Van Heusen is in a market having a tough competition and hence has to be ready with a

strategy to promote its brand aggressively. The price is a premium one as it competes in that
segment with other players. The brand is advertised through TV advertisements which are
suave which communicate the message to the target audience about the value associated with
the brand. The brand has a very stylish website with top quality user interface and images to
attract greater traffic and for the ease of shopping. Van Heusen also promotes itself in
magazines like GQ, Men XP, Cosmopolitan etc. which have a loyal customer base and
consists of the target audience of the brand. They have been associated with celebrities like
Mick Fanning and Nargis Fakhri who have been the brand ambassadors. The brand is also
promoted during fashion shows like Lakme Fashion Week and New York Fashion Week
where top designers and other celebrities are present. They also have a scheme for members
where the members get points for every Van Heusen purchase and can redeem those points to
get other clothing or Van Heusen products. They also get called for the exclusive member
parties. Hence this completes the marketing mix of Van Heusen.
https://www.mbaskool.com/marketing-mix/products/17498-van-heusen.html