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Culture Documents
Case Study
Case Study
Case Study
Forecast Year 0 1 2 3 4
Year 2007 2008 2009 2010 2011
Revenue
Attendance 17.4 19 20.7 22.5 24.6
Sponsorship 15.7 17.1 18.7 20.3 22.2
Broadcast 28.7 31.3 34.1 37.2 40.5
Merchandise 5.2 5.7 6.2 6.7 7.3
Other 7.1 7.7 8.4 9.2 10
Total 74.1 80.8 88 96 104.6
Operating Costs
Payroll 50.9 56 61.6 67.8 74.6
Stadium Operating Expenses 16.4 17 17.7 18.4 19.2
Other 1.8 1.9 2 2 2.1
Total 69.1 74.9 81.3 88.2 95.8
48.9 50.9
44.2 45.9
80.7 84
14.6 15.2
20 20.8
208.4 216.8
159.8 166.2
26.2 27.3
2.9 3
188.9 196.5
19.5 20.3
3.5 3.7
16 16.6
5.6 5.81
10.4 10.79
3.5 3.7
-5.28 -5.49
-119.81 -124.64
9.89 4.83
18.50 13.82
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