PRELIM

BLUE HORIZONS
TRAVEL & TOURS
Travel Agency
September 2022

THE PHILIPPINES’ TOP AGENCIES & THEIR

CURRENT TRENDS

SUBMITTED BY:

Nicollai Aguilar, Loren Avila, Cristelle Jade Baruela,

Mitz Angel Burce, Bernadette Domondon

 HISTORY
One of the top DMCs in the Philippines for clients from Europe, Australia, Russia, China,
America, India, and the Middle East is Blue Horizons Travel & Tours, Inc., which was
founded in 1981. They are a globally managed company with the best reputation for
expertise and dependability. Some of the biggest tour operators in the world are among
their inbound clients.

The Kalakbay Award, the National Tourism Award for "Best Inbound Operator" in the
Philippines, and the TTG Award for Best Travel Agency in the Philippines have all been
won by Blue Horizons three times each. A dedication to providing excellent customer
service, skillful marketing, audacious product development, and affordable prices all
helped the business grow.
Success History (Including its Achievements and Awards)
 “Awards”

These awards reflect the dedication and hard work of the whole Blue Horizons Team,
whose efforts made this award possible. The agency acknowledges the fact that this
award carries with it the responsibility to maintain and carry on being the premier travel
and service-related provider in the Philippines, and to continue to develop new business
opportunities through unique travel services and experiences.

What motivated the Blue Horizon specifically? Awards are absolutely amazing, but for the
agency, just knowing that they can exceed the demands and expectations of their
discerning clients and provide the highest quality of distinctive experiences is rewarding
enough. Blue Horizon Tour & Travels states that what motivates them is seeing their
customers leave the country with wonderful memories and a smile on their faces.

One of the things this agency received was the award to them as the Best Travel Agency
in the Philippines by TTG Asia in 2017. TTG Asia is a leading publisher and organizer of
events in travel and tourism in the Asia Pacific region. And in 2019 and 2020, Blue Horizon
Travel and Tours was awarded of being the Philippines’ Leading Destination
Management Company by the World Travel Awards.

Until now, the blue horizon travel agency will continue to strive to deliver quality products
in compliance with international standards. For 37 years, the blue horizons travel agency
has been known for its big selection of day tours and roundtrips, and they continue to find
new itineraries and develop new programs, and every year they add more and expand
their product offerings that have undergone extensive study and research to full fill the
changing needs of travelers.
 Current Trends (current strategies and developments in the company)

Developments in the company

One of the developments of Blue Horizons is Airline Reservations, as it uses the

advanced Abacus Space system for its airline reservations. Using this system, highly
trained and experienced expert agents can make fast, cost-effective reservations for their
clients.

Blue Horizons Travel & Tours also developed travel information programs and has
created ones that increase client knowledge of travel protocols and widely accessible
products and services. They conduct seminars on reservations & ticketing, including a
detailed overview of airline operations. Additionally, they provide a customized email that
includes details on how to travel, recent headlines, and more.

Lastly, they also produced a service that included itinerary planning and consultation
with travel counselors, who could advise customers on the most affordable way to get
to their destination. Moreover, customers who want to explore possible choices also offer
alternate routes, and the agent of Blue Horizon can create itineraries that permit the
visitation of more places, ideally without paying extra.
 Strategies in the company

Planning and Promotion Activities.

Blue Horizon Travel and Tours strategy helps the company itself to recognize
internationally and locally by marketing planning and promotion activities. It is important
to create more public sound about the company, advertising expenditures, increasing the
publicity effort and launching new events to increase recognition to the company. For
example, posting on social media, by posting and sharing on social media, agency can
boost their brand awareness and grow their business. They can Increase trust, maximizes
sales, and boosts brand loyalty.

Trained professional staff.

The company will maintain competitive strengths as well as use the opportunities to
resort for survival in threats of the industry. They are ensuring that they have the best
qualified and trained professional staff, because it’s important that the staffs are well
trained when talking to the customers. Expanding market strength through superior
service levels

Offer amazing packages.

One of the effective strategies is to offer packages in travel and tour. On that
strategy, most of the tourist will avail that package because it’s more convenient and
reasonable at price. It can be affordable packages for long weekends, affordable package
offering a range of activities, multiple destination. Offering amazing packages to make
their trips very memorable and customers are always satisfied.

Weakness is their Motivation to Improve.

This travel agency considers the weaknesses they have as a motivation to improve
and polish their strengths into their uniqueness. We all know that their weakness is high
operating cost, so having a solid idea of how your agency is running is key to
understanding how to improve on weaknesses as well as highlighting areas for growth.
Reference:

Blue Horizons Travel & Tours. (n.d.). Our Awards.

Retrieved fromhttps://www.bluehorizons.travel/our-awards/

GPCCI MEMBERS' NEWS. (2017, October 2). Blue Horizons Travel & Tours,
Inc. Awarded Best Travel Agency in the Philippines by TTG Asia. Retrieved
October 2, 2017, from https://philippinen.ahk.de/en/news/news-details/blue-
horizons-travel-tours-inc- awarded-best-travel-agency-in-the-philippines-by-
ttg-asia

World Travel Awards. (n.d.). Blue Horizons Travel & Tours.

Retrieved fromhttps://www.worldtravelawards.com/profile-
38970-blue-horizons-travel-tours

Philstar Global. (2010, October 31). Blue Horizons voted best travel agency
for 3rd straight year. Retrieved October 31, 2010,
https://www.philstar.com/lifestyle/travel-and-
tourism/2010/10/31/625389/blue-horizons-voted-best-travel-agency-3rd-
straight-year

Zhang, C. (2011, March 9). Strategic Plan - Blue Horizon Travel and Tours
(Summarized)frontpageBLUE HORIZON TRAVEL & TOURS INC.
Retrieved March 9, 2011,https://zhangzhe11-
blog.tumblr.com/post/3754310795/strategic-plan-blue-horizon- travel-and-
tours
 CONFAM
PORTFOLIO

AGUILAR NICHOLAS, CAINTO BOBBY,

FUKUNAGA MISAKI, MARCHAN
ALLIAH MISSY, NACIONAL RONA,
ORTEGA ROSSANA
MIDTERM
PRE-FINALS
FINALS