TRAVELERS’ SATISFACTION TOWARDS SOCIAL MEDIA PLATFORMS USED BY

TOURISM ATTRACTIONS IN GUIUAN, EASTERN SAMAR

Table 1

Commonly Used Social Media Platforms of Tourism Attractions in Guiuan, Eastern Samar
Social Media Platform Frequency Percentage
Facebook 47 94%
Tiktok 25 50%
Instagram 25 50%
Linked In 1 2%
Viber 1 2%
Whatss App 6 12%
N= 50

Table 2.0
Level of Satisfaction in terms of Information quality

Items Mean Interpretation

Social media helps a tourism establishment in 3.48 Highly Satisfied
disseminating information faster.
Social media is a popular tool among consumers in 3.48 Highly Satisfied
sharing personal experiences, comments, and opinions.

Social media can spread bad comments easily and go 3.12 Satisfied
viral which can harm a business.

Overall Mean 3.64 Highly Practiced

Legend:
3.26 – 4.00 Highly Satisfied
2.51 – 3.25 Satisfied
1.76 - 2.50 Less Satisfied
1.00 – 1.75 Dissatisfied

Table 2.1
Level of Satisfaction in terms of Ease of Use

Items Mean Interpretation

Social media platforms help to access the location of 3.56 Highly Satisfied
different tourist spot in Guiuan, Eastern Samar.
Social media is simple and easy to use. 3.44 Highly Satisfied

Social media platforms give authentic and fact 3.38 Highly Satisfied
information about the tourist spot in Guiuan, Eastern
Samar.
Overall Mean 3.46 Highly Satisfied
Legend:
3.26 – 4.00 Highly Satisfied
2.51 – 3.25 Satisfied
1.76 - 2.50 Less Satisfied
1.00 – 1.75 Dissatisfied

Table 2.2
Level of Satisfaction in terms of Responsiveness

Items Mean Interpretation

Social media can easily promote tourist spots. 3.54 Highly Satisfied
Social media helps to easily connect with their 3.04 Satisfied
customers and build a good relationship towards them.
Social media creates a great advantage because on it 3.32 Highly Satisfied
can easily people share opinions, suggestions, and
feedbacks.
Overall Mean 3.70 Highly Practiced
Legend:
3.26 – 4.00 Highly Satisfied
2.51 – 3.25 Satisfied
1.76 - 2.50 Less Satisfied
1.00 – 1.75 Dissatisfied

Table 3.0
Pearson’s Correlation between Commonly used Social Media Platform and Level of Satisfaction
Level of Satisfaction Social Media r Interpretatio p Interpretation
Platforms n
Information Quality -0.11 Negligible 0.44 Not Significant
Correlation

Ease of Use 0.057 Negligible 0.69 Not Significant

Correlation

Responsiveness 0.37 Low 0.02 Significant

Correlation

Note: N=50, r = Pearson Correlation *p <.05

Correlations SPSS Generated Result

Information
Quality Ease of Use Responsiveness
Social Media Pearson Correlation -.113 .057 .316*

Sig. (2-tailed) .436 .694 .025

N 50 50 50

*. Correlation is significant at the 0.05 level (2-tailed).