A Project Report On

“ Business Exposure – Retail Management ”

Submitted To
Savitribai Phule Pune University
In partial fulfillment of the degree of
Bachelor Of Business Administration
For the specialization subject ‘retail management’

By
Aniket Devgune (14076)
Aryan Jaiswal (14057)
Varad Joshi (14077)
Amod Patvardhan (14073)
BBA Semester – III
Under the guidance of
Dr. Sandeep Rathod
Research Guide
MES Garware College of Commerce, Karve Nagar,
Pune 411004 (2022-2023)

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 Certificates
MES Garware College of Commerce
Bachelor Of Business Administration
This is to Certify Mr. Aryan Jaiswal university seat no. 4552 Student of Semester III has
successfully completed the project work in specialization subject of Retail Management entitled
as the study of Retail Stores partial fulfillment of the degree of Bachelor Of Business
Administration as per the syllabus of Savitribai Phule Pune University year 2022-2023 I further
clarify the work has been carried out under my supervision.

Project Guide BBA Coordinator

Internal Examiner External Examiner

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 Declaration of the Candidate

I declare that the project entitled “ Business Exposure – Retail Management ” submitted by me
of the degree of Bachelor Of Business Administration is the record of the carried out during the
period of 28th of August 2022 to 21st of September 2022 to the under the guidance of Dr.
Sandeep Rathod and has not formed the basis for the award of any degree, diploma,
associateship, fellowship, titles in this or any other University any other Institution of Higher
Learning I further declare that the material obtained from other sources has been duly
acknowledged in the project.

Date: 29/09/2022 Name: Aryan Jaiswal

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 Acknowledgment

I would take this opportunity to thank all my teachers, especially the coordinator of Course of
Bachelor Of Business Administration. Prof Dr. Sandeep Rathod, and my project guide, who
sincerely guided and supported me in doing the project. I would also like to thank the Principal
of MES Garware college of commerce.

I would also like to thank to all of the staff of the store which I had visited for my project. Thank
you so much for the corporation.

And I would also like to show my gratitude to my family, friends, and all others who have helped
and supported me in doing the project.

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 Preface

This Project Report has been prepared in partial fulfillment of the requirement for the Subject:
Retail Management Practical Studies of the program B.B.A. in Marketing in the academic year
2022-2023. For preparing the Project Report, we visited five stores for a duration of 24 days, to
avail the necessary information about the stores. The blend of learning and knowledge acquired
during my practical studies at the stores is presented in this Project Report. The rationale behind
visiting the stores and preparing the Project Report is to study the store layout, store
exterior, store interior and marketing strategy of the store . The Project Report starts
with the retail store information.
The information presented in this project is obtained from sources

Store Websites, Other Websites, Store Reports, and Other Literature

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Sr. No Index Page No

1 Title Page 1

2 Certificates 2

3 Declaration 3

4 Acknowledgement 4

5 Preface 5

6 Samsung 7

7 More Supermarket 14

8 Miniso 21

9 Superdry 28

10 Lifestyle 35

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 Visit no 1st

Chapter Content Page No

Samsung

1.1 About Samsung 9

1.2 Why did I select the store? 10

1.3 Store Layout 10

1.4 Store Interior 11

1.5 Store Exterior 12

1.6 Marketing strategy of store 13

1.7 Recommendation 13

1.8 Conclusion 13

1.9 References 13

7
Sr.No. Objectives of the Visit

1 To study the store layout

2 To study the store interior

3 To study the store exterior

4 To study the marketing strategy of the store

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 Visit Detail
Date of Visit: 17/9/2022
Day of Visit: Saturday
Time of Visit: 01:00 pm
Address: Shop No FF04, Pavillion Mall, Senapati Bapat Rd, Pune, Maharashtra 411016
Phone No: 9699768311
Opening and Closing Timing: 10:00 am to 9:00 pm

Introduction:

The Samsung Group is a South Korean multinational manufacturing conglomerate headquartered

in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses most of them
united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).
As of 2020, Samsung has the 8th highest global brand value.
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance, securities,
and retail. Samsung entered the electronics industry in the late 1960s and the construction and
shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following
Lee's death in 1987, Samsung was separated into five business groups – Samsung
Group, Shinsegae Group, CJ Group and Hansol Group, and Joongang Group.
Notable Samsung industrial affiliates include Samsung Electronics (the world's largest information
technology company, consumer electronics maker and chipmaker measured by 2017
revenues), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung C&T Corporation (respectively the world's 13th
and 36th largest construction companies). Other notable subsidiaries include Samsung Life
Insurance (the world's 14th largest life insurance company),  Samsung Everland (operator
of Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's 15th
largest advertising agency, as measured by 2012 revenues).

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 Why did I select the store?
It is a leading electronics brand among its competitors and is operating since decades. Also, it’s a
trustworthy brand and has a reputation to its name.

Store Layout
‘Free Form Layout’ where the devices and accessories are arranged asymmetrically, and you
are always accompanied by their sales staff and detailed information tag is always there besides
the product. The billing counter is at centre-top of the shop rightly attached to the back room of
the shop.

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 Store Interior

The Store is a single floored small store that has a very few products on its display arranged
randomly on the desks accompanied by sales staff. The lighting of the floor is simple white light
and the theme is black & white. The store follows a simple design to mainly highlight its
products.

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 Store Exterior

The exterior of the store is just a big digital board of the word ‘SAMSUNG’ which have a
white light, also an advertisement of the latest launched smartphones by the company can be
seen to grab the attention of customers.

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 Marketing strategy of store
Samsung’s marketing and communication strategy is focused on attracting the customers by
making the latest launched products available at retail stores and also the accessories people look
out for, engaging with its strong loyalty base, and connecting with customers on digital
mediums. The brand maintains a beautiful aesthetic on its social media handles and believes in
building healthy collaborations and relationships with the influencers they associate with. Their
limited stock sale

Recommendation
They should keep more items for display and have a wider variety available at this location like
Tv’s, Washingmachine, etc.

Conclusion
The store is a good place to visit if you want to buy smartphones, laptops and accessories but the
bigger electronic items aren’t available here so it’s a big backdrop of this store at such a
premium location.
References
https://en.wikipedia.org/wiki/Samsung

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 Visit no 2nd

Chapter Content Page No

More Supermarket

1.1 About More Supermarket 16

1.2 Why did I select the store? 17

1.3 Store Layout 17

1.4 Store Interior 18

1.5 Store Exterior 19

1.6 Marketing strategy of store 20

1.7 Recommendation 20

1.8 Conclusion 20

1.9 References 20

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Sr.No. Objectives of the Visit

1 To study the store layout

2 To study the store interior

3 To study the store exterior

4 To study the marketing strategy of the store

15
 Visit Detail
Date of Visit: 17/9/2022
Day of Visit: Saturday
Time of Visit: 01:30 pm
Address: Monoplex Plaza, Survey No CTS No 1020, 7, Chatuhshrungi Rd, near Om Super
Market, Model Colony, Shivajinagar, Pune, Maharashtra 411016
Phone No: +91 6384471384
Opening and Closing Timing: 07:00 am to 9:30 pm

Introduction:

More Retail Private Limited is a national omni-channel food and grocery retailer. MORE operates
its stores under two formats – More Supermarkets and More Hypermarkets and also offers online
grocery via its mobile app. More Retail was previously known as Aditya Birla Retail Limited when it
was part of Aditya Birla Group before More was sold to investors led by Samara Capital
and Amazon. More Retail has a network of 878 Supermarkets in 30 cities and 40 Hypermarkets in
12 cities. The company is headquartered in Mumbai and has offices in Kolkata and Bengaluru. More
Retail Limited also provides customers products under its own labels.
.

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 Why did I select the store?
People rely on this store for their daily grocery needs and it has proven to be a dependable brand
and has the best products that are being sold at a price lower than the MRP.

Store Layout
The store has a Grid layout put in place where all the groceries are stacked at the east
side of the store while all the bathroom essentials are stacked at the north. Frozen goods
are located in the west side of the store while the snacks are located in the south. The
cashier’s counters are to the left when you enter the store.

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 Store Interior

Lighting: The lighting of the store is white in color. Normal lighting which is maintained well
Color: The wall color is cream.
Smell: The smell consists of a mix of grocery products and floor cleaning liquid.

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 Store Exterior

Bright orange branding can be seen on the exterior of the store where a different colour
scheme is observed which can attract customers as it is very visible from afar.

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 Marketing strategy of store
• They keep good quality products.
• If the customer is not satisfied with products they suggest a substitute
• They provide free home delivery in a 10 km radius
• If the product is not good or damaged so they replace without asking any questions
•They provide essential products at a price lower than the MRP.
•There are always employees around to help you find a particular product and assist in any way
possible.
Recommendation
Self-checkout kiosk for fast shopping and adapting better marketing strategies. Along with that
they need more people manning the cashier counters so as to avoid people lining up at one
counter.
Conclusion
The store itself is great but it could have a few changes when it comes to reducing customer
billing time and have better odour along with better marketing to compete with other similar
supermarkets and small shops.
References
https://en.wikipedia.org/wiki/More_(store)

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 Visit no 3rd

Chapter Content Page No

Miniso

1.1 About Miniso 23

1.2 Why did I select the store? 24

1.3 Store Layout 24

1.4 Store Interior 25

1.5 Store Exterior 26

1.6 Marketing strategy of store 27

1.7 Recommendation 27

1.8 Conclusion 27

1.9 References 27

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Sr.No. Objectives of the Visit

1 To study the store layout

2 To study the store interior

3 To study the store exterior

4 To study the marketing strategy of the store

22
 Visit Detail
Date of Visit: 17/9/2022
Day of Visit: Saturday
Time of Visit: 02:00 pm
Address: First Floor, The Pavillion Mall, Senapati Bapat Rd, Pune, Maharashtra 411016
Opening and Closing Timing: 11:00 am to 10:00 pm

Introduction:

Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and

consumer goods including cosmetics, stationery, toys, and kitchenware. Its headquarters are
in Liwan District, Guangzhou under its Chinese holding company Aiyaya. In 2016, the company's
sales revenue reached $1.5 billion. In March 2019, Miniso began a collaboration with Marvel
Entertainment to sell its branded products.
Miniso has been criticized as a "copycat" for sharing an aesthetic similarity to Japanese variety
stores such as Uniqlo, Muji and Daiso, as well as for being a Chinese retailer that markets itself
as Japanese. Even so, Miniso has expanded outside of the Chinese market and operates 4,200
stores in Asia, Europe, Oceania, Africa, North America, and South America.
In summer 2022 the company announced it would decrease Japanese-inspired products and
branding following anti-Japanese sentiment in China.
.

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 Why did I select the store?
Their stores give off a pretty minimalistic look, which is quite pleasing to look at and manages to
grab one’s attention. Good quality products along with an affordable price range are the main
reason for their competitiveness in the Indian market.

Store Layout
The store has a Grid layout with all beauty products being displayed right in front as
soon as you enter. The more you go deeper into the store one will find all sorts of daily
essentials such as mugs, chargers and hangers. To the East there are items which are on
sale, these items are kept in an eye catching manner. Meanwhile, on the West, there is a
cashier counter.

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 Store Interior

Lighting: The lighting of the store is white in color. Normal lighting which is maintained well.
Color: The wall color is white and the flooring is gray.
Smell: The smell consists of mainly perfume from the perfume tester bottles and an overall clean
air smell.

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 Store Exterior

Miniso follows it's minimalistic approch here again, they have their logo in red with text in
white. They have two different backlit logos, one in English and another in Hindi. Glass
windows with attractive lights are used.

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 Marketing strategy of store
• Quality products are kept at reasonable rates
• 7 day return policy
• Online store with wide range of variety products
•They provide essential products at a price lower than their competitors
•There are always employees around to help you find a particular product and assist in any way
possible
•Have an exclusive Miniso Reward Program
Recommendation
•When in certain parts of the store, the store may start feeling claustrophobic, to counter this they
can arrange products in a better organized manner.
•Logo- Similarities of logo to competitors. (Ximi Vogue)
Conclusion
Miniso has done a great job by studying the Indian market and providing us what we look for.
This strategy has proved their business model to be successful and therefore resulting in the
company making great profits.
References
https://en.wikipedia.org/wiki/Miniso

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 Visit no 4th

Chapter Content Page No

Superdry

1.1 About Superdry 30

1.2 Why did I select the store? 31

1.3 Store Layout 31

1.4 Store Interior 32

1.5 Store Exterior 33

1.6 Marketing strategy of store 34

1.7 Recommendation 34

1.8 Conclusion 34

1.9 References 34

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Sr.No. Objectives of the Visit

1 To study the store layout

2 To study the store interior

3 To study the store exterior

4 To study the marketing strategy of the store

29
 Visit Detail
Date of Visit: 17/9/2022
Day of Visit: Saturday
Time of Visit: 02:30 pm
Address: No-430A, Shop No-04, Ground Floor, ICC Pavillion Mall, Sr, 1, Senapati Bapat
Rd, Pune, Maharashtra 411016
Opening and Closing Timing: 11:00 am to 09:00 pm

Introduction:

Superdry plc is a UK branded clothing company, and owner of the Superdry label. Superdry
products combine vintage American styling with Japanese-inspired graphics. The brand designs
affordable, premium quality clothing, accessories and footwear which are sold around the world. In
India it has 35 stores and it's other retailing is done through online platform..

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 Why did I select the store?
People have been wearing superdry merch for a long time. It has a good quality of products
which are very comfortable and the return policy for it's products are easy.

Store Layout
The store has a Boutique/free flow layout. Producs are hanged and placed in different racks.
T-shirts are on the left wall of the store and Hoodies on the right wall in the middle there are
shoes,bags and the brands other products. The cashier’s counters is at the end corner of the store.

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 Store Interior

Lighting: The lighting of the store is warm white in color. Normal lighting which is maintained
well.
Color: The wall is wooden finished which looks nice.
Smell: The smell consists of nice air freshener.

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 Store Exterior

Wooden background with bright orange branding can be seen on board and a glass display of the
brand products which gives a good look of the store.

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 Marketing strategy of store
• They keep good quality products.
• There employees are very friendly and helpful
• If the product is not good or damaged so they replace with just a few checks.
•They provide products at a lower price during sale or any festival offer
Recommendation
Store inventory should be large as sometimes products sizes aren't available.
Conclusion
The store itself is great but it could have a few changes when it comes to size available and
slightly big store there are some other brand store which can compete it.
References
https://en.wikipedia.org/wiki/Superdry

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 Visit no 5th

Chapter Content Page No

Lifestyle

1.1 About Lifestyle 37

1.2 Why did I select the store? 38

1.3 Store Layout 38

1.4 Store Interior 39

1.5 Store Exterior 40

1.6 Marketing strategy of store 41

1.7 Recommendation 41

1.8 Conclusion 41

1.9 References 41

35
Sr.No. Objectives of the Visit

1 To study the store layout

2 To study the store interior

3 To study the store exterior

4 To study the marketing strategy of the store

36
 Visit Detail
Date of Visit: 17/9/2022
Day of Visit: Saturday
Time of Visit: 03:00 pm
Address: Floor 1&2,The Pavillion Mall, Senapati Bapat Rd, Pune, Maharashtra 411016
Opening and Closing Timing: 11:00 am to 09:30 pm

Introduction:

Originating in India in 1999, Lifestyle is an Emirati retail fashion brand which comes under Dubai-
based retail and hospitality conglomerate, the Landmark Group.

Lifestyle's inventory consists of several national and international brands, and its product categories
include Indian and western apparels, footwear, handbags, beauty products, and fashion accessories
for men, women, and children.

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 Why did I select the store?
Lifestyle stores has always been a dealbreaker when it comes to providing all the the best brands
under one roof and it makes it easier for me to choose which style suits me the best. Their
customer service has also always been amazing which is why the store was chosen.

Store Layout
The store has a Grid layout with products being displayed right in front as soon as you enter.
Since the store consist of multiple brands every brand has different section for it's product
display. Even for different products there's different section. The store is based on 2 floors both
floors have different cash counter.

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 Store Interior

Lighting: The lighting of the store is white in color. Normal lighting which is maintained well
Color: The wall is painted according to the brand everything section is painted in different
colours or in white colour which gives a nice ambience in store.
Smell: The smell consists of nice air freshener.

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 Store Exterior

Digital Letter Board of the brand name ‘Lifestyle’ emitting a white light that does the job of
attracting people towards it and a transparent glass that gives a glimpse of store from outside
itself.

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 Marketing strategy of store
• They keep good quality products.
• There employees are very friendly and helpful
• They offer a variety of products of different brands
Recommendation
Although the store has good customer service, the staff should be a little less nosy and only offer
to help the customers when they come to them for any queries. They could also bring in urban
brands and some good street wear in theirs store to adjust to Gen Z fashion trends.
Conclusion
Lifestyle is recognized as No. 1 Company to Work for in the Retail Sector by Great Places to
Work Institute & Retail Association of India in 2014, the company is committed to ‘putting
people first’ and giving employees the opportunity to hone their skills and grow their careers in
an innovative, collaborative and rewarding work environment.
References
https://en.wikipedia.org/wiki/Lifestyle_(department_store)

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