Professional Documents
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MOOC Week1-2 PDF
MOOC Week1-2 PDF
If this isn’t the case, then you should choose a sector or product where you are already familiar
1-1 Identify the target sector for your innovation with the market and the customers.
Once you’ve chosen your sector, write it here and illustrate it to bring it to life!
Gardening
Smartphone
apps Equipment for
gardening
Pick 2-3 types of user from your chosen sector. Don’t try to be exhaustive, and don’t try to be too specific. For
example, choose types by frequency of usage - occasional, regular, or intensive. At work, you should try to talk to
your colleagues in marketing or sales: you should think of these people as your most valuable resources! If you’re
1-2 Identify the types of user within this sector not doing this within a work context, you can research online, or simply use your observation skills and
experience.
Write the different client types in the space below and draw something to illustrate it.
Values : Values independence. Spends a lot of time with friends. He likes to spend time outdoors
with his dog. Pays great attention to ecology and the environment
Media: She doesn't watch TV. Spends a lot of time online and in apps
Digital : She spends a lot of time on social media. The main network is Instagram. Subscribed to
many celebrities and bloggers. Actively uses the Internet and social networks for his work
Hobbies :
Yoga
Their goals:
1-4 Create a Persona which represents your target She wants to equip her apartment, keeping in touch with nature and ecology, but at the same time not
spending a lot of effort on it
Imagine a moment in the life of your Persona. Concentrate on the moment where they are most
likely to need to use the product or service which you’d like to develop.Observe the people
2-1 Describe a moment in the life of your Persona around you for inspiration. The boxes on the right are for words, and the left hand side is for
images.
She wants to add nature to the apartment, so she wants to buy house plants
She surfs the internet to find information about plant care. But she discovers that taking care of plants
requires a lot of effort and a lot of equipment
She gets upset because she doesn't have the skills and equipment to care for plants. That's why she doesn't
buy a houseplant
2-2 Identify a problem for your Persona
Using the moment you described earlier, identify a time when they were discontented.
Describe this point by writing a sentence and choosing an image.
I would like to have a home plant, but not pay much attention
to caring for it