Selvabharathy Kumanan CV PDF

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Selvabharathy

Kumanan
PROFESSIONAL SUMMARY
Content Writer proficient in researching, writing and editing web
content for business audiences. Can work in-office or remotely
with multidisciplinary teams to write rich SEO-optimised content. A
team player with attention to detail and a proactive streak.
CONTACT
13 Westbury Avenue, Southall,
Greater London UB1 2UX ACCOMPLISHMENTS
07798715461 My accomplishments from my time at Zoho Corporation are:

sbkisnt98@gmail.com
• Used writing, editing and proofreading skills to produce
British engaging content for web pages ranking in first SERPs on Google.
https://www.linkedin.com/in/sel • Utilised tools like Google Analytics, Search Console and SEMrush
va-kumanan-23324616 to effectively practice SEO optimisation, boosting website
performance/traffic on Zoho domains overall by almost 40%.
• Employed task prioritization and time management skills to work
SKILLS on multiple projects simultaneously.

TECHNICAL SKILLS: • Producing comprehensive, factual content through focused


keyword research and iterative processes. Prepped
market/competitor comparison reports that were used to
• Expertise in HTML optimize our own website.
• Basic understanding and use of
CSS and JavaScript • Expertly navigated platforms like WordPress and Squarespace to
write several short-form and long-form landing pages.

NON-TECHNICAL SKILLS:

WORK HISTORY
• Writing and editing long
form/short form copy Freelance Content Editor / Writer 01/2023 - Current
• Website maintenance + Upwork & Fiverr - London, City of London
management • Edited magazine articles on the fashion and health industry.
• Boosting domain authority • Edited large volumes of documentation for an up and coming
through link building digital creative agency.
• Preparing site-map and alt-text for • Evaluated article requirements and content standards, producing
images copy to project briefs provided to me.
• Keyword research + deployment
• Market/competitor analysis Content Writer/Marketer 07/2020 - 07/2022
• Content strategising through Zoho Corporation - Chennai, Tamil Nadu
Keyword Gap Analysis
• My role primarily constituted of supervising all website content
• UK language localization campaigns and activities pertaining to three finance software
• Strong command of English products in the Zoho Finance Suite of products(Zoho Invoice,
language, both vocal and written
Zoho Subscriptions, Zoho Checkout).
• Collaborated with a number of graphic designers, web
developers, editors to produce highly refined content, designs
and creatives. Mentored junior writers.
EDUCATION • Worked in a secondary capacity as a content strategist, planning
campaigns which involved social media activities, customer
Meenakshi Sundararajan engagement(emails), ad words and more.
Engineering College, 2020
• Have released 30+ pages under Zoho's subdomains, including
Bachelor of Technology - I.T homepages, feature pages, pricing pages and topic pages
Class Leader for 3rd & 4th Year discussing integrations, industries, promotions and more.
GPA: 6.97
• Utilised exceptional writing, editing and proofreading skills to
produce engaging, error-free content.
St.Michael's Academy, 2016
HSC Project Trainee 12/2019 - 07/2020
GPA: 77.5 Zoho Corporation - Chennai, Tamil Nadu

St.Michael's Academy, 2014 • Learned and cultivated the practices, specifics, nuances and
related tools for Content Writing. One of only 5% of new recruits
SSLC
to learn, be trained for and made DRI of three Saas products at
GPA: 91.4
once.
• Gathered information, produced charts and reports to plot
progress while improving performance as a Web Content Writer.
Given ownership of the respective domains.

MORE ABOUT ME
• Acted as Chief Editor of Departmental Newsletter, and official
MSEC College Magazine for tenure of three years.
• Acted as Symposium Co-ordinator during the MSEC 2018
Technical Symposium. Collected more than 2 lakh INR in
sponsorships whilst campaigning.
• Regularly won prizes in Paper Presentation at college level. Have
participated and won prizes in multiple competitive debates and
MUNs.
• Attended the leadership development/corporate training course
at ZEAL Institute, Bangalore.

HOBBIES: Reading, Writing fiction and non-fiction, Sports,


Making/Listening to Music, Gaming, TV Shows, Anime.

Here are some examples of my work that are published and


performing well:
1. https://www.zoho.com/invoice/designers/
2. https://www.zoho.com/subscriptions/what-is-zoho-
subscriptions/
3. https://www.zoho.com/checkout/integrations/mailchimp/

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