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    H&M is a Swedish multinational clothing company founded in 1968 that operates in 74 countries with over 5000 stores. It offers clothing for men, women, teenagers and children. H&M targets younger consumers between ages 18-40, especially Gen Y and Gen Z. The company's products include women's wear such as athleisure, business, casual and footwear, as well as men's wear and kids' wear. H&M aims its marketing at middle and high income consumers who have enough disposable income to purchase clothing items.

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    H&M is a Swedish multinational clothing company founded in 1968 that operates in 74 countries with over 5000 stores. It offers clothing for men, women, teenagers and children. H&M targets younger consumers between ages 18-40, especially Gen Y and Gen Z. The company's products include women's wear such as athleisure, business, casual and footwear, as well as men's wear and kids' wear. H&M aims its marketing at middle and high income consumers who have enough disposable income to purchase clothing items.

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    44 views6 pages

    Demographics HNM PDF

    Uploaded by

    Vishakha Prakash
    H&M is a Swedish multinational clothing company founded in 1968 that operates in 74 countries with over 5000 stores. It offers clothing for men, women, teenagers and children. H&M targets younger consumers between ages 18-40, especially Gen Y and Gen Z. The company's products include women's wear such as athleisure, business, casual and footwear, as well as men's wear and kids' wear. H&M aims its marketing at middle and high income consumers who have enough disposable income to purchase clothing items.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 6

    Demographics

    on H&M
    by Irene Hmar and Sanah Walia

    01
    About H&M
    H&M is a Swedish based multinational clothing
    company headquartered in Stockholm. It is a
    fast fashion clothing brand for men, women,
    teenager and children. It was founded by Erling
    Persson in 1968. As of November 2019, H&M
    operated in 74 countries with over 5000 stores
    under the brand. It is the second largest global
    clothing retailer next to inditex.

    02
    PRODUCT MIX

    WOMENS WEAR

    Athlesuire, businness,
    casual, footwear,
    acessories, lingerie,
    nightwear.
    Men's wear
    Kid's wear
    Divided range

    12
    Demographic segmentation of HnM

    AGE GENDER SOCIAL CLASS INCOME

    HnM targets
    it'smarket to HnM targets middle income people with
    younger population FEMININE and group and high monthly income
    of age 18-40 year MASCULINE and have enough
    income group
    old. It is mainly the related products disposable income
    gen y and Gen Z are targeted.

    21
    LIFE CYCLE
    EDUCATION OCCUPATION FAMILY SIZES

    Feldings,flown the Educated and


    nest, Nest well enough to students and Single, Married,
    builders and mid know about working married without
    life independents. fashion and professionals. kids and married
    trends. and with kids.

    21
    Thank
    you!!

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