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    Here are the top 3 keywords from the organic channel during May 1st to June 30th that could be added to paid media with justifications: 1. "+20 +oz +tumblers" - This keyword has high search volume as it targets a specific product type. Paid ads can increase visibility and drive more traffic/sales to product pages. 2. "+Android +Apparel" - As Android users look for apparel, paid search can target this audience directly and capture interest when they are ready to purchase. 3. "+coffee +drinkware" - With the popularity of coffee culture, this keyword sees steady searches. Paid placement can boost conversion of browsers to buyers for drinkware products. Adding these

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    Here are the top 3 keywords from the organic channel during May 1st to June 30th that could be added to paid media with justifications: 1. "+20 +oz +tumblers" - This keyword has high search volume as it targets a specific product type. Paid ads can increase visibility and drive more traffic/sales to product pages. 2. "+Android +Apparel" - As Android users look for apparel, paid search can target this audience directly and capture interest when they are ready to purchase. 3. "+coffee +drinkware" - With the popularity of coffee culture, this keyword sees steady searches. Paid placement can boost conversion of browsers to buyers for drinkware products. Adding these

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    52 views11 pages

    Ca1 Ga 808 PDF

    Uploaded by

    Karan K
    Here are the top 3 keywords from the organic channel during May 1st to June 30th that could be added to paid media with justifications: 1. "+20 +oz +tumblers" - This keyword has high search volume as it targets a specific product type. Paid ads can increase visibility and drive more traffic/sales to product pages. 2. "+Android +Apparel" - As Android users look for apparel, paid search can target this audience directly and capture interest when they are ready to purchase. 3. "+coffee +drinkware" - With the popularity of coffee culture, this keyword sees steady searches. Paid placement can boost conversion of browsers to buyers for drinkware products. Adding these

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    of 11

    Course Code: MKTM808

    Course Tittle: Digital Marketing strategy

    GOOGLE Course Instructor: Rajesh Dorbala

    Academic Task No: 1

    ANALYTICS Assignment Date of Allotment: 4 Dec. 2022

    Date of Submission: 12 Dec. 2022


    MKTM 808
    Student Registration No: 12101714
    Learning Outcomes: Strategy on digital marketing

    Declaration:
    I declare that this Assignment is my work. I have not copied it from any other student’s work or from any other source
    except where due acknowledgement is made explicitly in the text, nor has any part been written for me by any other
    person.

    Student’s Signature: Mehra Shubhika Vijay

    Evaluator’s comments

    General Observations Suggestions for Improvement Best part of assignment

    Evaluator’s Signature

    Date Marks Obtained: …… Max Marks: ……...


    Create a report to show sessions & bounce rate for page

    BOUNCE RATE IS 40.11%


    Top traffic channel during May 2022

    61181 visits

    Traffic fluctuation for the same channel compared to March 2022


    March month the total traffic was 50,765 and it increased to 61,181 and the total change was 20.52%
    increase

    Paid search % change 82.63 in positive

    Display-10.48% (decreasing)

    Other % change -29.27%(decreasing)


    Sessions for United States only via Mobile device.

    Create a report to show sessions & bounce rate for page.


    Total revenue was recorded from the website from Paid Search
    mode in May 2022 till June 2022

    22,860.08$
    Total revenue recorded from the website from Paid Search mode in May2022 till
    June 2022 is $7,109.39

    Pages, pageviews, device, city for all pages which got traffic from city New
    York
    Top 3 keywords Organic channel during 1st May – 30th June which
    can be added to paid media buy and justify the reason behind.

    1. TOP key words are:


    2. +20 +oz +tumblers
    3. +Android +Apparel
    4. +Android +Figure
    5. +coffee +drinkware
    6. +crewneck +sweatshirt

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