Adobe Digital Marketing Suite Overview
Adobe ® Digital Marketing Suite
“With the Adobe Digital
Marketing Suite, we can
optimize every digital
campaign and leverage
our learning across
technology.”
The Adobe Digital Marketing Suite provides insight into the performance of digital
marketing initiatives, empowers organizations to make informed decisions, and
ensures the success of online ­marketing programs.
Digital marketing challenges
Consumers today can interact with businesses across multiple channels and devices. Businesses have to
figure out how to best attract, engage, and retain these customers in a world where the reach and quality
of experiences directly impact success. They need to effectively deliver the right online experience to the
right person at the right time, wisely spend online ad dollars to drive the best acquisition traffic, and
better monetize audiences to command the highest possible ad rates.
Solution
The Adobe Digital Marketing Suite (DMS) enables businesses to generate more revenue from their digital
marketing initiatives. Every measureable action represents an opportunity to:
• Align online marketing initiatives with key business objectives
• Bring together data from multiple systems into one integrated platform
• Gain real-time insights into customer behavior across marketing channels
• Enable advertisers to monetize and share data and empower publishers to maximize ad inventory
• Optimize ad spend to determine the best allocation of advertising budgets
• Leverage insights to deliver relevant online consumer experiences that drive conversion
Optimizing every digital interaction
The Adobe DMS can support critical business goals and automate essential online initiatives,
empowering marketers to make better decisions and execute on them faster.
Personalized engagement
Digital consumers expect content that is immediately and increasingly relevant. Businesses leverage the
capabilities of the DMS to connect with customers by delivering personalized experiences in real time
that engage and ultimately convert these customers in ways not otherwise possible.
Multichannel campaign execution
Customer acquisition and advertising are essential to online marketers. The DMS enables marketers to
make timely decisions and effectively execute multichannel campaigns—be it search, display, social
media, mobile, video, or games—optimizing ad dollars to deliver the highest return possible.
Media monetization
Marketers need to understand who their audience is and how much inventory is available to maximize
the CPM rates they charge advertisers. The DMS enables marketers to see the real ROI on ad spend to
clearly understand how to optimize content across all the digital channels available, providing the
optimal yield for their ad inventory.
 Analytics and reporting
The DMS delivers the analytics and reporting capabilities to enable data-driven decision-making. It
provides the insight critical to optimizing marketing efforts, whether they’re used for delivering
personalized experiences, driving better ad spend, or monetizing content with the highest ad rates
possible.

A platform for success

The DMS platform consists of two core elements: data and content. Adobe connects them with a
set of common services, such as a single login, so that workflows are easily and effectively
managed across all products in the DMS. The platform provides a robust, scalable foundation that
delivers the depth and breadth of capability required by today’s largest digital enterprises.

Data
The DMS allows marketers to collect, manage, and execute on the data that is captured throughout
the digital marketing workstream. This includes web clickstream data, social media, mobile, video,
customer relationship management, call centers, point of sale, and third-party marketing systems
like email, ad serving, and so on. By bringing all this data onto one common platform, marketers
can understand their digital marketing investment and drive optimization.

Content
The digital experience is not possible without content. The DMS provides content management
capabilities that help our customers best manage their digital assets to deliver the digital
experiences demanded by today’s consumers.

Adobe Digital Marketing Suite

OPTIMIZATION

PERSONALIZED MULTICHANNEL MEDIA

ENGAGEMENT CAMPAIGN MONETIZATION
EXECUTION

ANALYTICS & REPORTING

PLATFORM

CONTENT

DATA

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

For more information Taking action

www.adobe.com/solutions/ Learn how the Adobe Digital Marketing Suite helps businesses maximize returns from online
digital-marketing
marketing programs.
For more information, visit www.adobe.com or call 877-722-7088.

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