4.

3 Explain the effectiveness between

group/ team decision making and
individual decision making
▪ Compare the effectiveness in terms of:
a) Accuracy
b) Speed
c) Creativity
d) Degree of acceptance
▪ The Group Decision
Making is the collective
activity wherein several
persons interact simultaneously
to find out the solution to a
given statement of a problem.
▪ In other words, group decision
making is a participatory process
wherein multiple individuals work
together to analyze the problem
and find out the optimum solution
out of the available set of
alternatives.
✓Thereare many methods or 1 . BRAINSTORMING
procedures that can be used
by groups. 2 . N O M I NA L GROUP
TECHNIQUES
✓Each is designed to improve
the decision-making process 3. DELPHI TECH N I Q UES
in some way.
▪ Brainstorming is a group creativity technique by
which efforts are made to find a conclusion for a
specific problem by gathering a list of ideas
spontaneously contributed by its members.
▪ It is a situation where a group of people meet to
generate new ideas and solutions around a specific
domain of interest by removing inhibitions.
▪ People are able to think more freely and they suggest
as many spontaneous new ideas as possible. All the
ideas are noted down without criticism and after the
brainstorming session the ideas are evaluated.
✓It is a variation of brainstorming where
individuals come up with ideas on their own
rather than as a group.
✓Once different ideas are established, they
are evaluated, ranked, and agreed upon
collectively.
✓The top-ranked ideas are selected as the
output of this process. In general, the
technique emphasizes individual creativity
and group decision-making.
▪ Also known as the Delphi Method.
▪ It is a structured communication
technique or method, originally
developed as a systematic, interactive
forecasting method which relies on a
panel of experts.
▪ The technique can also be adapted for
use in face-to-face meetings.
The effectiveness of group decision making comparing to
individual decision making are as follows:
a) Accuracy
b) Speed
c) Creativity
d) Degree of acceptance
 BASIS FOR GROUP DECISION INDIVIDUAL DECISION
EFFECTIVENESS MAKING MAKING

ACCURACY More accurate Less accurate

Less superior Individuals are

SPEED
superior

CREATIVITY More effective Less effective

DEGREE OF
ACCEPTANCE High acceptance Less acceptance
Advantages of Group Decision Making
• Groups can accumulate more knowledge and facts
• Groups have a more broader perspective and consider more alternative solutions
• Individuals who participate in the decision are more satisfied with the decision and are more
likely to accept it.
• Group decision making processes serve an important communication function.

Disadvantages of Group Decision Making

• Groups often work more slowly than individuals
• Group’s decisions involve a considerable amount of compromise that may lead to less than
optimal decision.
• Groups are often dominated by one individual or a small clique thereby negating many of the
virtues of group processes
• Overreliance on group decision making can inhibit management’s ability to act quickly and
decisively when necessary
▪ Explain the effectiveness between group decision making
and individual decision making based on the following
items:
a) Accuracy
b) Speed
c) Creativity
d) Degree of acceptance