Backyard shoes I located in a mall where there are other shoe shops therefore there is

intense competition between the relators in the shopping mall. As a result it is important for
backyard shoes to satisfy customer needs in order to remain brand royal. Brand royalty may
help backyard shoe to charge premium prices and maximize profits.
Additionally by maintaining a high standard at all times would encourage customers to buy
its shoes and bags and may lead to repeat purchases. This may lead to higher sales and
revenue.

The human resource function will be involved in the recruitment and the selection of
employees. It will identify a vacancy and seek to fill it. The vacancy could be filled using
internal recruitment or external recruitment

A business could use television advertising as a promotion. This can be target a larger
number of people in mass markets. These promotional strategies will help to inform and
persuade customers resulting in an increase in sale for a business

Business can extend its life cycle by changing the packaging of the product. This could be
done by brightening up old packaging or adding extras to the package. This could result in
repeat purchases and lead to an increase in sales