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    Mwango
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    The document outlines two marketing research projects for a group. The first project examines whether ShopRite should introduce physical product delivery in addition to online purchasing by assessing the effects on sales and customer loyalty. The second project determines the effects of Ulendo's current marketing mix strategy on bookings to help identify an optimal strategy to regain market share. The group members working on the projects are also listed.

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    bs 360 group 2 project

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    The document outlines two marketing research projects for a group. The first project examines whether ShopRite should introduce physical product delivery in addition to online purchasing by assessing the effects on sales and customer loyalty. The second project determines the effects of Ulendo's current marketing mix strategy on bookings to help identify an optimal strategy to regain market share. The group members working on the projects are also listed.

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    7 views1 page

    Bs 360 Group 2 Project

    Uploaded by

    Mwango
    The document outlines two marketing research projects for a group. The first project examines whether ShopRite should introduce physical product delivery in addition to online purchasing by assessing the effects on sales and customer loyalty. The second project determines the effects of Ulendo's current marketing mix strategy on bookings to help identify an optimal strategy to regain market share. The group members working on the projects are also listed.

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    of 1

    THE COPPERBELT UNIVERSITY

    SCHOOL OF BUSINESS
    BS 360 MARKETING RESEARCH
    GROUP 2
    Research objective: Carry out a market research on a marketing problem and/or opportunity
    you want to solve or exploit on behalf of any company and/or industry of your choice.

    1. SHOPRITE
     MARKETING DECISION PROBLEM
    Should ShopRite introduce (physical) product delivery in addition to online purchasing?

     MARKETING RESEARCH PROBLEM


    Assess the effects of physical product delivery on sales and customer loyalty and retention.

    2. ULENDO
     MARKETING DECISION PROBLEM
    What optimal marketing mix strategy should we implement to recover and gain more market
    share?

     MARKETING RESEARCH PROBLEM


    Determine the effects of our current marketing mix strategy on the rate of bookings.

    GROUP MEMBERS
    1.NATASHA FAITH BWALI 6. IDAH MBAO
    2.EZEKIEL BWALYA 7. KALIMANI PHIRI
    3.LAWRENCE PHIRI 8. IDAH MUKALE
    4.MWANGO PHIRI 9. TIMOTHY MAMBWE
    5.BENSON MALANJI

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