CH-4 (S,P,M)

17 March 2023 04:16 PM

ADVERTISING
Advertising is a set of Marketing Communication activities used for communicating information
about products, services and ideas through various marketing channels or media.
Advertisement are paid marketing tactics to promote product & service.

Advertisement ek bahut sare marketing communication activities hai ye marketing ka he part

hai advertising uske ander bahut sare communication ki activities ki jate hai taki logo ko
information de ja sake.

Majorly 3 Types of Advertising Methods:-

Main Types of Advertising
1. Brand Advertising
2. Commerce and Retail Advertising
3. Political Advertising
4. Corporate Advertising
5. Public & Social Advertising
6. Feedback & Survey Advertising
7. Business Advertising
 Importance Of ADVERTISING
1. Spreading Awareness

2. Popularizing a Brand

3. Increasing Demand

4. Increased Profit

5. Maintains the existing market

6. It acts as salesman

7. Reduces his burden of job

8. It is a driving-force in decision-making

1. Spreading Awareness:- Advertisements aware people about new or existing products and
services in the market that will accomplish their needs or solve their problems. A typical
advertisement will tell you what the service or product is, where it can be bought, for how
much, by whom, why it should be bought so on.

2. Popularizing a Brand:- Think about all the famous manufacturers or brands or products you
recognize, which includes coca-cola or McDonald's. These manufacturers come out of the
group and make their name a brand because they applied the phenomenon of advertising
nicely.

3. Increasing Demand:- The target Customer of advertisements is typically big, whether you're
advertising in Newspapers, magazines, BillBoards, radio, or television. A well-maid or
delivered advertisement will satisfy the public that they should buy the product or try it at
once.

4. lncreased profit:- Advertisements are displayed too large groups of people at the same time.
this means, even with a low conversion rate, many people will end up buying your products
eventually. if you execute your advertisement well, you will get a good conversion rate and
great sales. increased sales, of course, mean increased profits.

5. Maintains the existing market:- A forward-looking company or a going concern always has
its eyes on future business prospects that it cannot be going to lose a place in the current
 position. A company's success is shown not only in creating a market but also in its
maintaining and expansion as per the changing environment.

6. It acts as salesman:- Sometimes Advertising has been rightly described as salesmanship.

What a traveling salesman does, he sells goods and services at the doorstep by convincing
the customer. That is why most retail organizations do not employ a large army of the
traveling salesman, as they advertiser their products to their customers.

7. Reduces his burden of job:- • In case the salesman alone is asked to accept the challenge
of selling, it goes very difficult. In the absence of advertising, he is forced to play a double
role. One role is advertising another is selling.

•Advertising produces public interest, wins confidence, and

promotes strong faith. With such a ready background, the salesman can perform his task
easily.

8. It is a driving-force in decision-making:- In the present day, products and services are

complex. There is a large number of products and services available in the market. The
largest possible varieties of products to such an extent that the consumers are confused to
decide which product will be better for them. Further, each producer claims that his
products are the best.

Scope of Advertising
1. Message

2. Media

3. Organization or Advertiser

4. Product

5. Advertising agencies

6. Competitor

7. Art as well as science

8. Activities
1. Message:- Advertising carries a message of the product. The message may be visual or
oral or written. It is designed in a systematic and psychological manner to influence the
prospective customer.

2. Media:- A large number of advertising media, with their respective advantage,

disadvantage, cost, and benefit are available. The selection of media should be made based
on the type of customer to be approached and the capacity of the organization to bear the
cost.

3. Organization or Advertiser:- It is who, which need advertisement to sell this product

or services. Because advertisements create demand, provide messages or information,
Influence the prospective customer, and that all helps a company to sell its product or
service.

4. Product:- Advertising covers the attributes of the product & services. Product and services
to be sold have its advantage and disadvantage. The advertiser should show the attributes
of the product and avoid the criticism of a similar product of the competitors.

5. Advertising agencies:- Advertising agency plays an important role because the

advertising agency makes an effective and innovative advertisement which attracts
customers and customers to get that product. Advertising agencies help people in
understanding the merits and demerits of a company product or service. An advertising
agency is one that makes awareness about the company's product through advertisements.
He has to be very cautious in selecting his advertising message and method. This can
influence people negatively.

6. Competitor:- A company's product or service is shown as better when compared to a

competitor's. A comparative advertising campaign may involve marketing a side-by-side
comparison of the features of a company's products next to those of its competitor. It may
also feature comparison based on price or Quality.

7. Art as well as science:- Advertising is considered to be an art as well as a science

because it has some of the characteristics of both. It is an art because the advertiser
employs his creative abilities. It is a science because of no. of media, technology, method,
the technique used to create an advertisement.

8. Activities:- It is a continuous activity. Activities included under advertising and Mass

Communication carrying message developing Impressions and image building and so on.
These activities are performed by the advertiser economically, effectively and regularly.