Professional Documents
Culture Documents
Business Plan
Business Plan
Business Plan
Girlie D. Esteban
Entrepreneurship Adviser
March 2023
Table of contents
Executive Summary……………………………………………………………………... 3
Statement of Purpose………………………………………………………………….... 3
Business Description……………………………………………………………………. 4
i. Business Location address……………………………………………….
ii. Business Objectives ………………………………………………………
iii. Business Ownership ………………………………………………………
iv. Products/Services offered ………………………………………………….
v. Industry which the business will operate under ……………………
vi. Justification of the business ……………………………………….
vii. Short term and long-term goals ……………………………………….
viii. Entry and growth……………………………………………………......
Marketing Plan…………………………………………………………………………….
i. Outline the characteristics of the potential customers. …………………
ii. Competition………………………………………………………………...
iii. Market share………………………………………………………………
iv. Pricing strategy…………………………………………………………….
v. Advertising and promotion………………………………………………...
Organization and Management………………………………………………………….
Operations and Development Plan……………………………………………………...
Risk Reduction Strategies………………………………………………………………...
Financial Plan …………………………………………………………………………….