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Unlocking the Benefits of Programmatic Ads for Companies in

Dubai and Beyond

The world of mobile app development is constantly evolving and expanding, with new trends
emerging every year. Technology is evolving at a very rapid pace, in part to the application of
AI to many areas in the tech space. Mobile app development is no exception, here are some
trends to pay attention to with Enterprise Software Development.

I.Artificial Intelligence (AI) and Machine Learning (ML)


Artificial intelligence (AI) and machine learning (ML) have been gaining popularity in the
mobile app development industry in recent years, and this trend is set to continue in 2023.
With AI and ML, mobile apps can become more personalized and offer better user
experiences. For example, chatbots powered by AI can provide more efficient customer
service, while personalized recommendations based on user behaviour can enhance user
engagement and retention. AI tools like ChatGPT have unleashed unlimited possibilities with
use cases for AI. Tools like this can be integrated into apps to power features that would
have otherwise been very expensive and time-consuming to build.

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