UAMG 2024 Media Law and Ethics

January 2023

Tutorial 1: Topic 1 - Introduction to Ethics

Ice-breaking. Brief about Assessment 3 grouping procedure.

An Ethical Dilemma: Your Best Friend's Wedding

You are at your best friend’s wedding just an hour before the ceremony is to start. Earlier that
day, you came across definitive proof that your best friend’s spouse-to-be is having an affair with
the best man/maid of honor, and you catch them sneaking out of a room together looking
disheveled. If you tell your friend about the affair, their day will be ruined, but you don’t want
them to marry a cheater. What do you do?

QUESTION: Based on the above scenario answer the following questions:

1. What is the ethical dilemma? CHOICES PROVIDED

2. What is your decision? TO DO
3. What is your solution? THE WAY OUT

-legal issue topic 9 elements (definition based on case and element)

-the word crook itself reflect negative (legal issue)
-freedom of speech and expression- three component
-conclu- agree or disagree/ why relate back to the issue/ suggest how to change the wrong
behaviour (no citation)
 UAMG 2024 Media Law and Ethics
January 2023

Tutorial 2: Topic 2 - Ethical Perspectives and Traditions

GRISLY BEARS Fashion designer Balenciaga slammed for ‘creepy’ ads showing kids holding warped
BONDAGE teddy bears (Source: https://www.thesun.co.uk/news/20509722/balenciaga-slammed-
creepy-bondage-teddy-bears/)

QUESTION: Assess the action of the practitioner and brand in the above situation to be either
ethical or unethical based on the theories below. Then, discuss the impact developing
inappropriate content towards practitioner and brand.

a) Categorical Imperative- understand your action, action matters in this theory, if using
ethical way, results will be good (not hurt other people, not to lie beneficial to all
parties).
b) Utilitarianism- focus on results, as long as result could satisfied all people, people
will buy products, brand will get recognition, identify how many parties in the
situation, consider majority parties
c) Golden Means -derives good characters, action too extreme (too much) or mild
extreme, no action (too less), parties should receive good result, be creative to use this
theory
d) Social Contract – based on society agreement, it only changes when society change
e) Egalitarianism – equal decision, need to think about justice
f) Veil of Ignorance – (the most complicated theory) find one personal interests,
motivation to win, manipulate people to think they are right, remove all personal
needs, view that particular people on they beneficial to parties

Golden Means, although from the brand perspective is to promote the brand but people attention
was grabbed by the soft toy that having spiky leather bracelets around the bear's arms and legs,
the soft toy contained a chain and padlock around its neck. Then people attack the Balenciaga
 UAMG 2024 Media Law and Ethics
January 2023

like overpriced rubbish. The first eye when looking into the ad like I don’t know this is the ad
trying to promote Balenciaga, so in order to achieve balance maybe can remove the spooky
things and add more iconic things about Balenciaga.
Promoting too much sexual things, promote too less brand recognition

Tutorial 3: Topic 3 - Ethical models of decision making & Topic 4 - Code of Ethics in
Malaysia for Communication Industries

Samsung ad featuring woman running alone at 2am criticised as ‘naive’ (Source:

https://www.theguardian.com/technology/2022/apr/28/samsung-ad-featuring-woman-running-
alone-at-2am-criticised-as-naive)

QUESTION: Using an ethical model of decision-making and relevant industrial code of ethics
discuss Samsung Night Owls ad, which was promoting the Galaxy Watch4, Galaxy Buds 2 and
Galaxy S22 phone, features a young woman running at 2am, with earbuds in, through dark
streets and alleyways. Then, discuss the impact developing inappropriate content towards
external party.

Ethics issue: conflict of interests

Reriding the problem: black muslim woman run at 2am wearing EarPods
Impact: external PUBLIC (public external)
Values:

Pr-reputation and awareness

 UAMG 2024 Media Law and Ethics
January 2023

Ad- focus on ads

Tutorial 4: Mass Review of Assessment 1 (A1)

This week tutorial is allocated for enquiry on Assessment 1. Kindly use this opportunity to ask as
many questions as you want about the assignment during the tutorial classes.

Tutorial 5: Topic 5 - Introduction to Law

Adidas sports bra adverts banned Awesome TV slammed for allegedly "racist"
over bare breasts stance in GE15 report

Source: Source:
https://www.bbc.com/news/business- https://www.thevibes.com/articles/news/76452/ge15-
61413184 berita-757-report-was-not-racist-awesome-tv-says

QUESTION: Determine ONE Decision Guideline Approaches that suitable to discuss the case
decision in the above cases provided.

 Ethical and Legal

 Ethical but Illegal
 Legal but Unethical
 Illegal and Unethical.
 UAMG 2024 Media Law and Ethics
January 2023

Tutorial 6: Topic 6 - Malaysian Legal System & Topic 7 - Article 10 of the Constitution of
Malaysia

QUESTION: Refer to your case for Assessment 2, identify and discuss ONE (1) possible legal
violation of the case based on the list below:

Confidentiality Privacy Content

Defamation -Leaking -Image not Block
Consumer
-personal information presented -any
Protection
statement Copyright -monetary value correctly forms of
-Audience
bring negative -tangible -how use info -like GE15 social
can complaint
impact to wrongly and name being media
(ADV)
another person without use by other -banned
permission parties ads
Sedition
Indecency
-racist Fake
-How people Obscenity Blasphemy
component News
react to the -pornographic -religion
-criticising -censor
content
govern/PM

Discuss the impact developing inappropriate content towards audience

Tutorial 7: Mass Review of Assessment 2

This week tutorial is allocated for enquiry on Assessment 2. The assignment covers the issue of
freedom of speech and expression discussed for this week tutorial. Kindly use this opportunity to
ask as many questions as you want about the assignment during the tutorial classes.

-News article about GE15: Tun Dr Mahathir said the leaders of other parties are crook, racist,
and traitor. The possible legal violation is sedition, statement more racist and taunting
government.
-Second component (only look at audience)
-freedom to speak, the one who receive info is the concern one
-look down the minister, can replicate the action (to freedom of speech and expression)

-legal issue topic 9 elements (definition based on case and element)

-the word crook itself reflect negative (legal issue)
-freedom of speech and expression- three component
-conclu- agree or disagree/ why relate back to the issue/ suggest how to change the wrong
behaviour (no citation)
 UAMG 2024 Media Law and Ethics
January 2023

-receiver impact/ speech impact

-what did audience response

-State and cite the code, explain how the values applicable in the case
-need to link the code, exp the code has honest and fair
-external: society can use (specific it)
-