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  • B.131.15.0443 11 Daftar Pustaka 20200303072000

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    The document lists references from various sources that could be used to support a research paper. It includes 17 references such as books on marketing strategy, qualitative research methods, journals on resource-based theory and competitive advantage, theses on traditional restaurants, and fast food brands. The references cover topics like business strategy, qualitative research, marketing management, and case studies on food businesses in Indonesia.

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    B.131.15.0443-11-Daftar-Pustaka-20200303072000

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    The document lists references from various sources that could be used to support a research paper. It includes 17 references such as books on marketing strategy, qualitative research methods, journals on resource-based theory and competitive advantage, theses on traditional restaurants, and fast food brands. The references cover topics like business strategy, qualitative research, marketing management, and case studies on food businesses in Indonesia.

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    © All Rights Reserved
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    9 views2 pages

    B.131.15.0443 11 Daftar Pustaka 20200303072000

    Uploaded by

    Anggi Xaroman
    The document lists references from various sources that could be used to support a research paper. It includes 17 references such as books on marketing strategy, qualitative research methods, journals on resource-based theory and competitive advantage, theses on traditional restaurants, and fast food brands. The references cover topics like business strategy, qualitative research, marketing management, and case studies on food businesses in Indonesia.

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    © All Rights Reserved
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    DARTAR PUSTAKA

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    Barney, J.B. (1991). Firm resource and suistaned competitive advantage. Journal

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    Corner. K. R. (1991) . A historical comparison of resource-based theory anf five

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    pelaksanaan ujian akhir progam sarjana strata 1( S1). Fakultas Ekonomi

    Universitas Semarang.

    Zikri, Afzalul (2018). Eksistensi rumah makan Tradisional terhadap masuknya

    rumah makan modern di kota band aceh tahun (1980-2016).

    Grant. R. M. (1991). The resource-based theory of competitive advantage :

    Implicant for strategy formulation . California management Review. Spring : 114-

    135.

    Soewondo, Tommi (2015) Strategi Pengembangan usaha makanan dan minuman

    pada Rumah makan nasi bebek pak Janggut di Surabaya.

    Sugiono, 2017. Metode penelitian kualitatif, Bandung: CV .Alfabeta.


    Kotler, Philip and keller, kevin, (2009). Management pemasara. Edisi tiga belas

    jilid 1. Jakarta: PT. Erlangga.

    Ihalauw, john, 2016. Dari realitas bisnis ke theory mini. Salatiga: Tisara grafika.

    Yildiz,Emel .2017. “Effect of service quality on cutomer satisfaction , trust,

    customer loyalty and word of mouth : an application on cargo companies in

    gumushane”. Vol. 6. No.12. Desember,2017

    Sugiyono,2015. Metode penelitian pendidikan (pendekatan kualitatif, kuantitatif,

    dan R&B). Bandung: CV,Alfabeta.

    Lexy, Meleong, (2006). Metode kualitatif, Bandung: PT. Remaja Rosda Karya.

    Porter, Michael, 2010. Competitive Advantage Strategy: what is Strategy?

    Bandung : CV.Alfabeta.

    Lexy, Meleong, 2000: Metode penelitian kualitatif. Bandung: PT.Remaja Rosda

    karya.

    Putri, hadiani , Kartika, et al, (2015) Analisis Customer-Based Brand Equity

    Restoran Cepat Saji Kentucky Fried Chicken Di Indonesia.

    Andi, Utomo, (2018) “ keberhasilan usaha”: Keesksistensian Rumah Makan

    Cipto Roso (sop balungan) di tengah persaingan rumah makan sejenis di daerah

    Demak.

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