GROUP 2

Mary Royce Baoy

Kimberly Ann Culango
Ashley Jasmaine Estalani
Keirstine Honey Lim
Mitchy P. Madiales
Christine Pastolero
What are the things we
should remember in
making media choices?
1. No medium is best; all media teach. It is the
message treatment and the way a
medium is used that makes it more effective or
less effective (Schramm, 1977).
2. Multi-media approaches are advantageous
over using a single medium.
3. To determine the effectiveness of a specific
media choice, of its message treatment, and of
the way it is used, pretesting helps.
end