Invest India PDF

Appointment of Knowledge Partner for
Investment Promotion, Policy

Formulation, Financial Modelling &
Export Promotion
©2022 Primus Partners Private Limited. All Rights Reserved

Table of Contents
I. About Us .......................................................................................... 3
II. Form Tech 1- Cover Letter.................................................................... 5
III. Letter for Authorized Signatory ................................................................... 6
IV. Prior Experience .............................................................................. 7
V. Qualification, Experience & Skills of the Team ............................................... 61
VI. Our Approach & Methodology ........................................................... 123
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I. About Us
Primus Partners has been set up by acquiring a boutique consulting firm with over 8 years of
experience in India. Primus Partners has been set up to partner with clients in ‘navigating’ India,
by experts with decades of experience in doing so for large global firms. Setup on the principle
of ‘Idea Realization’, it brings to bear ‘experience in action’. Primus Partners brings experience
of working in more than 30 countries with private and public sector, including working with
Government of India, building and leading large consulting teams at the leadership level, and
creating one of the largest public sector consulting practices in India. They also represent 200
person-years of experience in leading global and Indian consulting firms and the public sector.
The founding team is supported by a distinguished advisory board that includes experts with
leadership experience across government, large corporate and notable civil society
organisations. We have already set up offices in Delhi, Mumbai, Chandigarh, and Bangalore.
We are also in the process of setting up offices and presence in Hyderabad, Manila, Qatar
and Netherlands.
‘Idea Realization’ - A unique approach to Our core strength comes from our founding
examine futuristic ideas required for the growth partners who have the experience of working for
of an organization or a sector or a geography, leading 1,000-member strong consulting teams
from the point-of-view of implement ability on and building the largest public sector practice in
ground India
Our founding partners and advisors, who we like to call our archers, are all goal-oriented with
extensive hands-on experience, substantial subject-matter expertise and a relatively high
recognition in the market. They are extensively quoted and w rite in Media. They all have
significant international experience on sectoral transformation. In the past, individually and
collectively they have large teams (over 1000 people) across Infrastructure, Government and
Healthcare.
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Presence in key projects in public sector across the country is a testimony of the belief held in
us by our government clients
Government Departments across Haryana have trusted us as their advisors-
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II. Form Tech 1- Cover Letter
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III. Letter for Authorized Signatory
6
IV. Prior Experience
Our experience of conducting similar engagements involving policy advocacy, investment

realisation, formulation of marketing strategies, Industrial Park promotion, Digitalization with
Central / State Government or any of its agencies
Project 1: Project Management Support to State Government of Manipur on development

of Manipur Information Technology – Special Economic Zone (It-SEZ)
Project Location within Manipur Professional Staff Provided by
Country: the Firm:
Name of Client: Manipur State information
Technology Society – MSITS
(A Government of Manipur
undertaking)
Start Date Completion Date Approx. Value of Services:
26th October 2020 Ongoing INR 23 Crores
Detailed Narrative Description of Project
Scope of work:
• Responsible for compilation and evaluation of existing project reports/ plans of IT-
SEZ and development of road map for the same to achieve the objective.
• Formulation, designing of marketing strategies of various workings to increase brand
and image building of IT-SEZ.
• Assistance in project implementation including liaisoning at State and Centre Level
• Tracking flow of investments: Drafting PPP concept notes, analysis of PPP projects,
structuring of PPP projects, Review of Detailed Project reports, identification of
potential revenue generating components, stakeholder interactions and bid
process management.
• Conducting feasibility for the outcome of each of the vertical planned in IT-SEZ and
creating action plan for the same
• Assistance in formulation of each plan and developing alternatives for smooth
implementation
• Assistance for development of model of best practices for identified activities/ plan
and its implementation, assisting in stake holder interactions, and bid process
management for processing zones
Achievements-
• Complete Master Plan and Detailed Project Report
• World Bank Funding of close to 450 crores for Processing Zone towards development
of IT Infrastructure, Physical Infrastructure, Capacity Building, etc.
• Investment of Rs 200 crore by TATA Technologies in Non-Processing Zone towards
development of Centre for Invention, Innovation, Incubation and Training (CIIIT). CIIIT
is focused on providing Capacity Building training to the local youth of Manipur in
the field of IT and Emerging Technologies. It also aims to create Incubations centre
within CIIIT towards providing entrepreneurial support to the Startups in the field of IT.
• Investment of close to 100 Crore in PPP mode for construction and development of
Residential Complex in Non-Processing Zone
• State IT Policy and IT SEZ Policy Note
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Work Order:
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Project 2: Setting up of Strategy Advisory Group of NIXI NextGen
Project Location within New Delhi Professional Staff Provided by
Country: the Firm:
Name of Client: National Internet Exchange 3
of India (NIXI)
30.09.2021 31.03.2022 INR 62,50,000
• Supported NIXI in:
o On-boarding of cloud services for ISPs at all existing Nine NIXI Nodes
o On-boarding of Co-location Services for ISPs at all existing Nine NIXI Nodes
o On-boarding TSPS /ISPs for lease line for providing last mile connectivity
• Assisted NIXI in Cross Connect negotiations and fixing rates of copper cross connect/
fibre cross connect at all 9 NIXI Nodes
• Assisted NIXI in making availability of international bandwidth of ISPs at discounted
rate.
• Coordinated and organised meetings with potentially top TSPs (Jio, Airtel) to peer
with NIXI at all NIXI Nodes
• Facilitated NIXI tie ups with prominent e-commerce portals for selling IN/Bharat
domain along with TSP (Telecom Service Providers) and ISP to bundle in with their
broadband offerings.
• Supported NIXI in on-boarding popular Universities / Academic institutes for IP
resources- Ipv4 & IPv6.
• Develop market centric approach for NIXI to achieve the above-mentioned
objectives.
• Business development and marketing strategy formulation in all types of existing
businesses.
• Creating a growth strategy to enhance NIXIs competitiveness in the Indian and
International markets in all type of existing business.
•
Some of the Achievements
o Coordinated and organised meetings with potentially top TSPs (Jio, Airtel) to peer
with NIXI at all NIXI Nodes
o Developed Marketing strategy and Facilitated NIXI tie ups with prominent e-
commerce portals for selling IN/Bharat domain along with TSP (Telecom Service
Providers) and ISP to bundle in with their broadband offerings.
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Project 3: Setting up a Strategic Advisory Unit to assist in implementation of key Initiatives at
the Ministry of Information and Broadcasting
Project Location within New Delhi Professional Staff Provided by
Country: the Firm:
Name of Client: Broadcast Engineering 9
Consultants India Limited
December 2021 Ongoing INR 5,93,65,800
The Ministry of Information & Broadcasting is functionally organized into three wings (i)
Information Wing, (ii) Broadcasting Wing and (iii) Films Wing. The Ministry has only Central
Sector (CS) Schemes under which funds are allocated to different schemes based on overall
allocation and requirement of schemes.
Governments (both national and local) in India have recognized the necessity to effectively
communicate and connect with citizens, who are the ultimate beneficiaries of numerous
government policies and initiatives, in the previous five years. This is reflected in the higher
dedicated budgets being allocated for Information, Education & Communication (IEC)
purposes. The increased IEC budgets and greater focus on communication has presented
an opportunity to MoI&B for being the anchor to the rest of the Government and Ministries.
The project therefore, involves assistance to Ministry in fulfilling the above critical endeavour
and also provide necessary strategic advice in implementation of its critical initiatives.
Description of Actual Services Provided:
• Project Management Services for Broadcast Seva, RNI, BOC Automation portals:
These projects are currently in the Development phase, the team is required to assist
Ministry in form of Project Management Services by regularly coordinating,
monitoring, escalating and reporting the activities of the Implementation Vendor to
ensure successful and effective implementation of the project
• Development of SPV structure for National Centre of Excellence (NCOE) in
Animation, VFX, Gaming & Comics: Assist Ministry in carrying out assessment activities
of educational institutions with shareholding pattern of 51% with government within
and outside of India
• Transaction Advisory Services for development of IIMC, FTII and SRFTI on PPP model:
Assist Ministry in carrying out assessment and compilation of such an assessment of
top educational institutions, including, IIMC, FTII, SRFTI to be developed on PPP basis,
world over
• Creation of Revenue Augmentation opportunities for MoI&B’s media units: Advise
MoI&B's media units and advise them on revenue augmentation opportunities
through a mix of advertisements, marketing strategies, monetizing content,
sponsorships and possible public charge.
• Streamlining communication related activities: Assist the Ministry in drafting a
National Information, - Education and Communication framework; Assist Ministry in
Development of a National Policy on Animation, Visual Effects, Gaming and Comics
through a collaborative approach with stakeholders.
• Assisting the ministry in conceptualization and development of a National Centre
of Excellence (NCOE) in AVGC
• Assisting the ministry in drafting key policies including:
o Draft National Communications Policy
o Draft National AVGC Policy
o Draft State AVGC Policy
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Work Order/Letter of Intent (LOI)
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Experience of working in the State of Haryana
Assignment Name:
Engagement of Specialised Policies Management Unit for Formulation, Implementation,
and Management of State Government Policies under DITECH
Location of Project: Professional Staff Provided by Your
Haryana Firm/Entity(profiles):
• Consultant
Name of Client: No of Staff:
Department of Information Technology, Fixed Time: 5
Electronics & Communication, Haryana
(DITECH)
Start Date: Completion Date: Approx. Value of Contract:
December, 2022 On going INR 15,340,800
Name of Associated Tenderers, If Any: No of Staff Months of Professional Staff

NA Provided by Associated Tenderers:
NA
Name of Senior Staff (Project Director/Coordinator, Team Leader) Involved and Functions
Performed:
Mr. Kanishk Maheshwari

Narrative Description of Project:
Primus will assist the department in cohesive formulation, implementation, and end-to-end
management of State Government Sectoral Policies at the ground level for the overall
development and management of dynamic Entrepreneur Ecosystem in the State along with
extensive support in strengthening
Description of Actual Services Provided by Your Staff:
• To support the department in cohesive formulation, implementation, and end-to-

end management of State Government Sectoral Policies under the ambit of DITECH
• Overall strategy, planning, and development of the State Entrepreneur ecosystem
in line with the State Sectoral Policies / DPIIT / other GOI entities policies/guidelines.
• Preparation of Interim Reports & Presentation with an assessment of State’s Position
compared to other States, and recommendations on way forward for the State as
regards improving state ranking.
• Preparation of cost estimations, Return on investment (ROI) document, and
approvals from the concerned departments
• Support in identifying the branding initiatives to be taken and help chalk out a
strategy to establish Haryana as a leading Investment Destination. Onboarding of
Entrepreneurs to leading program cohorts in line with the State / GoI requirements.
• Preparation of requisite documents like Project Strategy, Detailed Project Reports
(DPR), BPR, Gap Analysis, Feasibility analysis, SoW, BPM, Planning, SLA, Return on
investment (ROI), Cost Estimations, Technical Appraisal, etc, and approvals from the
concerned departments.
• Identification of Thrust Sectors (industrial and non-industrial) for investment in
Haryana and prepare sector-specific SWOT (Strengths, Weaknesses, Opportunities,
and Threats) analysis and benchmarking to identify key factors viz-a-viz the
competitor States.
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• Analysis of project feasibility, costing, funding requirements, ROI / Cost & Benefit
Analysis.
• Creation of comprehensive FRS, SRS & implementation documentation for various
services under different Sectoral policies through the respective portals
• Assist departments in efficiently managing their departmental processes through the
use of ICT. Responsible for implementation of various schemes online that is notified
under different Sectoral policies.
• Assist in the integration of the Department’s services with the Single Window System.
• Formulation & legal vetting of Project Specific Memorandum of Understanding
(MoU), Contract Agreements with Industry Ecosystem players (national and
international partners) along with the drafting of Investment Intentions documents/
Strategic Partnership documents.
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Work Order
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project 4: Assist RERA Gurugram as Knowledge Partner in conducting Haryana Urban
Development Conclave
Project Location within Haryana Professional Staff Provided by
Country: the Firm:
Name of Client: Department of Town & 1
Country Planning, Haryana
25 February 2022 26 February 2022 INR 10,00,000
Narrative Description of Project
Primus is assisting the Department of Town & Country Planning, Haryana to deliver a
Knowledge Partner support in conducting Urban Development Conclave in Gurugram
Description of Actual Services Provided:
1. Design and Theme of the Program
o Prepare entire program Structure in consultation with key stakeholders including
Government officials and RERA GURUGRAM office Bearers
o Finalize Theme of Key technical sessions to be held during the two-day programme
2. Assistance in Content Development
o White papers and Concept notes for Technical Sessions
o Talking points / Presentations for Dignitaries
o Draft and finalize Program Agenda
o Event Brochure
o Content for Creatives including Backdrop, Banners, etc
o Comprehensive Post Event Report
3. Assistance in Invitations
o Draft content for invites
o Compile the list of invitees and track the progress for confirmations
o Assistance in finalization of speakers
o Finalization of session attendees
o Coordination with guests for confirmations
4. Support during the event
o Prepare the Scripts for Emcee for the Event
o Assign Rapporteurs for all Technical Sessions and record key points of discussions
o Compile the Compendium of Recommendations
o Moderate Technical sessions, as and when required
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Letter from Directorate of Town & Country Planning, Haryana
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Project Name: Engagement of Technical Consultancy (TC) firm as Programme Management
Unit (PMU) for Employees State Insurance Healthcare (ESI), Haryana
Country: the Firm:
Name of Client: Employees State Insurance 3
Healthcare (ESI), Haryana
20 July 2022 20 July 2025 INR 79,50,000
The ESI plans to engage a Project Management Unit (PMU) to professionally plan, help the
department to execute and monitor the existing scheme and benefits. The department
intends to ensure coverage of a wider section of beneficiaries under various esi
schemes/benefits and also enhancement in the existing assistance being provided to
beneficiaries and to provide for their safety, health and social securities measures and for
other matters connected therewith or incidental there to.
Description of Services to be provided:
o Develop a Plan for ESI, Haryana clearly outlining the physical targets in the short and
medium term in consultation with ESI
o Develop a robust framework for ESI, Haryana in alignment with the available reports
and data
o Designing and development of comprehensive framework for monitoring of all the
State and central programs
o Provide technical help to the line departments/stakeholders in implementation of all
the State programs
o Assisting ESI, Haryana department & District administrations in developing ecosystem to
enhance institutional mechanisms for ESI, Haryana, increase capacity and ensure
access to quality and relevant training to staff as required
o Assist in monitoring and evaluation of data in order to prepare a detailed report on
beneficiaries and institutions
o Assist ESI Haryana in review of market study, evaluation of ongoing programs and
activities, data collection and provide feedback for on-ground implementation.
o Planning and modification (if any) of development plan in close coordination with
district
o Organizing training programs, workshops and conferences.
o In house field surveys as per Department requirements
o Provision of information for SOP manuals for stakeholders
o Review and monitoring of policies and suggest required changes/ amendments
o Assist in designing , evaluation and implementation of web based MIS portal for ESI,
Haryana
o Assist in designing a well defined system in order to integrate all the activities of the
state
o Assist in Drafting of MoUs, in carrying out procurement functions including release of
advertisement, tender orders, managing Expression of Interest, RFP processes.
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Letter of Intent (LOI)
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Contract Agreement
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Project 2: Engagement of Consultants as Project Management Unit (PMU) for Department of
Town and Country Planning Haryana
Country: the Firm:
Name of Client: Department of Town & 3
Country Planning, Haryana
July 2022 July 2024 INR 2,08,80,000
The Department of Town & Country Planning, Haryana is the nodal department to enable
regulated urban development in the State of Haryana. The policies of the department aim
at encouraging a healthy competition amongst various private developers and public
sector entities for integrated planned urban development.
In order to involve the private sector in the process of urban development, the Department
grants licenses to the private colonizers for development of Residential, Commercial,
Industrial and IT Park/Cyber Park Colonies in accordance with the provisions of the Haryana
Development and Regulation of Urban Areas Act, 1975. The Department of Town and
Country Planning, Haryana is responsible to regulate the development and to check the
haphazard development in and around towns. This requires the department to create
various touchpoints with a wide variety of stakeholders including citizens, colonizers and
State Government Departments/Boards/Corporations. In this regard, the Department has
engaged NICSI for development of e-services. To monitor and timely completion of rolling
out e-Services, setting up of PMU has been necessitated and therefore PMU has been
constituted for software development of offline services of TCP department, Haryana.
Description of Services to be provided:
o Prepare an IT Roadmap for the Department
o Review existing processes/services of the department and advise on improving their
efficiency through IT interventions
o Help the department to onboard Service Providers/System Integrators for formulation IT
based solutions and establish a framework for reliable and accurate monitoring of IT
Service Providers'/System Integrators' performance and service delivery.
o Monitoring of deliverables, timelines, and other tasks as agreed upon in contract.
o Review project documents such as Software Requirement Specifications (SRS),
Functional Requirement Specification (FRS), Solution Design, etc submitted by the
Service Provider/System Integrator (SI).
o To support User Acceptance Testing (UAT) based on the test scripts provided by the SI.
o Monitor the implementation of enhancements & adherence to the applicable e-
Governance Standards.
o Monitor SLAs and their measurement methodology/tool with respect to the IT
implementations in the department.
o Escalate the issues to the SI/Department and monitor resolution thereof as may be
appropriate.
o Provide periodic reports to the Department in the agreed upon format, in respect of
PMU work.
o Review data and reports provided by SI in respect of service delivery as per the Services
Level Agreement (SLA) between Department and IT service provider.
o Review and report adherence by SI to applicable statutory requirements and industry
standards.
o Assist the Department in exit and transition management of SI, when applicable.
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Work Order from Directorate of Town & Country Planning, Haryana
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V. Qualification, Experience & Skills of the Team
S.no. Proposed Name of Expert Years of Experience Highlights Detailed

Position post Qualification CV
Page
No
1. Project Raksha Sharda 10+ Raksha has an experience of 10+ years in Government 65
Manager/ Advisory, Policy Formulation, investment promotion,
Principal Project Management & Implementation, Strategy and
Consultant Growth Plans, Business development, Industrial
development, Market & Industry Analysis post
qualification (master’s in public policy).
She has more than 6 years of extensive experience of

working across various sectors including Investment
realisation, Industries, Skill Development, Agriculture,
Public Policy, Transport, Education, Healthcare, Urban
Development, Human & Social Services, Urban
Development, IT & Emerging sectors as a team leader.
She has extensively worked with Government, Private
clients, International NGOs and Start-ups. Raksha has
successfully leveraged her skills to maintain and develop
client relationships across the eco-system of the sectors
that she has worked. She has also worked around bid
process management, capacity building, preparing
detailed project reports. She has worked for both State
& Central Government Clients in India.
Raksha has been working on various Indo-Global

assignments for MESA corridor, ASPAC region, South
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America & Africa corridors to improve and enhance
their investment climate, export promotion, inbound
FDIs, making proposals and strategies in a focused
manner.
She has also been involved in Research (both primary &
secondary) and has led as well as assisted teams in
drafting policy reports, research reports, analyzing
trends, issue briefs, fact sheets that analyze policies,
issues and prospects across industries. She has played an
integral role in writing thought leaderships, white paper,
concept notes and policy briefs
2. Senior Dinesh Kumar 10+ Dinesh Kumar has over 10+ years of industry experience 76
Consultant- post qualification across different sectors in
Investment accelerating business growth strategies using expertise
Promotion/ in Marketing, Strategic and Client management. He is
Marketing having more than 7 years of experience working with
the Information Technology Electronics &
Communication Department, Government of Andhra
Pradesh to attract IT/ITes/Fintech Companies and
promoting 50+ Startups and (IT/ITES) with an investment
of around 68 crores (Investment Grounding) to the state
through various marketing strategies as a Team Leader.
He has also worked for 3 years with MSME Technology
Centre and supported in establishing strategic
partnerships & collaboration with various PSUs such as
(NSTL, BDL, and BHEL).
He has worked on areas such as designing marketing
strategies, enhancing the competitiveness of MSMEs
(Manufacturing Industries) through Cluster
Development activities, organizing seminars/webinars,
and networkingunder a flagship initiative of the DC-
MSME, Ministry of MSME, Govt of India. He has also
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supported vendor development meetings associated
with government entities, industry associations, and
relevant market players to strengthen linkages for
MSMEs.
His skills include Market Research, Financial modelling,
investor outreach, Project Management, Business
Incubation, Cluster Development, Entrepreneurship
Development, policy advocacy Vendor Development
Market linkages, Skill Development, Coordination &
Liaison, and social media
3. Senior Hanskar Ajey 12+ Hanskar is MBA and has more than 12 years of 82
ConsultantPolicy experience in Manufacturing, Government consultancy
Formulation/
and Client Services. He is currently working with
Financial
Modeling Government of Chhattisgarh, assisting IP team on
Investment promotion, Policy advocacy, Investor
outreach, enabling policy, value addition, processing
and marketing of ODOP and other products.
Previously he has worked with Government of Madhya

Pradesh, Government of Bihar on policy benchmarking,
investor facilitation, primary and secondary research
and also on other government project (SAIL, IAMPL)
where he held the responsibility for Project Investment,
Policy formulation, Financial Modeling and returns
analysis and submitting reports.
He has also worked on international project such as

Thachin Phase II, Arcelor Mittal on Project valuation,
efficiency report etc.
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His majorly activity involves research and analysis on
Finance, Business, policy outreach, private sector
development, marketing and Investment promotion
4. Senior Debotosh Mahato 8+ Debotosh Mahato has over 8+ years of work 91
Consultant – experience in implementing various Govt. of India,
Public Policy Govt. of Bihar, The World Bank various cluster and
livelihood development projects at ground level.
He has conducted many primary research surveys,

developed survey tools, prepared policy memos and
research summaries including policy advocacy for
quantitative and qualitative study. He has also led and
executed many development projects for
development organizations in the area of enterprise &
livelihoods, cluster development, industrial linkage,
business promotion, market and skill gap assessment,
MSME development.
In addition to this, he has worked on various
interdisciplinary research projects in India with KPMG
India, Bihar Rural Livelihoods Promotion Society, The
Abdul Latif Jameel Poverty Action Lab (IFMR India),
University of San Francisco-USA, Indian Institute of
Technology- Bombay.
5. Senior Nishant Mittal 10+ Holds 10+ years of total experience in areas such as
Consultant – Policy advocacy & formulation, Investment Promotion,
Digitalization/ ICT Enablement, Project strategy, Ease of Doing Business,
Computerization- Strategy, Preliminary studies, GTM strategy, Market
Research, Feasibility & Viability analysis, Financial
Analysis & modelling, Proposals, Risk Analysis & planning
and Project Management.
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Adept in using analytics’ tools like: R, SPSS, SQL, Tableau
and Microsoft Office Suite.
Key skills include Project Management, Market research,
Strategy Consulting, Government Advisory, Business
Development, ICT and Marketing & Branding of
Government schemes/projects, Quality Assurance,
Research study & analysis, Business Process Re-
engineering, Risk Mitigation Strategy and Marketing
Strategy. Holds extensive experience of Content
creation, analysis and planning branding strategy for all
Social Media platforms like LinkedIn, Twitter, Facebooks
Experienced professional in Government advisory
domain. Well-versed with Central and State
Governments working environment. Have had the
opportunity to closely work with senior bureaucrats
across various departments of Central and State
Government.
Nishant has more than 10 years of experience in strategy
and business advisory and has worked with senior
leadership in Central and State Government. He has
worked on Investment Promotion & EoDB projects in
Madhya Pradesh and assisted GoMP in policy
benchmarking, feasibility analysis, Single-window
system formulation and advocacy of various investment
policies. Nishant is proficient in financial analysis and
has good command on financial concepts.
6. Support Palak Deep Singh 5+ She holds more than 5 years of experience in 109
Consultant - Government advisory and has been involved in various
Investment projects involving investment promotion, due diligence
Promotion/ and financial analysis for several ministries such as MEITY
Marketing, Policy and state governments like Haryana, Uttarakhand, Uttar
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Formulation/ Pradesh, etc.. She has played a key role in preparing
Financial sector profiles, collaterals/outreaches for international
Modeling roadshows.
Additionally, she has worked on various projects

involving extensive research, formulation of policies,
financial analysis, handling communication and social
media for dedicated marketing and visibility support for
the new Electroics Parks in the. She has been actively
involved in formulation of policies for various Sectors in
Haryana along with Developing Business plan, financial
modelling and Project Structuring for various clients.
7. Support M. Umar Adil 10+ M Umar Adil holds more than 10 years of experience in 117
Consultant devising export promotion strategy, Effective co-
Export Promotion ordination with suppliers, shipping lines / forwarders,
capacity building, implementation of policies and
schemes.
Additionally, he has prepared export related Documents
for export loads, such as loading instructions, Invoices,
Certificate of origins, Packing lists, Export invoice, Health
certificate, Halal certificate.
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Project Manager- Raksha Sharda
1. Name Raksha Sharda
2. Position Manager
3. Date of
19-Sep-1985
Birth
4. Education • MA Public Policy, King’s College London
(2011-2012)-Credits- 90, Distinction
• MA Economics, Loyola College, Chennai
(2008-2010) (First Class with Distinction)
• B.Sc Economics (Hons), Calcutta University
(2004-2007) (First Class)
From To Company Position Held

November Primus Partners
Present Manager
2022
KPMG Advisory
November Services Pvt.
Dec’ 2020 Manager
2022 Ltd.
ANI
Technologies
Jun’ 2018 Dec’ 2020 Manager
Pvt. Ltd (Ola
5. Employment Cabs)
Record
KPMG Advisory
Senior
May’ 2015 Mar’ 2018 Services Pvt.
Consultant
Ltd.
Humara Policy &
Nov’ 2013 Sep’ 2014 Bachpan Advocacy
Campaign Officer
CUTS Assistant Policy
Dec 2012 Oct’ 2013
International Analyst
RR Donnelley Research
Jul’ 2010 Jul’ 2011
& Sons Associate
Raksha has an experience of 10+ years in Government Advisory,
Policy Formulation, investment promotion, Project Management
& Implementation, Strategy and Growth Plans, Business
development, Industrial development, Market & Industry Analysis
post qualification (master’s in public policy).
6. Brief Profile
She has more than 6 years of extensive experience of working
across various sectors including Investment realisation, Industries,
Skill Development, Agriculture, Public Policy, Transport,
Education, Healthcare, Policy Advocacy, Urban Development,
Human & Social Services, Urban Development, IT & Emerging
sectors as a team leader.
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She has extensively worked with Government, Private clients,
International NGOs and Start-ups. Raksha has successfully
leveraged her skills to maintain and develop client relationships
across the eco-system of the sectors that she has worked. She
has also worked around bid process management, capacity
building, preparing detailed project reports. She has worked for
both State & Central Government Clients in India.
Raksha has been working on various Indo-Global assignments for

MESA corridor, ASPAC region, South America & Africa corridors
to improve and enhance their investment climate, export
promotion, inbound FDIs, making proposals and strategies in a
focused manner.
She has also been involved in Research (both primary &
secondary) and has led as well as assisted teams in drafting
policy reports, research reports, analyzing trends, issue briefs, fact
sheets that analyze policies, issues and prospects across
industries. She has played an integral role in writing thought
leaderships, white paper, concept notes and policy briefs.
7. Countries of India, The Philippines, Peru, United Kingdom
Work
Experience
8. Languages English, Hindi, Bengali
9. Work Undertaken that Best Illustrates Capability to Handle the Task Assigned
Name of Project: Project Management Support to State Government of Manipur on
development of Manipur Information Technology – Special Economic Zone (It-SEZ)
Year: 2022
Location: Manipur
Client: Manipur State information Technology Society – MSITS (A Government of

Manipur undertaking)
Position Held: Project Manager
Activities Performed:
• Responsible for compilation and evaluation of existing project reports/ plans

of IT- SEZ and development of road map for the same to achieve the
objective.
• Formulation, designing of marketing strategies of various workings to increase
brand and image building of IT-SEZ.
• Assistance in project implementation including liaisoning at State and Centre
Level
• Tracking flow of investments: Drafting PPP concept notes, analysis of PPP
projects, structuring of PPP projects, Review of Detailed Project reports,
identification of potential revenue generating components, stakeholder
interactions and bid process management.
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• Researched and prepared policy note on State IT and State IT SEZ Policy.
• Conducting feasibility for the outcome of each of the vertical planned in IT-
SEZ and creating action plan for the same
• Assistance in formulation of each plan and developing alternatives for
smooth implementation
• Assistance for development of model of best practices for identified
activities/ plan and its implementation, assisting in stake holder interactions,
and bid process management for processing zones
• Closely worked in grounding Investment of Rs 200 crore by TATA Technologies
in Non-Processing Zone towards development of Centre for Invention,
Innovation, Incubation and Training (CIIIT). CIIIT is focused on providing
Capacity Building training to the local youth of Manipur in the field of IT and
Emerging Technologies.
• Investment of close to 100 Crore in PPP mode for construction and
development of Residential Complex in Non-Processing Zone
Project: Knowledge Partner for Visveswaraya Trade Promotion Centre, Government

of Karnataka
Year: Apr’21-Nov 2022
Location: India
Client: Visveswaraya Trade Promotion Centre, Government of Karnataka
Position Held: Team Leader/ Engagement Manager
Main features: Assistance in enhancing exports, international trade, development,
facilitation, implementation of policies/ Strategies, Investment Promotion, Support
for strengthening logistics ecosystem & related infrastructure in Karnataka ,
continuous monitoring of initiatives/ projects in various sectors in the State, MSME,
Export Promotion & Facilitation, Developing Districts as Export Hubs, setting up of
export development centres, strategy and implementation of One District One
Product Scheme, Geographical Indications, boost domestic manufacturing sector
competitiveness and establish Karnataka as a global manufacturing hub, promote
clusters to potential investors
Activities Performed
• Planning and execution of Dubai Expo 2020 , Formulated newsletters, briefs
for the expo.
• Preparing district export action plan
• Policy Advocacy- Policy analysis of various State logistics policy and
Prepared the logistics policy for the State
• Assist in organizing events, export awards and other promotional activities
• Prepare a DPR for setting up of Karnataka GI Pavilion at the Airport
• Researched on market scenario and sectoral investment. Prepare
newsletter, brochure, and other marketing collaterals
• Assist the state in preparing response to LEADS and EPI
• Prepared Export Directory for the State
• Organize sector specific webinars, seminars for export promotion with
exporters and other stakeholders in the ecosystem
• Created lead generation engine to capture leads from various sources
• Designed Investor Outreach strategy to mature lead and ground investment
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• Assist in social media initiatives
• Prepare strategy for boosting exports for MSMEs
Project: Socio-Economic Impact assessment of IoT use cases
Year: April’21 – Jun’21
Location: India
Client: KPMG KSA
Position Held: Engagement Manager
Main features: To identify top IoT use cases (with focus on cellular based IoT use
cases) in different sectors that have the highest impact economically, socially, and
environmentally in the kingdom of Saudi Arabia enabling Job creation & trade in
new age sectors
• Identification of a list of highest priority 15 use cases that have the highest
impact economically, socially, environmentally and technologically in KSA
• Identify the impact in the relevant sector and create models for each
identified use case in KSA
• Prioritize the 15 use cases based on the identified socio-economical and/or
environmental impact
• Guiding the team in carrying out a detailed research on subdimensions
ranging from business savings and consumer savings to fiscal savings to
understand the impact.
• Creation of a value chain framework for each highest priority use cases
• Estimate the impact under four main dimensions: economical, environmental,
social and technological/ scalability
• Undertake global benchmarking studies
Project: PMU for Investment Promotion of Electronics & IT / ITeS Sector in Odisha
Year: Dec 2020 – Apr 2021
Location: Bhubaneswar, India
Client: Odisha Computer Application Center (OCAC), Government of Odisha
Position Held: Team Lead
Main features: Assistance in attracting Investment in Electronics & IT / ITeS Sector of
Odisha, Assisting OCAC in Investment Promotion, Investment climate reform
strategy, Implementation assistance, policy and scheme formulation, Organising
Investment Promotion Summits, events, Roadshows, etc., Providing Investment
facilitation assistance to the investors across various sectors, Organising a multi
sector investment summit
• Assisting OCAC in preparing a strategy and Investment promotion road map
and implementation plan
• Researched and Identified monetary and non-monetary incentives required
for the sector development and provided recommendation for New Policy
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• Policy Advocacy and outreach- Assisting in outreach strategy with
Ambassadors, Consul Generals, Trade Associations
• Identifying and evaluating Investors based on their requirement and detailed
project report and suggesting them suitable locations for Investments
• Building a robust pipeline for Investors across multiple districts
• Supporting the client with knowledge collateral
• Created lead generation engine to capture leads from various sources
• Designed Investor Outreach strategy to mature lead and ground investment
• Planning and executing road shows and roundtables with industry,
associations and international trade bodies
• Researched on sectoral opportunities and identified thrust sectors for for
investment .
• Coordinating international delegation visits in terms of meeting scheduling,
knowledge collaterals and outreach with embassy offices, trade associations
and industries
• Conducted cost benefit analysis for the growth of the Entrepreneur Ecosystem
& attracting investments into the State.
• Providing support with organizing event activities, assessment of events and
programmes to participate
• Identify & resolve regulatory hurdles related to application process
• Identify & resolve policy issues related to investors
• Providing Support for Organizing Conferences, Summits, Road Shows and
events
Project: Business Development & Strategic Partnership for Skill Development
Programmes and Initiatives & Labour & Consumer Relations at the Ola Mobility
Institute (Think Tank of Ola)
Year: Nov 2018- Dec 2020
Location: Bangalore, India
Employer: ANI Technologies Pvt. Ltd (Ola Cabs)
Position Held: Strategic Partnership Lead (Manager)
Main features: Assistance in setting business goals and objectives, strategy, project
planning, management and execution. Organize events, stakeholder
management within the eco-system of skill development
• Identification and selection of key players in the skilling eco-system especially
in the automotive/transport sector which includes various state government,
CSR clients, educational institutions, private sector and MoU executions
• Build and Maintain strategic partnership with various state governments,
private sector and CSR clients
• Development of proposals for government clients
• Facilitate tie-ups with various state governments to improve the livelihood and
skill development opportunities in those states
• Provide policy recommendations to the central and state governments
• Assisting in setting business goals, strategy, project planning, management
and execution
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• Organize events and campaigns
• Monitoring and Evaluation of programmes and initiatives
• Assist in conducting impact assessment of driver skill training programme
• Supporting with knowledge collaterals
• Led the Labour and Consumer Relations vertical of OMI
• Socio-Economic & Political Research, Stakeholder Mapping, Strategic
Narrative, Stakeholder Engagement
• Work with internal teams on targeted projects to deliver public interest value
Project: Project Management Unit (PMU) at the Maharashtra State Skill
Development Society, a State Nodal Agency under Department of Skill
Development & Entrepreneurship, Government of Maharashtra
Year: 2017-2018
Location: Mumbai, India
Client: Maharashtra State Skill Development Society
Employer: KPMG Advisory Services Pvt. Ltd.
Main features: Assistance in developing strategies for expansion in skill
development and providing livelihood opportunities, organize events, policy and
scheme formulation, maintain client relationship with industry players, association
across the skilling ecosystem.
• Identify and maintain client relationship across the ecosystem with various
industry giants, associations, sector skill councils, state governments
• Holds deep understanding of the schemes being launched by the
Government and work with the concerned departments to design ways to
launch/ leverage the schemes in the state
• Programme management and execution of project deliverables
• Facilitate in organizing workshops, seminars and brainstorming sessions and
coordinate with various stakeholders involved in the
events/workshops/seminars
• Identify speakers, participants, dignitaries for a start-up event, coordinate
with the speakers, prepare the agenda
• Policy Formulation- Lead the team in preparing the Maharashtra State Start-
up Policy 2017 by conducting research and benchmarking of various State
policies on Start-ups
• Facilitate in MoU signing with industry players, strengthening relationship
with various other stakeholders in the skilling ecosystem
• Designing and framing special project proposals
• Developing and preparing the Skill Calendar 2017
• Successfully assisted the client is receiving two awards at the 10th World
Education Summit 2017 for its initiatives in the field of skill development
• Prepare sector specific project proposals
Project: Prepare the National Priority Skill Plan for Ministry of Skill Development &
Entrepreneurship (MSDE)
Year: 2017
Location: India
Client: Ministry of Skill Development & Entrepreneurship (MSDE)
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Main features: Assistance in preparing the national priority skill plan
• Close coordination with the Government of India for complying with various
requirements in schemes related to skill development.
• Capacity building of officials on various components of the Skill Mission.
• Sectoral analysis and recommendations
• Assisted the team in writing the National Priority Skill Plan
Project: Qualitative Appraisal of Project Implementing Agencies (PIAs) under DDU-
GKY for Paschim Banga Society for Skill Development, West Bengal
Year: 2016-17
Location: Kolkata, India
Client: Paschim Banga Society for Skill Development, West Bengal
Position Held: Team Member
Main features: Evaluate the project implementing agencies using the toolkit
provided by Ministry of Rural Development, Government of India
• Qualitative Appraisal of the PIAs which included both primary as well as
secondary evaluation.
• Conduct Telephonic discussions with various stakeholders seeking feedback
of the PIAs
• Write the appraisal report and present it in front of the Project Approval
Committee headed by State Mission Director & CEO, West Bengal State Rural
Livelihoods Mission
Project: Detailed Project Report for setting up a MedTech Zone
Year: 2016
Location: India
Client: Andhra Pradesh Medtech Zone Ltd.
Main features: Prepare the detailed project report with business plan and financial
model
• Assist the team in undertaking the opportunity and market assessment, need-
gap analysis, current trends and practices, regulatory environment and
landscape, risk analysis, insights into infrastructural requirements,
• Interactions with industry experts
• Developing the RFPs
• Prepare International case studies
• Location assessment and facilities proposed at the MedTech Zone
Project: Detailed Project Report for setting up of a National Centre of Excellence
(NCoE) in Animation, Visual Effects, Gaming and Comics Industry
Year: 2015-16
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Location: India
Client: Ministry of Information Broadcasting and Media & Entertainment Sector Skill
Council
Main features: Develop the DPR
• Assist the team in developing the concept and strategy note along with
detailed implementation plan, demand-supply analysis, financial projections,
risk analysis,
• Identify the programmes and courses to be undertaken
• Coordinate with leading industry players
Nature of Work: Growth Strategy of K-12 schools through franchisee model

Year: 2016
Location: India
Company: Jain Group of Institutions
Activities Performed: Assisted in as-is assessment, internal capability assessment,
competitors’ study, key learnings from the competitors, study the existing franchising
models and how the client could offer better service mix to its franchisee.
Project: Strategic Plan for 2025
Year: 2016
Location: India
Client: Hindustan Institute of Technology & Science, Chennai
Main features: Develop the strategic plan for expansion
• Assisted the team in internal assessment, SWOT analysis, emerging trends in
higher education, to formulate the vision 2025,
• Interactions with key stakeholders of the university, strategic options and
initiatives to consider and implement, developing best practices,
implementation roadmap.
Nature of Work: Review & Assessment of the market for blood banking in India and
highlight global leading practices for a National level blood bank
Year: 2016
Location: India
Company: LifeCell International Private Limited
Main features: To understand the market demand and supply, activities and
operational challenges across the process flow, assessment of existing regulations
and types of blood banks, study of global leading practices.
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Activities Performed: Involved in conducting market assessment, requirements in
blood banking –in terms of entire supply chain of sourcing, collection, processing &
storage and distribution case studies of few international organizations and blood
banking supply chain in some of the countries.
Project: Urban Policy Evaluation, Advocacy & Recommendations, Business
Development
Nature of Work: Policy & Advocacy
Year: 2013-14
Location: India & Peru
Employer: Humara Bachpan Campaign with Bernard VanLeer Foundation
Position Held: Policy & Advocacy Officer
Main features: Policy Analysis, Evaluation, Stakeholder Management, Report writing
and advocacy towards ensuring better living conditions for children living in urban
slums
• Responsible for building and maintain strategic relationships with
policymakers, non-profit organizations, slum dwellers federation, and
administrative officials focusing on Urban Development schemes
• Research and draft policy reports, issue briefs, articles and fact sheets on
urban policy issues related to young children
• Study child-friendly policies developed by various countries, evaluate with
respect to India and provide recommendations to make urban policies
child-friendly in India
• Organize events, workshops and conferences at national, state and city
level
• Develop advocacy channels for the campaign and coordinate relevant
engagement with government departments, parliamentarians, the private
sector and other relevant stakeholders.
• Develop lines of communication with advocates and key stakeholders of
the
campaign and communicate regularly with them.
Project: Competition Reforms in Key Markets for Enhancing Social & Economic
Welfare in Developing Countries
Year: 2013
Location: India & The Philippines
Client: DFID, BMZ and GIZ
Employer: CUTS International
Main features: To study the competition reforms in India and the Philippines across
the agriculture and transport sector
• Lead the project in Diagnostic phase in India as well as in the Philippines for
agriculture and transport sectors
• Undertook the Fact-Finding mission in India and The Philippines
• Coordinate and interact with partners in India and The Philippines
• Writing briefing papers, conducting primary and secondary research
Certification: I the undersigned, certify that to the best of my knowledge and belief that this CV
correctly describes myself, my qualifications and my experience. I understand that any willful
misstatement described herein may lead to disqualification or dismissal if engaged.
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Full Name: Raksha Sharda
Degree
76
77
Marksheet
78
Senior Consultant- Investment Promotion/ Marketing- Dinesh Kumar
1. Name: Mr. Dinesh Kumar
2. Position: Sr. Consultant
3. Date of Bir 13/05/1988
4. Education • Master’s in Business Administration (Marketing
& HR) 2012 (Obtained 70.96%)
• Bachelor’s Degree in science, Maths and
Computers 2009
5. Employment From To Company Position Held
Record June 2022 Oct 2022 Randstad India Pvt Senior
Ltd Consultant
April 2021 June MSME Technology Consultant
2022 Centre (A Govt of
India Society)
Oct 2019 Jan 2021 KPMG Advisory Sr. Consultant

Services Private (IGH)
Limited
Sep 2017 Aug 2019 National Institute of Consultant

Smart Governance
Sep 2016 Aug 2017 Andhra Pradesh Manager
Electronic and IT
Agency, GoAP
Nov 2012 Aug 2016 Object Technology Business

Solutions India Pvt Development
Ltd Executive
July 2008 April 2012 SVS Enterprises Marketing
Executive
6. Brief Profile Dinesh Kumar has over 10+ years of industry experience across
different sectors in accelerating business growth strategies using
expertise in Marketing, Strategic and Client management. He is
having more than 7 years of experience working with the
Information Technology Electronics & Communication Department,
Government of Andhra Pradesh to attract IT/ITes/Fintech
Companies and promoting 50+ Startups and (IT/ITES) with an
investment of around 68 crores (Investment Grounding) to the state
through various marketing strategies as a Team Leader. He has also
worked for 3 years with MSME Technology Centre and supported in
establishing strategic partnerships & collaboration with various PSUs
such as (NSTL, BDL, and BHEL).
He has worked on areas such as designing marketing strategies,
enhancing the competitiveness of MSMEs (Manufacturing
Industries) through Cluster Development activities, organizing
seminars/webinars, and networkingunder a flagship initiative of the
DC-MSME, Ministry of MSME, Govt of India. He has also supported
vendor development meetings associated with government
entities, industry associations, and relevant market players to
79
strengthen linkages for MSMEs.
His skills include Market Research, Financial modelling, investor
outreach, Project Management, Business Incubation, Cluster
Development, Entrepreneurship Development, policy advocacy
Vendor Development Market linkages, Skill Development,
Coordination & Liaison, and social media
7. Countries of Work India
Experience
8. Languages English, Hindi

Known
Name of the Assignment: Technology Centre Systems Programme-Technology Cluster

Manager (TCSP- TCM)
Year: April 2021 – June 2022
Client: MSME Technology
Centre (A Govt of India
Society)
Role: Senior Consultant
• Identifying business opportunities for MSME Technology Centre through Marketing and
outreach Programmes.
• Research on MSME cluster development program.
• Interacting with educational Universities/Institutions for collaboration with MSME
Technology for providing emerging technologies and conducting Joint
workshops/conferences.
• Organizing Vendor Development programme with PSUs such as NSTL, BDL, and BHEL,for
strengthening the MSMEs
• Outreach to various stakeholders via summits/ conferences i.e., Industry Associations,
Academic Institutions, OEMs, MSMEs etc. for support in Production and Skill
Development.
Name of the Assignment: Technology Centre Systems Programme-Technology Cluster
Manager (TCSP- TCM)
Year: Oct 2019 – 13th Jan
2021
Client: Ministry of MSME
Technology Centre
Main Features: Ministry of Medium, Small and Micro Enterprises (MSME) is the apex
government body responsible for ensuring orderly and robust growth and development of
MSMEs and through this continue to strengthen the role of MSMEs as an engine of growth
for the Indian Economy. The MSME Ministry, through the Office of the Development
Commissioner (O/o DC, MSME), currently operates Eighteen (18) Technology Centres (TCs):
ten for the tooling industry and eight for other industries such as ESDM (electronics system
80
design and manufacturing), medical engineering, industrial robotics, designer& decorative
glass, footwear & leather and fragrance & flavour etc. The Technology Centre Systems
Programme (TCSP) is a national program undertaken by the Ministry of Micro, Small, and
Medium Enterprises with the assistance of the World Bank to support cluster development
and creation of market linkages for growth of Technology Centers.
• Prepared the Diagnostic Study Report (DSR) for prioritized clusters for Technology
Centre, Visakhapatnam on General Engineering Clusters.
• Conducted secondary research and prepared study reports, marketing plans and
roadmaps fordeveloping the cluster.
• Formulated Project implementation strategy for upgradation of technologies in the
existing technology clusters.
• Prepared the Incubation, Innovation and Entrepreneurship Development document
for TechnologyCentre
• Identified the funding mechanism for promoting the entrepreneurship and self-
employment among the starts-ups.
• Actively participated in client engagement and working on the deliverables towards
the projectinitiatives
• Coordinated the business opportunity linkages with various stakeholders like
Defence PSUs, AutoOEMs, Industry associations, academic institutions, etc.
• Devised a Marketing Strategy including Digital & Offline channels for B2B & B2C for the
products being manufactured in the cluster
• Conducted handshaking conferences between MSMEs and OEMs to understand
requirements
• Liaising with national & international academic institutions for institutional tie-ups.
Name of the Assignment: Promote Start-up Ecosystem, Investment Promotion & Cluster
Development.
Year: 2017-2019
Client: Andhra Pradesh Electronics & IT Agency, GoAP
Main Features: The project’s aim was to promote the start-up ecosystem in the state of
Andhra Pradesh and to encourage the students towards entrepreneurship. The State
government also intended to attract IT/ITeS and Electronics Industries into state.
• Policy advocacy- Worked with Government of Andhra Pradesh to promote Start-ups
and to focus on Start-up Incubation & Innovation Ecosystem.
• Analysis of project feasibility, costing for various industry players to ground investments
• Promoted Start-ups by linking them to investors and other relevant stakeholders
• Conducted capacity building programmes for students and facilitated
entrepreneurship development
• Designed a connect program to provide entrepreneurs with mentoring support &
access to Angel Investors
• Worked for linkages with local statutory bodies for registration process, patent
fillings and othercertification process.
• Promoted the industries to set up their IT/Electronic manufacturing units in Andhra
Pradesh
• Database management of companies by interacting with various IT and Electronics
sectorassociations in the state
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Name of the Assignment: Investment Promotion &Cluster Development.
Year: 2016 -2017
Role: Team Lead
Main Features: APEITA, an autonomous society of Government of Andhra Pradesh is
established as an “Empowered Mission for Electronics & IT Promotion” to give fillip to the
development of the sector and take faster and agile decisions. Among other tasks to
promote electronics and IT industry in the state, the agency is entrusted with designing
blueprints for establishing the Mega IT Hub and the other IT hubs at carefully selected
locations with plans for marketing the ‘Advantage AP’ brand among top players in IT and
Electronics manufacturing sector globally.
• Worked with Government of Andhra Pradesh to promote and attract investments
through setting up of MSMEs, IT and Electronic industries.
• Prepared Policy Benchmarking report on IT and electronics policies of various States
including Karnataka and Tamil Nadu
• Analyzed investments proposals for the State of Andhra Pradesh for various electronics
and IT players.
• Promoted the industries to set up their IT/Electronic manufacturing units in Andhra
Pradesh.
• Database management of companies by interacting with various IT and Electronics
sectorassociations in the state.
• Facilitating the promotion activities in the region for developing of Industrial hubs for
MSMEs and IT SEZs in the region including preparation of feasibility reports for setting
up of industrial units in the State.
• Organizing various events and workshop on investment promotion and also
conducted policy dissemination seminars to increase investor outreach and increase
investment promotion.
Name of the Assignment: Promoting FinTech Companies into the State
Year: 2016-2017
Role: Team Leader
Main Features: To promote FinTech business infrastructure in the state and to attract
investors and MNCto set up office in Andhra Pradesh.
• Conduct research to identify new markets and industry for new opportunities.
• Maintaining the stakeholder database and generating a strong pipeline of leads
through cold calling, attending meetings.
• Allotting offices for the FinTech companies in the FinTech Valley Hub at
Visakhapatnam
Name of the Assignment: Investment Promotion
Year: 2012-2016
Client: Information Technology Electronics and Communication Department, GoAP.
Main Features: The project’s aim was to attract investment from IT/Electronics Industry in the
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state of
Andhra Pradesh.
• Implemented and monitored IT promotion activities in the region for developing the
region as a Mega IT Hub.
• Policy advocacy with Government and industry players
• Policy dissemination workshops were conducted
• Involved in policy framework to attract the IT/ITES and Electronic companies into the
state of AndhraPradesh.
• Provided Policy implementation Advocacy to the Government stakeholders
• Conducted field visits to analyze the situation and suggest necessary solutions to the
government to resolve the issues being faced by investors.
• Assisted the companies seeking land and office space to commence their IT and
Electronic manufacturing operations in Andhra Pradesh by briefing them on
government policies, incentives/subsidies provided by the government and
facilitating approvals & clearances by State level committees.
Name of the Assignment: Marketing of tele-communication products
Year: 2008-2012
Client: SVS Enterprises
Role: Marketing Executive
Main Features: Sales and Marketing of the Tele-Communication products
• Ensured proper store operation, visual merchandizing, staff training and in-store
marketing storeactivation.
• Overall responsible for 5 stores including general administration, employee
management, etc.
• Database management of prospective customers to ensure regular communication
through various marketing channels.
• Ensured meeting or exceeding tele-communication sales KPIs, and growth against
planned budgets of franchisee run brand stores
Certification: I the undersigned, certify that to the best of my knowledge and belief that this CV correctly
describes myself, my qualifications and my experience. I understand that any willful misstatement described
herein may lead to disqualification or dismissal if engaged.
Full Name: Dinesh Kumar
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Marksheet and Degree
84
Senior Consultant- Policy Formulation/ Financial Modelling: Hanskar Ajey
1. Name Hanskar Ajey
2. Position Senior Consultant- Policy Formulation/
Financial Modelling
3. Date of Birth 26 Jan 1985
4. Education MBA, Finance (Regular), Madurai Kamraj
University, [2007-2009] 72.23%
5. Employment From To Employer Positions Held

Record
Nov 2021 Present Ernst & Young LLP Senior Project
Consultant
Nov 2019 March SLK Software Business &
2021 Services Pvt Ltd. Functional
Consultant
Feb 2012 Oct 2019 Danieli India Manager
Limited
Dec 2009 Jan 2012 Essar Group Officer –
Commercial
6. Brief Profile Hanskar is MBA and has more than 12 years of experience in
Manufacturing, Government consultancy and Client Services.
He is currently working with Government of Chhattisgarh,
assisting IP team on Investment promotion, Policy advocacy,
Investor outreach, enabling policy, value addition, processing
and marketing of ODOP and other products.
Previously he has worked with Government of Madhya Pradesh,
Government of Bihar on policy benchmarking, investor
facilitation, primary and secondary research and also on other
government project (SAIL, IAMPL) where he held the
responsibility for Project Investment, Policy formulation,
Financial Modeling and returns analysis and submitting reports.
He has also worked on international project such as Thachin
Phase II, Arcelor Mittal on Project valuation, efficiency report
etc.
His majorly activity involves research and analysis on Finance,
Business, policy outreach, private sector development,
marketing and Investment promotion.
Experience
8. Languages Known English , Hindi
9. Work Undertaken that best Illustrates capability to handle the tasks assigned
Project Name: Investment promotion and support for Government of Bihar, Madhya Pradesh
& Chhattisgarh.
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Year: Nov 2021 - Present
Company: E&Y LLP
Position Held: Senior Project Consultant
✓ Closely working with Industries department, Chhattisgarh to promote and facilitate

Investors to manufacture ODOP and other products.
✓ Worked with Department of Industries, Government of Bihar & Madhya Pradesh to
promote different sectors such as Food processing, Textile, E-vehicle etc in the state and
providing recommendation to department for improving investments in the sectors.
✓ Design and develop the investment promotion strategy/program and action plan for
investment.
✓ Created a financial model to estimate the market size of products of a district, hence,
estimated the demand -supply gap, which helped in scaling up decision
✓ Knowledge partner support for sector-based seminars, roadshows, workshop, training
and development.
✓ Assisted in forging collaboration with leading e-commerce players in order to enable
them to cater to national as well as global market
✓ Assessing the policies/schemes of State & Central govt and help MSMEs in availing those
incentives
✓ Studied the existing infra eco-system to assess the gap and proposed the augmentation
plan including Cost-Benefit analysis of intervention
✓ Policy Analysis-Benchmarking of best practices and reviewing existing sectors’ policy
and providing recommendations to department for improving investment in sector (s)
✓ Prepared various collaterals for investment promotions including Investment
Presentation, Country Profiles, Industry/Sector profiles, Company profiles
✓ Promoting different sectors of States at various National platforms. i.e. Seminars,
workshops and any other event
✓ Investor outreach- Connecting with key industry players, arranging Government to
Business meetings for attracting investment.
✓ Preparing knowledge collaterals, presentations, talking points, meeting, etc for
government officials for domestic and international roadshows
✓ Capacity Building- Provided training to GM DICs on data collection and designing of
district template.
✓ Preparing various event collaterals including presentation, talking points, information
notes for key decision makers.
✓ Manage the Investment tracking system: Synchronize investment data across various
departments through online Single Window System
✓ Manage the interest generated and compile a database of the investment interest
registered on the website
✓ Facilitating and monitoring all stages of tendering from issuance of notice to award of the
contract
✓ To assist state in understanding the potential of medicinal plants and other non-specified
MFP, their availability and economic utility in the state.
Project Name: Financial Analysis & Business consultancy to IAMPL (JV between Hindustan
Aeronautics Limited-HAL & Rolls Royce)
Year: Nov 2019 – March 2021
Company: SLK Software Services Pvt. Ltd.
Position Held: Senior Business & Functional Consultant
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✓ Worked on financial data and provided functional support and assistance to IAMPL;
Recommend and implements strategy for increasing efficiency and profitability for the
client.
✓ Assisted in developing financial model to assess the financial sustainability of the project.
✓ Planning the full life-cycle of project using Project Management tools.
✓ Review of existing IT/ITeS Policy and revising the same on the basis of best national and
international policies to promote investments in this sector
✓ Prepare a shelf of key IT/ITeS project profiles for prospective investors and produce a slide
presentation for potential investors highlighting its specific strengths and opportunities in
a context that is readily understandable for potential investors to promote client as
business
✓ Analyze business requirement and processes through document analysis, workshops and
workflow analysis.
✓ Communicate client’s business requirements by constructing easy-to-understand data
and process models.
✓ Providing ongoing monitoring support to identify changes to key drivers of portfolios and
develop early warning measures for changing behaviors.
✓ Undertake a detailed Business process study and recommendation for each regulatory
departments
✓ Supporting team development in commercial knowledge, modelling and data analysis
tools
✓ Recommend potential model methodologies and develop models for forecasting asset
balances (including loans and deposits), loan spreads, funding costs, noninterest income
and noninterest expense based on macroeconomic scenarios.
✓ Determined present and future performance of the business and provided findings to
concerned Management; Evaluated previous budgets, expenditure and operational
efficiency together with results of overall financial analysis in order to develop and
implement future budgets.
✓ Stakeholder management and investor outreach- Co-ordinate and manage various
stakeholders from domain like technology, design, operations and project and manage
their deliverables and timelines.
✓ Supported production and reporting team in use of operating system and analyses in
production results; Provided consultancy, training to the end user on operation of
business viz., mechanic of making sales, credit and collection procedures, payables,
profitability etc.
✓ Worked and coordinated with Project Manager, BDM and other key members to deliver
solution to business as per functional design and customization.
✓ Developed and implemented new marketing and sales plan and defined the strategy
for the for each fiscal year.
✓ Provided consultancy, training to the end user on operation of business viz., mechanic of
making sales, credit and collection procedures, payables, profitability etc.
Project Name: Business Consultant and Analyst for Arcelor Mittal, Thaichin (Myanmar Govt.),
KCP Sugar Mill
Year: Sep 2014 – Oct 2019
Company: Danieli India Limited
Position Held: Team Leader
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✓ Private sector development - Facilitated client K.C.P Sugar and Industries Corporation
Ltd. and recommended strategy for business development, market research, Project
and Investment analysis (24 Months).
✓ Worked on International project such as Thachin Phase II (18 Months), Arcelor Mittal (7
Months) & Danieli Group (14 Months) on Project valuation, Investment opportunity,
efficiency report etc.
✓ Actively work with issuers, investors, trustees and servicers to support complex financial
models.
✓ Conducting financial benchmarking and trend analysis of current audit clients.
✓ Undertake diagnostic study to facilitate business climate for stakeholders in the state
✓ Study international leading practice and provide inputs towards policy implementation
across business line.
✓ Assessed operational and business strategies of client prospects, including working
capital analysis and process improvements that streamline workflow, improve operation
efficiency and increase financial performance
✓ Monitoring the issuance market, verify timely updates of models, and support peripheral
products
✓ Planning and presenting reports on account progress, goals, and quarterly initiatives to
share with team members, and possible use in future case studies or company training.
✓ Identify the branding initiatives taken up by the competitors and to chalk out a strategy
to establish client as a potential supplier
✓ Collaborated with business team on industry background, market strategies, business
target and impact on P&L; jointly owned financial statement forecast models for flow of
funds.
✓ Analyzed forecast actual variance, improved forecast model, standardized and
documented operating procedure to build a transparent, repeatable, and well
controlled process
✓ Understanding and analyzing business requirement and identifying areas of
improvements within system and act as main resource to work with departments like IT,
Finance, Project etc for earliest solution.
✓ Identified improvement, changes regarding key processes for internal controls and
production.
✓ Developed strategy and loyalty program to retain existing customer and ensured that
new clients will grow into a loyal customer base.
✓ Involved in planning of project timelines, on-boarding team members and involving
stakeholders
✓ Create and present techno-financial presentation to management and finance teams
about system upgrades and implementation
✓ Executed core financial processes, including vendor setup, payment, operational
expenses, administration of bank accounts and Introduced Assets tagging and
barcoding for stocks/materials
✓ Developed budget and strategic plans to prepared financial and efficiency reports for
senior management and departmental heads.
✓ Monitor company’s expenditures and profits regularly, ensuring cost effectiveness and
making recommendation to management to maximize profits. Hands-on design,
development and production support for business performance applications.
✓ Uncovered and corrected improper capitalization for existing business.
✓ Develop a business simplification action plan with a set of time bound reform actions to
reduce the time and cost of doing business for priority regulations/business procedures
88
✓ Intercompany monthly Ledger reconciliation and preparation & finalization for group
transaction based on net exposure/position and providing recommendation on
discrepancy related to group accounting.
✓ Audit Co-ordination and handling Statutory and Internal Audit queries of Auditors.
✓ Reviewed constantly the customer feedback and then suggested ways to improve the
processes and customer service levels.
✓ Providing financial training and business education to the new joiner and company
employees.
✓ Conducting information workshops to educate new and potential Stakeholders on
Business requirement
Project Name: Financial Strategies and policy making of long-term projects for SAIL, a
Central Public Sector Undertaking under the Ownership of Ministry of Steel, Government of
India
Year: Feb 2012 – Aug 2014
Company: Danieli India Limited
Position Held: Senior Consultant
✓ Monitoring the issuance market, verify timely updates of models, and support peripheral
products
✓ Planning and presenting reports on account progress, goals, and quarterly initiatives to
share with team members, and possible use in future case studies or company training.
✓ Conducted cost benefit analysis and analysed various investment proposals.
✓ Identify the branding initiatives taken up by the competitors and to chalk out a strategy
to establish client as a potential supplier
✓ Collaborated with business team on industry background, market strategies, business
target and impact on Financial statement.
✓ Assessed operational and business strategies of client prospects, including working
capital analysis and process improvements that streamline workflow, improve operation
efficiency and increase financial performance
✓ Analyzed forecast actual variance, improved forecast model, standardized and
documented operating procedure to build a transparent, repeatable, and well
controlled process
✓ Developed budget and strategic plans to prepared financial and efficiency reports for
senior management and departmental heads
✓ Managed bid process for selection of partner agencies like Design and Engineering,
Structure devolvement and managed entire bid process for the selection of these
partner agencies.
✓ Prepared project profiles for the focused market and vetted with the department
concerned.
✓ Policy benchmarking and formulation of new policy on based on research and papers.
✓ Prepared and executed strategy for collection and synchronization of investment data
across departments.
Project Name: Preparation, amendment of contracts and offers

Year: Dec 2009- Jan 2012
Company: Essar Group
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Position Held: Officer (Commercial)
✓ Responsible for billing schedule, ageing report, Invoicing and related administrative
control.
✓ Preparation of report on project financial strength.
✓ Timely preparation and accounting of invoices
✓ Coordination with customers for inward remittance and project renewal.
✓ Coordinating with other department and project managers for day to day activity.
Full Name: Hanskar Ajey
90
Marksheet
91
Degree
92
Senior Consultant – Public Policy- Debotosh Mahato
1. Name Debotosh Mahato
2. Position: Senior Consultant
3. Date of Birth 17/12/1988
4. Education:
• Master in Business Administration- Rural
Management- School of Rural
Management, KIIT University,
Bhubaneswar (62.69%)
• Bachelor in Business Administration- Techno
India, West Bengal University of
Technology, Kolkata
KPMG India
Dec 2019 Present Senior Consultant
Department of
Economics &
June 2019 Dec 2019 International Research
Development, Consultant
University of San
Francisco, USA
5.
Employment Assistant Project
Record Department of Manager-
Nov 2018 Jun 2019 Energy Science and
Enterprise
Engineering, IIT
Bombay Development
The Abdul Latif

May 2018 Nov 2018 Jameel Poverty Research
Action Lab (IFMR Consultant
India)
Gram Power India Assistant
March
Jun 2016 Pvt. Ltd Project
2017
Manager
Young
Bihar Rural
Professional &
May 2012 April 2016 Livelihoods
Block Project
Promotion Society
Manager
(BRLPS)
Debotosh Mahato has over 8+ years of work experience in
implementing various Govt. of India, Govt. of Bihar, The World Bank
various cluster and livelihood development projects at ground level.
6. Brief He has conducted many primary research surveys, developed survey
Profile tools, prepared policy memos and research summaries including
policy advocacy for quantitative and qualitative study. He has also
led and executed many development projects for development
organizations in the area of enterprise & livelihoods, cluster
93
development, industrial linkage, business promotion, market
and skill gap assessment, MSME development. In addition to this, he
has worked on various interdisciplinary research projects in India with
KPMG India, Bihar Rural Livelihoods Promotion Society, The Abdul Latif
Jameel Poverty Action Lab (IFMR India), University of San Francisco-
USA, Indian Institute of Technology- Bombay.
His past experience includes providing consultanacy to Central

Ministries/Departments and State Government organizations, for
inititatives and programmes such as Technology Centre Systems
Programme (TCSP)- Technilogy & Cluster Manager; National Rural
Livelihoods Mission (NRLM); Mahatma Gandhi National Rural
Employment Guarantee Act (MGNREGA); Sustainable Livelihoods &
Adaptation to Climate Change (SLACC); Lighting a Billion Lives (LaBL)
Program; Million Solar Urja Lamps (National Clean Energy Fund);
Pandit Deen Dayal Upadhyay-Grameen Kaushalya Yojana (DDU-
GKY); and National Rural Livelihoods Mission to name a few. Some of
the key organization he has worked with include Some of the key
organization’s projects he has worked with includes KPMG India, The
World Bank, USAID, Ministry of Micro, Small & Medium Enterprises, Bihar
Rural Livelihoods Promotion Society (JEEViKA), Ministry of Rural
Development, Ministry of New & Renewable Energy, Indian Institute of
Technology- Bombay, The Energy & Research Institute (TERI), Central
Electronics Limited, Bihar Renewable Energy Development Agency
(BREDA), Bhagalpur Electricity Distribution Company Private Limited
(BEDCPL), India Power Corporation Limited, Essel Vidyut Vitaran Pvt.
Ltd etc.
He worked on a peer-review journal article (as co-author) “Exploring

peer-to-peer returns in off- grid renewable energy systems in rural
India: An anthropological perspective on local energy sharing and
trading”, 2018, Elsevier: Energy Research and Social Science. He has
worked as a research assistant in an ethnography study with Tu Delft
University, The Netherlands on "Towards an ethnography of
electrification in rural India: Social relations and values in household
energy exchanges”, 2017,Elsevier:Energy Research and Social
Science. In addition to this, he rolled out a Study-related to Measuring
Life Outcome and Human Dignity Impacts of Cleft Surgery Among
Children in India in alignment of University of San Francisco, USA. The
study has been focused on the special issue of “The Impact of Cleft
Lip/Palate and Surgical Intervention on Adolescent Life Outcomes:
Evidence from Operation Smile in India”, 2020, CEGA Journal, UC
Berkeley USA.
His skills include project need assessment, planning & execution,

advocacy, research, baseline, midline & endline study, market
linkages etc.
7. Countries India
of Work
Experience
8. LanguageHindi, English
s
94
Nature of Work: Technology Centre Systems Programme (TCSP)- Technology Cluster

Manager (TCM) Project.
Year: 2018-2020
Client: Development Commissioner, Ministry of Micro, Small and Medium Enterprises,
GoI
Location- Fabrication & General Engineering Cluster- Bhubaneswar, Cuttack,

Rourkela; Rourkella Re-Rolling Mills Cluster (Odisha); Autonagar Fabrication and
Machine Manufacturing Cluster, Vizag.
• Conducted secondary research and Prepared Diagnostic Study Report & Cluster
Benchmarking Report of Bhubaneswar General Engineering Cluster and drafted
Environment Health and Safety Plan for precision engineering industry of Odisha and
developed training module on Environment, Health and Safety for trainees of MSME
Technology Centre Bhubaneswar
• Liaison with government authority- District Industry Centre, MSME DI, Directorate
General of Foreign Trade, Startup Odisha, Marine Products Exports Development
Authority, Institute of Entrepreneurship Development Odisha, Industry Associations,
Skill development Institutes etc. for project related activities in Odisha.
• Researched on various MSME schemes of Government of India and Prepared CTTC
Bhubaneswar (MSME Technology Centre) Technology & Training GAP Assessment
report.
• Conducted stakeholder’s workshops/ campaigns with Govt. department,
Technology Centre & manufacturing MSMEs for improving productivity, soft skills
and market penetration of precision engineering industry.
• Prepared media articles for various webinars, summits, events, meetings, round table
conferences and roadshows
• Prepared policy benchmarking report on various State industries policies to
understand the benefits provided to the MSME sector.
• Prepared exposure visits plan for MSMEs under M/o MSMEs-International
Cooperation Scheme.
• Conducted Training Needs Assessment (TNA) and developed Capacity Building
Plan (CBP) of CTTC Bhubaneswar faculties.
• Connected with institutes of national/ international repute such IIT Delhi for joint
collaboration programs with CTTC Bhubaneswar.
• Facilitated in development of Entrepreneur Facilitation Cell at CTTC Bhubaneswar
and provided support to over 100+ MSMEs in filing IPR, UAM registration, GeM, ISO
certification etc. Prepared laws and regulations regarding the same for foiling of
applications and registration.
• Provided forward linkages to 50+ MSMEs by registering them in online marketing
portals like
GeM etc.
• Assisted in development and operationalizing of the B2B & B2C portal for general
engineering MSMEs
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Nature of Work: Study related to Measuring Life Outcome and Human Dignity
Impacts of Cleft Surgery Among Children in India
Year: June 2019- Dec 2019

Location: West Bengal, Chhattisgarh and Andhra Pradesh
Client: Kellogg Institute of International Studies at the University of Notre Dame and
University of San Francisco, USA
Position Held: Research Consultant

• Conducted quantitative and qualitative research on a study related to Measuring
Life Outcome and Human Dignity Impacts of Cleft Surgery Among Children in India.
• Conducted extensive field research across Indian states- West Bengal,
Chhattisgarh, Karnataka, Telangana and Andhra Pradesh
• Managing teams: Recruiting, training, and supervising both field-based and data
operations teams consisting of project assistants, field managers, field-based
surveyors, data entry operators and other field and office staff
Nature of Work: Enterprise Development, Million Solar Urja Lamps (SoUL) Project,
National Clean Energy Fund (NCEF).
Year: June 2018- Nov 2019
Location: Dungarpur Clean Energy Development Cluster, Rajasthan; Dungarpur
Solar Panel Manufacturing Cluster, Rajasthan; Ranchi Solar Lamp Manufacturing
Cluster, Jharkhand.
Client: Ministry of New and Renewable Energy (MNRE), GoI
Position Held: Support Consultant

• Managed the strategic planning, development and implementation of Million
SOULS- Social Enterprise Development activities, elaborate communications
campaign
• Liaison with various partners – NRLM, NGOs, private sector, and affected
communities -to implement the project and incorporate the design and
development of sustainable solar ecosystem by local for local (SELL).
• Provided advice and expertise to state managers, training officers and other staff on
a range of advocacy and outreach issues, methods, and approaches; anticipates
and resolves communications/ public relations issues/problems.
• Prepared information networks: plans and oversees the maintenance of publicly
accessible
• information materials on the social enterprise development; plans and develops
outreach activities
Nature of Work: MGNREGA- Ministry of Rural Development, GoI.
Year: May 2018

Location: Delhi: - Madhya Pradesh, and Jharkhand
Client: Ministry of Rural Development (MoRD), GoI
Position: Senior Consultant
• Assisted Prof. Rohini Pande, Professor of Public Policy, Harvard University on PayDash
project related to Direct Benefit Transfer through ICT (MGNREGA).
• Prepared newsletter and briefs on the outreach of direct benefit transfer and the
96
positive outcome related to the same.
• Rolled out pilot exercise, refined study design and survey instruments on the
assignment of the impact evaluation of Mission Kakatiya Project with the
collaboration of Telangana Irrigation Dept. Govt. of Telangana.
• Conducted extensive field research across Indian states- Madhya Pradesh,
Telangana, Andhra Pradesh and Jharkhand.
• Managed partnerships with Government partners at the State and District levels
• Policy advocacy on schemes pertaining to Rural development in the State
Nature of Work: USAID- Smart off-gird project in Rajasthan
Year: June 2016- March 2017
Location: Rajasthan
Client: USAID
Position Held: Associate Consultant

• Identify interventions and income-generating activities/livelihood options that
could be promoted within the USAID project landscapes in areas related to
Clean Energy.
• Managed smart metering & consumer indexing project implementation in Bihar
with Collaboration of Bhagalpur Electricity Board, Essel Vidyut, India Power
• Worked in collaboration with the Enterprise Development team in conducting
surveys and research on the ground to identify and deploy appropriate
Renewable Energy interventions.
• Developed and implemented capacity training programs to create awareness
and disseminate Renewable Energy knowledge amongst communities
Nature of Work: National Rural Livelihoods Mission, Ministry of Rural Development, GoI
and funded by World Bank
Year: May 2012-April 2016
Location: Madhubani Painting Art & Craft Cluster, Bihar; Gaya Agro Processing
Cluster; Gaya Agri Farming Cluster; Gaya Agrabatti Manufacturing Cluster; Gaya
Smokeless Cookstove Manufacturing Cluster, Bihar.
Client: Ministry of Rural Development (MoRD), GoI
Position Held: Young Professional & Block Project Manager
• Researched on the power distribution system in the State.
• Contributed installation of over 7000 Solar Home Lighting Systems and Totally 50
KWh Solar Mini- Grid in Gaya district of Bihar with technical collaboration of Central
Electronics Limited, Ministry of Science, Govt. of India.
• Provided over 1500 forced draft mud cook-stoves to SHG members of JEEViKA
• Worked with organizations like CEL, SELCO, TERI, Villgro & BREDA
Conceptualized & prepared:

• Energy Security Credit Policy of JEEViKA for easy access to finance for clean
energy products by SHG members
• Community cadres as Urja Mitra for generation of livelihood through clean energy
products (by installation and after-sales grievance redressal mechanism)
• Involved in Global Environment Facility-Sustainable Livelihoods & Adaptation to
Climate Change project (GEF-SLACC) to improve adaptive capacity of the rural
poor to cope with climate variability
As Block Project Manager:
97
• Formation of 110 SHGs & provided loans to over 400 SHGs under SHG-bank
credit linkage scheme
• Capacity building and monitoring of 1300 SHGs, 92 VOs, 3 CLFs
Community Based Organizations
• Over 4000 farmers adopted Environmentally Friendly System of Rice Intensification
Technique
• Formation of 26 Producer Group across Farm & Non-Farm sector like Art & Craft,
Poultry and Vegetable Cultivation; provided backward & forward linkage
• Training & placement of over 450 youth of Belaganj Block, Gaya, Bihar under
Jeevika skills
initiative
• Health Insurance cover under RSBY (Rashtriya Swasthya Bima Yojana) to over
3000 BPL families
• Life Insurance cover under JSBY (Jan Shri Bima Yojna) Scheme to over 6000 SHG
members
• Successfully opened 16 Community Health & Nutrition Care Centers for pregnant
& lactating women
• Construction and usage of over 2500 kacha toilets in association with Gram Varta
program of Bihar Technical Assistance Support Team (B-TAST)
• Life Insurance cover under JSBY (Jan Shri Bima Yojna) Scheme to over 6000 SHG
members
• Successfully opened 16 Community Health & Nutrition Care Centers for pregnant
& lactating women
• Construction and usage of over 2500 kacha toilets in association with Gram Varta
program of Bihar Technical Assistance Support Team (B-TAST)
Full Name: Debotosh Mahato
98
Marksheet
99
Degree
100
Senior Consultant – Digitalization/ Computerization
1. Name Nishant Mittal
Senior Consultant – Digitalization/
2. Position Computerization
3. Date of Birth
MBA (Executive) Indian Institute of
Management Shillong
4. Education B. Tech (CSE) in year 2010 from
Gautam Buddh Technical University-
64%
Name of Firm Position Held Duration
Ernst & Young LLP Senior Consultant Jan 2020 -
Present
Government of India Auditor Mar 2016 - Oct
2018
5. Employment
TCS I.T. Analyst Aug 2015 - Nov
Record
2015
Adverb Solutions Sr. Software Nov 2013 - Aug
Engineer 2015
Tech Mahindra Software Jan 2011 - Nov
Engineer 2013
An IIM graduate having 10+ years of total experience in areas
such as Policy advocacy & formulation, Investment Promotion,
Ease of Doing Business, Strategy, Preliminary studies, GTM
strategy, Market Research, Feasibility & Viability analysis,
Financial Analysis & modelling, Proposals, Risk Analysis & planning
and Project Management.
Adept in using analytics’ tools like: R, SPSS, SQL, Tableau and
Microsoft Office Suite.
Key skills include Project Management, Market research,
6. Brief Profile Strategy Consulting, Government Advisory, Business
Development, ICT and Marketing & Branding of Government
of the Resource
schemes/projects, Quality Assurance, Research study & analysis,
Business Process Re-engineering, Risk Mitigation Strategy and
Marketing Strategy. Holds extensive experience of Content
creation, analysis and planning branding strategy for all Social
Media platforms like LinkedIn, Twitter, Facebooks
Experienced professional in Government advisory domain. Well-
versed with Central and State Governments working
environment. Have had the opportunity to closely work with
senior bureaucrats across various departments of Central and
State Government.
101
Nishant has more than 10 years of experience in strategy and
business advisory and has worked with senior leadership in
Central and State Government. He has worked on Investment
Promotion & EoDB projects in Madhya Pradesh and assisted
GoMP in policy benchmarking, feasibility analysis, Single-
window system formulation and advocacy of various investment
policies. Nishant is proficient in financial analysis and has good
command on financial concepts.
7. Countries of India
work experience
8. Languages English, Hindi
known
• Project Name: Knowledge Partner for Investment Promotion & Facilitation and Marketing
to Government of Madhya Pradesh
Year: Jan 2020 - till Now

Location: Bhopal, Madhya Pradesh
Company: Ernst & Young, LLP
Client: MP Industrial Development Corporation (MPIDC)
Position held: Senior Consultant
Responsibility of the Candidate:
• Strategy for Investment Promotion in Madhya Pradesh and preparing marketing &
financial plans for new upcoming investible projects
• Financial Analysis and proposal studying for large industry investments, mainly IT/ITeS,
Pharmaceutical and Textiles
• Designed an incentive wizard to help in estimating quantum of incentives
• Conducted Business Process Re-engineer activities and assisted in strengthening Single
Window Platform of State
• Assisted in designing and making various Dashboards for the Dept
• Created an Online Grievances registration and disposition system
• Stakeholder Consultation, Benchmarking of policy and formulating suggestive
amendments (Investment Promotion Policy, Logistics & Warehousing Policy, Ethanol
Policy, EV policy, Pharma Policy, Oxygen production Policy, Start-up Policy, Textile Policy,
Defence Policy)
• SPOC for ‘One District One Product’ scheme of the State
• Co-ordination with Depts. and handholding of investors for services available under
Public service Guarantee Act
• Understanding the current processes and provided inputs for implementation of Single
Window System
• Work as a support function for various high level delegation meetings of Senior politicians,
Bureaucrats & Industrialists
• Marketing and branding strategies and designing content for Social media; Lead
generation activities for attracting new investments in the State
102
• End to end support for investors on tailor-made proposals and throughout investment
cycle
• Content creation, analysis and planning branding strategy for all Social Media platforms
like LinkedIn, Twitter, Facebooks
• Wring e-blogs and white papers for Government website
• Planning, organising & facilitation in events, roadshows & flagship events
• Connecting with diaspora to mobilise investments & generating leads
• Research based study for analysis of focused sectors of the State and suggesting the
suitable measures to be undertaken
• Financial Analysis for incentive structure of the Investment Promotion Policy and Land
Pooling Policy
• Worked on proposals (for other clients) with EY central team to acquire new businesses
• Worked on formulating Investment Promotion Policy of the State; provided inputs based
on research, benchmarking, focused sectors, investors feedbacks, identifying loopholes
& bottlenecks of the existing policy
• Developing marketing content for social-media channels
• Developed content for AV films, media reports, testimonials, posters and coffee-table
book
• Prepared media articles for various webinars, summits, events, meetings, round table
conferences and roadshows
• Preparing advertorials, e-brochures, articles for electronic media and prepared organic
material for continuous branding
• Was part of Government of Madhya Pradesh delegation at ‘Gulf Food 2021, Dubai’,
‘World Expo 2020, UAE’ and various domestic events & roadshows
• Project Name: Organisational Study for Restructuring and for assessment of Manpower /
skill sets requirement of TIIC
Year: July 2020- March 2021
Location: Chennai, TN
Client: Tamil Nadu Industrial Investment Corporation (TIIC)
Main features:
Concluded a consulting assignment with EY’s financial restructuring team on

restructuring of TIIC. Worked on HR restructuring of TIIC as well as prepared a detailed
marketing and branding plan for the organisation.

• Prepared detailed strategy for HR restructuring of Tamil Nadu Industrial Investment
Corporation as the corporation is going through a severe manpower shortage at senior
decision-making level
• Assessed the retirement plan of every subsection and prepared a detailed hiring
strategy
• Created a Digital marketing campaign for the corporation
103
• Based on the prevailing industrial clusters, drafted a detailed marketing plan to ensure
growth in TIIC loan portfolio
• Project Name: Design, Development Implementation and Maintenance of INVEST Portal

(Integrated New Venture Establishment Portal)
Year: November Jan 2020 – Nov 2021
Location: Bhopal, Madhya Pradesh
Client: Madhya Pradesh Industrial Development Corporation, (MPIDC), Madhya Pradesh
Main features of the Project: Development of Single Window system for seamless investment
experience to the investors and providing approvals from the single window.
Implementation support for Business Reform Action Plan floated by DPIIT, GoI

As a Senior Consultant, engaged in the government process re-engineering, capacity
building and design and development of INVEST Portal of the following activities:
• Configured cloud-based systems based on defined standards/policies to optimize

automation, integration and cost
• Implements SSO and supporting additional integrations between IT departmental
systems of various State Departments
• Implements targeted cloud solutions based on business requests
• Document system configuration and resources
• Identifies shadow IT efforts and potential solutions
• Interface with cloud broker to define and procure services
• Engaged in day-to-day cloud support/troubleshooting of moderate to complex issues
• Automate processes for migration and test of systems deployed to the Cloud
• Study of leading practices in ease of doing business, identification of key actionable
points for implementation in the state and creation of a roadmap for implementation
• Prepared dashboards for monitoring online services provision by Department under “Start
your business in 30 days” initiative
• Coordination with NIC Pune, continuously sharing information and assisting on tasks with
other team members
• Demonstrated ability to deal directly with internal and external customers in a friendly,
supportive manner to troubleshoot and solve complex technical issues regarding NIC
cloud hosted performance, security, availability, and reliability
• Handholding of departments for the integration process through API
• Content creation, analysis and planning branding strategy for all Social Media platforms
like LinkedIn, Twitter, Facebooks
• Supported departments like Controller Weights & measures, Pollution Control Board,
Directorate of Boiler, Labour in the process of integration with Single Window System
• Have been involved in the development of modules like incentives, water bill payment,
land lease payment in the single window system.
• Examining the current policy, institutional and regulatory environment of the state
• Development of a business simplification action plan with a set of time bound reform
actions to reduce the time and cost of doing business for priority
104
regulations/business procedures
• Thorough study of practices and processes for investors and businesses throughout the
lifecycle of a business entity
• Provide hands on reform implementation support, including assistance in drafting and
preparation of memos and follow up action (for e.g. drafting of amendments,
notifications, administrative orders, etc.) and effective dissemination (across districts and
across states) along with industry associations
• Assisting state on DPIIT state level Doing Business ranking assessment, which includes
o Facilitating line departments on implementation of “Business Reform Action Plan”
o Coordination among DPIIT, World Bank & State
o Conducting Department Workshops at various levels
o Providing recommendations based on interactions with State/Central
governments
• Review of regulatory environment in the state for fast paced approval of Industrial and
infrastructure Investment
• Identifying redundancies and bottlenecks in the approval processes and assessment of
time and cost of the approvals as per regulatory and licensing process
• Recommendations for simplification of procedures and improvements in the institutional
framework to strengthen the single-window mechanism for industrial clearances
• Consultations with various departments to develop consensus to establish an effective
single window institutional mechanism
• Developing action plan and implementation support for strengthening the single
window mechanism
• Project appraisal & validation of the deliverables of various projects submitted at MPIDC,
(Government of Madhya Pradesh).
• Providing strategic guidance to respective stakeholders & Industry players to promote
investment policies for Madhya Pradesh.
• Preparation of As Is – To Be Study Reports on Identification of process revamp for Setting-
up an Industry in the State of Madhya Pradesh
• Review the RFP of department and successfully completed the bid process
management
End to end management of RFP for GIS system, MPLS and Centralised Banking system
• Project Name: North Eastern States Roads Investment Programme (NESRIP) assisted by
Asian Development Bank (ADB)
Year: March 2018 to Oct 2018

Location: Delhi
Company: Internal Audit Wing, Ministry of Development of North Eastern region,
Government of India
Position held: Auditor
• Performed statutory audit of loan assistance by ADB of INR 2144 Cr. under Multi-tranche
Financing Facility (MFF)
• Worked with Additional Secretary Office for smoother loan disbursal
105
• Prepared compliance report and post-disbursal report submitted to Secretary, Finance
Ministry
• Supported the National level Steering committee in overall coordination with ADB and
State Governments
• Was involved in development of Non-lapsable Central Pool of Resources (NLCPR) portal
for this project
• Monitored the priority status for physical infrastructure projects
• Created the flow-chart for disbursal of funds between Central and State Governments
in 90:10 ratio. Agreement made through an escrow account, maintained by both the
parties
• Project Name: Auditing and Monitoring financial performance of Social schemes of

Ministry of Rural Development, Government of India
Year: March 2016 to Oct 2018

Location: Delhi
Company: Internal Audit Wing, Ministry of Rural Development, Government of India
• Formulated the amendments in the scheme guidelines of MGNREGA for ‘diversion of
funds’
• Devised the strategic model for increasing the responsibility and accountability of
stakeholders at various levels (from Government to disbursing authorities, to
implementing agency to beneficiary) through developing ‘Risk registers’
• Audited various districts of India for Employment Guarantee Scheme, MGNREGA
• Assisted the Department in amending the clause of GIS mapping of assets under
MGNREGA and PMAY-G schemes
• Provided support in analysing financial health of various agencies
• Prepared annual Audit plans and compliance reports
• Was involved in pre-feasibility analysis for financial support received from ADB
• Was involved in various digital initiatives like Inventory Management System, Online
Auditing Portal, Geo-tagging of assets of Rural Development Ministry
• Project Name: Launch of Grameen Internal Auditing Portal, GoI (Development of web-
portal for comprehensive online auditing)
Year: May 2016 to June 2017

Location: Delhi
Company: Internal Audit Wing, Ministry of Rural Development, Government of India
• Designed the strategy and framework for automating the repetitive tasks
• Analysed and devised strategy for linking of various government databases at different
domains required for functioning of the portal
• Created dashboard for maintaining risk-registers at various levels of stakeholders’
106
• Acted as SPOC on client side for interaction with Business Analyst of NIC and TCS
• Did the user acceptance testing of the portal
• Framed the SOPs for admin, user and guest
• Delivered lectures for handholding of portal to National level monitors of Ministry in
NIRD&PR, Hyderabad & Guwahati
• Project Name: MCA-21 (E-governance initiative), Ministry of Corporate Affairs, Govt of

India
Year: Nov 2013 to Aug 2015

Location: Delhi
Company: Adverb Solution
Client: Ministry of Corporate Affairs, Government of India
Position held: Test Lead
• Worked directly under the supervision of Addl. Director General of Corporate Affairs, M/o
Corporate Affairs
• Formulated the guidelines for digital mapping of CSR projects of companies under
Corporate Social Responsibility Policy under Companies rules 2014
• Did unit testing, comprehensive testing, UAT for the entire portal to be accessed by
Companies to record their CSR projects
• Resource Management & forecasting with Delphi Technique
• Automated all the processes related to proactive enforcement & compliance
• Tested interface for easy access to public documents
• Developed and tested the platform for registration & verification of Charges
• Tested the payment gateway over secured layer
• Was also the Defect manager of Database Management System
This Project was Govt of India’s initial step towards digitalisation & Industry 4.0
• Received ‘Pat on the Back’ award at Tech Mahindra
• Received highest points in APAR while working in
Government of India
Highlights of Key
• Received ‘Budding Star’ Award at E&Y, LLP
Achievements
• Received ‘I am Exceptional- Entrepreneurial Category’
Award at E&Y, LLP
Full Name: Nishant Mittal
107
Marksheet
108
Degree
109
Support Consultant - Investment Promotion/ Marketing, Policy Formulation/
Financial Modeling- Palak Singh
1. Name Palak Singh
1. Position Support Consultant - Investment Promotion/
Marketing, Policy Formulation/ Financial
Modeling
2. Date of Birth 22nd September 1995
3. Education • BCom (Economics Hons), Panjab
University, 2013-16
• MBA (Finance), NMIMS, 2016-18
72%
• PGCPIB (Investment Banking), IIM
Indore, 2021-22
4. Employment From To Employer Positions Held
Record
April 2022 Ongoing Primus Partners Manager
September March Primus Partners Consultant

2020 2022
April 2018 August Ernst & Young LLP Executive
2020
5. Brief Profile She holds more than 5 years of experience in Government advisory
and has been involved in various projects involving investment
promotion, due diligence and financial analysis for several ministries
such as MEITY and state governments like Haryana, Uttarakhand, Uttar
Pradesh, etc.. She has played a key role in preparing sector profiles,
collaterals/outreaches for international roadshows.
Additionally, she has worked on various projects involving extensive

research, formulation of policies, financial analysis, handling
communication and social media for dedicated marketing and
visibility support for the new Electroics Parks in the. She has been
actively involved in formulation of policies for various Sectors in
Haryana along with Developing Business plan, financial modelling
and Project Structuring for various clients.
6. Countries of India
Work
Experience
7. Languages English, Hindi, Punjabi, French (Beginner)
Known
8. Work Undertaken that best Illustrates capability to handle the tasks assigned
Name of Project: Project Management Support to State Government of Manipur on

development of Manipur Information Technology – Special Economic Zone (It-SEZ)
Year: 2020- Present
Location: Manipur
Client: Manipur State information Technology Society – MSITS (A Government of Manipur
undertaking)
110
• Responsible for compilation and evaluation of existing project reports/ plans of IT- SEZ
and development of road map for the same to achieve the objective.
• Formulation, designing of marketing strategies of various workings to increase brand
and image building of IT-SEZ.
• Assistance in project implementation including liaisoning at State and Centre Level
• Tracking flow of investments: Drafting PPP concept notes, analysis of PPP projects,
structuring of PPP projects, Review of Detailed Project reports, identification of
potential revenue generating components, stakeholder interactions and bid process
management.
• Researched and prepared policy note on State IT and State IT SEZ Policy.
• Conducting feasibility for the outcome of each of the vertical planned in IT-SEZ and
creating action plan for the same
• Assistance in formulation of each plan and developing alternatives for smooth
implementation
• Assistance for development of model of best practices for identified activities/ plan
and its implementation, assisting in stake holder interactions, and bid process
management for processing zones
• Closely worked in grounding Investment of Rs 200 crore by TATA Technologies in Non-
Processing Zone towards development of Centre for Invention, Innovation, Incubation
and Training (CIIIT). CIIIT is focused on providing Capacity Building training to the local
youth of Manipur in the field of IT and Emerging Technologies.
• Investment of close to 100 Crore in PPP mode for construction and development of
Residential Complex in Non-Processing Zone
Nature of Work: Formulation a Detailed Project Report (DPR) to Govt of India for project of
Electronics Manufacturing Cluster in Punjab on behalf of PSIEC, Government of Punjab and
undertaking a detailed study on the sector and surveying about 500 electronics industries.
Year: Dec 2020- 2021
Location: Chandigarh
Company: Primus Partners Private Limited
Client- Punjab Small Industries & Export Corporation (PSIEC), Government of Punjab and
NITCON
Position Held: Consultant
Main Features: Preparing a Detailed Project report for the upcoming Electronics Park in the
State of Punjab.
• Developing a conceptual framework for the Electronics Park.
• Surveying 500 industries across Large, Medium and SME segment.
• Research and Preparing a comprehensive questionnaire to derive strategic inputs for
the study.
• Market Demand assessment
• Developing Business plan, financial modelling and Project Structuring
• Assistance in application submission and availing grants from Gol under the relevant
scheme
• Project Management and Investments promotion for the Electronics Park
• Transaction advisory for any procurement mode such as Design & Build or DBOT or
PPP models
111
• Understanding the list of approvals required for companies to set up operations in
the EMC.
• Undertaking process BPR and Suggesting the department on reduce the timelines
and procedures to ensure a shorter project gestation period for the companies
• Handling communication and social media for dedicated marketing and visibility
support for the new Electroics Parks in the state
• Handling communication and social media for dedicated marketing and visibility
support for the new Electroics Parks in the state
• Execution of Investor Outreach strategy
Name of Project: Transformation Office Strategy for a Stock Broking Firm

Year: Nov 2021 – Present
Location: Delhi
Client: Confidential
✓ Assisted in conducting peer analysis in order to understand major revenue and cost
sources for competition.
✓ Project management for IT optimization, Third Party Products project and tracking of day-
to-day activities, targets, etc.
Name of Project: Improving Operational efficiency of RRBs post-amalgamation

Year: July 2021 – Nov 2021
Location: Mumbai
Client: NABARD
✓ Conducted a Detailed Data Analysis, on major expenditures incurred by Regional Rural
Banks (RRBs), to derive causes for operational inefficiencies and losses.
✓ In process of preparing a report on measures to improve operational efficiency based
on outcomes from the data analysis.
Name of Project: Transaction Advisory for an Infrastructure Company in acquiring a Steel

Manufacturer.
Year: July 2021 – Present
Location: Mumbai
✓ Conducted an Employee Data Analysis to understand in detail the Human Resource
Scenario of the target firm.
✓ Created potential Investment and Synergy Scenarios for the acquirer highlighting basic
costs involved.
✓ Assisted the team in sanity checks and assessment of data provided by the target
company.
Name of Project: Devise a recalibrated budget, suggest potential revenue augmentation

measures, analyse and rationalise all schemes and devise a Public-Private Partnership
Policy for the Government of Haryana.
Year: September 2020 – February 2021
Location: Panchkula & Chandigarh
112
Client: United Nations Development Programme and Government of Haryana
Position Held: Finance Consultant
✓ Conducted Financial Health Analysis (cost benefit analysis) of Haryana’s Public
Enterprises and suggested measures to improve their performance.
✓ Various sectoral policies were studied and benchmarked with other States.
✓ Assisted in research for developing cost benefit framework for new policy decisions and
designing new schemes.
✓ Prepared relevant documents for multiple Budget Announcement Review Meetings
chaired by Hon’ble CM in presence of Finance Department and concerned
departments of Government of Haryana.
Name of Project: Project Management for MSME Ecosystem Transformation in Haryana

Year: February 2020 – August 2020
Location: Chandigarh
Client: Directorate of Industries, Government of Haryana
✓ Responsible for preparation of Foreign Trade Diagnostics Report for MSME Ecosystem
Transformation for Directorate of Industries, Haryana.
✓ Designed Home-Page structure and formulated content for MSME Directorate Website.
✓ Provided recommendation for post GST one-time Amnesty Scheme for MSMEs in
Haryana suggesting packages based on best practices by other states.
Name of Project: Vetting Projects on India Investment Grid, Invest India

Year: April 2019 – January 2020
Location: Delhi
Client: Invest India, Directorate of Industrial Policy and Promotion, Ministry of Commerce
and Industry, Government of India
✓ Vetting of projects for logical and sanity checking for projects across 25 sectors & 69
subsectors.
✓ Responsible for conducting sectoral and sub-sectoral research to update IIG website.
✓ Coordination with Invest India and other associated agencies.
Name of Project: Application Processing & Appraisal under M-SIPS Scheme of Ministry of
Electronics & Information Technology (MeitY), Govt. of India
Year: January 2019 – January 2020
Location: Delhi
Client: Ministry of Electronics & Information Technology (MeitY), Govt. of India
✓ Responsible for preparation of application appraisal reports with focus on areas such as
Financial Analysis, Market Assessment, Technological Assessment, Risk Analysis and
Mitigation, etc.
✓ Calculation and Analysis of Capital Expenditure for Building, Machinery, Tools, etc.,
being used in manufacturing of the product as proposed by the client.
✓ Involved in extensive research in order to conduct Technological Assessment for
applicants under the MSIPS Scheme of Government of India.
113
Name of Project: 10th CGD bidding round – PNGRB
Year: December 2018 – January 2019
Location: Delhi
Client: PNGRB
✓ Facilitated in conducting 16 roadshows in major cities across India during Dec’18-
Jan’19.
✓ Responsible in preparation of talking points for State Ministers, agendas, proposed
invitees.
Name of Project: Knowledge Partner for Investment Promotion and Investor Facilitation
Support to Government of Uttarakhand.
Year: August 2018
Location: Dehradun, Uttarakhand
Client: Directorate of Industries, Government of Uttarakhand
✓ Prepared Sectoral Profiles for proposed AYUSH centers, identifying the project
components and requirements.
✓ Support in preparing Financial Models for Sectoral Profiles, Ropeways and Resorts,
analysing the financing and demand assumptions.
✓ Team Member, Destination Uttarakhand Investors Summit (UKIS 2018): Supported for
investor connects and relevant documents to pitch Uttarakhand as an attractive
investment destination.
Name of Project: Investment Promotion for Uttar Pradesh State Industrial Development
Corporation (UPSIDC)
Year: June 2018
Location: Kanpur & Lucknow, Uttar Pradesh
Client: Uttar Pradesh State Industrial Development Corporation (UPSIDC)
✓ Suggested requirements and flow for business process restructuring of the legal system
of Uttar Pradesh.
✓ Prepared Marketing Plan for Industrial Areas namely Kosi Kotwan I and II, Plastic City –
Auriya, Uttar Pradesh.
✓ Prepared draft for Grievance Redressal Policy for UPSIDC.
Work undertaken • Prepared Financial Models for Industrial Parks and Initiatives
that best • Financial and Data Analysis
illustrates • Pitch Documents and Marketing Collaterals for Industrial Areas
capacity to
handle the Tasks
Assigned
114
Full Name
Palak Deep Singh
[Signature of staff member or authorized representative of the staff]
17th September 2021
Full name of staff member: Palak Deep Singh
115
Degree
116
Marksheet
Percentage calculation- (2.80/4)*100
117
Support Consultant-Export Promotion- M Umar Adil
1. Name M Umar Adil
2. Position Support Consultant-Export Promotion
3. Education: • PGDM (Intl. Business & Marketing)
from Jaipuria Institute of
Management Studies (2012) 66%
• B. Com (Hons.) (Commerce),
Aligarh Muslim University (2010)

Dec 2017 Nov HMA Agro Senior Executive
2021 Industries (Export
Ltd. Documentation)
5. Employment June 2013 Nov Shivoy Senior Sales
Record 2015 Beverages Executive
April 2012 July Jaro Business

2012 Education Development
Executive
M Umar Adil holds more than 10 years of experience in

devising export promotion strategy, Effective co-ordination
with suppliers, shipping lines / forwarders, capacity
building, implementation of policies and schemes.
Additionally, he has prepared export related Documents
4. Brief Profile
for export loads, such as loading instructions, Invoices,
Certificate of origins, Packing lists, Export invoice, Health
certificate, Halal certificate.

Experience
9. Languages English (Proficient), Hindi (Proficient), Urdu (Proficient),
French (Beginner)
Nature of Work: Outperformed the execution of export documentation
requirements
Year: Dec 2017

Company: HMA Agro Industries Ltd.
Position Held: Senior Executive
Main Features:
118
• Research on agro policies of India and did policy advocacy for various
stakeholders.
• Experience in handling the Overseas Clients requirements in accordance
with Company SOP
• Outperformed the execution of export documentation requirements for
shipments originating in the India to destinations globally.
• Skillful in timely implementation of management of multiple lines of
communication between suppliers, shippers, customers and internal parties,
maintaining details, and relaying pertinent information to appropriate
parties.
• Prepare export related Documents for export loads, such as and not limited
to loading instructions, Invoices, Certificate of origins, Packing lists, Export
invoice, Health certificate, Halal certificate.
• Generating Invoices as customer proforma invoice vice-verse purchase
order.
• Conducted Process Engineering to streamline the export process, hence
bring down the TAT.
• Assisted in market development for the products by conducting the
research and engaging with the stakeholders.
• Given Requisite and Timely Information with regard to Telex Release of
shipment.
• Effective co-ordination with suppliers, shipping lines / forwarders, and
clearing agents for consignments to be delivered to the customers on time
• Comply with local import/export laws prior shipment. Self-checked on
accuracy of internal and external documents
Nature of Work: Implementing channel marketing plans
Year: June 2013
Location: India
Company: Shivoy Beverages
Position Held: Senior Sales Executive
Main Features:
• Setting up a new channel partner and overseeing the onboarding

process
• Research on marketing strategies and formulated export plans for the
company.
• Implementing channel marketing plans set out by the channel marketing
team
• Working Closely with sales team within the channel partner to train and
advise
• Regularly meeting with counterparts for partner organization
119
• Giving feedback and addressing customer services to the marketing
team on the success of sales promotion
• Identifying and reaching out to potential channel partners
Nature of Work: LEADS – Jaro Education

Year: April 2012
Location: India
Company: Jaro Education
Position Held: Business Development Executive
Main Features:
• Enrolling Students for Online MBA Courses in collaboration with foreign

institutes
• Contacting potential clients via e-mail marketing and telephonic
conversation to establish rapport in order to set up meeting
• Planning and overseeing new marketing initiatives
• Generating new leads through snowball sampling approach
Full Name: M Umar Adil
120
Marksheet
121
Degree
122
VI. Our Approach & Methodology:
It is critically important to devise an approach which is contemporary and targeted. Basis the extensive experience of the
firm and its experts, Primus Partners has developed a very strong and robust Methodology for holistic Investment
Promotion. Our proposed methodology is tailored to suit the requirements of the state and offers exclusive interventions.
We acknowledge that there is no ONE- SIZE-FITS-ALL approach, and each geography holds unique characteristics to tap
and leverage. We understand the scope of requirements of the department (specified as below) and offer to assist the
department with our experiential approach.
The Department of Industries and Commerce, Haryana intends to leverage the

Contour 1:
expertise across 5 key contours to enhance the investment landscape.
Investment
Promotion and
Facilitation
Contour 2: Policy
Advocacy
Contour 3: Outreach/
Promotion of Brand
Haryana
Contour 4:
Regulatory Ease
Contour 5: Export
Promotion and
Digitization
123
Our contour – wise approach and methodology is placed below:

CONTOUR 1: INVESTMENT PROMOTION AND FACILITATION
Effective Investment Promotion Mapping the entire investor Lifecyle

contributes significantly to economic and devising interventions across the
1 stages - Keeping investors at the core of
development. The need for targeted
Investment Promotion and
investment promotion is further
understanding investor mind map
propelled by the increased global
competition, focus of companies to Moving from State to Region / Cluster
shift bases from China and the specific Investment Promotion –
2 Designing a targeted park specific
governments push to augment local
investment promotion strategy, aimed at
production capacities.
attracting a specific set of industries for
Presently, the world faces many Focus on attracting big ticket
unprecedented disruptions. These investments/ anchor units – Critical to
disruptions and altering the ways the 3 identify targeted big-ticket investors
businesses were operated initially. across the sector of focus and
There is a shift in the global supply investment mobilization.
chain with investors shifting bases. An online lead tracking tool – Critical to
The companies are faced with the integrate a digital platform to monitor
challenge of sustainable growth and 4 investments and analyze trends
continuously augmenting capacities
to match the global demand. The
manufacturers are constantly
exploring ways to become more Farsightedness- Pertinent to develop
competitive in global markets by 5 strategies that considers the future
reducing offering products at disruptions and are resilient.
competitive prices. However, the
current scenario demands that they
Proactive Investor Connect –
do so by using fewer resources and
6 Developing robust mechanism to
prefer investment destinations
proactively reach out to a target
offering respite to the companies in
investors, planning to invest in the
terms of factors of productions and
ready to move, plug and play infrastructure, matching the industry needs.
Given these disruptions in the global supply chain, the time is opportune for India to
host such companies and realize the vision of becoming a $ 5 Trillion economy.
Some relevant indicators that direct a favorable path for India becoming a
preferred Investment Destination are:
• FDI Inflow: India attracted the highest ever FDI inflow of $83.57 bn
during financial year 2021-22.
• Economy: India’s economy is projected to grow at 6.7% in 2022, the fastest in
the world during the year
124
• GDP: India’s real GDP is projected to grow at 9% in both 2021-22 and 2022-23
and at 7.1% in 2023-24. This projects India as the fastest growing major economy
in the world in all these three years.
• Targeted Incentivization: Special economic and comprehensive package of
more than $270 bn - equivalent to 10% of India’s GDP, under the Atmanirbhar
Bharat Abhiyan (Self-reliant India).
• Improved Ease of Doing Business Rankings: India jumped to 63rd place in World
Bank's Ease of Doing Business [EODB] ranking as per World Bank's Doing Business
Report (DBR) 2020 from a rank of 142 in 2014.
Targeted Investment Promotion Strategies need to not only focus on the benefits to the
State Governments, but primarily focus on the long term benefit they can provide to
the investors. The strategies need to de designed in a way that they lay a farsighted
roadmap to not only focus in investment mobilization but also making the businesses
more sustainable. There is a need to keep in perspective, the possible disruptions that
may impact the future course of businesses and ways to mitigate those risks.
Our hypothesis and approach to the engagement starts at the “Investor”, his
needs through a mind map, which is integrated to an Investor Life cycle
brought to life in the site map through client journey mapping tool
For effective Investment promotion, it will be critical to converge the investor

requirements with departments offerings. We propose to map end to end investor life
cycle to devise targeted solutions. This approach is aimed at strengthening the entire
value chain of the sector. As Private sector is one of the key stakeholders in this
endeavour, and its leverage will not only have an economic impact but long-term
social impact as well. Therefore, it is pertinent to understand and map the entire
investor Lifecycle and devise approaches to facilitate the investors during the entire
process.
Our proposed Investment Promotion strategy not only focuses on an overarching layer
of investment promotion but penetrates into every level of the investor’s lifecycle. This
will empower the state to provide specific solutions to the investors and reduce the
project gestation period for the investors. The below diagram is the representation of
how Primus Partners will be assisting the department in mapping the entire investor life
cycle to ensure maximum value addition. We will design strategic approaches for
each stage and will converge it with the Investment Promotion strategy to broaden
its scope.
125
Non - Economy
Opportunity Third
Exhaustive Regulatory
Speak to Party Critical for
Expert Research Success
SMBs Report
Officers Data Closure Trusted
DoPT /
State Source
Website Country Policy
New / - Ops Support Responsibility
Existing
Empaneled
Firms Frequency–
Service The Value Update
Investor Indian / Added
Providers Who’s Who Small / Curated
Foreign
Trusted Large Services Survey
External Sector
Performance Specific
Trusted Sectors
External State IPAs Updates Daily
Links Briefings
Validation Meeting
….
Services Facilitation
Schemes Key
Players
126
4. Regulatory and Investment
Mapping the entire Investor Life- Cycle to assistance
ensure maximum value addition
APPROACH:
To ensure success of the endeavour, it will be critical to map
A comprehensive
the end-to-end investment life cycle. The department
needs to have right tools and methodologies in place to 04 “Regulatory Compliance
facilitate investments in the State. The illustration represents Tool-Kit”
various stages of investment lifecycle and suggests key
interventions or approaches required to provide targeted
solutions to the potential investors.
The illustration represents various stages of investment and

5. Project approvals
our approach to support investors at every stage
INVESTOR LIFE-
03 05 METHODOLOGY:
CYCLE
3. Cost benefit Analysis A comprehensive ToC
APPROACH for preparing project
proposals for
An In house developed government’s
“Incentive Calculator”
02
01 06
2. Location Assessment 6. Aftercare support

1. Investment Planning and and Site Identification
Viability Analysis
APPROACH: APPROACH: OFFERINGS:
Assessment as per A “Site Guide” providing - Incentive Disbursement

block/ estate details on plots- sizes, - Regulatory and Policy
categorization of the direction, availability, roads, Scan 127
government water / etc supply etc. - Visibility and Coverage
Mapping of State’s potential in line with emerging sectors / sub sectors:
Formulating sector specific Investment promotion strategy
In view of the current investment landscape in Haryana, Primus Partners would
develop appropriate strategies and prepare a roadmap for undertaking investment
promotion activities in the State. Through our understanding of GoH’s current initiatives
in promoting investments and considering the desired objectives of this project, focus
would be on following set of activities:
Identifying new avenues of growth (emerging sectors):
We believe that there has been a considerable shift in the way service delivery is
defined. Service Delivery is witnessing an extension in its definition beyond regulatory
and incentivization. To engage and attract investors, it is vital today to think beyond
the traditional Investment and policy approaches and offer a larger benefit that
promotes the growth of the sector as a whole. Upliftment and development of entire
sectoral ecosystem is important to create a more sustainable impact and offer a more
self-reliant ecosystem to the investors. Enabling a holistic value chain will also
contribute to getting the investments organically.
We, therefore, propose undertaking a detailed sector analysis to identify new and
emerging sub sectors to integrate it with our overall strategy. Our overall Investment
Promotion strategy will also suggest ways to tap the potential of such sub sector and
present key approaches followed by other states to create opportunities in this
segment. An illustration on the potential case examples is placed below for reference:
GAP Analysis - Sector: ESDM; Sub segment: FAB
The previous IT/ESDM policy of Haryana held investors at the core by offering
regulatory and fiscal benefits, however, lacked long-term commitments. The policy
was weak in terms of offering other support for aiding the electronics sector e.g., it
lacked focus on the key themes of the sector such as FAB, which is one of the key
drivers of the electronics sector. States like Tamil Nadu has realized the importance of
this segment and aims to attract at least two major FAB investments to Tamil Nadu in
the next three years. The State also envisions to develop itself as a preferred
destination for FAB industry.
As the electronics sector is vast and evolving, developing a focused approach is vital.
The State of Haryana must map the existing value chain of the sector and identify the
specific opportunities to provide thrust to the sector and get the first mover
advantage in the segment.
Proposed Intervention:
Haryana may aim to target key FAB players in the upcoming ESDM Park in the State.
An park specific targeted Investment Promotion campaign may be presented to the
potential FAB manufacturers to tap this emerging and critical market.
Formulating a targeted cluster promotion strategy
Region/City/ Cluster- based Investment Promotion
We understand that the State has always been a pioneer in taking progressive
initiatives for private sector development and organizing various biennial investment
promotion events to attract investments in the State. The State has aligned its efforts
and approaches toward creating resilient and resurgent Haryana. Such initiatives of
the State Government have reaffirmed its commitment towards devising people-
centric approaches and taxonomies. The approach of the State government to build
sector specific clusters is progressive as it provides specific focus on thrust sectors.
However, considering the competitive environment where every State is competing
with each other, a unique approach and strategy is required to attract more
investments in the State.
We propose to formulate a targeted strategy, wherein our team would gather
information to identify the new projects and new regions/ clusters to be promoted.
Regional profiles would be developed to enhance the visibility and awareness about
opportunities in these new regions. Primus Partners would also identify an exhaustive
list of emerging sectors and a scoring model would be developed for prioritizing
development of sectors. In addition to the scoring model, the availability of resources
and possibility of other resource development in the state would also be considered
for identifying the focus sectors.
In view of the current investment scenario in Haryana, we propose to develop a “City
and Project based Investment Promotion Strategy”. Under this approach the potential
city’s landscape will be analyzed to map priority sectors and subcomponents. Further,
a dedicated Investment Promotion agency at city level would also be required to
promote the city’s competitive advantage. This investment promotion agency will be
responsible for promoting the city’s focus sectors, subcomponents, industrial estates
and organizing events, roadshows at city level to attract investments in the city.
Adopting a cluster specific approach will contribute significantly towards:
1. Inclusivity
2. Sustainability
3. Interoperability 01
4. Productivity
0 02
Leading to:
1. Export Competitiveness 03
2. Investment Mobilization
3. Stronger improved linkage
129
Prioritizing Sector, Geographies and Potential Investors
Prioritization Framework
Primus Partners proposed to develop a targeted and focused approach with an
emphasis on the sector, geography, and company prioritization, to derive tangible
outputs. We will shortlist countries which can be potential partner countries and
partner organizations and can become an integral part of the Haryana’s growth story.
These select countries would be in line with the focus sectors of the State. For each
focus sector, top 10-15 countries in terms of FDI investment to India would be
considered. Sectoral split of investments and pattern of their tie ups would be
analyzed and matched against focus sectors and areas of interest of Haryana, in
order to find out common areas of interest.
Step: 1 Analyzing FDI Trends and Finalizing Target sectors:

• Analyzing FDI trends of key Investing/ Exporting countries: Critically evaluating
the Investment Trends of key Investing countries (mapping the destination
countries)
• Sector Prioritizing- Based on the identification of key reasons, mapping and
Prioritizing sectors based on :
• Prioritizing Factors: FDI Trends, Market Demand and Consumer Base,
Dependency on Imports, Existing Supply Chain, Market Growth and Potential,
Potential for MSME Linkages, Employment Impact , Coverage under emerging
or sunrise sector.
• Undertaking primary research using data platforms of UNCTAD, Moody’s
Analytics, Statista and Euro Monitor.
Step; 2 Ranking Geographies based on our Priority Framework
130
• Geography Prioritization: Post finalization of focus sectors, evaluating the key
target geographies for investment promotion.
• Evaluating reasons for choosing the Destination country: Identification of the
key products and segments of investments by priority countries and identifying
the reasons for selection of the destination country.
• Factors to be assessed for geography prioritization: FDI Trend, Bi- lateral Trade
Relations, Trade Agreements, Social Relations, Originator of top companies in
the select sector,
• Analyzing India's competitiveness on the critical factors related to
Infrastructure, Raw material Availability, technology Availability etc.
Step 3: Mapping Investor Requirements basis our Site Identification Framework

• Based on the results of the Prioritization matrix, preparing an exhaustive
targeting plan – geography and sector wise. The Targeting plan to encompass
the key sectors, factually mapped against the target geographies and a
detailed plan of potential companies to be targeted for investment grounding.
• Lead Generation: Identification of potential leads across the focus sectors and
collation of the data in a “Lead Tracker”, to dynamically monitor the activities/
steps undertaken on each lead.
• Analyzing the readiness of the sites (locations) in India to host the
manufacturing units of the identified leads.
• Identification of top 5 sites for the investors; aligning with business requirements
(also included in pitch decks)
Step 4: Designing case-based value proposition/ pitch decks

• companies shortlisted for investment promotion. Analyzing the cost structure of
companies to evaluate the key cost heads and preparing our pitch suitably.
• Business Cases to include – A clear comparison of critical factors of production,
fiscal benefits, competitiveness on the key cost heads and details of ready to
move in industrial clusters in the country.
• Preparing content:
- Pitch Decks
- Company Profiles
- Investor Profiles/ Senior Management Profiles
- Media Announcements by potential investors
- Presentations
- Collaterals and Brochures
131
Primus Partners will also develop a target sector matrix and priority framework aimed
at identifying key sectors of focus and then will map the key geographies to target
for the shortlisted sectors.
The table below presents an initial analysis of potential geographies with respect to
the shortlisted sector. It highlights the top exporting countries along with the import
values. This analysis will help in designing specific value propositions for these sectors
for outreach program which would be targeted towards potential investors of
targeted geographies. This would also include specific projects in these sectors,
which could be readily taken up the potential investors.
Import Value
# Focus Sectors FY 19 -20 in Favourable Policies Top Exporting Countries
USD bn
Heavy
Engineering:
• USA – 5.9 bn USD
Transport
Machinery Yes, covered under • Germany – 5.5 bn USD
1 USD 52 bn.
Manufacturing, PLI scheme of Steel • Japan – 3 bn USD
Nuclear reactor, • Singapore – 2.8 bn USD
boilers &
Appliances
Chemicals • USA – 1.6 bn USD

Promotion of
2 (Organic USD 20 bn. Petroleum, • Korea – 1.2 bn USD
Chemicals) Chemicals and • Singapore – 1.1 bn USD
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Import Value
# Focus Sectors FY 19 -20 in Favourable Policies Top Exporting Countries
USD bn
Petrochemical • Saudi – 0.84 bn USD

Investment Regions
Chemicals
promotion
development
scheme
Battery
Manufacturing
Electrical
Appliances • Vietnam (4 bn USD)
Yes, covered under
3 (Electrical USD 49 bn. PLI scheme of • Singapore (3 bn USD)
Machinery & Electronics Sector
• Korea (3 bn USD)
equipment)
• Korea – 2.5 bn USD

Iron & Steel • Japan – 1.33 bn USD
Yes, covered under
4 (including USD 18 bn.
PLI scheme of Steel • UAE – 0.52 bn USD
Components)
• Germany – 0.25 USD
To enable this integration, there will be a critical need to prioritize the projects or
create an exhaustive list of investible projects. Presently, there are plethora of projects
which are getting executed by the department at any point of time, however, it’s
important to classify them in priority order based on their merit. A government may
face a situation in which there is no room in the budget (either the current budget or
a future budget) or sufficient human resources to focus on all potential projects,
regardless of whether all those projects respond to relevant needs of the society in an
efficient way, creating public wealth, and generating strong net benefits. In this
restrictive scenario, a government may need to undertake a prioritization exercise to
choose between different projects.
Project prioritization enables the government to choose the right alternatives when
there are numerous economically and technically feasible projects to address the
public needs. Main objective is to ensure that public funds are well spent and produce
the highest benefit for the economy. Prioritization may require the government to
abandon few projects for the time being, or move it to later in the program.
Our team has developed an econometric tool PRIMA (Primary Regulatory Impact
Measurement & Assessment) to address the project prioritization challenges and
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provide support in decision making. PRIMA underpins the capacity of governments to
ensure that regulations are efficient & effective in achieving the envisaged objectives.
It aims to provide a wholistic analysis of regulations, mapping their impact on diverse
factors, including on state-economy-investments, social and environmental factors,
and impact on National programs and priorities. The Primus RIA model tackles the
challenges posed by traditional RIA and concentrates on a speed-effective solution
that can be curated within a span of 90 days, allowing more time for policy makers to
work on improving the policies with the help of expert guidance.Finally, the
quantification of impact would be necessary to assess the impact to be created and
thus Recommendations would be made based on result. Following steps would be
requried
• Cost & Benefit Analysis: To evaluate the impact of policy against the primary
investment and evaluate related pros and cons.
• Regression Analysis: To be used to calculate the impact of different

independent variables on a dependent variables. For instance, in this example
a regression equation can be made where the Sales in Automobiles depend
on scrappage turnover, level or perceived incentives, level of support from
OEMs, Investment etc. An equation thus formed will be Y= a + bX, where Y is
the dependent variable (that's the variable that goes on the Y axis), X is the
independent variable). Analysis can then be performed on how much impact
does the dependent variable feel, on changes in independent variable. Note
– Data required for regression can be collected through consumer or industry
surveys.
• Input – Output model: Mapping impact of regulation on core sector and its key
players; identifying allied sectors which may be impacted and quantifying the
impact.
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• Options Analysis: Based on research and insights as part of Layer 1 and Layer
2, suggest options as an alternative to the proposed regulations. Impact on Key
Indicators: Impact of the regulations on Traditional and social indicators, and
impact on India’s key national priorities.
• Summary of opinions & conclusion: Insights, highlighting the benefits and costs
of the regulation, identifying impact on various groups, indicators and, sectors
etc.
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Estimated Score across different area
Project/Impact Area Economic Impact Social Impact SDG Goal Impact Environmental Impact Weighted Aggregate score Rank
Project 1 3 1 2 1 2.5 2
Project 2 1 3 1 0 1.1 5
Project 3 2 2 3 -1 1.8 4
Project 4 4 2 0 -2 2.8 1
Project 5 2 2 3 1 2 3
Strategic content for Investment Promotion and Outreach

Preparation of customized promotional material for sectors and upcoming projects
Primus Partners team will assist in development of all go to market material and in
compilation of project profiles based on the inputs garnered during meetings with
sector officers, information from public domain databases and subsequent analysis.
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We will develop a profile for each of the new project opportunities in the priority
sectors. We will assist in providing content for the updation of the existing website. A
new website will provide a comprehensive information interface for investors to
disseminate overall knowledge content and marketing collaterals developed by
PRIMUS PARTNERS.
Key Considerations Content Development
- Prepare Haryana Factbook with latest

- Need to develop sector information (update on every 1 year interval)
specific promotion material - 100 reasons to invest in Haryana
- Sector wise - City specific content: 25 reasons to invest in
competitiveness a city
assessment shall be
- Develop shelf of projects
included in the collaterals
- Sector specific projects and profiles
- Value position for Foreign
Investor shall be highlighted - Policy highlights
- Avenues for collaboration - Investor handbook

and partnerships along with - Officers handbook as ready reckoner
investments to be
- Pitch presentation
showcased
- Content for Website
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Effective Lead Generation
Our Lead Generation Strategy
Through a mix of external and internal lead sources Primus will work towards
generating and qualifying interested leads having shorter investment grounding
timelines
External Lead Sources Examples

Government bodies/ IDC’s PMO, DPIIT, Invest India, HEPC, State IP
Investment Summits PPIS 2021, CG Roadshows, J&K
Export Promotion Councils Chemixil, Pharmexil; etc.
Consultants/ Facilitators Shimizu, CBRE, JLL etc.
Investment Forums / Events WEF, WFI, Hanover Messi, ASEAN etc.
News / Intelligence CMIE, Bloomberg, News sources etc.
Trade databases & trends Industry chambers: ASSOCHAM, CII, FICCI,
Internal Lead Sources Examples
India market entry leads clients and

Internal Network
leadership network
Targeting leads generated through the

Specific leads
strong Investment Promotion reach of
Primus Partners across states
Sentiment / Expansion surveys Internal Survey's of existing investors to

leverage expansion plans
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Primus Partners has the ability and will work to secure a number of quick wins to build
momentum and encourage other investors. We have significant experience of working
with Governments on multi-disciplinary projects promoting investor outreach and
engagement. Our approach to lead generation will leverage our strong relationships
with potential investors to generate additional investment in Haryana. This will be
underpinned by external research and corporate intelligence. We are confident that
our approach applied to our investment promotion strategy in Haryana will increase
the rate of potential leads progressing to a qualified lead with genuine interest in
Haryana.
Primus will also develop a Lead Prioritization Framework to effectively assess the impact
of the potential investors and target the prioritized leads. The Framework will broadly
assess the leads on key parameters such as Investment Timeframe, Investment Interest,
Employment Generation impact, Multiplier effect, Development impact, social impact
and most importantly the quantum of GREEN and SUSTAINABLE impact in the longer
term.
As the world today is deliberating on transiting towards a greener world and enhance
resilience towards disruptions, it is critical for governments and private sector to be
receptive towards the sustainability aspect. Governments need to promote the
adoption of greener technologies among the private sectors. Global Forums such as
the G20 (Group of 20 nations) are widely discussing the approaches to integrate
sustainability in infrastructure. Focusing on this aspect will also assist in aligning the
efforts with global priorities.
Our prioritization framework factors in this important aspect of sustainability and will
accordingly assist the State Government of Haryana to promote Environment, Social
and Governance (ESG) enabled projects.
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COUNTOUR 2: EFFECTIVE POLICY ADVOCACY
Policy Advocacy will be a critical to continuously monitor the emerging needs and
best practices for thrust sectors of the State. Policy Advocacy is an effective
approach to map best practices followed globally and nationally and cross learn and
adopt successful models to enhance the investment promotion landscape. In
addition to mapping the regular policy provisions of other states and global IPAs
(Investment Promotion Agencies), we also propose to map the initiatives and reforms
being taken by the countries globally. We will map key platforms such G7, G20, ISA,
CDRI etc. This approach will provide a holistic overview of key trends across the sectors
and will assist in timely adoption of these efforts.
Farsighted
The policy mapping must take note of the future
1
trends that may impact the sector. The
interventions must include long-term socio-
economic benefit.
Inclusivity and stakeholder centricity

Suggested interventions must include and intend to
2 benefit the stakeholders across the sectoral value
chain to create a larger impact.
4 principles for
effective policy
advocacy Outcome Monitoring
The policy must entail contours that ensure
outcome monitoring to gauge the actual impact
created on ground.
3
Convergence, Dovetailing and

Consultations
The key to successful policy advocacy is the
4 number of potential challenges addressed before
its launch that can avoid the implementation
hindrances.
Primus proposes to take a deep dive across the various policy, regulatory and taxation
related mapping to suggest suitable interventions to the State. Our team will
undertake indigenous and desk research to provide an analysis of key challenges
being faced by the investors across these spheres and recommend to the state the
suitable interventions to address these challenges.
140
Case illustration: An analysis on Taxation (GST regime) in services sector (figures used
are only for the purpose of illustration)
The introduction of Goods and Services Tax (GST) is a very significant step in the field of
indirect tax reforms in India. By amalgamating a large number of Central and State
taxes into a single tax, it mitigated cascading or double taxation in a major way and
pave the way for a common national market. From the consumer point of view, the
biggest advantage is in terms of a reduction in the overall tax burden on goods, which
was estimated at around 25%-30% in VAT regime. Introduction of GST made Indian
products competitive in the domestic and international markets. Last but not the least,
this tax, because of its transparent and self-policing character, is technology driven,
making the system efficient with very little chance of tax evasion.
Impact on Industrial Policy Estates:
Post implementation of GST in the country, incentives head VAT reimbursement, part of
industrial policy of most of the State has become null & void, also GST is the destination
based tax which ensure Input Tax Credit seamlessly till final consumption point, which in
earlier regime was under the jurisdiction of State Government and most of the State
would not provide the Input Tax Credit on Inter-state transaction. Therefore, in light of
this, a new mechanism has to be devised to incentivizes investors in the same quantity
as promised in the industrial policy but at the same time protect State’s interest as well.
States’ concerns in continuing the tax incentive: The basic principle behind the net VAT
reimbursement was to forego the tax benefit to the States for initial few years, most of
the States did not intend to provide this incentive from its own budget. This is the reason
that many states amended VAT act to discontinue the Input Tax Credit on Inter-State
transaction
Way forward/ Suggested measures and potential strategies to be adopted by the State:
To start with, state can focus on sectors keeping in mind the strength that the State
already possesses and have resources/infrastructure to cater to the market demand. A
four pronged strategy is suggested to attract growth in services sectors and thereby
creating high paying jobs in Haryana.
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1. The State should conduct a thorough analysis of SGST receipts and its sources, and
very specifically for those part where accrual is on account of consumption of those
products/goods which is being manufactured in the State, and accordingly should
amend the net SGST reimbursement scheme. The ratio of total consumption within
State and total industrial output of State at overall level or sector-wise may be very
useful in conceptualizing the mechanism and contextualizing as per state dynamics.
2. The State should continue to promote manufacturing sectors which are Labour
intensive and have the capability of providing more jobs. Incentivizing manufacturing
sectors such as Automotive and Light Engineering, which are heavily automated and
not Labour-intensive, may be reconsidered. A strategy may be adopted wherein new
enterprises in such sectors, may be incentivized only if they are mega units or fall under
thrust sectors such as EV or EV components. Details on employment per acre for
different sectors are attached as Annexure I.
3. Growth of services sector should be focused through Policy interventions
The services sector is not only the dominant sector in India’s GDP, but has also
attracted significant foreign investment flows, contributed significantly to exports as
well as provided large-scale employment. As an initiative to provide boost to service
sectors Govt. of India has identified 12 champion sectors to give focused attention.
These include These include Information Technology & Information Technology
enabled Services (IT & ITeS), Tourism and Hospitality Services, Medical Value Travel,
Transport and Logistics Services, Accounting and Finance Services, Audio Visual
Services, Legal Services, Communication Services, Construction and Related
Engineering Services, Environmental Services, Financial Services and Education
Services.
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Focus Sector Growth: The Service Sector should be boosted as this sector helps in
developing demography whose disposable income is high and propensity to
consume is much higher compared to people engaged in manufacturing sector; so
as the number of high income people increases the consumption will increase
consequently. Moreover, from Income Statement of Service Sector companies it is
pretty evident that consumables makes the larger portion of their expenses and tax
on account of consumables shall accrue to the state and the Service Charges makes
the highest portion of their income, so 50% of the service tax charged on the service
shall accrued to the State which was negligible in Pre-GST regime. So in Post-GST
regime it is imperative to promote the Service sectors wherein the consumption is on
an as-and-where basis, leading to an increase in tax/SGST receipt, such as
amusement parks, theatres, R&D Centers, senior living care, medical tourism etc.
Medical Tourism: Medical tourism in India is growing considerably. To further promote
India as a global health destination. The Indian Ministry of Tourism (MoT) has started
a new category of visas for medical tourists called the “M” or medical visas. Haryana
is best poised to gain advantage by aligning its strategy with GoI. Haryana boasts of
having network of best hospitals of India, which can be leveraged to boost medical
tourism (in International context) by providing the push through dedicated policy.
The need to put focus attention is substantiated by the following facts:
Comparison of Healthcare Cost: India vs USA
Procedure cost India Middle East Saving in comparison to

USA
Heart bypass $7k $133k 94.7%
Heart valve $10k $140k 92.8%

replacement
Knee replacement $10k $53k 81.1%
Lap gastric $9k $52k 82.6%

bypass
A foreign national from developed countries can save approximately 90% of their
medical cost by choosing India as their medical destination, if not appropriately
covered by healthcare insurance
The Government of India holds international travel exhibitions to position India as a
medical destination. On the same lines, International Exhibitions to promote
Haryana as a medical health destination can be organized in target countries
where medical services are relatively more costly than Haryana.
Further, the Government of Haryana can dovetail with the Government of India
Scheme for promotion of Wellness & Medical Tourism to provide financial assistance
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to hospitals and medical companies participating in global exhibitions and events to
market their services, and for organizing seminars/roadshows for promotion of
wellness and Medical Tourism.
Augment infrastructure by creation of Service Parks: likewise Industrial Park or SEZ, the
emphasis should be given on creation of Service Parks wherein the industries such as
BPOs, legal services, IT services, E-Commerce office building, telecoms administration
building, Serviced Apartments etc. should be promoted by offering lucrative
incentives like low lease rent, power subsidy, property tax exemption and centralized
utility services at nominal rate. These sector employ high wages employee which lead
to high consumption within the Haryana and consequently the tax accrual to the
State will increase in GST regime
High End Skill Development Program: To increase the disposable income of persons
domiciled in Haryana; the state should strive to shaped them for high end job by
ensuring training infrastructure for them in the State Sponsored training institute such
as hotel management institute, BPO training centres, Nursing & Paramedical Institute,
Travel & Tourism Academy etc.
Sr. No Sector Employment/acre

1 IT, ITES 60 – 80
2 Footwear & Leather 80-100
3 Auto & Auto Components 30-40
Spinning 20-25
4 Textiles Dyeing 15-20
Garmenting 100
5 Agro Products & Food Processing 30 – 40
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COUNTOUR 3: OUTREACH/ PROMOTING BRAND HARYANA
One of the key success factors of the Investment Promotion Campaign is the effective
and efficient Information Dissemination to not only new investors, but most
importantly, the existing customer base across the state. We propose to devise an
outreach strategy to reach to the industry community and promote the key industrial
clusters for targeted Investment Promotion. A targeted strategy would be adopted by
the team for e.g., presenting key offerings and value addition for the investors. The
outreach strategy will be investor oriented and will be built to present unique value
propositions to the investors. Outreach strategy will be designed with following
components/contours:
• Outreach Schedule - The team would draft an outreach schedule. The

schedule would highlight monthly/quarterly outreach plan. The schedule
would be communicated to all the implementation stakeholders.
• Outreach message - The outreach messages would be designed by the team

highlighting unique value proposition of the Mega Food Park. The
communications would also provide an insight to overall cost benefit
comparison which will be presented to the investors.
• Tools of outreach - The team would employ following tools for communication
to industries:
1. Email, Telephone, SMS
2. Workshops
3. One day events
4. Newsletter
5. Updates on the Website
With the growing trend of digitization and virtual marketplaces, it is critical to engage
investors via effective social media platforms. We propose to leverage the effective
media platforms to ensure a strong media presence to understand investor
requirements and gain feedback. To derive outcome-oriented results from the social
media outreach endeavour we propose to undertake the following activities
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✓ Identify various social media channels which may be useful to market investible
projects of the state
✓ Onboard a vendor to handle social media marketing on the identified channels
✓ Prepare content for the social media channels
✓ Devise a mechanism to track the traffic and activity on the social media pages
Investment Realization & Aftercare
We understand that the State of Haryana is undertaking many initiatives for attracting
investments and proactively reaching out to investors to promote the lucrative fiscal
incentives in the State. However, considering the competitive environment where
every State is competing, a unique approach and strategy is required to attract
targeted investments in the State.
In view of current investment scenario in Haryana and understanding the focus of the
department in promoting the state, we propose to develop a “Investment Promotion
Strategy”. Under this approach the potential cluster’s landscape will be analysed to
map the key offerings of the clusters of the state. A comprehensive promotional deck
shall be prepared highlighting the vital information required by industries to make an
investment decision.
Further, the targeted Investment Promotion strategy will be aimed at promoting

cluster’s competitive advantage. This plan will encapsulate promoting city’s focus
sectors, subcomponents, industrial estates and organizing events, roadshows at
cluster level to attract investments in the cluster.
Further, we will prepare a roadmap for undertaking investment promotion activities

at cluster level and accordingly specific content will be prepared. Each The Park/
Cluster level Promotional deck will include vital information such as:
x. Land Allotment Procedure
xi. Land Ownership Type
xii. Land Rate
xiii. List of Clearances required
xiv. Distance from Ports/ICDs/Airports/Railway Stations
xv. Prominent Companies operating in the Park
xvi. Internal Roads/ Approach Roads
xvii. Social Quality of Life – Availability of Hospitals, Police Stations, Colleges,
Universities, Schools, Weekend Getaways etc.
xviii. Relevant data such as Exports from the Park, Opportunities for local
partnerships with vendors etc.
We understand the Government’s focus on leveraging the digital platforms to reach

to a wider target group. Given the current situation placed before the world
restricting travel and frequent interactions, the time is opportune to design a digital
integrated platform to facilitate investors continuously in a more efficient manner.
147
We propose to design a Digital Investor Facilitation Platform which will act as a one stop
solution for the investors to promote the Mega Food Park digitally and offer digital site
visits. The unique investor facilitation platform will be covering at the entire investor
lifecycle and will provide onsite and virtual support to help take decisions.We propose
to include the following contours in the digital facilitation tool:
✓ Creation of mechanism to ensure Investment Tracking for monitoring cases

from lead generation to commercial production stages
✓ Undertaking As- Is study of the regulatory ecosystem of the State
✓ Designing a blueprint for the online system for promoting and facilitating
investments digitally
✓ Encapsulating the activities across the Investment Lifecycle such as e-
meetings, recording, Lead tracker, virtual helpdesk, information on the land
parcels, regulatory approvals, cost of utilities, online forms etc
We also propose to undertake periodic Investor Surveys to understand the investor

perception and the services being provided to the unit’s operating in the park.
We believe, feedback and effective communication is the key element in the overall
business reform and investment facilitation strategy. Our extensive experience with
central and state Governments offers clear strategy to take up the task of feedback
and communication plan. The objective of the study is to assess the adoption of the
system and investor friendliness of the reforms implemented. It is vital to understand
the perception of the industry with respect to ongoing reforms, the services being
offered at the cluster level and their feedback on the practical aspects of doing
148
business. Key central bodies such as DPIIT and Invest India are also focussing and
recommending states to establish a strong connect with the industry and undertake
surveys to gauge the investor perception on the ease of doing business ecosystem.
Investment Promotion Strategy
a) Developing a comprehensive promotion strategy to map the entire investment

lifecycle and devising methodologies for each stage.
b) Defining long- medium- short term vision and defining outcomes and KPIs
c) Defining target products and geographies for enhanced export promotion
d) Converging the portion strategy with the achieving of SDGs
e) Methodology for Lead Generation, Qualification and Conversion
f) Marketing Plan for 2023- Participation in events (international and domestic),

roadshows, boardroom discussions, promotional content
g) Content creation for Park website – Websites are the first point of contact for the
investors looking for investing in geographies. Creating a dedicated park website
will create an effective outreach and the rate of information dissemination will also
increase
Compendium of Best Practices
Benchmarking of other similar clusters in terms of infrastructure, policy, and

incentive structures
a) Benchmarking with global /national Hubs.
b) Global scanning of key economies with regards to Policies, programs,

technology, financing, and marketing of sectors/countries.
c) Case studies of leading Agri and Food processing countries etc. with regards to
investment promotion, ecosystem development, governmental support,
infrastructure support, etc.
d) Benchmarking with other leading states of India
e) Detailed case study analysis of the best practices in India
f) Assistance in arranging study tours to analyze other successful projects of similar

nature (at Jaipur and Chennai).
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Converging with relevant GoI policies
a) Compilation of the documents for application filing and submission of

application.
b) Assistance in filing application as per guidelines prescribed under the scheme.
c) Assistance in the review of computation of eligible capital expenditure for

claiming incentives.
d) Assistance in follow-ups for processing of application, arranging meetings at

Ministry and obtaining communication from the relevant authority.
e) Assistance in filing disbursal application.
f) Assistance in arranging relevant documentation as specified under the

scheme.
g) Undertaking follow up with Competent authority for processing of the

application and sanction of refunds along with expeditious refund.
Prepare an event calendar and Roadshow Plan for outreach

Primus Partners would identify national & international level leading conferences/
exhibitions/ Summits, in line to Haryana’s focused sectors/ projects/ regions and
prepare a calendar of strategic participation in those events. We would assist in
participation, hosting sessions in Haryana, and sending delegations on behalf of State
Government.
Engaging investors & social media: Social media platforms are often used by
companies as a PR tool to communicate plans regarding new product launches,
expansion and FDI plans etc. Our lead generation team will scan social media
platforms to identify and assess such company announcements, and connect with
these companies. Our lead generation team will also join social media groups to
identify potential investors.
Investor surveys and corporate engagements in future will continue to provide us new
leads
Trade shows: attending sector focused trade shows in target markets to network with
companies
Summits & Roadshows: A targeted outreach program focusing on global investor
summits and roadshows in focus sectors and key originating countries will also be
developed.
These events provide an opportunity to bring together investors, traders, around the
country and the world along with government regulators, policy makers, business
chambers and other entities that are enablers and influencers in the world of trade
150
and investments. Through focused discussions on identified sectors, problem areas,
opportunities, such events provide an effective platform to network, understand each
other’s offers, and catalyze relationships between buyers and suppliers.
Further, we will conduct outreach activities in a region-specific and cluster-specific
manner as per the identified focus sectors. We will conduct roadshows with Industry
associations, investors, country high commissions, etc. Companies expressing an
interest to invest in Haryana, with a high probability of quick lead conversion will be
pursued dedicatedly by our lead generation team. Detailed discussion will be
undertaken with such companies to understand the requirement of any facilitation
support.
Business case approach to showcase the value proposition to investor
COUNTOUR 4: REGULATORY EASING

Historically, Haryana has been known to be an agrarian State since its inception.
However, since the last decade, the State has developed itself into a well-
developed industrial hub. Haryana has always been a front-runner in taking
initiatives in industrial development, development of an industry-enabling eco-
system, investor facilitation etc. The State Government is fully committed to provide
a conducive business environment to promote investments in the State. In this
regard, the State has taken a number of pro-active steps towards making Haryana
an ideal investment destination. These include simplifying processes, reducing
government interface, introducing policy changes and building sector-focused
capabilities.
In 2015, when Government of India launched the Ease of Doing Business ranking for
the State in which Haryana was ranked at the 14th position. Realizing the importance
of improving the business ecosystem, the State brought in major regulatory reforms,
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which brought the state to 6th position in 2016, making Haryana a leading improver
in the country. Today, Haryana is ranked 3rd in the Ease of Doing Business 2017-18
ranking released by Department of Industrial Policy and Promotion, Government of
India. The state moved up 3 places with an overall score of 98.07% from the previous
year’s 6th rank and score of 96.95%.
Apart from easing regulations, Haryana pronged the Ease of Doing Business - EoDB
strategy in 3 phases i.e. ‘Design & develop’, ‘Implement & use’ and ‘Improve’. In the
first phase i.e. in 2015-16, the strategy was to design and develop the online IT systems
for State industrial clearances. In second phase i.e. in 2016-17, the Haryana State
mandated the implementation of reforms and encouraged the industry and other
stakeholders to use it. Further, in 2017-18, the strategy was to obtain the user feedback
for continuous improvement with a view to provide a conducive business environment
to the investors in the State. Additionally, in the year, 2017, there was also a major
change in the DIPP EoDB evaluation methodology by extending the focus of
evaluation on user feedback as well. The ultimate objective of Haryana’s 3 phase
strategy is investor happiness and this strategy has helped the State in securing 3rd rank
in the country. The end user feedback played critical role in deciding the overall
service delivery and business climate of the state.
Further, State’s continuous efforts in achieving a top position in Ease of Doing Business
rankings, is a testimony of its commitment to provide a conducive business
environment to growth.
Haryana’s Journey in Improving Ease of Doing Business Rankings-
The Haryana State Government has undertaken many reforms to improve the Ease of
Doing Business (EoDB) in the State. Some of the reforms include implementation of a
Single Roof Clearance system, relaxation in labour laws, faster environmental
clearance etc. Under EoDB framework, Haryana Govt. has laid major emphasis on
simplification and rationalization of the existing rules and introduction of information
technology to make governance more efficient and effective. The objective of this
exercise is to enable ‘Minimum Government and Maximum Governance’ in the State.
The first and foremost key reform undertaken by the State Government was the
institutionalization of ‘Haryana Single Roof’ mechanism under Haryana Enterprise
Promotion Act (HEPA). The State formulated HEPA in 2016 and under HEPA, a new and
decentralized regulatory regime was established with an objective of fully equipping
the departments’ Nodal officers at State level and the Field officers at District level.
Regulatory powers of Head of Department (HoDs) of more than 20 departments were
delegated to respective Nodal / Field officers to grant regulatory clearances in an
efficient and time bound manner. Subsequently, the rules of HEPA, Haryana Enterprise
Promotion Rules, were formulated wherein SLAs (timelines) for service delivery and
mechanism of delegation of powers to field officers and nodal officers of departments
in deputed in Haryana Enterprise Promotion Centre were clearly defined. Rules of the
HEPA gave much needed statutory legal backing to the concept of Single Roof in
Haryana and as a result enabled in making it more effective and meaningful. Under
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‘Haryana Enterprise Promotion Act-2016’, following mechanism for clearance of
projects was developed-
• Haryana Enterprise Promotion Board (HEPB): HEPB is an apex body for all matters
relating to enterprise development and it is headed by the Hon’ble Chief Minister.
HEPB’s main function is to take decisions pertaining to policy matters, frame rules
and regulations to conduct of its business, approve special incentives to mega
projects on recommendation of Empowered Executive Committee (EEC).
• Empowered Executive Committee (EEC): EEC is constituted for granting
clearances to projects greater than INR 10 Cr. and less than Rs 100 Cr of investment
in FCI and/or cases requiring CLU on more than 1 acre of Land. ECC is empowered
for recommending special incentives to HEPB.
• District Level Clearance Committee (DLCC): DLCC is responsible for clearing
Projects up to 10 Cr of investment and / or grant of CLU for less than 1 acre. DLCC
works under the Chairmanship of Deputy Commissioner. Members of DLCC have
got delegated powers of respective departments for granting Clearances. DLCC
meetings are held every month at respective District level. So far clearances have
been given to more than 7500 Common Applications at DLCC level.
Further, the State took series of bold reforms in the areas like easing construction permit
approval processes, Registering property, Inspections procedures etc. and some of
these reforms were not only limited to Business Reform Action Plan (BRAP) – 2017-18.
Some of the reforms such as introduction GIS System for auto clearance / Forest NoC,
self-certification of building plans in Uniform Building code thus exempting 70% of the
industries from inspections etc. which are undertaken by the State were in fact
beyond the guidelines provided by the DIPP.
Further, in line with the BRAP requirement, every department of the state has adopted
online systems for granting approvals thus eliminating physical touch points for an
investor and have designed strong tracking mechanisms to track the status of
application at any time of the approval cycle.
The State Government has undertaken path breaking initiatives such as integration of
Rapid Assessment System for taking real time feedback from the end users (also
identified as a best practice by DIPP, Introducing Single Joint inspections by related
bodies for obtaining construction permits, Auto renewal of Consent to Establish and
Consent to operate, Applying for incentives through single window etc.
DIPP also recognized “Central Inspection System” developed by State for improved
and transparent Inspection systems, as the best practice in the country.
153
Our Approach & Methodology
Our broad strategy focuses not only on the implementation of the BRAP framework but also on dovetailing the industry requirements and global best practices followed by
leading economies to offer a conducive business environment, not limited to regulatory, but addressing cost and quality of compliances. We propose to offer a holistic
offering aimed at ensuring on-ground implementation of reforms, building a stronger investor connect, strengthening the single window system, and focusing on key
sectoral convergence
The 6 Guiding Principles shape our broad strategy to assist the department in enabling a conducive Ease of Doing Business ecosystem in the state
BUILDING A STRONGER INVESTOR

GAP ASSESSMENT AND ACTION IMPLEMENTATION OF REFORM PROCESS RE-ENGINEERING AND STRENGTHENING THE SINGLE CONNECT AND SECTORAL
PLAN FRAMEWORKS DIGITAL ENABLEMENT WINDOW SYSTEM CONVERGENCE
• Evaluating the current gaps, • Assistance in • Preparing a detailed Roadmap/ • Preparing a detailed Action • Undertaking an “Inception
enabler wise and preparing Implementation of BRAP Action Plan to implement all Plan to convert the existing Perception Survey” at State
ways to ensure compliance. framework at state and reform points in the State. single window platform to an level to assess the investor’s
• Undertaking district level. • Suggesting process re- “Integrated One-Stop Solution doing business experience
inte • Holding departmental/ engineering across key services for Investors.” • Formulating a comprehensive
r departmental official workshops to brief on to reduce timelines, number of • Augmenting the current survey tool kit.
consultations to assess the the BRAP framework and key documents, approval hierarchy, Common Application Form, • Organizing Investor
type of hindrances. initiatives planned by the easing the application filling developed in line with easing Interaction Sessions/
• Benchmarking State. process, and compliance burden. the investor effort. Roadshows to disseminate
bes • Working with the • Suggesting integration of all key • Facilitating various concerned information regarding the new
t practices of other States to departments to evaluate best services with the single departments in integrating initiatives of the State
draw a baseline for reforms practices of other states integrated platform. services with the single window Government and address
implemented by others. • Capacity Building of officers • Roadmap for Central Inspection system. queries of the investors.
• Reviewing the SLA (Service at district level to effectively System , Common Application for • Preparing action plan for • Developing a Media Plan to
Agreement Timelines) implement the DBRAP. project approvals, etc. integration of Central create awareness of initiatives
under the Right to Service • Close coordination with • Suggesting key “Technology Inspection System with the by social/ traditional media
Act and drawing district-level agencies to Implementation Partners” to integrated single window channels.
comparison with other key ensure implementation of develop and implement the key platform. • Integrating services of key
States to enhance the reforms. initiatives. • Developing investor facilitation sectors of focus such as
Quality of Service Delivery. • Periodic review of modules such as Grivenace Tourism, Films/
• Evaluating the existing implementation status. Redressal, Rating of services Entertainment, etc.
feedback ratings and etc.
identifying areas of focus.
Assistance in ensuring overall compliance and implementation of the BRAP framework, including designing, preparing, and uploading evidence and continuously interacting with the DPIIT team to work
in a close knit to ensure effective implementation of the framework State.
154
Gap Assessment and Action Plan
The proposed team of Primus Partners holds in depth understanding of the Ease of Doing business / Business Reform Action Plan
pretraining to North Indian States of the country. The team has extensively worked in key industrial states in the country an d has
implemented key reforms such as Central Inspection System, designing mechanisms for Single Joint Inspections, creating Common
Application forms etc. Our proposed team brings deep understanding of the functioning of the reforms already implemented, State’s
vision to improve the regulatory landscape in the State and other investor services such as industrial incentives, allocation of raw
materials etc. Accordingly, we propose to offer a structured approach to identify the critical gaps and strengthen the overall
standing of the state in terms of rankings.
As phase 1, a detailed As-Is Assessment shall be done covering the vital information. We propose to undertake the As Study by
critically analyzing the current BRAP implementation in the State. We propose to leverage our ready to use As -Is Framework to define
an initial score based on current compliance.
155
Categorization of Reforms:
For every reform point, we will be defining categories for rationally analyzing the type
of intervention required. The initial categories of evaluation will be – (i) Regulatory
Simplification, (ii) Digital Enablement and (iii) Access to Information. The Regulatory
simplification category will define the reform points pertaining to defining/reducing
timelines, creation of any Act or providing statutory backing to any reform, creation
of an additional agency/department/judicial government institution such as courts,
reducing any procedure in the service delivery etc.
The Digital Enablement category will encompass all reforms related to creation of
digital platforms, integration of services, software developments etc. and the last
bucket of Access to Information shall hold all reforms related to publishing the
procedures online on the respective web portals and facilitating investors with
availability of information digitally.
Department wise Recommendation/ Action Plan
After undertaking the gap analysis, Process shall be analyzed to determine whether
reform requirements are being met and, if not, what steps should be taken to ensure
they are met successfully. Gap here refers to the space between "where
departments are".
Preparing a Recommendation/ Action Plan: Processes shall be designed using the
efficiency and effectiveness of the processes as the guiding principles. Enablers for
redesign such as de-duplication of data sought, change in rules effected by
Government Orders or larger change of governing Act shall be considered during
redesign.
The action plan will encapsulate the strategic interventions/suggestions/
recommendations to improve the investment climate in the state.
Implementation of Reform at Ground Level
Our experts bring in strong experience of working with more than 20 departments and
ensuring implementation of the reform points.
State Level BRAP Framework
We propose to assist the departments in implementation of the BRAP framework. Our

proposed team of experts have experience of working with more than 20
departments and handholding each department in implementation of BRAP
framework. Our team will be connecting and coordinating with each of the
concerned departments with respect to BRAP and propose key interventions to
ensure complete compliance of the framework.
We propose to undertake the following activities to ensure complete compliance of

the framework:
✓ Providing assistance for implementation of BRAP framework.

✓ Undertaking the re-engineering process exercise of granting approvals and
service delivery through the online platform that would need the development
of various modules.
✓ Assistance in preparing the approval process and defining the process
flowcharts for all the action points on BRAP.
✓ Assistance in advancing system blueprints for key initiatives such as Common
Application Form, Central Inspection System, integrating Single Joint Inspection
framework with Single Window Clearance System, integration of services of key
focus sectors such as Films with the single window system, designing an online
feedback rating mechanism, establishing a dedicated call centre to address
investor queries/ grievances etc.
✓ Assistance in drafting and preparation of notification/ memos- drafting of
amendments, notification, administrative orders with the concerned
departments and assisting in designing and strengthening the online platforms
for service delivery.
✓ Ensuring effective dissemination of information to the industries and working in
cohesion with industry associations to maximize the reach.
✓ Preparing periodic reports for EODB reform activities organized, highlighting the
participation of the industry in events. Formulating a database of investors for
sending period emails as and when any new reform is implemented/ launched
by the state/ concerned department.
✓ Assisting the department in preparing, designing, and uploading the evidence
for the DPIIT assessment.
✓ Assistance in communication with DPIIT from time to time.
✓ Interacting with the Industries/ end users of the services/ reforms and plough the
feedback to the system improves the working with key departments.
✓ Organizing meetings, seminars and stakeholder consultations from time to time.
157
✓ Preparing a feedback methodology, formulating a feedback questionnaire and
conducting the feedback exercise
✓ Presenting the best practices identified by DPIIT, States/ UTs and develop
modules based on the same for capacity building of State/ UT Departments and
its officials.
District Level BRAP Framework
We believe the District Level Officers Machinery plays a vital role in the success of the
overall Ease of Doing Business endeavour of the government. We propose to work
closely with the district level officers to hand hold them in implementation of the D-
BRAP framework and build a stronger investor connect with the companies at district
level.
In this endeavour, we propose to undertake the following activities:
✓ Assisting the departments at district level to develop a clear understanding of
services to be provided to businesses at District level and the key contours of
DBRAP framework.
✓ Preparing a comprehensive roadmap for implementation of the DBRAP
framework.
✓ Assisting the State in undertaking the ranking exercise of districts to promote the
ease of doing business at ground level and build a stronger investor connect
with the industries.
✓ Co-ordinating with the District level functionaries on District Business Reforms
Action Plan.
✓ Review of the District Business Reforms at regular interval and handholding
support for implementation
✓ Providing support to the concerned departments for preparing the
methodology and questionnaire for feedback under the District plan.
✓ Visiting districts to develop a clear understanding of the activities at the district
level and interacting with stakeholders at the district level.
✓ Assistance in administrative tasks such as issuing required notifications, circulars,
and simplification/re-engineering of process and procedures, etc.
✓ Organizing meetings, seminars and stakeholder consultations etc. at district level
to promote the key initiatives of the State Government.
✓ To prepare presentations and briefs on various aspects related to ease of doing
business.
158
Undertaking a Process Re-Engineering Study:
To provide a conducive business ecosystem in the State, it is critical to evaluate the

“Quality of Service Delivery” of existing processes. We propose to leverage our
existing tools to access the current regulatory burden and undertake process re-
engineering. Our tools are designed to evaluate each service from the point of
“Cost of Compliances” and “Quality of Service Delivery”.
159
Given our experience of working extensively in the Ease of Doing Business domain,
we believe that there are 2 critical areas which have emerged as real bottlenecks,
requiring immediate attention of the Governments:
Factors controlling the overall Doing Business Ecosystem in the States
Quality of Service Delivery Cost of Service Delivery

i.e., the timelines of providing regulatory i.e., Cost of Compliances involved in
services to investors starting a new business in the State
The roll-out of the regulatory simplification frameworks such as Business Reform Action
Plan has ensured digitization of the services and enabled the investors to apply for the
services online in a transparent manner. Almost all industrial states in India have
ensured compliance on developing robust IT and digitals platforms to facilitate
investors in availing services from various agencies/departments of the government.
However, the digitization alone does not ensure the “Quality” of the services provided
to an investor. As the BRAP had successfully ensured the digitization of services and
the States were quick to act on the reform, the next focus of the states has to be on
reducing the timeliness of the service delivery and doing away with unnecessary
processes and documentation to decrease the waiting time for investors.
For the State to rationalize the compliance burden on investors, we propose to leverage
our comprehensive Process Re-engineering framework to gauge the actual time taken
to grant approvals/ clearances to the industries and gauge the “Quality of Service
Delivery” and undertake a comprehensive
Contours
160
To illustrate our approach, we will be evaluating the current procedures and
timelines, service wise and mapping the existing processes and procedures. The
focus of the approach will identify the timelines of availing clearances to start a new
business in the state. We propose to select such critical services in Phase 1 and assess
areas/hurdles causing the maximum time lag to the investors. Critical contours such
as Documents, Processes, Time, and related cost were evaluated.
The outcome of the study shall be benefitting the state to clearly outline the
redundant processes/ procedures (Improving service SLAs) and reduce the burden
on investors to provide a seamless experience.
Case Illustration: Assessment of List of documents required and total timelines for
grating “Factory Building Plan” in the State.
161
Enhancing the bouquet of Service offerings
We have undertaken an initial assessment of the Single Window Clearance System

of the State. The portal presents information to the investors across areas; however,
we propose to integrate the following critical services. These services are critical not
only from the perspective of BRAP but also facilitating investors by addressing some
of the key asks of the investors.
✓ Designing an Incentive Calculator: We propose to develop an incentive

calculator for benefitting investors to calculate the quantum of incentives
as per policy and make faster decision of investment in the State. The tool
is also beneficial for the providing information at a single point and further
facilitation in application of incentives through the single portal only.
✓ Revamping the Information Wizard encapsulating the vital information such
as type of industry, number of employees, location etc.) and obtain
information regarding all State approvals applicable to establishing (pre-
establishment)
✓ GIS enabled land identification
✓ Tracking status of Applications
✓ Scheduling of inspections online
✓ A dedicated Call Centre for Grievance Redressal and Query Handling
✓ MIS Reporting
✓ Information on Taxes and Levies imposed by the State
✓ Contact Details of District level nodal officers
Key GoI Incentives applicable for Industry such as PLI and process of filling
Continuous Investor Engagement drives improved customer satisfaction

Investor Survey
✓ We believe, feedback and effective communication is an essential
element in the overall business reform strategy. Our extensive experience
with central and state Governments offer clear strategy to take up the task
of feedback and communication plan. The objective of the study is to
assess the adoption of the system and investor friendliness of the reforms
implemented. It is important to understand the perception of the industry
with respect to ongoing reforms and their feedback on the practical
aspects of doing business.
163
.
The feedback mechanism shall be developed with two key objectives of the
perception based study:
• To understand the industry’s experience related to factors like time taken,
number and simplicity of procedures involved, transparency etc. across the
reform indicators.
• To gather independent user feedback in relation to overall business facilitation
across the State
Investor Survey forms shall be created for obtaining feedback from the sampled
industry population to capture responses on how they perceive the business
facilitation process across all reform indicators. The respondent would assign a
score between 1 and 5 to each of the questions. The respondents are also
encouraged to share their feedback or recommendations pertaining to each of
the study parameters.
These surveys would be conducted online and in person with the help of DICs and
industry bodies.
Stakeholder Workshops
This step involves collation of the individual scores to arrive at the total average
score for each parameter. The total score would reflect the general opinion of the
industry, arrived by taking the average responses by a sample population
composed of business intermediaries, industry leaders and trade facilitators, with
respect to ease of doing business/or business facilitation/support provided by the
State.
Final results shall be shared with concerned departments such that corrective
action as necessary may be taken.
Regular Outreach and Communication
The team would devise a communication strategy to reach to the industry
community and educate/inform them on the Ease of Doing Business Reforms being
undertaken by the state Government. A targeted communication strategy would
be adopted by the team for e.g. Reform in a sector specific approval would be
communicated to industries from that particular sector.
As District Industrial Centres (DICs) are the key implementation agencies of the
communication strategy they would be consulted on the timing, content, and
methodology of investor outreach program.
Communication strategy will be designed with following components:
• Communication timetable - The team would draft a communication time
table. The communication time table would highlight weekly
communication plan. The communication time table would be
communicated to all the implementation stakeholders. Regular update
164
on the activities as per the communication time table would be
communicated to Department of Industries.
• Communication message - The communication messages would be
designed by the team highlighting the achievements of state
departments in implementation of Ease of Doing Business reforms. The
communications would also provide an insight to industries on the ease of
doing business reforms implemented in Haryana as compared to other
states.
• Tools of communication - The team would employ following tools for
communication to industries:
6. Email, Telephone, SMS
7. Workshops
8. Newsletter
9. Updates on the Website
IT Enablement of the Framework – team will carry out the following activities
• Develop the functional requirements for the district EoDB framework.

Requirements shall include the metrics to be measured, the data sources
that will provide the metrics (department websites, single desk portal, data
entry by Stakeholders) and information flow.
• Discuss the requirements with software development vendor

• Monitor development and ensure system testing
• Roll-out and handholding support to users for initial period of 3 months until
system stabilization
COUNTOUR 5: INSTITUTIONAL CAPACITY BUILDING

Department of Industries and Commerce, Haryana is the backbone of the investment
promotion machinery in Haryana. Thus, it is pertinent for us to focus on strengthening
the functioning of the department to achieve the set investment targets. This will
165
include initiatives revolving around setting up of touch points at different clusters,
creation of a dedicated lead generation cell, facilitating institutional linkages across
the globe, creation of sectoral cells, and manpower augmentation. We propose to
establish dedicated cells for augmenting the capacities of the institution, with a focus
on undertaking aggressive marketing and outreach. We will also identify the short-
and long-term goals in line with its vision and mission not only from a macro institutional
level but also on a departmental level. The key functions will be to:
• Creating a Marketing Intelligence Cell
• Establishing a dedicated Marketing vertical to develop a market-oriented
outlook
• Preparing a marketing strategy based on the vision and mission of the
organization
• Defining KPIs for the divisions in terms of growth, reach, profit, and other metrics
• Assist in the implementation and monitoring of the KPIs on a regular basis.
We propose to work across three domains to strengthen the institution:
Proposing strategic verticals
Defining KPIs
Capacity Building
1. Organization Re-structuring
✓ Conducting a benchmarking study to understand the organization structures of

similar departments in other developed countries.
✓ Aligning the organization structure to the future strategy/growth plan of the
department, remove inefficiencies, enable faster decision making and
stakeholder expectations and incorporate industry best practices.
✓ Optimizing the current manpower of the department according to its current
and future business requirements and the implications thereof (using relevant
productivity and manpower ratios).
✓ Establishing a Marketing Intelligence Cell – The Marketing Intelligence Cell will
be aimed at acquiring and analyzing information for both the existing and
potential customers, to understand the market, investor requirements,
determine current and future needs and, attitudes and behaviour of market;
and to assess changes in business environment that may affect the overall
investment ecosystem.
✓ Marketing and Promotional vertical- The Marketing and Promotional vertical will
be the nodal agency for designing and developing strategic cluster wise
content and managing the social media promotional content. The wing will be
166
responsible for managing the data related to exports, new leads, database of
existing investors, etc.
Dovetailing successful models of industrial infrastructure development agencies

across globe
JTC Corporation (JTC) is the lead agency in Singapore to
spearhead the planning, promotion, and development of
a dynamic industrial landscape. Since its inception in 1968,
JTC has played a major role in Singapore's economic
development journey by developing land and space to
support the transformation of industries and create quality
jobs.
2. Defining KPIs and establishing a transparent monitoring mechanism
✓ Identifying critical unique roles and assess existing structure of the same vis-a-vis
the revised strategy and organization structure.
✓ Advising on any changes required (merging/collapsing of bands/grades) for
alignment and fitment of the roles to the revised band structure.
✓ Creating a well-defined role expectation for key positions to minimize
uncertainty, overlaps, duplications.
✓ Capturing the transition of the department towards its future strategy/ growth
plans by defining suitable KPIs.
3. Capacity Building
✓ Identifying critical skill gaps and requirements for current and future business
success.
✓ Identifying relevant industry trends which may impact skill requirements for the
department.
✓ Prioritizing criticality of skill requirements to keep pace with economic
environment and assist in creation of a Training Framework to build capability.
✓ Skill Gap analysis of current resources within the department
✓ Capacity building on technology etc.
COUNTOUR 6: EXPORT COMPETATIVENESS
Market Demand Assessment
We propose to undertake a detailed market demand assessment through

secondary data for the focus sectors with regards to products, growth potentials,
markets, major players, etc. Market demand analysis will assess the requirements
of the market expectations of the investors, including the need for the facilities
167
under Knowledge Management Infrastructure. Micro level perspective of the
potential segments and sub sectors with reference to the domestic/export market
would also be assessed. The Market Demand Assessment will aim to converge
the investor’s perceptive with the existing offerings. The exercise will be vital to
learn investor’s requirements and design and offer an all-inclusive package.
Primus will design a conceptual Framework for augmenting the export
competitiveness of the State. Basis the demand assessment, sub-sectors,
benchmarking studies, and locational advantages, the conceptual framework
will be developed encapsulating the following contours:
Infrastructure related: (illustrative, not exhaustive)
i. Focus segments and sub-segments

ii. Ecosystem in terms of innovation, knowledge infrastructure and research
facilities
iii. Specialized infrastructure
iv. Pooled and common infrastructure
v. Sectors amenable for convergence
vi. Ecosystem attractiveness
vii. Development mix and Components/infrastructure to support the above
Supply Chain related:
viii. Raw Material Clusters

ix. Procurement Channels
x. Product Profile
xi. Cost benefit analysis – Cost of operations and government incentives
xii. Export Quantum and competitiveness
xiii. Ancillary support services
xiv. Fiscal support offered by the state & centre government
Product Profiling and Cluster mapping
One of the important contours of the exercise will be to critically undertake

product profiling and cluster mapping. The product profiling will entail mapping
of key raw material available in the state and its competitive analysis. The
products will be evaluated keeping their long-term impact and trends in
perspective. In this segment, we will focus on two aspects
(i) Raw material and cluster mapping to facilitate targeted investments in the
State
(ii) Assessing the strength of sub sectors across the key sectors for prioritization.
The raw material and cluster mapping will be done extensively. While preparing
the product profile, the data at state and national level will be compared to
develop competitiveness. The following table presents an illustration for the Agri
and Food processing sector.
168
Targeted Area, Production and Average Yield of Major Crops for the year 2021-
22
Average Yield of Wheat and Rice in Haryana and at all India Level (Economic
Survey 2021-22)
Basis the raw material and commodity mapping, Primus will develop a
comprehensive Framework to identify potential commodity, relevant global
export destination(s) and Haryana’s current export competitiveness. This will be
vital to prioritize the sub sectors to prepare the list of potential investors. The
framework will present the list of commodities and companies to be targeted for
investments in the Mega Food Park. This approach will also contribute
significantly towards increasing the exports from the State.
169
Scientific Framework: Approach to identify potential commodity, relevant global
export destination(s) and Haryana’s current export competitiveness
Approach for finalizing the list of potential products for targeting:
170
NAVIGATING INDIA
CHANDIGARH BENGALURU DELHI KOLKATA MUMB AI
2nd Floor, Netsmartz, Plot 91 Springboard Business Hub Rear Block, Upper Ground Siddhartha Apartments, 4th 601, 6th floor, Raheja
No. 10, Rajiv Gandhi 175 & 176, Bannerghatta Rd, Floor, ALPS Building, 56 Floor, 188/2, Block J, New Centre, Nariman Point,
Chandigarh Technology Dollars Colony, Bengaluru – Janpath, New Delhi – Alipore, Kolkata - 700053 Mumbai – 400021
Park, Chandigarh – 160019 560076 110001
CONTACT US
Primus Partners India

@partners_primus
www.primuspartners.in
171

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Appointment of Knowledge Partner for

Investment Promotion, Policy

©2022 Primus Partners Private Limited. All Rights Reserved

Government Departments across Haryana have trusted us as their advisors-

Our experience of conducting similar engagements involving policy advocacy, investment

Project 1: Project Management Support to State Government of Manipur on development

Name of Associated Tenderers, If Any: No of Staff Months of Professional Staff

Mr. Kanishk Maheshwari

• To support the department in cohesive formulation, implementation, and end-to-

S.no. Proposed Name of Expert Years of Experience Highlights Detailed

She has more than 6 years of extensive experience of

Raksha has been working on various Indo-Global

Previously he has worked with Government of Madhya

He has also worked on international project such as

He has conducted many primary research surveys,

Additionally, she has worked on various projects

From To Company Position Held

Raksha has been working on various Indo-Global assignments for

Client: Manipur State information Technology Society – MSITS (A Government of

Position Held: Project Manager

• Responsible for compilation and evaluation of existing project reports/ plans

Project: Knowledge Partner for Visveswaraya Trade Promotion Centre, Government

Nature of Work: Growth Strategy of K-12 schools through franchisee model

Oct 2019 Jan 2021 KPMG Advisory Sr. Consultant

Sep 2017 Aug 2019 National Institute of Consultant

Nov 2012 Aug 2016 Object Technology Business

8. Languages English, Hindi

Name of the Assignment: Technology Centre Systems Programme-Technology Cluster

Full Name: Dinesh Kumar

5. Employment From To Employer Positions Held

✓ Closely working with Industries department, Chhattisgarh to promote and facilitate

Project Name: Preparation, amendment of contracts and offers

The Abdul Latif

His past experience includes providing consultanacy to Central

He worked on a peer-review journal article (as co-author) “Exploring

His skills include project need assessment, planning & execution,

Nature of Work: Technology Centre Systems Programme (TCSP)- Technology Cluster

Location- Fabrication & General Engineering Cluster- Bhubaneswar, Cuttack,

Position Held: Senior Consultant

Year: June 2019- Dec 2019

Position Held: Research Consultant

Position Held: Support Consultant

Year: May 2018

Position Held: Associate Consultant

Conceptualized & prepared:

As Block Project Manager:

Full Name: Debotosh Mahato

Year: Jan 2020 - till Now

Company: Ernst & Young, LLP

Client: Tamil Nadu Industrial Investment Corporation (TIIC)

Position Held: Senior Consultant

Concluded a consulting assignment with EY’s financial restructuring team on

Responsibility of the Candidate:

• Project Name: Design, Development Implementation and Maintenance of INVEST Portal

Company: Ernst & Young, LLP

Client: Madhya Pradesh Industrial Development Corporation, (MPIDC), Madhya Pradesh

Position Held: Senior Consultant

Responsibility of the Candidate:

• Configured cloud-based systems based on defined standards/policies to optimize

Year: March 2018 to Oct 2018

• Project Name: Auditing and Monitoring financial performance of Social schemes of

Year: March 2016 to Oct 2018

Year: May 2016 to June 2017