Goals of the Study:

The study compares Shaadi.com's success rates to those of more conventional methods of
matchmaking, such as personal recommendations from family and friends, newspaper advertisements,
and marriage agencies. The study provides useful insights into which approach is more effective in
encouraging successful marriages by analysing the success rates of these various approaches.

The goal of the study is to evaluate each approach's cost-effectiveness and time and effort
requirements. These elements are crucial in determining whether various approaches are appropriate
for people with various needs and preferences. By focusing on these elements, the study offers
insightful information about the practical facets of matchmaking and empowers people to choose an
approach with greater knowledge.

With each strategy, the study aims to gauge user satisfaction levels. User satisfaction is a key metric for
evaluating the efficacy of various matchmaking strategies. The study was conducted by the University of
California, Berkeley.

The goal of the study is to determine Shaadi.com's and conventional matchmaking methods' advantages
and disadvantages. The study provides helpful insights into how to create more efficient and user-
friendly matchmaking services by highlighting the advantages and disadvantages of each approach.

Shaadi.com and conventional dating services are targeted for further development in the study.