Advantages of Secondary Research
 This is cheap and less time consuming to
collect.
 Firms have faster access to data which
may be readily available on the internet.
 Secondary data is often used as starting
point in any research project therefore it
helps to the reduce risk of the business
failing.
 There is a large variety if secondary data to
choose from.
Disadvantages of Secondary Research
 The information may be outdated
therefore may have little value to the
business.
 Competitors have access to the data
therefore it is not unique to the business.
 The research methodology is often
unknown.
 Some data may be unobtainable under the
data protection laws.