BUSINESS MARKETING - ACTIVITY

Name:____________________________________________________________
Year/Block:________________________________________________________
Date: _____________________________________________________________
Score: ____________________________________________________________

I. Directions: Provide the correct word or words that would fill in the blank correctly for
each statement.

_________1. A/An _________ is an explanation of the goals needed by a company to

accomplish its marketing efforts.

_________2. A/An _________is a statement of the organization's reason for being, its
purpose or what it wants to achieve in the larger environment.

_________3. A/An _________seeks to outline where the company is headed and what
values are guiding that journey.

_________4. A company uses a/an _________when it decides to market current

products within the same market it has been using.

_________5. Using the _________as strategy, the objective is to become the lowest-
cost producer in the industry.

_________6. _________is used for growth in which a company acquires some other
element of the chain of distribution of which it is a member.

_________7. _________Is the usage and productivity of assets.

_________8. _________is about doing the right things.

_________9. A company performs _________strategy when it merges with or

purchases an organization involved in the distribution of its products.

_________10. A _________is a business document outlining the marketing strategy

and tactics.
Il. Directions: On the space provided before each number put a C if the statement
is CORRECT and IC if the statement is INCORRECT.

_____1. A mission needs to be converted into everyday actions

_____2. Marketing objectives need to be consistent with overall aims and objectives of
the business.
_____3. The decisions a company makes on its way to creating maintaining and using
its competitive advantages are business level strategies
_____4. The vision statement should need revising very often.
_____5. Looking for new ways for customers to use a product such as turning baking
soda into a deodorizer for refrigerator is a form of market development
_____6. A company's relative position within its industry decides whether a company's
profitability is above or below the industry average.
_____7. Marketing research is essential because a company will need to determine if
consumers in the new market will potentially like the new products.
_____8. A complete or balanced strategy means a company controls all components
from raw materials to final delivery.
_____9. An objective takes on a much broader view and is typically the focus of the
primary outcome.
_____10. A horizontal integrative growth strategy would involve buying one of the
company's suppliers as a way to better control its supply chain.

III. Directions: Provide the list of what is asked for each of the following.

5 major competitive spheres in a mission statement

1. _____________________
2. _____________________
3. _____________________
4. _____________________
5. _____________________

5 Internal pressures on the marketing function

1. _____________________
2. _____________________
3. _____________________
4. _____________________
5. _____________________