CEBU DOCTOR'S UNIVERSITY

01 02
Understood
Analyze the

various types of
entrepreneurial

start-ups decision process

for start-ups

03 04
Identify the
Know the

OBJECTIVES desirability of the

possibility of new

new venture
venture formation
formation
 START-UPS
Do all start-ups work?
How are they able to influence society in general?
Why do entrepreneurs are encouraged to have

their own start-ups

What is the purpose of start-ups in the first place?
Why do we need to study it?
 START-UPS
The entrepreneurial startups concentration is designed to prepare students from any
background or area of study with the perspective, knowledge, and skills necessary to
conceptualize, launch, manage, and grow a new business. It will also equip them with an
understanding of the advantages and challenges of a startup they may work for.
Students have an opportunity to learn to shape entrepreneurial opportunities, assess
feasibility, raise funds, and develop other skills needed to open, manage, and grow a
new business venture. Students are exposed to innovation, marketing, and business
modeling as they work in interdisciplinary teams to develop business plans. This
concentration seeks students with career aspirations that involve starting a new
venture or working in a startup.
START-UPS
A startup is a young company
founded by one or more
entrepreneurs in order to develop a
product or service and bring it to
market. Startups can be technology
intensive with novel products or
use existing technologies to create
new variations or combinations.
START-UPS A startup is a company created
by an entrepreneur to develop a
new product or service. All
entrepreneurs start a company
with the ambition of making it
big; and all companies face
inevitable stages of growth and
setbacks. A large percent of
companies fail; according to
Investopedia, 90% of startups
ultimately dissolve.
6 TYPES OF
LIFESTYLE SMALL BUSINESS
STARTUPS STARTUPS

START-UP
SCALABLE BUYABLE
STARTUPS STARTUPS

LARGE COMPANY SOCIAL

STARTUPS STARTUPS
 MODULE 2

LIFESTYLE STARTUPS
- created by lifestyle entrepreneurs. These
individuals turn their lifestyle into a business
opportunity. Examples include a musician
teaching guitar to underprivileged youth, or a
travel blogger documenting personal trips. This
business model stems from the entrepreneur's
passion; it's less focused on profits than other
types. The goal of a lifestyle startup is to
spread the founder's passion.
 MODULE 2

LIFESTYLE STARTUPS
- local small businesses that provide founders
with a sustainable income. Some have physical
locations while others are online. Lifestyle
startups generally provide services or products
that target a relatively small customer base and
are thus hard to scale. Examples include a
specialty tea shop, a virtual dance academy, an
auto repair shop, and a mobile dog-washing
business.
 MODULE 2

SMALL BUSINESS STARTUPS

-feature people who work for themselves
instead of a traditional company that might
employ someone in their profession. Examples
include handymen, personal trainers, and
boutique owners. These businesses aren’t
meant to make it big or change the world, they
are intended to provide financial compensation
to the owner. The firm is the owner's source of
income.
 MODULE 2

SMALL BUSINESS STARTUPS

SOME OF THE MOST SUCCESSFUL SMALL BUSINESS
STARTUPS

1. SEO CONSULTANT 11. PRINTING DESIGN

2. VENTURE CAPITALIST 12. FOOD TRUCK
3. PERSONAL FINANCE YOUTUBER 13. CAR POOL SERVICES
4. ONLINE TEACHING CLASSES 14. FINANCIAL
5. APP DEVELOPER CONSULTANT
6. HOME BAKERY BUSINESS
7. PODCASTER
8. VIRTUAL MEDICAL SERVICES
9. PET GROOMING BUSINESS
10. DROP SHIPPING BUSINESS
 MODULE 2

SCALABLE STARTUPS
strike a contrast with small business startups.
They are huge companies that run the market.
Examples include Uber, Facebook, and Google. It
starts with a unique idea; a scalable concept. The
goal is to compete with other companies in the
market. These companies search for high growth
and high profit. They aim to offer new solutions.
They require large investments, and capital to get
off the ground. The end goal is often to IPO and
sells stock shares in exchange for equity. Unicorn
startups are successful scalable startups.
 MODULE 2

SCALABLE STARTUPS
-takes an innovative idea and searches for a scalable and
repeatable business model that will turn it into a high-growth,
profitable company. Not just big but huge. It does that by
entering a large market and taking share away from
incumbents or by creating a new market and growing it
rapidly. Typically requires external “risk” capital to create
market demand and scale. And the founders must have a
reality distortion field to convince investors their vision is not
a hallucination and to hire employees and acquire early
customers. A scalable startup requires incredibly talented
people to take unreasonable risks with an unreasonable
effort from the founders and employees.
 MODULE 2

BUYABLE STARTUPS
are aimed to attract larger companies to
purchase them. This type of business has
become more popular in recent years. These
companies require less capital than most
and are sold off at peak value. Buyable
startups are typically in the web or app
development markets.
 MODULE 2

BUYABLE STARTUPS
-all about establishing startups with the end aim
of selling them for a profit. These are companies
formed with the sole intention of being sold to a
larger company in the same niche. The expertise
of a buyable startup lies in developing web-
based and mobile apps, and they are set up with
the bare minimum in capital investment to be
taken over by internet conglomerates. Buyable
startups work on a temporary model basis and
are usually sold off when their value peaks.
 MODULE 2

LARGE COMPANY STARTUPS

Large companies start small and expand by
offering new products and services to
consumers. This is building on an existing
company instead of creating a new one. Growing
companies often have both sustaining and
disruptive innovation. Apple is the perfect
example of this; Apple started off exclusively
selling computers, but now it offers a wide variety
of products and services: iPads, Apple Music,
Apple TV, iCloud, and Apple Card.
 MODULE 2

SOCIAL STARTUPS
-intended to make a difference in the world.
One of the most famous examples would be Ben
& Jerry’s ice cream, whose goal is prison reform.
This company, however, still aims for profits;
some other social startups are technically non-
profits. These organizations are oriented solely
toward improving the world in some way.
Corporate social responsibility (CSR) is a great
place to start if your company is interested in
making a difference (also ecopreneurship).
UNDERSTANDING STARTUPS

01 Startups are companies or ventures that are

focused on a single product or service that the
founders want to bring to market. These
companies typically don't have a fully developed
business model and, more crucially, lack
adequate capital to move onto the next phase of
business. Most of these companies are initially
funded by their founders.

02 Many startups turn to others for more funding,

including family, friends, and venture capitalists.
Silicon Valley is known for its strong venture
capitalist community and is a popular destination
for startups, but is also widely considered the
most demanding arena.
UNDERSTANDING STARTUPS

03 Startups can use seed capital to invest in

research and to develop their business plans.
Market research helps determine the demand for
a product or service, while a comprehensive
business plan outlines the company's mission
statement, vision, and goals, as well as
management and marketing strategies.
 A N A LYZE TH E
ENTREPRENEURIAL
DECISIONS

FOR STARTUPS
The Entrepreneurial Decision Process is a natural
and logical approach that helps individuals to
achieve success in new ventures. Most individuals
have innovative and creative ideas. Some of them
recognize the opportunity to bring their ideas to
the market and start a new venture. Starting a
venture takes a lot of courage. To become
successful and be in business, the combination of
three skills i.e. hard work, skill, and perseverance
is required. When entrepreneurs identify
prospects, they decide whether to start new
ventures. The entry decision to become an
entrepreneur is by leaving the present activity.
Due to the recession, inflation and economic
uncertainty formed millions of ventures. These
ventures are formed through the personal human
process and may be common in some
characteristics and differ in some. The
entrepreneurial decision process is a movement
from a present lifestyle to forming a new
enterprise.
 CHANGE FROM DESIRABILITY OF NEW
PRESENT LIFESTYLE VENTURE FORMATION
Switching from the present work An individual’s culture,

environment to starting a new subculture, family, teachers, and

venture is not an easy task. It peers have an important role to

requires a lot of courage and high build one’s perception in starting

energy. The persons who are a new company. Culture and

interested to start a new venture subculture support an individual

trying to start a business in their to create a new business

familiar area. This definitely successfully. Individuals plan

helps them. Despite this, two enthusiastically new enterprises

work environments – research in these supportive

and development and marketing environments.

help individuals initiate new
enterprises. Some of the
ventures are formed by retired
people and who have been fired.
 Possibility of New Venture
Formation
Even though the desirability of new venture
formation is based on an individual’s culture,
subculture, family, teachers, and peers, the second
feature of the decision process has talked about the
possibility of new venture formation. Factors like
government, background, marketing, role models, and
finances contribute significantly to the creation of a
new venture. Government contributes by providing
infrastructural support to a new venture.
 Possibility of New Venture
Formation
Entrepreneurial necessary backgrounds like formal
education and previous business experience help them
to manage social, psychological, and financial risks. An
understanding of marketing like the total package of the
product, price, distribution, and promotion also plays an
important role in beginning a new company. Having a
role model can be one of the most powerful influences in
starting a new venture. At last, financial resources must
be accessible. If the risk capital is readily available, it
encourages the individual to form a new venture.
Sources:
https://www.masslight.com/posts/types-of-startups
https://www.forbes.com/advisor/in/business/small-

business-ideas/
https://blog.ninjavan.co/en-ph/social-entrepreneurs/
https://www.investopedia.com/terms/s/startup.asp