpful for the increasing
plastic pollution in the
country.
Geographic Segmentation
Country
- Philippines
Location
- Metro Manila is an urban
area where there are many
hospitals operating and
producing many medical
wastes. One hundred forty-
four hospitals in Metro
Manila were included in the
study. Data gathered
revealed that although most
hospitals are segregating
their waste, less than 50
percent still do not have the
proper mechanisms for
proper waste handling and
segregation. The need for
recycling services and trash
bins is essential in this
community.
Climate
- In rainy seasons, there are
chances of heavy rains
which can cause flooding.
Our product which involves
rescue equipment can be
used during these times.
Psychographic
Segmentation
Lifestyle
- In promoting eco-friendly - The Plaf is dedicated to a it's imaged as a
products, people choose a number of the Sustainable massive disposable
sustainable lifestyle. It is Development Goals (SDGs). waste
into a diverse range of new are for long-term use,
building materials will create a and not for short-
stronger circular economy that term disposable
can address the issues of products.
marine plastic waste pollution
and offer a sustainable Benefits Sought:
alternative construction - Turning low value
material that contributes to plastic waste into
building resilient structures forhigher-value durable
future generations. products.
- Making use of
Geographic Segmentation single use packaging
Country to turn them into
- Philippines products such as:
crates, pallets,
Location trolleys, trays, and
- Luzon, Visayas and furniture.
Mindanao (nationwide)
Geographic
Climate Segmentation
- In rainy seasons, there are Country
chances of heavy rains which - Philippines
can cause flooding. Their
product include shelters which Location
are helpful for the weather. - Quezon City
Psychographic Segmentation Psychographic
Lifestyle Segmentation
- In promoting eco-friendly Lifestyle
products, people choose a - In promoting eco-
sustainable lifestyle. friendly products,
people choose a
Opinion on Social issues sustainable lifestyle.
- To collect and transform
plastic waste into a range of
Opinion on Social
sustainable construction
issues
materials which can be used to
- As a result of
build new schools, housing,
inefficient recycling
and shelters to help make this
systems within the
country more resilient against
linear plastics
its many natural hazards the
economy. too much
country faces yearly. plastic is released
into the environment.
material
 where their choices impact Our warehouse workers and rendering it one of
the world around us and find waste collectors come from the culprits in
ways for everyone to live low-income families, environmental
better and lighter. providing them with pollution
livelihoods where they can Overshadowing the
Opinion on Social issues upskill and seek more material's potential
- The waste generated from opportunities. In addition, for the future. One
various sources will most of our management team thing is clear it is
continually lead to health are women. neither possible nor
hazards and environmental sensible to eliminate
severe impacts such as plastic from our
ground and surface water lives.
contamination, flooding, air
pollution, and the spread of
diseases. Our company aims
to reduce plastic waste and
promote an eco-friendly
approach.

Marketing Online Platform Online Platform Online Platform

Strategies and Facebook, Twitter, Plastic Flamingo (PLAF) uses Sentinel UpCycling
Tactics (blog, Instagram, Tiktok, Youtube, Facebook, Twitter, Instagram Technologies their
Amazon, Shopee, and and Tiktok, four of the most own online selling
content type,
Lazada are just a few of the popular e-commerce platforms platform. They uses
conventional social media and e- in the Philippine, to promote Facebook and
advertising/ commerce platforms that their products which gained Instagram to
marketing) Plastico-aid will use to popularity. They were promote, market, and
promote the market and successful in making money advertise their
advertise our product to the without endangering the product.
public. public's health.

Online Website Online Website Online Website

To reassure the public that
the company offers safe and
high quality recycled earth
friendly products. Plastico-
aid will develop a website
with all the product's
information, contact details,
FDA certification, and a DTI
business permit.
Plastic Flamingo (PLAF) have
their own website that is easy
to navigate and contains
information about their
company and the products
they offer. They also use their
website to sell their products.
However, they are still in the
process of putting their DTI
product certification in their
website which attests their
credibility and qualification of
their products in accordance
with quality standards.
Sentinel UpCycling
Technologies uses
their own website as
their own online
selling platform.
However, their DTI
product certification,
which confirms their
legitimacy and
qualifies their items
in compliance with
quality standards, is
still being processed
of putting it in the

Online Reviews
Given that this is a startup
company seeking growth,
Plastico-aid will include a
review area on every internet
platform and is open to user
suggestions.
Promotional Partnership
Plastico-aid will give one
free product to every worth
of 5,000 pesos product from
waste, from different
hospitals they partner with
Inclusions are the following:
● Guides for cleaning
wastes
● Certificate of waste
compensation
● Webinar/ Seminar
website.
Online Reviews
Online Reviews
Company A, PLAF allows
Company B
their customers to provide
encourages their
online reviews in their social
customers to write
media platforms about their
product reviews in
products. It is a unique way of
their website and
gaining the trust of the public
other online social
based on the experiences of
media platforms to
the buyers.
reassure other
potential buyers that
Promotional Partnership
their product is both
Company A charges 500 US
safe and high quality.
dollars or 25,000 pesos per
metric ton of trash/waste
Promotional
coming from different
Partnership
companies they have
Company B gives
partnership with.
users 1 point per 20
kilos of recyclables
Inclusions are the following:
which is then
● Certificate of plastic
converted into trees.
waste compensation
This is through the
● Cross Communication
partnership between
Campaign
Smart Recycle PH
● Webinar/ Seminar
and RAFI One to
● Project Management
Tree, wherein users
including Traceability
can convert their 100
Reports
points into a tree.
RAFI One to Tree
will plant these trees
on behalf of the
recycling efforts of
people.
Inclusion are the
following:
● Recycling guides,
 and other
educational
materials that can
serve as your
guide in your
recycling or
waste
management
efforts.

Marketing Mix Product ● Product ● Product

Plastico-Aid is a recycling
service that was established
to help address the country's
ongoing plastic waste issue.
Our first product, the waste
management trash bins can
be used on a daily basis,
with innovative design that
attracts people to segregate
their waste. Our second
category of products are
aimed during calamities and
disasters. Non-biodegradable
materials were formed into
paddles, rescue boats, life
preservers, tires, and flood
wall barriers etc.
The Plastic Flamingo (PLAF) The Sentinel
provides plastic collection UpCycling
services in the country. They Technologies make
also have recycled products use of these single
that are ideal for low-load use packagings to
bearing applications such as turn them into
outdoor furniture, decking and products such as:
fencing. Also, eco-lumbers crates, pallets,
and eco-boards, oasters, tables, trolleys, trays and
benches, racks, containers, and furniture.
shelter.

● Place ● Place
● Place Plastic Flamingo has a total of The Sentinel
Plastico-Aid will be 250 plus plastic collection UpCycling
collecting medical waste points in the country, which Technologies has at
through affiliated hospitals composed of: least 10 plus drop-off
in Metro Manila, partnership - Public drop off points points in Metro
with NGOs, and with within and outside Manila, and
provided pick up points Metro Manila, and collection
around Metro Manila if - private collection partnerships with
people wish to donate. The points with affiliated companies in the
end product of the company collection point Philippines such as
such as trash bins for waste partnership that are Green Antz Builders,
disposals, and rescue located in barangays, Trash Cash PH and
equipment will then be sold. companies, villages, Green Haven Scrap
enterprises and entities Material. This
who are under its partnership collects
affiliation. waste materials
 throughout the
Its product is being sold online Philippines. Their
by messaging them directly. products are being
Their office is located at sold online which
Muntinlupa City, Metro made available
Manila, working from Monday nationwide. They
to Firday 9 AM to 5 PM, and have a showroom
open for those who have located at the First
appointments. Pinnacle Trading
Corporation, West
Triangle Quezon
City.

Price Company A Company B

Currently, Plastico-Aid has
no available pricing for the Hangers: Dozen
advertised range of products. ● 180

7% Mark-up 9.5 - 12 oz Tumbler

● 9.5 oz - 90
Life Rings Floaters ● 12 oz - 100
● Cost: 150 - 200
● Price: 160 - 214 3 Seater Bench
● 3,600
Rescue Can Floaters Pellets
● Cost: 250-300 ● PCR HDPE white XL Plastic Egg Tray
● Price: 268 - 321 pellets (contact for ● 50
pricing)
Rescue Stretchers Upcycled Plastic
● Cost: 1500 Crates
● Price: 1605 ● Small - 400
● Medium -
Rescue Tool Box 408
● Cost: 170 - 220 ● Large - 650
● Price: 182 - 235
Mobile Trash Bin
Rescue Helmets ● 4,320
● Cost: 60 - 170
● Price: 65 - 182 Mobile Trash Bin
w/pedal
Rescue Boats ● 6,100
● Cost: 2800 - 6000
● Price: 3000 - 6420 Utility Bin
● 216
Rescue Paddles
● Cost: 450
 ● Price: 482 Transitional Shelter Kit
● $3,000
Flood Wall Barriers
● Cost: 340 - 400
● Price: 364 - 428

Trash Bin (Small)

● Cost: 150 - 200
● Price: 160 - 214

Mobile Trash Bin

● Cost: 1000 - 1200
● Price: 1070 - 1284

● Promotion ● Promotion
● Promotion Company A uses Social media Company B uses
Plastico-Aid will be utilizing such as Instagram, Tiktok, Online platforms by
mostly Social media. Since Facebook, and Twitter. Along pop advertisement
4.48 billion people with having Websites and leading to their
worldwide use social media. pages where they show website. Along with
There are various channels partnerships with big brands partnerships with
to use like Facebook, such as Coca-Cola, Acer, local industry
Instagram, and YouTube. Adidas and many more. Also, players such
Along with Direct Marketing Networking with the The Bicolnon Junksop,
by creating partnership or Philippine Plastics Industry JMC Scrap Paper
collaboration with hospitals Association, Inc. (PPIA), and Junkshop. Also,
to encourage them in a more Philippines Business for by providing Web
greener option. Also, Social Progress (PBSP), Applications that are
billboards, flyers, and pop- Philippine Alliance for downloadable in
up advertisements in Recycling & Material Android, IOS, and
applications, and Sustainability (PARMS), and Windows.
commercial advertisements CCI France Philippines
will all be used for
advertising and product
promotion.

More on lumber boards, Hangers tumblers

● Physical Evidence
INSERT PICS
DIRECTLY SA PPT
Our company will put our
logo on all of our products
containers and indoor and
outdoor furniture Roof cover
walls structure and flooring.
Their products are in black and
mostly in original color after
being recycled.
bench egg trays,
plastic crates and
trash bins. Their
products are mostly
green and focus on
indoor furniture.
since the logo communicates
ownership. It can tell our
potential customers who we
are and what type of product
or service we are selling.

Our company will still use

the orange color since
orange is one of the original
safety rescue colors because
it is bright and easy to see in
most conditions, especially
in water.

Rescue equipments such as:

● rescue boats, rescue can
or tubes, rescue boxes,
rescue paddles, rescue
helmets, life rings,
rescue stretchers, flood
wall barriers, and last
but not the least Trash
bins

● People (Stef & Rein) ● People (Rein)

● People ○ Their team is composed ○ The Sentinel
○ Plastico-aid aims to of people who are UpCycling
have a team that is passionate about the Technologies'
known to leave a reduction of plastic Team has a
lasting impression on waste pollution, and trained
their customers, aims for high quality, employees to
delivering the best innovation, and high deliver quality
customer service. This impact. service and
is done by ensuring ○ Their team accepts products to
that the team is current internships, their
composed of people volunteering programs customers.
who are aligned with and direct-hire positions ○ They are also
the vision and mission since the team is always partnered with
of the company. open for curious Alon and
○ Our partners include creatures and Araw, Green
co-friendly, suggestions to reduce Antz, Planet
sustainable companies plastic waste pollution Cora, Trash
 such as World
Wildlife Fund and ○ PlaF’s partners
ECHOstore.
Moreover, multiple
health facilities in
Metro Manila, as we
will use medical
wastes.
in the world. Cash, Ideal
Materials and
specializes in EPR and Kabalikat sa
Plastic CSR Programs. Kabuhayan
Some of these partners
includes Alliance to
End Plastic Waste,
World Wide Fund for
Nature Philippines, and
3M.

Company B Collects
Process (Den) Plastics from various
● Plastico-Aid uses a sources and donators,
thermoplastic the donators are
melting technology awarded 100 points
where the medical per plastic they
wastes are collected donate. Once
● From the medical accumulated, the
wastes collected, consumers may use
Plastico-aid utilizes these points to plant
the use of a tree in Cebu.
thermoplastic to
create sustainable Company B, also
products such as provides services
trash bins for wastes such as Waste
disposals, boats, collection, Sorting
chairs, tables and and Processing of the
various items that wastes and and
can be made through Recycling of the
plastic. melted plastics in
which the plastic
would be used to
assembled products

Products / Plastico-Aid offers a Company A has a recycling Company B uses a

Programs and recycling program/service,
Services Offered sorting and collection of
used medical wastes from
health facilities within metro
manila.
From the medical wastes
collected, Plastico-aid
utilizes the use of
thermoplastic to create
sustainable products such as
program in which their
products are made from. Some
of their products include Eco
lumber, Eco boards, pellets,
Various household and office
furniture such as chairs and
tables as well as roof covers
and a shelter kit
point system where a
customer recycles
recyclables in
exchange for points.
Users can garner 1
point per 20 kilos
recyclables.
Customers can
convert their 100
points into a tree.
 trash bins for wastes
disposals, boats, chairs,
tables and various items that
can be made through plastic.
Product/ service Plastico-Aid offers
differentiation recycling services to a
(main variety of customers who are
interested such as
differentiator)
Commercial, Hospitals,
Industrial, Residential, and
the Government customers.
Along our services are our
products that are
○ life rings
○ rescue can/tubes
○ rescue stretchers
○ rescue tool boxes
○ rescue helmets
○ rescue boats and
paddles
○ flood wall barriers
○ trash bins
Starting with an affordable
price offering quality
products (Pricing) For now,
Plastico-Aid focuses on
Company A offers recycled
products that are ideal for low-
load bearing applications such
as outdoor furniture, decking
and fencing. Also, they offer
several projects such as
building coasters, tables,
benches, racks, containers, and
even shelter. They guided to a
number of the Sustainable
Development Goals (SDGs).
They provide work for low-
income families, providing
them with livelihoods where
they can upskill and seek more
opportunities. They focus
more on Architectural
products with having their
own Architects and
customized projects.
It is a social enterprise based
in the Philippines that collects
Once converted, their
partner will plant
these trees on behalf
of the recycling
efforts of people.
Aside from those
stated before
Company B, also
provides services
such as Waste
collection, Sorting
and Processing of the
wastes and and
Recycling of the
melted plastics in
which the plastic
would be used to
assembled products
such as chairs, tables
and other materials
that can be made out
of plastic
Company B offers
services for proper
segregation of wastes
and providing
information
awareness campaigns
both through
physical and online
presence. They offer
Waste disposal
programs and
Recycling Trees.
Along with this they
recycle waste to be
converted to trees or
individuals could
donate 1 tree that
costs 100 and ranges
500. They focus on
giving the process,
and the segregation,
and the awareness
 collecting medical waste
such as syringes, IV bags,
alcohol bottles and plastic
medicine bottles, ppes,
disposable masks made with
plastic microfibers, gloves,
and packaging waste mainly
from Metro Manila.
and transforms plastic waste
into a range of sustainable
construction materials
where they provide
guides in recycling
and their particular
place in Visayas
region.

Key Features Our Company key feature is Company A key feature is to Company B focuses
to take medical waste, build several materials from first on collecting
process it, and turn it into eco-lumbers and eco-boards plastic waste
thermoplastic trash bins such as furnitures. through drop off
and rescue equipment. points and
Company A collects collection partners
Second feature of the hundreds of metric tons of such as Green Antz
company is to have an plastic waste from public Builders, Trash Cash
affiliation from different drop-off points and private PH and Green Haven
hospitals in Manila for collection points. Scap Material.
drop off of medical waste,
and pick up points for Aims to educate and share The second feature
people who wish to donate knowledge about their of the Company B is
medical waste. advocacy through cross to expand its reach
communication campaigns, for environmental
Accepts medical waste webinars, and social media sustainability
products. platforms. through recycling or
upcycling processes
Accepts Polyethylene by making new
terephthalate (PET), high- materials that can
desity polyethylene (HDPE), be used in home.
polvinyl chloride (PVC), low
density polyethylene (LDPE),
Polypropylene (PP), Accepts Accepts
Polystyrene (PS) and more. Polyethylene
terephthalate (PET),
high-desity
polyethylene
(HDPE), foil sachets,
Polyethylene /
polypropylene
tarpaulin

Operating costs / Our company’s total There is no data available There is no data
assumptions expenses necessary to run regarding the operating costs. available regarding
and maintain normal the operating costs.
operation of the business are
divided into the following:

Salaries/Wages of
Employees: 550 pesos/day

Manpower
Ex. 5 employees 85,000/ mo

Processing Facility 20,000/

mo

Utilities 40,000/ mo

Equipment/Machineries
500,000

Other expenses: Drop offs

10,000

Repair and Maintenance

5,000

Advertisement 5,000

Raw Materials 0 (Our

company will have public
and private collection points
thru partnerships.)

Public where people can

drop off and donate their
medical waste which will be
collected by the company.
And private, where the
company will have
collection partners,
affiliations with hospitals,
and collaboration with
NGOs such as Alliance to
End Plastic Waste.
—--------------------------------
-----------
Variable cost - product
 Fixed cost - salaries utilities
facilities

Variable cost: 30
Price: 100
Gross profit: 70

Market place / Phase One: Launch Phase One: Launch Phase One: Launch
Entry and Exit, ● Plastico Aid will ● Company A started ● On
Stage of Life cycle begin its operations their operations in September
in 2023, with an 2019, and started 18, 2021,
introductory product sourcing different Company B
of recycled trash bins plastic wastes from was
made from melted different areas. One of established
thermoplastics. their first products is looking to
Plastico - Aid their eco-lumber expand its
products can be released in 2020. reach for
bought by consumers Phase Two: Growth environmenta
this time using our ● After the release of l
online platforms. their first product sustainability
Phase Two: Growth Company A released through
● Once stable, during new designs utilizing recycling or
the Growth, Plastico- their plastic materials. upcycling
Aid aims to release Some of which include processes.
various products such pontoons, decks and Through their
as boats and paddles fences. Company A launch, they
which can be used by also started to offer collected
the community. We lectures regarding their plastic wastes
are also in talks to products. which in turn
launch items such as Phase Three: Shake-out would be
road paints, furniture, ● Company A is created to
and other products. currently in its phase other
Phase Three: Shake-out three where it has products.
● During the stake-out various products Phase Two: Growth
phase, plastico-aid available on the ● After
sales will continue to market, They are successfully
increase due to the currently offering collecting
various products we innovative items such enough
can offer but due to as shelters and roofs plastics and
the number of and plastic boxes from funds to
competitors present, plastic materials. conduct their
there is a threat to Phase Four: Maturity goal, they
plastico-aid's place in ● The maturity stage is started with
the market. when the sales begin to their project
Phase Four: Maturity level off from the rapid of tree
● During this stage, growth period. At this planting
 New and Upcoming point, companies begin where they
companies are also to reduce their prices will plant a
established which so they can stay tree in Cebu
can pose a threat to competitive amongst in using the
Plastico-Aid’s place the growing profits they
in the market. The competition. have
biggest challenge in Phase Five: Decline collected.
the maturity stage is ● During the product Phase Three:
trying to maintain Decline stage, Shake-out
profitability and competitors have ● During this
prevent sales from begun to take a portion Phase
declining. of the market and Company B
Phase Five: Decline products will will rapidly
● During this phase, experience neither grow,
sales of the product growth nor decline in planting as
start to fall and sales. much trees as
profitability ● Typically, this is the they can, In
decreases. This is point when most here they are
primarily due to the consumers are using a able to collect
market entry of other product, but there are a lot of
innovative or many competing plastic wastes
substitute products companies. can use their
that satisfy customer profits for
needs better than the tree planting.
current product. Phase Four:
Maturity
● The maturity
stage is when
the sales
begin to level
off from the
rapid growth
period. At
this point,
companies
begin to
reduce their
prices so they
can stay
competitive
amongst the
growing
competition.
Phase Five: Decline
● During the
product
 Decline stage,
competitors
have begun to
take a portion
of the market
and products
will
experience
neither
growth nor
decline in
sales.
● Typically,
this is the
point when
most
consumers
are using a
product, but
there are
many
competing
companies.

FINANCIAL ANALYSIS ( FOR COMMS)

BREAK EVEN ANALYSIS

BALANCE SHEET (YEARLY)