Participant #1:

Business owners. You have to hear this before 2021 ends. If you're still not
willing to invest resources on social media marketing in 2022, you're basically
setting yourself up for this answer. And let me tell you why today's social media
landscape is evolving, and it's bringing a lot of changes in buying patterns and
customer behaviors. If you're not yet convinced, let me give you some reasons why
you should start paying attention to your social media marketing in the coming
years. Number one, your customers are ready to buy any time and people would almost
want to buy immediately, especially when they see the hype on social media
platforms. Number two, online shopping is quickly evolving and will be seeing
further development in social selling, so this will give customers access to faster
digital transactions as opposed to buying in store. Number three, your customers
buying are greatly influenced by content produced by creators or influencers aka
Boodle content. So if you want to learn more about social media marketing like and
follow for more tips.