COMPARATIVE MARKETING STRATEGIES……………….

Profile of the Respondents

Table 1.0

Resorts Profile in terms of Years in operation

Frequency Percentag
e
Years in operation 0-5 years 5 62.5%
6-10 years 1 12.5%
11-15 years 2 25%

N= 8

Table 1.1

Resorts Profile in terms of Service/Product offered

Frequency Percentag
e
Service/product Customer service 1 12.5%
offered
Restaurant 4 50%
F&B 2 25%
Inventory & Sales 1 12.5%
N= 8

Table 1.2

Resorts Profile in terms of Type of Ownership

Frequency Percentag
e
Type of Ownership Sole 6 75%
Partnership 1 12.5%

Corporation 1 12.5%
N= 8
Table 1.3

Resorts Profile in terms of Number of Guest Rooms

Frequency Percentag
e
Number of Guest Single Bed
Rooms
1-5 5 62.5%
6-10 2 25%
11-above 1 12.5%
Double Bed
1-5 4 50%
6-10 1 12.5%
11-above 3 37.5%
Family Size bed
1-5 4 50%
6-10 2 25%
11-above 2 25%
King Size room
1-5 2 25%
6-10 2 25%
11-above 4 50%
N= 8

Table 2.0
Marketing Strategies of Resorts in Guiuan, Eastern Samar in terms of People

Items Mean Interpretation

Friendly, High spirited and hospitable people 4.00 Highly Practiced
Can communicate well with the tourists. 3.88 Highly Practiced
Get people to stay longer. 3.88 Highly Practiced

Tourists oriented people. 3.63 Highly Practiced

Delivers quality guests’ service. 3.88 Highly Practiced
Can provide pleasure and satisfaction. 3.88 Highly Practiced
Overall Mean 3.85 Highly Practiced
Legend:
3.50-4.00 Highly Practiced
2.50-3.49 Practiced
1.50-2.49 Less Practiced
 1.00-1.49 Not Practiced

Table 2.1
Marketing Strategies of Resorts in Guiuan, Eastern Samar in terms of Place

Items Mean Interpretation

Good weather. 3.25 Practiced
Unspoiled nature/green areas. 3.63 Highly Practiced
Cleanliness of the destination. 4.00 Highly Practiced

Pleasant built environment. 3.88 Highly Practiced

Lively urban atmosphere. 3.75 Highly Practiced

Quality of natural scenery and landscape/environment. 3.75 Highly Practiced
Overall Mean 3.71 Highly Practiced
Legend:
3.50-4.00 Highly Practiced
2.50-3.49 Practiced
1.50-2.49 Less Practiced
1.00-1.49 Not Practiced

Table 2.2
Marketing Strategies of Resorts in Guiuan, Eastern Samar in terms of Price

Items Mean Interpretation

Reasonable fees. 3.88 Highly Practiced
Prices of rooms/cottages affordable. 3.88 Highly Practiced
Prices based on supply and demand. 3.88 Highly Practiced

Appropriate prices for service rendered. 3.88 Highly Practiced

Prices of goods is affordable. 4.00 Highly Practiced

Pries vary according to quality services. 4.00 Highly Practiced
Overall Mean 3.92 Highly Practiced
Legend:
3.50-4.00 Highly Practiced
2.50-3.49 Practiced
1.50-2.49 Less Practiced
1.00-1.49 Not Practiced
Table 2.3
Marketing Strategies of Resorts in Guiuan, Eastern Samar in terms of Promotion

Items Mean Interpretation

Use of radio advertising 3.13 Practiced
Use of billboards. 3.13 Practiced
Use of online promotion (e.g. FB, Youtube, google) 4.00 Highly Practiced
Use of local newspaper. 3.00 Practiced
Use of brochures given to costumers. 3.50 Highly Practiced
Giving souvenir. 3.00 Practiced
Overall Mean 3.29 Practiced
Legend:
3.50-4.00 Highly Practiced
2.50-3.49 Practiced
1.50-2.49 Less Practiced
1.00-1.49 Not Practiced

I CANNOT RUN THE HYPOTHESIS TESTING FOR

NO DATA PROVIDED IN EACH OF THE
RESORTS