OVERVIEW

 Course summary
 Course schedule

 Assessment

 Ground rules
 COURSE SUMMARY

PART A - MANAGEMENT
 Introduction to Management

 Good to Great

 Level 5 Leadership

 Team Dynamics

 Hedgehog Concept

 Culture of Discipline

 Flywheel and the Doom Loop

 COURSE SUMMARY

PART B - MARKETING
 Introduction to Marketing

 The Marketing Environment

 Consumer Behaviour

 Product and Pricing

 Marketing Communications

 Service Marketing
 COURSE SCHEDULE

Week 1 – Intro to Management

Week 2 – Level 5 Leaders
Week 3 – Study Break
Week 4 – Brutal Facts
Week 5 – Hedgehog Concept
Week 6 – Technology Accelerators
Week 7 - Flywheel and Doom Loop
 COURSE SCHEDULE (CONTD..)

Week 8 – Introduction to Marketing

Week 9 – Consumer Behavior
Week 10 – Segmentation
Week 11 – Services and Global Marketing
Week 12 – Revision
Week 13 –FINAL EXAM!!!
 ASSESSMENT

ASSESSMENT WEIGHT DUE

IN
Class Participation 10% Daily
Mid-Term 1 40% Week 6
Product Launch 20% Week 11
Final Exam 30% Week 13
 GROUND RULES

 80% Attendance is mandatory

 50% on every assignment in order to Pass

 5% per day for late assignments

 After 3 days of delay, no assignments will be accepted

 All work is checked for plagiarism

 Proper behaviour is expected