Success Semantics ™

Part 1: What to Choose Instead of Lose

By Tom Venuto
Words are so powerful that they can move an entire country towards war, as did the
words of Hitler, or towards peace, as did the words of Gandhi. Words can create a
dear friend or make a bitter enemy. Words can build or destroy. Words can help or
they can hurt. Words can motivate or discourage.

Words can create a new belief or change an old one. Words can even trigger a body
and health transformation, or they can trigger a health crisis... all depending on
which words you use and how you use them.

If you can speak and think, then you wield this kind of power every moment of the
day, and you use this power to your personal benefit or detriment whether you
realize it consciously or not.

I believe in a philosophy that I call, Succeeding on Purpose™ which states that it's
better to use and direct the power that you possess with conscious knowledge and
intent than to let it run unconsciously due to an ignorance of its existence and its
impact on your results.

The Power of Your Subconscious Mind

I became fascinated with the powers of the mind when I was just a teenager starting
out in bodybuilding. My first inspiration was Arnold Schwarzenegger's autobiography,
The Education of a Bodybuilder. In that book, he wrote extensively about the powers
of the mind over the body. Schwarzenegger said that he literally "programmed
himself" mentally.

"It's in the mind. You stand in front of the bar and you talk to it. You have to
communicate with the bar: 'You son-of-a-bitch, I'm going to rip you off my chest.
I'm going to throw you over my head, I don't care how much you weigh. I'm the
man who's going to take you out. I'm going to be the master of you.' You talk
yourself into it and you picture yourself lifting the weights before you even touch
them." - Arnold Schwarzenegger

Since Arnold became a 7-time Mr. Olympia who then went on to even bigger things,
I believed this subject was not "self-help fluff" or "psycho-babble," but that there had
to be something very real to it, so I kept studying it and never stopped.

In the late 1980's, Sports Psychologist Dr. Judd Biasiotto published numerous books
about the mind in sports including one called, Hypnotize Me And Make Me Great.
That sparked my interest even more, especially my interest in hypnosis and self-
hypnosis as a way to program the subconscious mind to change behavior and
improve performance in sports and bodybuilding.

As I studied hypnosis over the years, I also noticed that a lot of people were going to
hypnotherapists for help with "losing" weight. Then I noticed something else:
Hypnotherapists almost never said the word "lose" - at least, not the good ones who
had any success with helping their clients change their behavior patterns!

Instead, they almost all used a different word: "RELEASE" as in "Release" the fat, (or
release the weight), don't "lose" it.

I was always curious about this because at first I thought the word was very
awkward. It sounded strange. I was so used to using the word "lose," it just seemed
normal and natural to use it.

That was before I understood semantics and “transformational vocabulary.”

Semantics and Neuro Linguistic Programming

In my further studies of psychology and the mind, I was introduced to a field called
Neuro-Linguistic Programming, or NLP. NLP had a lot in common with hypnosis,
because:

1) It worked with the non conscious brain and nervous system (the Neuro in
NLP)
2) It worked with communication and words (the linguistics part of NLP)
3) It helped create new positive programs and change old negative behavior
patterns (the programming part of NLP).

It was in the linguistics part of NLP and how it impacted the non conscious mind that
I finally understood the power in certain words like "release" and I started to
understand semantics and the power of transforming your results and your life by
merely changing the words you use to describe your experience.

Semantics is the meaning behind the words and language. More importantly,
semantics can represent the intention behind certain words.

An interesting thing about words is that there can be an intent hidden behind a word
which goes completely unspoken, but is nevertheless carried along with or attached
to the word. These hidden meanings or underlying intentions may not register with
the conscious mind, but they are received and understood by the subconscious mind.

Multiple Meanings, Ambiguity And

Your Non-Conscious Mind
Words can have more than one meaning and the meaning may be unclear. This is
known as ambiguity. An example is phonetic ambiguity such as "weight" and "wait."
Weight can refer to pounds or kilos while wait refers to procrastination or delay.
When spoken, they sound the same, but which meaning does your subconscious
mind grasp? That is a good question isn't it?

Even if the spelling is specified as w-e-i-g-h-t, what kind of weight are you referring
to? Weight is also ambiguous in the sense that body weight consists of fat, muscle
tissue, bones, internal organs and a whole lot of water.

The non conscious mind, being a deductive goal-seeking mechanism, which also has
the uncanny tendency to interpret words literally, may take every word you speak as
a directive. When you repeat certain words frequently, you begin generating new
feelings, behaviors and actions or reinforcing old behavior patterns which are in
alignment with the commands you've given it or which you have received and
accepted.

This is how the mere use of words can create results in your life by influencing your
behavior patterns. The aphorism, "be careful what you ask for, you just might get it"
takes on a whole new meaning when you understand semantics and the power of the
subconscious mind.

Although we have complete free will at all times, we are also heavily influenced by
the words of others. As infants and young children, we are totally influenced by the
words of others.

If you take a Chinese baby and place her with an English family in the UK, she will
grow up speaking English with a British accent. Language is not inbred - it's learned
and programmed culturally. The programming continues right into adulthood.

Between your own internal chatter and the words of others which you allow to pass
through the gateway of your conscious mind and into your non conscious mind, your
brain is being programmed for failure or success every minute of every day of your
life.

Some people claim that they can't be hypnotized. Well, you already have because
hypnosis is really just saying that your subconscious mind is receptive to suggestions
- which are given in the form of words. We've all been "hypnotized" - by our families,
our culture, our social conditioning and our own self-talk. Where do you think you
got most of your beliefs and values?

If you want to create changes in your life, you have to increase awareness, un-
hypnotize yourself and begin to "run your own brain" by conscious choice. And
therein lies the importance of success semantics.

Success semantics means that you choose your words with care, whether spoken
aloud or to yourself, because you know that they're going to program your mind and
become your reality.

Think about this: Would you choose your words more carefully if you knew they were
so powerful that they would turn into reality just as if you had a genie granting your
every wish?

Well, you do have a genie like that -- it's called your subconscious mind.

Don’t Be a Big Loser

A few years ago I was on the phone with Jon Benson, a colleague who is not only a
fitness professional, he is also a very good life coach. Life coaching demands a very
strong understanding of language and semantics. The right words can change a
coaching client's emotional state from frustrated to fascinated to ferociously driven --
all in a matter of minutes or even seconds.
Jon and I were talking about how the word "loser" had become associated with the
weight loss field so much today that it had almost turned into an accepted part of
our cultural vocabulary. Many people have been using the word very casually - and
innocently enough (or so it seems) - in places like reality TV shows or weight loss
contests.

I mentioned to Jon the way good hypnotherapists - like good life coaches - rarely
used the word "lose" or "loser" and that they used the word "release" instead. For
example, they say, "release" the excess weight" instead of "lose weight." Why?
Because no one wants to be a loser. Maybe they say they do consciously - in the
context of losing weight - but on the non conscious level, a loser is just a loser.

I recall several years ago being on a call with success coach Bob Proctor and he
brought up another point about "losing." When a woman on the call asked Bob about
the challenges she was having with losing weight, he replied with a question of his
own: "What happens when you lose something?" What if you lose your keys? What
do you do? You look for them, right? What if you lose your dog? You frantically go
look for your beloved pet, right?

It's the natural human response to search for, find and replace something that
you've lost. People not only do not like to be losers, they also do not like feeling a
sense of loss. This is true on both the conscious and non-conscious levels.

So Bob continued, "What you want to do instead of losing weight is to release it, and
imagine yourself already being your perfect weight." This also shifts your focus from
what you don't want onto what you do want, which is important because we tend to
move towards what we focus on the most.

Discarding Fat
A few months after my conversation with Jon, we were talking on the phone again
about a different, but still fitness-related subject. In the course of totally casual chat,
Jon spoke a sentence that included the words, "discard body fat." This leaped out at
me so much that it broke my train of thought and stopped me dead in my tracks.

I said, "Whoa, whoa, hold on. What did you just say?"

Jon repeated, "Discard body fat"

There was total silence for a minute as I was processing what I just heard. As it sunk
in, if Jon could have seen me (we were on the phone), he would have watched me
nodding my head in approval while a sly grin slowly spread across my face.

I have no idea if our discussion months earlier about the word "release" had anything
to do with him coming up with the word "discard" but all I could say was, "Jon, that
is pure genius. Do you have any idea how powerful that word is to replace "lose?"
It's the perfect word! That is phenomenal use of language and semantics!"

Unwanted Fat
Many months later, I heard Jon speaking on a teleseminar call where I was also a
speaker and again I heard him mention "discarding unwanted body fat." The
difference was, this time, he went on to explain even further that not only should we
discard rather than lose fat, we should specify which fat to discard - the "unwanted"
kind! After all, there's essential body fat, and then there's the subcutaneous (below
the skin) stuff we want to get rid of.

What he had done was to take the word to an even higher level of clarity by phrasing
it with a qualifier that told the non conscious mind even more precisely what was
desired. That's what we call a well-formed outcome, in other words, a goal that is
well-set.

Why is this kind of precise language usage important?

Well, if you think about the high incidence of anorexia and other eating disorders
today, you can realize that giving your non conscious mind ambiguous or unclear
instructions can lead to the achievement of those instructions at the expense of your
health.

Once again - be careful what you ask for. An anorexic has surely lost a lot of weight
and lost a lot of fat, but unfortunately he or she has also lost muscle weight, lean
tissue and essential fat to the point of imbalance, distorted self image and ill health.

Can you see why that simple word, "discard" struck me so much? It's because of
semantics - the meaning behind the word and the underlying intent.

The way I see it, "discard" means that you intend to throw out the fat the way you
would throw out the trash.

Would you let garbage pile up inside your home? Of course not; you would toss it in
the can, drag it out to the curb and have it hauled away to the dump where it
belongs. By using this word, it implies that excess body fat is like trash or garbage
and that it is completely unwanted so there's no reason to keep it.

Think about it - all of this meaning is contained inside one little emotionally-charged
word, and even if the meaning doesn't register consciously, your true intent will
register unconsciously when you use this type of language.

When your intent registers in the non conscious mind, your behavior will begin to
change. When your behavior changes, your results will change.

Releasing Fat
Now let's go back to that word release and look at the semantics behind it.

What is the meaning behind that word? The way I interpret it, if you're going to
release or let go of something, it means that you were holding on to it for some
reason. Unlike trash, which you would never want to hold on to for any reason, there
may be certain things in your life that you are unconsciously clinging to.

Most of us know all too well that we "hold on" to the past far too often. We "hold on"
to resentments in particular, and although medical science has only just started to
study and understand the connection between emotions and physical illness, some
healers believe that holding on to resentment, above all other negative emotions,
can lead directly to physical disease.

When you release the past and release resentments, very often physical ailments
begin to clear up. Most physicians cannot explain the mechanism and some deny the
phenomenon altogether. Nevertheless, these are contexts where the word "release"
is not only appropriate, but very powerful.

In the case of excess body fat, on the conscious level it would appear that there
would never be any reason that someone would want to "hold on" to it, just like no
one would consciously want to stay sick. But psychologists have taught us otherwise
with the concept called "secondary gain."

Secondary gain is where someone remains ill or remains overweight ("holding on" to
the illness or excess fat), because they gain something else or certain needs are met
by doing so.

The gain could be something as simple as attention. In other cases it could be very
complex and deeply unconscious.

For example, a hypnotherapist once told me a story about a young and very
attractive woman who was assaulted. Almost immediately afterwards, she began to
gain weight and could not get rid of it, even though she said she wanted to lose
weight.

Her therapist said that after she was assaulted, she said she believed she had been
weak, and she vowed, "never again." Her subconscious mind, looking for the fastest,
most expedient way to grant her wish, led her into overeating behaviors. With extra
weight she unconsciously felt that she was physically bigger and stronger, as well as
(presumably) less attractive, so she'd be less likely to be assaulted or even harassed
ever again. She got her wish, just maybe not in the way she expected.

So ask yourself, seeking an honest unconscious answer, are you holding on to body
fat in order that you can gain something else? Sometimes this takes some very deep
introspection. If you think hard about it and keep asking, you can usually come up
with the answers yourself, but you can also talk to a therapist, life coach, NLP
practitioner or hypnotherapist to help you through the process.

When the answers come to you, it will not only reinforce how important it is to be
precise about setting goals and stating what you want, but also just how important
and appropriate it is that if you are holding on to the weight for some reason, that
you "release" it not "lose" it.

Burning Fat
By now, you can clearly see how the careless use of words can get us into trouble.
Your subconscious mind always delivers, but it can only deliver what you ask for. If
you don't ask carefully by using the proper language or by making clear enough
distinctions in phrasing your goals, you may get precisely what you asked for even
though it wasn't what you really wanted.
At this point, we should be asking ourselves, "How can I use the power of words and
semantics to my advantage in my journey towards a better body and higher levels of
success? That's the question we will continue to answer throughout this series, but
for now, here are a few more ideas about body fat:

I like the phrase, "Burn the Fat." I like it because burn is a verb and it implies action.
Sorry, but body fat is not going to spontaneously combust or just disappear on its
own. You have to ignite it! Ignition implies action, energy being expended and heat
being generated. When you say you are going to "burn it" that means you intend to
take action!

Incinerating Fat!
Change is usually perceived as difficult and painful, but everyone has a breaking
point. It seems almost universal that no matter how long they've procrastinated,
people will take action when the pain of staying the same becomes greater than the
pain of change.

Are you really fed up, pissed off and you're just not going to take it anymore? If so,
then you could go a step beyond "burn" and "incinerate" the fat. This not only
implies that you are going to take action, it implies that you are going to take
massive action with "extreme prejudice."

In the movie, Apocalypse Now, Martin Sheen's character, Captain Willard is given an
order to terminate the command of the insane Colonel Kurtz (played by Marlon
Brando), with "extreme prejudice." When you say you're going to "incinerate" the
fat, in my view, that means that you're going to terminate the fat with "prejudice."
Your intention is to attack with a "take no prisoners" or "show no mercy" attitude, as
in the military definition.

While some people will intuitively feel that discarding or releasing fat is the most
appropriate use of language to describe their situation, I am certain there are a quite
a few people who will feel just as strongly that they are going to simply terminate or
incinerate the stuff!

Getting Leaner
Last but not least, when you consider what words to use, you can almost never go
wrong by thinking about the opposite of what you don't want. It's not wrong to
define what it is that you want to get rid of or what you won't tolerate in your life
anymore, provided you phrase it carefully.

However, you can also simply think of the opposite. The opposite of "fat" is "lean."
Instead of "losing fat" you can focus on "getting leaner." Be sure to specify how lean
you want to become and how you will know when you are lean enough. Having an
image in mind really helps.

If you know that weakness is what you don't want, then instead of focusing on not
being weak, simply focus on the opposite - strength - and be specific when you ask
for it. What kind of strength, how much, and HOW specifically do you want to obtain
it?
If you're not sure what kind of language to use, simply trust your feelings. You will
know the right words to choose by whether they "resonate" with you or not. Just be
certain that your wants, goals, and affirmations convey what you really want, mean
and intend and that you're not sending an ambiguous message to that powerful
"genie of your mind."

Conclusion
In concluding this first part of Success Semantics, remember that while your
conscious mind may or may not understand all the underlying meanings and
intentions beneath the words, your non-conscious mind gets it.

When you become acutely aware of what words mean, then your conscious and non-
conscious minds come into alignment. Most behavior is generated from the non-
conscious level. When your conscious and non conscious are aligned, then your
intentions and behaviors will finally match and you WILL start to see amazing
results.

From this day forward, when you think about what you're going to do with body fat,
you now realize that you can discard it, release it, burn it and even incinerate it.

Whichever words you choose, don't "lose" and don't EVER call yourself a "loser"
because the fact is, you are a winner and you were born to succeed.

Acknowledgements: I would like to acknowledge the founders of NLP, Richard

Bandler and John Grinder, as well as Anthony Robbins, for their work in linguistics
and as inspiration for this essay series. Also, to Jon Benson; it is with thanks and
acknowledgement that we are hereby "stealing" (er, "borrowing") your word.
 Success Semantics ™
Part 2: Try vs. Commit
by Tom Venuto
I know many people who are contemplating the idea of entering a bodybuilding,
figure, fitness, or "Transformation" competition. Before they even start, I can predict
- with almost 100% accuracy - the ones who will fail or quit. How do I know this?
Simple; I just listen to the language they use.

They are the ones who say, "I'll try it…I might do it…I'll give it a shot...I'll train for a
while, then see how I look. If I look ok, then I'll do it, but if I don't look good
enough, then I'm not doing it."

Can you hear the lack of commitment in those words? It's very wishy-washy
language isn't it?

Take this test: Pick up a pencil and hold it between your thumb and forefinger. Now
hold it out at arms length and try to drop it. If you actually dropped it, you didn't
follow instructions, so do it again: Now this time, "try" to drop it. Go on, try. Try
again. Try harder. Try even harder.

What happened? If you followed instructions and you really "tried," then the pencil is
still in your hand.

Why? Because trying is the same as 'not doing.'

That may have seemed like a silly experiment, but the point is clear isn't it? You
can't "try" anything - you either do something or you don't – or to quote Yoda of
Star Wars fame, "Try not. Do, or do not. There is no try."

The Difference Between Trying And Committing

Trying is attempting to do something, all the while believing deep inside that you
probably won't succeed, so you give yourself the option of quitting or bailing out
before you've even begun. Trying means you are filled with self-doubts and fear of
failure

Do you think Neil Armstrong would have walked on the moon if John F. Kennedy had
said, "We will try to go to the moon before the decade is out?"

What if Winston Churchill had said, "We will try to fight them on the beaches and we
hope to defend our island"?

"Mere words" have the power to inspire millions, earn millions, lift people to amazing
heights of success and initiate remarkable personal changes in just moments. But
they also have the power to limit us and create the expectation of failure.

I've always noticed that people who lack commitment use the word "try" A LOT.
"Trying" to do something presupposes that you are expecting to fail and that you
want to allow yourself an "easy out" if things don't go your way. Try is a very
dangerous word and I urge you banish it from your vocabulary whenever you speak
of your goals, dreams and desires.

"I will do this" is the only attitude that works. "I'll try" or "I think" doesn't work.
- Dave Kekich, Kekich's credos

We're not just talking about fitness here; if you are a "tryer" it is going to affect
every area of your life.

For example, if you tell your boss you'll try to have that report done by Friday, what
you are really saying is that you'll start working on the report, but there's no way
you'll have it done by Friday. Isn't that the truth? Have you ever said something like
that at work, or maybe to your spouse or kids?

Now let's look transform your vocabulary by choosing a word that represents the
opposite of trying, and that is commitment (and what always follows commitment -
DOING!)

Here's the definition of commitment from Webster's:

Com l mit l ment \ke-'mit-ment\ n 1. To make a promise and follow through with
it 2. An agreement or pledge to do something 3. The state of being obligated or
emotionally impelled.

Let's expand on that definition even more:

Commitment is like a general leading his army over a river, across a bridge into
enemy territory and burning the bridge behind them. There is no surrender, no
retreat, no turning back. The general tells his troops they must now win or perish.
Commitment means that quitting is not an option and neither is failure.

"Failure is not an option."

- Gene Kranz, flight director for Apollo 13 mission control

Commitment is when you go beyond mere hoping, wishing, dreaming, yearning or

pining. Commitment is where you cut off all other options and you make a real
decision. A real decision is not traced in the sand, it is carved into stone, set into
cement. It's solid.

Magic Happens The Moment You Truly Commit

Making a commitment requires courage, but the instant you make a commitment,
wonderful and amazing things start to happen. The moment you commit yourself
100%, you begin to utilize the parts of your mind that most people never tap into.
You harness the awesome strength of your will. Obstacles evaporate. All the pieces
of the puzzle come together. You experience amazing synchronicities. You set into
motion powerful forces that swiftly carry you to your destination.

In 1951, W.H. Murray wrote the following passage in The Scottish Himalayan
Expedition. It is the most powerful piece of writing exemplifying commitment that
you will ever read. I suggest you print it out and post it in a conspicuous place where
you will see it every day and read it over and over again until it becomes a part of
you.

“Until one is committed there is hesitancy, the chance to draw back, always
ineffectiveness. Concerning all acts of initiative (and creation), there is one
elementary truth, the ignorance of which kills countless ideas and splendid plans:
that the moment one definitely commits oneself, then providence moves also.

All sorts of things occur to help one that would never otherwise have occurred. A
whole stream of events issues from the decision, raising in one's favor all manors of
unforeseen incidents and meetings and material assistance, which no human could
have dreamt would have come their way.

I have learned a deep respect from one of Goethe's couplets: Whatever you can do
or dream you can, begin it. Boldness has genius, power, and magic in it.”

- W.H. Murray

The great Earl Nightingale, founder of the motivation and personal development
industry, tells a poignant story about the power of commitment in his book, "The
Essence of Success." Earl wrote that first time an

American team of mountain climbers set out to conquer Mount Everest, a psychiatrist
interviewed them before they left the United States.

Each climber was questioned in detail about their upcoming quest, and in particular,
the psychiatrist made it a point to ask everyone on the team the following question;
"Will you make it to the top of Mt. Everest?"

All of the team members answered enthusiastically with lines such as "I'll do my
best" or "I'll give it my best shot" or "I'm sure going to try" or "I'm going to work at
it."

One man had a different answer. When asked, "Will you get to the top?" he quietly
and confidently replied, "Yes I Will." Is it any surprise that this man was the first
American to the summit while many others didn't make it at all?

If succeeding at getting fit, building muscle or getting leaner is as simple as making

a commitment, then why do so few people commit to their goals? The answer is
obvious: Fear of failure. They are afraid to announce their goal to others or even
themselves and then face the possibility of humiliation, disappointment and failure.
Because of this fear, some people never even begin.
Others get started, but they never commit. It's a half-hearted attempt. They straddle
the fence, with one foot in and one foot out, ready to bail at any moment if the tide
turns against them.

Commitment means bold action with no doubt. It is an attitude of throwing yourself

headfirst into an endeavor with total faith and certainty. Commitment is not an "I'll
try" mindset; it is an "I'll do it" mindset. Those three simple words, "I'll do it," are
probably responsible for more successes than any other words in the English
language.

If there are any true secrets to getting in phenomenal shape, TOTAL COMMITMENT is
one of them. Set a goal and then COMMIT YOURSELF 100%. Burn your bridges
behind you! There are no half way measures to the body of your dreams - you're
either committed or you're not.

"How can you stir the boundless force in you into action? How can you draw upon its
infinite resource for your urgent needs? Utter faith - that is the only answer. No half
way measures will do. You must get the attitude of our revolutionary compatriots -
'Sink or swim, live or die, survive or perish, I give my hand and my heart to this
cause. Either I live by it or I die with it!' Get that attitude of mind, and the stirring of
your seed of life into action is simple." - Robert Collier, Law of Higher Potential

Conclusion
Before we conclude this part of the Success Semantics series, I'd like to leave you
with one more thought:

There are appropriate situations in which to try. If you understand when it's
appropriate to try, then you will have an even greater understanding of when to
commit.

When you go clothes shopping and you take a new shirt, suit, swimsuit or pair of
jeans into the dressing room, that is the time to try. Why? Because in that context,
you're not sure if you want to commit yet.

You're not sure how flattering it will look on you until you try it on. You intentionally
do not want to take it to the counter and pay for it until and unless you have tried it
on and checked out how it looks in the mirror.

In the past, I've been known to say that you should never "try" anything. As I've
studied words and semantics more and more over the years, I've come to realize
that there is a time and a place for every word in the language. It's all about context.
If you think about it, you could probably come up with several other situations where
it would be appropriate to try. For example, What about a test drive for that new
car? How about a first date? (Or would you prefer to propose marriage right away?)
 Something To Remember
I'm going to plant a seed in your mind right now - a seed that will stay with you for
the rest of your life.

The next time - and every time - you go clothes shopping, remind yourself. "This is
the time and place to try something... I'm not going to commit to buying this until I
try it on." Then, since you will be looking at your body in the mirror at the same
time, remind yourself that when it comes to your biggest goals, your fondest dreams
and your deepest desires, that's not the time to try, that's the time to commit and
just do it!

A mere change in choice of words can make all the difference in the world.

The Success Semantics series will continue…

About The Author

Tom Venuto is an internationally recognized fat loss expert, nutrition researcher,

freelance writer and natural (steroid-free) bodybuilder.

Since 1989, Venuto has been involved in virtually every aspect of the fitness and
weight loss industry - as a personal trainer, nutrition consultant, motivation coach,
fitness model, health club manager author and freelance writer.

Tom's popular articles on nutrition, training, fat loss and fitness motivation can be
found on hundreds of websites worldwide including Bodybuilding.com, About.com,
Lee Labrada's Lean Body Coaching Club, Christian Finn's Facts About Fitness.com,
Will Brink's Bodybuilding Revealed.com and too many others to list.

Tom has been featured in bodybuilding and fitness magazines including IRONMAN
magazine (US, Italian and Australian editions), Natural Bodybuilding, Muscular
Development, Exercise for Men, Men’s Exercise and Men's Fitness.

He has also appeared in the mainstream press including Oprah magazine, The Wall
Steet Journal, First for Women magazine and he has been a guest on dozens of radio
shows including Martha Stewart healthy living (Sirius), WCBS-AM and 1250-ESPN.

Tom is the founder and CEO of The Burn The Fat Inner Circle,
(www.BurnTheFatInnerCircle.com), a private members-only community and he is the
author of two books; Burn The Fat, Feed The Muscle (e-book available from
www.BurnTheFat.com) and The Body Fat Solution (hardcover, Avery/Penguin books,
available at all major bookstores and from www.TheBodyFatSolution.com)