Digital Marketing

Portfolio
FARHAN KURNIADI RULIASTO
Hi! You found me. Pleased to meet you.

You may call me Farhan, a digital marketing enthusiast. As a bachelor of

communication science, I am eager to discuss any aspects, especially digital
marketing and advertising.

During a hard time due to this pandemic, I challenged myself to keep up with
the digital trends. So, I took some classes and certifications to support my
comprehension of digital marketing.

I joined a Full Stack Digital Marketing Program at RevoU. Within three months of
learning, I had the chance to create, run, and optimize the campaign alongside
my colleagues on our business model. I also won the content marketing
competition by creating a blog post for a content article.

Now, I am ready to start my new professional journey as a digital marketer.

About Me
Education
12 weeks learning and practicing digital
marketing through the lecture and group
Full Stack Digital Marketing project. At this period, I am running the
May 2022 digital marketing campaign in search engine
Score: 95.7% and social media with the helped from
instructors (from Qasir, Kredivo, Mekari,
Bytedance, etc.)

Produced college media content

Communication Science
both in press and radio. I was a
2015 - 2019
social media admin for college
GPA: 3.77
press community.
 Professional Experience
2019 2020-2021 2019-2022 Sept - Now

Ministry of Foreign Rubik Digital Kurnia Pangan Sari Indental Clinic

Affairs of the Republic Indonesia Group

of Indonesia

-
- - - Digital Marketing
Intern Content Writer Marketing Associate

Create the company Produce top SERP Support family Execute Search
profile of treaty rank content using business by Engine Marketing
room in digital SEO tools conducting the offline Plan and Strategy
format and online marketing
Skills and Abilities

Search Engine Social Media Analytics & Content Visual CRM and Content
Marketing Marketing Reporting Tools Tools
Google Ads Facebook Google Analytics 4 Canva Whimsical
Google Trends Instagram Google Data Studio Coreldraw Mailchimp
Semrush Meta Ads Google Tag Manager Adobe Indesign Moz
Keywordtool.io Adobe Lightroom
Screamingfrog Adobe Premiere
SEO Minion VN editor
Wordpress
Certifications
Notable Project
1
2
3
Digital Marketing
Study Case
Assignment
1
Goal
Create Netflix's Content Marketing
Content
A blogpost (include 2 charts and 250 words article)
Put the methodology of the content creation
Applied the ideation, data research, design, and copywriting
Content related to the news value
An Insightful message to be cited by journalist

Tools:
CONTENT MARKETING ARTICLE

Tingkat Kesulitan Memahami Kosakata Saat Belajar Bahasa

Asing
Tim Netflix Indonesia

Selama beberapa dekade ini, tontonan hiburan tidak hanya

berasal dari dalam negeri. Telah banyak karya film atau serial
yang berasal dari negara asing. Film asing sebagai media
audio-visual dapat menjadi alat belajar bahasa bagi
penontonnya. Orang yang menonton film dengan bahasa asing
akan lebih mudah mengerti makna bahasa dengan
mendengarkan dan melihat arti pada subtitle serta melihat
emosi yang dikeluarkan saat seorang aktor berbicara. Oleh
karena itu, 7 bahasa asing di atas dapat membantu seseorang
untuk belajar bahasa yang baru.

Ketika belajar, seseorang seringkali menemukan kendala dan

cara keluar dari masalah tersebut. Oleh sebab itu, sebaiknya
sebelum memilih bahasa asing apa yang akan dipelajari perlu
diperhatikan tingkat kesulitan kosakata pada bahasa tersebut.

Notable

Click here to full preview Project

2
Goal
Obtain the report providing insights and recommendations for the
business campaign
Scope
Job role functions as project manager, performance, technical, and
creative in each project
Implement a variety of digital marketing verticals tools while running
the campaign
Teamwork communication to optimize the campaign
Deliver the reports to the manager, section manager, and instructor
Group Project Milestones

Landing Page Creation Meta Ads Creation

Google Ads Creation Social Media Organic Media Plan

LANDING PAGE CREATION

Objectives
Create business's VP, USP, Target Audience,
Product Offering, and Branding
Visualize the product with the landing page
Scope
Prepare technical matters and creation
of the landing page (LP) (provide smooth
scrolling and CTA button)
Ensure the LP creative is understandable
Ensure the LP is mobile friendly
Results
Launched New business product
Launched new landing page
Generated mobile friendly for view Tool:
landing page
META ADS CREATION

Objectives
Create creative ads
Optimize ads performance
Scope
Budget Allocation
Targeting the audience
Creating campaign structure
Results
Engagement from audience with likes
and comments
High Click Through Rate (2,2%)
High Impression (30.086)
Reach (26.232) Tools:
GOOGLE ADS CREATION

Objectives
Creating creative ads
Optimizing ads performance to be on the
top rank of SERP
Scope
Technical integration
Ads set up
Reporting and analyzing the trouble
Results
Top rank ads on SERP Tools:
Obtained 2 leads in a week
CTR 9,18%
ORGANIC CONTENT MEDIA PLAN

Objectives
Publish organic content for audience
experience
Optimize social platforms and organic content
Scope
Analyze problem statement and goals
Identify brands and audience targeting
Create a media action plan
Create content visualization
Decide measurement plan
Results
Built media plan consisting placement,
phase, and timeline
Designed the creative mockup Tools: Notable
Project
3 Digital Marketing Study Case
Assignment

Goals
Implement the knowledge of digital marketing tools and the
ability to provide analysis as well as recommendations for the
digital marketing campaign
Digital Marketing Study Case
Assignment
Measuring Performance Marketing Analytics
and Budget Allocation (Google Merchandise)

Google Ads Creation Social Media Organic Plan

(for 99.co) (for Uniqlo)

Content Marketing Plan

(for Netflix)
Measuring Performance and Budget Allocation

Objectives
Familiar with the online marketing funnel, metrics, key goals
Familiar with the key metrics to acquisition and retention
Accurately calculate Customer Acquisition Cost (CAC) and Customer
Lifetime Value (CLTV)
Optimizing channels, metrics, and budget
Create media planning and allocate marketing budget effective and
efficiently
Result
Decided the Return on Ad Spending (ROAS) as the key metric because it
shows the ad channel's performance easily
Suggested Facebook and Instagram as the best channels
to run the campaign
Suggested the 40% budget allocation for the awareness campaign,
before using the consideration and conversion campaign
Measuring Performance and Budget Allocation

Tool: Click here to full preview

Marketing Analytics

Objectives
Familiar with Google Analytics 4 and Google Tag Manager
Understand how to set-up events in Google Analytics 4
Analyze data effectively and come up with usable marketing insights for
the campaign
Results
Used Google Analytics 4 dashboard for filtering, comparing, and choosing
the dimension of the provided data
Interpreted data comparisons, insights, and reasons for the provided
Data in Google Analytics 4
Marketing Analytics

Tool: Click here to full preview

Google Ads Creation Plan (for 99.co)
Objectives
Keyword Research, Account Structure & Matching
Ads Creation
Budgeting
Bidding Strategy
Results
Created 3 best campaigns recommendation for 99.co
google ads creation plan
Provided a well-researched campaign strategy
Set up the recommended campaign budget strategy
Optimized the ads with the ads extension based on
the ad groups categories

Tools: Click here to full preview

Social Media Organic Plan (for Uniqlo)
Objectives
SMO plan with the data provided
Audience Targeting
New KOL recommendation
Campaign phasing
Results
Provided SMO recommendation plan for the new
campaign through the content pillars
Analyzed the content of the previous SMO content
performance
Decided the new target audience and its KOL

Tools: Click here to full preview

Content Marketing Plan (for Netflix)
Objectives
Content ideation
Gain private and public data, insights, and key
findings
Channel distribution
Content evaluation
Results
Analyzed related topics and the story behind the brand
Explained the content objective with news values
Obtained published private data, public data, and other data
Decided the best content marketing distribution channel
Obtained the insights and recommendation

Tools: Click here to full preview Notable

Project
Let's
Connect
Reach me through...
farhankr97@gmail.com

(+62) 877-8777-5979

Farhan Kurniadi Ruliasto