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Assignment 1 # – Mission/ Vision and Product Description

She-ra Newell

Bus-Strat-Comp-Adv-Cap-Summer-I-2021

BUSU-640

Diane Singer

17th Jan 2021

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Assignment #1

Vision and Mission:

Our central goal is to have a world where all individuals approach data and treatment that

can assist them with further developing their psychological and passionate wellbeing and

accomplish concordance, along these lines advancing better families and networks."

Our vision is to work with a local area of specialists and treatment offices who put stock

in and stick to standards of moral treatment and are focused on decreasing damage in treatment

and backing sympathetic, cooperative advisors in their practices through admittance to quality in

treatment

These assertions feature the primary purpose for the possibility of treatment at home and

why it is essential. The mission and vision features how the current and present day occasions

have brought about a few types of sorrow and stress for people everywhere. The additional

pressure and sorrow in a few structures makes impediment in their day tasks and result in serious

ramifications for those torment and for everyone around them. Emotional well-being is viewed

as an untouchable in our general public even today. Albeit this field has seen improvement in

raising the mindfulness about the significance of psychological well-being, individuals are as yet

hesitant to acknowledge mental issues and look for help. I accept it is about time something is

finished with respect to this issue.

There are facilities and clinics where you can visit and counsel an analyst and get

yourself treated. In any case, individuals feel embarrassed and hesitant to do as such and

consequently wind up stalling out with these psychological issues as long as they can remember.

The vision to foster an application, which will permit these patients to get to therapist through
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this application and book an arrangement for counsel at the spot of their comfort. It very well

may be their home or any bistro they consider conceivable. Along these lines, the disgrace of

visiting a therapist won't get appended to them however they will in any case get assist that they

with requiring.

The offer components for the business that I am chipping away at, which is the

application that permits you to book a distant interview with any treatment advisor or therapist

that you wanted, are recorded beneath.

Convinient Avail the Mental

to use and service support to
informative anywhere LGBTQ for
they want IVF
postpartum

As clarified by the realistic outline, the incentive of the item that is offered is that the item gives

an interesting advantage to the customers. That multitude of individuals who think getting

psychological well-being support isn't advantageous can now have everything. They will have

accommodation just as the fix to their psychological issues only a single tick away. Likewise, the

item being proposed to them has one exceptional incentive that it is remote and they can benefit
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it anyplace they need. They can book an arrangement on their vacation hovel, their office, their

home or in a café, any place they feel good and not terrified to get the necessary help.

Last however not the least, the item offers the novel incentive of offering a wide range of mental

help at the solace of the spot the customer chooses. It is special in light of the fact that the clients

won't need to go to the assistance, yet it will come to them. They will have the response to every

one of their issues on only a single tick. They can seek treatment for kids, marriage or just any

psychological problem or issue as minor as tension or despondency.

Business Description and Industry Analysis:

A natural output alludes to a business term which helps the business administrators and pioneers

to review and investigate the scenes of the contenders just as clients. For the business

administrators and pioneers to stay serious they need to focus on the progressions of the climate

and guarantee they fulfill the new needs. Ecological filtering permits the chiefs to check the full

scale climate, moving out of the everyday exercises. There are multiple ways of directing this

natural sweep, however the most liked and normally utilized strategy is PESTEL investigation

just as the doorman's five powers model. The ecological output permits the pioneers to

distinguish the full scale climate and consider what it can mean for the business exercises. This

subsequently straightforwardly impacts the promoting methodologies of the business also

(Gosnell, 2020). The most widely recognized device for an ecological output is the PESTEL

investigation (Academy, n.d.). PESTEL represents:

P - Political: As far as the political variable is concerned, the treatment at home would require

the permit and license from the public authority and without that it is difficult to rehearse the

assistance over the people (APA, 2014).

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E - Economic: Economic factors, for example, the deficiency of occupations because of Covid

can affect the assistance in two ways. First and foremost, individuals experiencing the pressure

and mental issues because of the financial misfortune will look for help, and yet then again,

individuals will search for modest choices for treatment remembering their deficiency of extra

cash.

S - Social: The common conviction that dysfunctional behavior is an alarming sickness and

anybody looking for assist with canning benefit the treatment from home help. It will permit the

customers to look for help, without having a disgraced or humiliated outlook on their

psychological issues (McGahey, 2014).

T - Technological: The help is given through a mechanical stage and thus any further headway in

innovation will help the application emphatically.

E - Environmental: The help will save the additional expense of analysts setting up an office and

utilizing assets that can be saved by visiting the patients in their homes.

L - Legal: There are a great deal of legalities needed for a treatment meeting. The therapists

should guarantee that the security of the customers is kept up with and every one of the

methodology are followed satisfactorily. Since every meeting would be at an alternate area, the

issue of keeping up with the customer data and testing it later legitimately can be a troublesome

errand and can cost a ton (DeAngelis, 2012).

SWOT Analysis:

A Situation analysis examines the impact of your product in the market. It uses research

data to highlight, describe and understand the true potential of the product in the current

environment. A situation analysis takes care of the target market, competitors, business
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challenges as well as the demographic trends of the business market. It is a tool used to analyze

the internal as well as external factors involved in a business. A situation analysis leads an

organization to form a decision on the projected growth of the business, defining their potential

customers, assessing the competitors and finally evaluating the overall state of the business. The

key elements of a situation analysis are the strengths, weakness, threats and opportunities of a

particular business. The strengths and weakness evaluate the internal factors, whereas the

opportunities and threats identify the external factors and hence SWOT analysis is the best

method for a situation analysis for any company. (Athuraliya, 2020). The SWOT analysis of my

therapy at home service would be:

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Demographic of the customers:

The objective clients for my service would be the LQBTQ populace of Virginia Beach.

At first the main interest group would be restricted to this area however with the accomplishment

of the application, it will be presented in the close by geographic areas too.

Psychographics of the customer:

The psychographics of the objective populace incorporates the LQBTQ populace

between 23 years to 37 years, attempting to look for proficient assistance with respect to IVF

postpartum. The objective populace would be people who are reluctant to look for proficient

assistance outside the solace of their homes.

Works Cited
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Academy, P. (n.d.). MARKETING THEORIES – PESTEL ANALYSIS. Retrieved from Professional Academy :
https://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestel-analysis

APA. (2004). Survey says: More Americans are seeking mental health treatment. Retrieved from APA:
https://www.apa.org/monitor/julaug04/survey

APA. (2014, June ). How many psychologists are licensed in the United States? Retrieved from APA’s
Center for Workforce Studies: https://www.apa.org/monitor/2014/06/datapoint#:~:text=An
%20estimated%20106%2C500%20psychologists%20possess%20current%20licenses%20in
%20the%20United%20States.&text=California%20(17%2C890)%20New%20York%20(,
(190)%20have%20the%20fewest.

Athuraliya, A. (2020, December 7). The Easy Guide to Performing an Effective Situation Analysis.
Retrieved from Creately :
https://creately.com/blog/diagrams/what-is-a-situation-analysis/#:~:text=Situation%20analysis
%20is%20basically%20the,your%20organization%2C%20service%20or%20product.

Cabassa, A. M. (2013). Public Stigma of Mental Illness in the United States: A Systematic Literature
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Carter, E. (2019, January 22). Mental Health Stigma in America: What it is, and How to Help. Retrieved
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and-how-to-help/#:~:text=Stigma%2C%20or%20the%20negative%20stereotype,negative
%20effect%20on%20their%20lives.

DeAngelis, T. (2012, March ). Practicing distance therapy, legally and ethically. Retrieved from APA:
https://www.apa.org/monitor/2012/03/virtual

Elflein, J. (2019, October 18). U.S. Mental Health Issues - Statistics & Facts. Retrieved from Statista :
https://www.statista.com/topics/1298/mental-health-issues/

Gosnell, K. (2020, January 25). Environmental Scanning: How CEOs Can Stay Ahead of the Curve and
Beat the Competition. Retrieved from Business. com: https://www.business.com/articles/what-
is-environmental-scanning/#:~:text=Environmental%20scanning%20allows%20the
%20leader,changes%20and%20new%20customer%20expectations.

Hanlon, P. (2017, April 1). Mobile psychologists: House calls making a comeback. Retrieved from
Psychologist: https://www.nepsy.com/articles/leading-stories/mobile-psychologists-house-calls-
making-a-comeback/

McGahey, J. T. (2014, August 7). House call counselors. Retrieved from Counseling Today :
https://ct.counseling.org/2014/08/house-call-counselors/

Rtor. (2021). Mental Health Resources in California. Retrieved from Rtor :

https://www.rtor.org/directory/mental-health-california/#:~:text=California%20has%20a
%20population%20of,bipolar%20disorder%2C%20and%20major%20depression.

Wiener, J. (2019, April 30). Breakdown: California’s mental health system, explained. Retrieved from Call
Matter : https://calmatters.org/explainers/breakdown-californias-mental-health-system-
explained/
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