CHAPTER I

INTRODUCTION AND DESIGN OF THE STUDY

INTRODUCTION
Light emitting diodes (LEDs) were first developed in the 1960s, but only in the
past decade have LEDs had sufficient intensity for use in more than a handful of
lighting applications (Stringfellow and Craford 1997), and specifiers are confronted
with an increasing number of lighting products that incorporate LEDs for certain
applications. Primarily, these applications have taken advantage of the characteristics
of LEDs that have made them most suitable for indication, not illumination (Bierman
1998).
A light-emitting diode (LED) is a semiconductor device that emits visible light
when an electric current passes through it. The light is not particularly bright, but in
most LEDs it is monochromatic, occurring at a single wavelength.
An LED light bulb is a solid-state lighting (SSL) device that fits in standard
screw-in connections but uses LEDs (light-emitting diodes) to produce light.
LED light bulbs are a more environmental-friendly alternative to incandescent
bulbs. LED bulbs use a semiconductor device that emits visible light when an electric
current passes through it. That property is known as electroluminescence. Compact
fluorescents, the most common alternative to incandescent bulbs, use electricity to
excite mercury gas until it emits ultraviolet (UV) light. That light is then passed
through a phosphor, which causes it to emit more visible light.
LEDs themselves have been around for some time, but only recently have
improvements in efficiency, cost and output made them viable for the larger-scale
lighting used in households, businesses and other environments. Due to the rapid
progress in LED technologies, products exist with wide ranges of efficiencies and life
spans.
The bulbs can work for 50000 hours, if not run outside of the specified

1
temperature range. They use about 8-11 watts of power to replace a 60-watt
incandescent with at least 806 lumen and 9.5 watts for a 75-watt equivalent. This
capacity provides an efficiency gain of up to 80% over incandescent bulbs.
Other benefits of LED light bulbs:
 Cooler than incandescent bulbs in operation.
 Instant on, unlike compact fluorescent bulbs.
 Broad range of color possibilities.
 Customizable lights can be controlled through a Bluetooth connection.
 Lowest cost over ownership of all lights.
 No mercury and minimal toxic materials required.
 A single lamp represents a reduction of hundreds of pounds of
CO2,compared to use of incandescents.
 Possible simultaneous use in data transfer with LiFi.
However there also some caveats. Research indicates that some wavelengths may
be damaging to eyes over time. Furthermore, toxic metals are used to produce some
wavelengths of lights, which would increase the environmental impact of those
particular bulbs.
A good LED can be adjudged by numerous factors
1. Optics: beam uniformity, quality and output. Technology that can standardize
colour consistency and light intensity so the LED lamp provides a similar
performance on all light points.
2. Lumen Depreciation: The light output for LED lamps diminishes over a period of
time, so the actual lifetime of an LED lamp is the time for which it provides high
lumen output. This usually is 70% of the lifetime quoted on the boxes of white LEDs
for a good LED, the Lumen Depreciation should not be less than 70% of the quoted
lifetime
3. Validation and testing: the LED lamps should be tested under all conditions of high

2
and low temperatures, dust, moisture etc so as to ensure it will withstand the climate
conditions in Indian market. Also to suit the diverse weather conditions across the
country, the ambient temperature at which the LED lamp operates should be high
enough so it can withstand through summers while delivering high performance

4. Thermal Management: Thermal management plays an integral part in the life of

LED sources and is directly affected by the fixture design. The fixture design should
have features for heat sinking, heat must be properly drawn away from LED sources
in order to maximize product lifetime. This can be achieved through an appropriately
designed heat sink. A badly designed heat sink can hugely impact the life of the LED
light.
5. Reliability competence: The LED lamp's ability to withstand stress (during
shipment, transit, installation, weather) can be simulated and enhanced in labs, this
helps in detecting early failures or gaps in the product and delivering a mature
product to the consumer.

3
SCOPE OF THE STUDY
The study is conducted among the Philips Light users from the entire command
area and to measure the utilization and satisfaction level of Philips Light users. This
helps the company to improve the relationship between Philips Light users and the
company in long run.

4
STATEMENT OF THE PROBLEMS
The purpose of this study is to examine Consumer satisfactions and awareness
level towards Philips Light in Nathakadaiyur village. The lightings are playing vital
role in every human’s life in that time every human want to selecting, buying, and
monitoring the Led light and its performance.
So this study deals with, what are the factors that influences to the user to take
buying decisions and also understand the current user’s/consumer's satisfactions,
awareness level these all are helps to determine / fix motivation tools for retaining old
consumer and attracting new consumers. Based on this study, consumers were to rated
their satisfaction, preference and their problems for purchasing LED light from Philips
Company.

5
OBJECTIVES OF THE STUDIES
1. To study the consumer satisfaction towards Philips LED
2. To find out the social economic profile of the sample respondents.
3. To know the profile of Philips.
4. To analyse the level of satisfaction of the consumer.
5. To understand the problems faced by the consumer while using LED
light.
6. To give valuable suggestions

6
 RESERCH METHODOLOGY

Meaning
The process used to collect information and data for the purpose of making
business decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical
information.

Research
Research can be defined as “a scientific and systematic search for pertinent
information on a specific topic”.
The Advanced Learners Dictionary of current English gives the meaning of
research as "a careful investigation or inquiry especially through search for new facts
in any branch of knowledge”.

Research Design
Research design stands for advanced planning of methods to be adopted for
collecting the relevant data and the techniques to be used, in their analysis keeping in
view the objective of the research.
The study adopts descriptive research method. The major purpose of descriptive
research is description of the state of affairs, as it exists at present. The facts and
information collected are analyzed to make a critical evaluation of the material.

Area of Study
The study on user satisfaction level towards Philips Light users who has been
located in Nathakadaiyur village.

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DATA COLLECTION
 Primary data
 Secondary data
Primary data
The primary data was collected with the questionnaire and interview schedule
method. The questionnaire was administrated to of Philips Light users in
Nathakadaiyur village.

Secondary Data
The secondary data was collected by having discussions with the manager and
the staff members of the Philips Company, dealers, journals and some of the websites.

SAMPLE DESIGN
Sample Size
The total sample size 150 Consumers selected for the present study is Philips
Light in Nathakadaiyur village.

SAMPLING PROCEDURE
The respondents have been identified using convenience sampling which comes
in the non-probability sampling technique.

TOOLS FOR ANALYSIS

In order to analysis the data, various statistical tools were used in this study.
 Percentage Analysis
 Weighted Score Analysis

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Percentage Analysis
Percentages are often used in the data presentation to simplify numbers, reducing
all of them to 0 to 100 ranges. Through the use of percentages, the data are reduced in
the started from with base equal to 100 fact of facilitates relatives comparison.
No .of respondents
Percentage analysis = ------------------------------ x 100
Total no. of respondents

Weighted Score Analysis

The average rank analysis is performed to identify the priority of the different
category of the consumer performance in the government school based on the
consolidated priority of the respondents. The average rank is calculated and the final
rank is final based on the criteria lesser the average rank more is the priority on the
various aspect relating personal factors.
Total Weight
Weighted average = x 100
No. of items x No of respondents

1st Rank - 5 Scores

2nd Rank - 4 Scores
3rd Rank - 3 Scores
4th Rank - 2 Scores
5th Rank - 1 Score

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LIMITATIONS OF THE STUDY
 This study is confined to the respondents of Nathakadaiyur village only and
therefore the finding of this research study cannot be extended to other areas.
 For the economic and the time constraints of the researcher, the number of
respondents was limited to 150 respondents.
 The consumer satisfaction may be modified according to time, fashion,
technology development etc.
 The accuracy depends upon the respondent’s information.

10
 CHAPTER II
REVIEW OF LITERATURE

A review is the confirmation of a study with retailed examination on the subject

again and again by going through the reviews of the past research analysis or studies of
various subject and researcher have made a number of studies on this aspect of
consumer satisfaction.
PM LUDHIANA: April 14, (2015) Educational & consumer awareness story on
quality of LED lighting products. In recent events, LED lighting industry has
experienced a fillip, with the central government's initiative to encourage consumers
for a shift to LED lighting. The market, too, is now buzzing with various brands
offering LED lamps at different prices and claims of high performance and longevity
of products.
ASSOCIATION OF CUSTOMER BEHAVIOR WITH LED PURCHASES
(2015). There is a strong correlation between payback amount and type of light used.
LED”s which provides a high payback amount over a period have an upper edge over
the conventional light. If the consumers are convinced about this fact, they can also pay
an extra amount for LED purchase. 2. Different areas use different types of lightings.
Conventional patterns or older technologies exist in some areas while some areas tend
towards a more modem and advanced technologies. If the lighting market makes a
move, it can attain a newer target audience. It can be most beneficial if the marketing
teams are able to convince the stagnant consumers who are resistant towards a change
in the technology
P Jayasubramanian, P Kanagaraj, J Mahendran (2015) As LED technology
developments continue to improve brightness and reliability; LED illumination
may become more of a mainstream light source for many future applications.
Future developments will be able to take further advantage of the fast LED

11
switching time to improve video performance, enhance contrast without opto-
mechanical components, and create adjustable color gamut's that far exceed the
possibilities of traditional illumination sources.
New products will soon benefit from these fundamental capabilities
providing new, unique designs that offer instant on, better colors, and overall
better picture using the speed of micro mirror arrays. With the advantages of
LED technologies working together, it is expected that HDTVs will provide
even better performance with better reliability far exceeding any existing
HDTV product. It reveals that the LED TV is preferred by the consumer on the
basis of few factors such as income, family size, etc..
EAST CLEVELAND, Ohio (May 22, 2014) GE Lighting introduces its most
incandescent-like consumer LED portfolio yet, including more than 40 new LED
products and fixtures, to meet consumer demand to adequately fill every socket in their
homes with energy-efficient LED lighting. “We know the light consumers love, and
we’ve reinvented and perfected the LED to emulate incandescent light,” says John
strainic, General Manager, Consumer Lighting for GE in North America. “We know
that when consumers think about energy-efficient lighting, many are deterred by the
memory of early CFL bulbs produced by some manufacturers, and we want them to
know that with GE LED lighting - there are no trade-offs.”

Matti Haverila, Earl Naumann (2011)

Observed the customer satisfaction Levels and the frequency appear to approach
certain limit asymptotically. These results have both managerial and I theoretical
implications for business to business service.
Macmillan (2010)
In this study says, “Marketing starts with the identification of a specific need on
the part of the consumer and end with the satisfaction of the need the consumer is

12
found both at the beginning and the end of the marketing process”
Hason (2009)
Marketing is the process of discovering and translating consumer needs and
wants in to product and service specification creating demand for their product and
services and then in turn expanding this demand.

Mohsin et all (2008)

Service quality and customer satisfaction are inarguably fundamental concepts
with services marketing theory and their relationship has increasing research interest
over the years. While is generally accepted that appositive relationship exists between
service quality and customer satisfaction, service quality to customer satisfaction
suggestions that directionality varies according to the service situation.
According to Anand waive (2007)
Strategic marketing consultant chlorophyll, the measures should differ from
brand to brand and market to market. “Some want to measure brand strength by the
premium you are willing to pay, some by degree of loyalty and others by pain
familiarity".
Rajagopal (2007)
Says that customer satisfaction plays an important role sustaining his behaviour
towards the repeat purchase or further association with the brand satisfaction. It is level
perception of the buyer resulting from comparing the perceived performance of the
goods and services in reference to the anticipation of the buyer.
Spreng and mackoy (2005)
Customer satisfaction has long been recognized as process and is the difference
between consumers perceived and expected performances of a product are service.
Shugan (2005)
Said that in this study on price quality relationship exposed that price is an

13
indicator of the quality consumers is encouraged to raise the quality delivering a good
quality of goods is the right image among end users of the product.
Chris Ioseph (2005)
The terms “consumer" and "customer" are often used interchangeably, but a
consumer and customer are not always the same entity. In essence, consumer may also
be a customer and a customer can also be a consumer, but situations occur where this is
not the case. In general, your marketing efforts should be geared toward the consumer,
rather than the customer.
Australian key to business (2004)
"Customer satisfaction is the key to business success" getting customers to
explain what's good about a business and while it needs improvement answers that the
business measures up to market place expectations. There are many areas where
customer perception can provide useful input to a business.
 Visibility a reputation in the market place
 Effectiveness of its marketing efforts
 Satisfaction with sales process
 Satisfaction with the products or services offered

Abhiji Bhandari (2003) “Marketing loyalty pay customer retention done

through a loyalty programme can help building a direct marketing database. The cost
of retaining a customer is just one tenth of the cost of auguring a new sale. ABHIJIT
Bhandari chairman of loyal image direct marketing limited"
Stanton(2001) “Marketing is total system of interesting business activities
designed to plan, price, promote and distribute want satisfying products and services to
present and potential consumers"
Steven Goldmacher (1999, 2001), Director of Public Affairs for Philips
Lighting Co., longer life is consistently “the number one attribute demanded by

14
consumers in all lighting research.” He notes that, in addition to increasing the
economic value of the product, longer life means the consumer doesn't have the
inconvenience of changing the device as often. 5 SSL devices have tremendous
potential for meeting consumer desires regarding longevity. [Some current LEDs claim
to last more than 100,000 hours, equivalent to more than 10 years of normal use. White
LEDs, which have shorter wavelengths and higher energy (blue and UV) sources, can
experience shorter lifetimes, however, and material degradation can affect lifetime
length.] In addition, the devices are quite rugged, being much less subject to breakage
than incandescent and fluorescent lamps (Chipalkatti 2003). While OLEDs are in an
early stage of development compared to LEDs, eventually they are expected to last for
similarly long periods (Thompson 2003).
Webstar predicle (2000) Consumer behavior is all psychological social and
physical behavior of potential customers as they become aware of evaluate purchase,
consume and tell other people about the products and services"
N Grandjean 2010 said generating white light from electricity with maximum
efficacy has been a long quest since the first incandescent lamp was invented by
Edison at the end of the 19th century. Nowadays, semiconductors are making reality
the holy grail of converting electrons into photons with 100% efficiency and with
colours that can be mixed for white light illumination.
J Y Tsao 2010 said Artificial light has long been a significant factor
contributing to the quality and productivity of human life. As a consequence, we are
willing to use huge amounts of energy to produce it. Solid-state lighting (SSL) is an
emerging technology that promises performance features and efficiencies well beyond
those of traditional artificial lighting, accompanied by potentially massive shifts in (a)
the consumption of light, (b) the human productivity and energy use associated with
that consumption and (c) the semiconductor chip area inventory and turnover required
to support that consumption. He estimates of the baseline magnitudes of these shifts

15
using simple extrapolations of past behaviour into the future.
Yukio Narukawa 2010 fabricated three types of high luminous efficacy white
light emitting diodes (LEDs). The first was a white LED with a high luminous efficacy
(η L) of 249 lm W −1 and a high luminous flux (   v) of 14.4 lm at a forward-bias current
of 20 mA. This η L was approximately triple that of a tri-phosphor fluorescent lamp (90 
lm W −1). The blue LED used as the excitation source in this white LED had a high
output power (   e) of 47.1 mW and a high external quantum efficiency (η ex) of 84.3%.
The second was a high-power white LED, fabricated from the above high-power blue
LED, and had a high   e of 756 mW at 350 mA.   v and η L of the high-power white
LED were 203 lm and 183 lm W −1 at 350 mA, respectively. The third was a high-
power white LED fabricated from four high-power blue LED dies.   v and η L of the
high-power white LED were 1913 lm and 135 lm W −1 at 1 A, respectively. The white
LED had a higher flux than a 20 W-class fluorescent lamp and 1.5 times the luminous
efficacy of a tri-phosphor fluorescent lamp (90 lm W −1).
A Žukauskas  2010 said applicability of colour-quality metrics to solid-state
light sources is validated and the results of the assessment of colour-rendition
characteristics of various lamps are presented. The standard colour-rendering index
metric or a refined colour-quality scale metric fails to distinguish between two
principle colour-rendition properties of illumination: the ability to render object colours
with high fidelity and the ability to increase chromatic contrast, especially when the
spectra of light sources contain a few narrow-band electroluminescence components.
Supplementing these metrics by the known figures of merit that measure the gamut
area of a small number of test colour samples does not completely resolve this issue.

Jerry Simmons said much of the overall cost of light comes from the energy it
uses; increased efficiency – or more precisely, better luminous efficacy – therefore
lowers this cost per lumen unit of light output. However, if the cost of energy stays

16
constant, continuing the historical trend would see increased light consumption
countering the decreased energy consumption that LEDs would otherwise yield.

"Until now most people had constructed a baseline where the consumption of
light that we have now won't change in the future," Tsao said. "In this paper we assume
the future will behave like the past, rather than that the future will behave differently
than the past."

G Meneghesso  2010 said Over the last years, GaN-based light-emitting diodes

(LEDs) have been shown to be excellent candidates for the realization of high-
efficiency light sources. White LEDs based on phosphor conversion can reach record
efficiencies in excess of 150 lm W −1, as demonstrated by several manufacturers and
research groups. However, the reliability of white LEDs is still limited by a number of
issues that must be addressed before these devices can find wide application in the
market.
Miran Bürmen 2008 said nowadays, after nearly half a century of rapid and
sustained development of light-emitting diodes (LEDs), conventional light sources
such as incandescent and fluorescent lamps are beginning to be replaced by LEDs.
Therefore, understanding and assessing all the relevant factors that affect the quality of
LEDs is becoming increasingly important for design, production and maintenance of
various LED products.

17
 CHAPTER III
PROFILE OF THE COMPANY

HISTORY OF LED LIGHT

In 1907, British scientist Henry J. Round discovered the physical effect of
electroluminescence, an optical and electrical phenomenon in which a material emits
light in response to an electric current passed through it or to a strong electric field. The
light produced was very dim and not bright enough to stimulate further research. In
1962 the first visible spectrum LED light was produced by Nick Holonyak Jr. and was
red in colour. This coined his nickname, 'Father of the Light Emitting Diode'. The red
LED's were not bright enough to be seen in daylight so the first LED applications were
mainly used as indicator lights for military use.

M. George Craford, a student of Holonyak, invented the first yellow LED in

1972 and then went on to produce a much brighter red LED. As technology progressed
in the 1970's additional colors were created and as new colors became available, new
uses for LED lights were in demand. LED’s were used in applications such as
calculators, digital watches and test devices.

The first super bright LED's were developed in the 1980's and were brighter,
more stable and cost efficient which saw the demand for LED's rise dramatically. From
1990 the use of LED's became standard in various industrial applications from switch
cabinets to measuring instruments, in consumer products such as Hi-Fi equipment,
telephones or personal computers and in traffic signal installations for road and railway
or in indoor and outdoor automotive lighting. For two decades LED lights have been
replacing incandescent globes in homes and businesses, offering a cheaper, more
efficient service in a wide variety of contexts.

18
Development and adoption history
The first LEDs were developed in the early 1960s, however, they were low-
powered and only produced light in the low, red frequencies of the spectrum. The first
high-brightness blue LED was demonstrated by Shuji Nakamura of Nichia Corporation
in 1994. The existence of blue LEDs and high-efficiency LEDs quickly led to the
development of the first white LED, which employed a phosphor coating to mix down-
converted yellow light with blue to produce light that appears white. Isamu Akasaki,
HiroshiAmano and Nakamura were later awarded the 2014 Nobel Prize in physics for
the invention of the blue LED.
The Energy Independence and Security Act (EISA) of 2007 authorized the
Department of Energy (DOE) to establish the Bright Tomorrow Lighting Prize
competition, known as the "L Prize", the first government-sponsored technology
competition designed to challenge industry to develop replacements for 60 W
incandescent lamps and PAR 38 halogen lamps. The EISA legislation established basic
requirements and prize amounts for each of the two competition categories, and
authorized up to $20 million in cash prizes. The competition also included the
possibility for winners to obtain federal purchasing agreements, utility programs, and
other incentives. In May 2008, they announced details of the competition and technical
requirements for each category. Lighting products meeting the competition
requirements could use just 17% of the energy used by most incandescent lamps in use
today. That same year the DOE also launched the Energy Star program for solid-state
lighting products. The EISA legislation also authorized an additional L Prize program
for developing a new “21st Century Lamp”.
Philips Lighting ceased research on compact fluorescents in 2008 and began
devoting the bulk of its research and development budget to solid-state lighting. On 24
September 2009, Philips Lighting North America became the first to submit lamps in
the category to replace the standard 60 W A-19 "Edison screw fixture" light bulb, with

19
a design based on their earlier "Ambient LED" consumer product. On 3 August 2011,
DOE awarded the prize in the 60 W replacement categories to a Philips' LED lamp
after 18 months of extensive testing.

Early LED lamps varied greatly in chromaticity from the incandescent lamps they
were replacing. A standard was developed, ANSI C78.377-2008, that specified the
recommended color ranges for solid-state lighting products using cool to warm white
LEDs with various correlated color temperatures. In June 2008, NIST announced the
first two standards for solid-state lighting in the United States. These standards detail
performance specifications for LED light sources and prescribe test methods for solid-
state lighting products.
Also in 2008 in the United States and Canada, the Energy Star program began to
label lamps that meet a set of standards for starting time, life expectancy, color, and
consistency of performance. The intent of the program is to reduce consumer concerns
due to variable quality of products, by providing transparency and standards for the
labeling and usability of products available in the market. Energy Star Light Bulbs for
consumers is a resource for finding and comparing Energy Star qualified lamps. A
similar program in the United Kingdom (run by the Energy Saving Trust) was
launched to identify lighting products that meet energy conservation and performance
guidelines.
The illuminating Engineering Society of North America (IESNA) in 2008
published a documentary standard LM-79, which describes the methods for testing
solid-state lighting products for their light output (lumens), efficacy (lumens per watt)
and chromaticity.

20
INTRODUCTION OF PHILIPS LIGHT

Royal Philips Electronics of the Netherlands is a diversified Health and Well-

being company, focused on improving people’s lives through timely innovations. As a
world leader in healthcare, lifestyle and lighting, Philips integrates technologies and
design into people-centric solutions, based on fundamental customer insights and the
brand promise of “sense and simplicity”.

Headquartered in the Netherlands, Philips employs approximately 116,000

employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009,
the company is a market leader in cardiac care, acute care and home healthcare, energy
efficient lighting solutions and new lighting applications, as well as lifestyle products
for personal well-being and pleasure with strong leadership positions in flat TV, male
shaving and grooming, portable entertainment and oral healthcare.

ABOUT LED LIGHT

An LED lamp is a light-emitting diode (LED) product that is assembled into a
lamp (or light bulb) for use in lighting fixtures. LED lamps have a lifespan and
electrical efficiency that is several times better than incandescent lamps, and
significantly better than most fluorescent lamps, with some chips able to emit more
than 100 lumens per watt. The LED lamp market is projected to grow by more than
twelve-fold over the next decade, from $2 billion in the beginning of 2014 to $25
billion in 2023, a compound annual growth rate (CAGR) of 25%.
Like incandescent lamps and unlike most fluorescent lamps (e.g. tubes and
compact fluorescent lamps or CFLs), LEDs come to full brightness without need for a
warm-up time; the life of fluorescent lighting is also reduced by frequent switching on
and off. The initial cost of LED is usually higher. Degradation of LED dye and
packaging materials reduces light output to some extent over time.

21
 Some LED lamps are made to be a directly compatible drop-in replacement for
incandescent or fluorescent lamps. An LED lamp packaging may show the lumen
output, power consumption in watts, color temperature in kelvins or description (e.g.
"warm white"), operating temperature range, and sometimes the equivalent wattage of
an incandescent lamp of similar luminous output.
Most LEDs do not emit light in all directions, and their directional characteristics
affect the design of lamps, although unidirectional lamps which radiate light over a
360° angle are becoming more common. The light output of single LED is less than
that of incandescent and compact fluorescent lamps; in most applications multiple
LEDs are used to form a lamp, although high-power versions (see below) are becoming
available.
LED chips need controlled direct current (DC) electrical power; an appropriate
circuit is required to convert alternating current from the supply to the regulated low
voltage direct current used by the LEDs. LEDs are adversely affected by high
temperature, so LED lamps typically include heat dissipation elements such as heat
sinks and cooling fins.
General-purpose lighting needs white light. LEDs emit light in a very narrow
band of wavelengths, emitting light of a color characteristic of the energy band gap of
the semiconductor material used to make the LED. To emit white light from LEDs
requires either mixing light from red, green, and blue LEDs, or using a phosphor to
convert some of the light to other colors.
One method (RGB or trichromatic white LEDs) uses multiple LED chips, each
emitting a different wavelength, in close proximity to generate white light. This allows
the intensity of each LED to be adjusted to change the overall color.
The second method uses LEDs in conjunction with a phosphor. The CRI (color
rendering index) value can range from less than 70 to over 90, and color temperatures
in the range of 2700 K (matching incandescent lamps) up to 7000 K are available.

22
 A significant difference from other light sources is that the light is more
directional, i.e., emitted as a narrower beam. LED lamps are used for both general and
special-purpose lighting. Where colored light is needed, LEDs that inherently emit
light of a single color require no energy-absorbing filters.
White-light LED lamps have longer life expectancy and higher efficiency (more
light for the same electricity) than most other lighting when used at the proper
temperature. LED sources are compact, which gives flexibility in designing lighting
fixtures and good control over the distribution of light with small reflectors or lenses.
Beecause of the small size of LEDs, control of the spatial distribution of illumination is
extremely flexible, and the light output and spatial distribution of an LED array can be
controlled with no efficiency loss.
LEDs using the color-mixing principle can emit a wide range of colors by
changing the proportions of light generated in each primary color. This allows full
color mixing in lamps with LEDs of different colors. Unlike other lighting
technologies, LED emission tends to be directional (or at leaalambertian), which can be
either advantageous or disadvantageous, depending on requirements. For applications
where non-directional light is required, either a diffuser is used, or multiple individual
LED emitters are used to emit in different directions.

Lamp sizes and bases

LED lamps are made of arrays of SMD modules that replace incandescent or
compact fluorescent light bulbs, mostly replacing incandescent bulbs rated from 5 to 60
watts. Such lamps are made with standard light bulb connections and shapes, such as
an Edison screw base, an MR16 shape with a bi-pin base, or a GU5.3 (bi-pin cap) or
GUI0 (bayonet fitting) and are made compatible with the voltage supplied to the
sockets. They include driver circuitry to rectify the AC power and convert the voltage
to an appropriate value, usually Switched-mode power supplies.

23
 As of 2010 some LED lamps replaced higher wattage bulbs; for example, one
manufacturer claimed a 16-watt LED bulb was as bright as a 150 W halogen lamp. A
standard general-purpose incandescent bulb emits light at an efficiency of about 14 to
17 lumens/'W depending on its size and voltage. According to the European Union
standard, an energy-efficient bulb that claims to be the equivalent of a 60 W tungsten
bulb must have a minimum light output of 806 lumens.

A selection of consumer LED bulbs available in 2012 as drop-in replacements

for incandescent bulbs in screw-type sockets
Some models of LED bulbs are compatible with dimmers as used for
incandescent lamps. LED lamps often have directional light characteristics. The lamps
have declined in cost to between US$2.49 to $33.98 each as of 2015. These bulbs are
more power- efficient than compact fluorescent bulbs and offer life spans of 30.000 or
more hours, reduced if operated at a higher temperature than specified. Incandescent
bulbs have a typical life of 1,000 hours, and compact fluorescents about 8,000 hours.
The bulbs maintain output light intensity well over their lifetimes. Energy Star
specifications require the bulbs to typically drop less than 10% after 6,000 or more
hours of operation, and in the worst case not more than 15%. LED lamps are available
with a variety of color properties. The purchase price is higher than most other, but the
higher efficiency may make total cost of ownership (purchase price plus cost of
electricity and changing bulbs) lower.

24
 Several companies offer LED lamps for general lighting purposes. The technology
is improving rapidly and new energy-efficient consumer LED lamps are available.
LED lamps are close to being adopted as the mainstream light source because of
the falling prices and because 40 and 60 watt incandescent bulbs are being phased out.
In the U.S. the Energy Independence and Security Act of 2007 effectively bans the
manufacturing and importing of most current incandescent light bulbs. LED bulbs have
decreased substantially in pricing and many varieties are sold with subsidized prices
from local utilities.
LED tube lamps
LED tube lights are designed to physically fit in fixtures intended for fluorescent
tubes. Some LED tube lamps are intended to be a drop-in replacement into existing
fixtures if appropriate ballast is used. Others require rewiring of the fixtures to remove
the ballast. An LED tube lamp generally uses many individual LEDs which are
directional. Fluorescent lamps emit light all the way around the lamp. Most LED tube
lights available can be used in place of T8, T10, or T12 tube designations, T8 is
D26mm, T10 is D30mm, in lengths of 590 mm (23 in), 1,200 mm (47 in) and 1,500
mm (59 in).
Lighting designed for LEDs
Newer light fittings designed for LED lamps, or indeed with long-lived LEDs
built-in, have been coming into use as the need for compatibility with existing fittings
diminishes. Such lighting does not require each bulb to contain circuitry to operate
from mains voltage.
White LED lamps have achieved market dominance in applications where high
efficiency is important at low power levels. Some of these applications include
flashlights, solar-powered garden or walkway lights, and bicycle lights.
Monochromatic (colored) LED lamps are now commercially used for traffic signal
lamps, where the ability to emit bright monochromatic light is a desired feature, and in

25
strings of holiday lights. LED automotive lamps are widely used for their long life and
small size (allowing for multiple bulbs), improving road safety. LED lamps are also
becoming popular in homes, especially for bathroom and medicine cabinet lighting.
TOP LED LIGHTING BRANDS IN INDIA
Philips
Philips Electronics India Ltd, a subsidiary of Royal Philips Electronics,
headquartered in Netherlands, is a leading manufacturer of LED lighting in India.
Philips has been operating in India for more than 75 years, and has an effective pan
Indian distribution and after sales service network. It offers a huge collection of LED
products in various categories, which are made with most advanced and innovative
technology across offices, retail stores, hospitals, industries, commercial
establishments and hotels. It has also created over 100 green buildings across India.
Around 90 per cent of the revenue of Philips Lighting India comes from products and
solutions which are designed and manufactured in India for the Indian market. It claims
to have a share of 30% in the lighting market of India.
Crompton Greaves
Crompton Greaves Ltd has entered into a technology licensing agreement with
Bridgelux. a solid state lighting pioneer based in USA, for the company’s LED light
engine, optics and luminaire expertise. This agreement will enable CG to deliver LED
lighting products for different sectors. CG claims to command 30% market share in
India's street lighting, which is rapidly adopting LED technology. Bridgelux will also
enable CG’s entry into the premium and retail indoor LED lighting product segment.
Havells
Havells India Ltd is leading manufacturer of electrical products and its
accessories. In 2007, Havells created history by acquiring the world-renowned lighting
company Sylvania and registered itself amongst the top five lighting companies in the
world. In line with the trend, Havells ventured into the LED domain in 2010 and today,

26
is a leading LED lighting manufacturer in India. It offers a wide range of LED products
including down lights, spotlights, commercial lights and streetlights.
Osram
Osram India Pvt Ltd, a wholly owned subsidiary of Osram GmbH, is a leading
player in the LED lighting market. Osram has been manufacturing several innovative
and best-in-class LED products such as indoor LED luminaries, outdoor LED
luminaries, lamps, modules, LED retrofit lamps, etc. With its innovative technologies
and solutions, Osram has continually opened up new horizons in LED lighting—in
offices, factories, homes and on the roads. The innovative range of Osram comprises
over 5000 lighting products. These products are available across the country from its
sales offices and through its wide network of dealers/distributors.
Surya Roshni
Surya Roshni, which has recently ventured into the LED lighting business, aims
a turnover of Rs 1,800 crore from its lighting division in the next four years. Surya
Roshni had a revenue of Rs 1,125.77 crore from the lighting segment as on the
financial year ended March 31, 2014. The company has already invested Rs 20 crore in
R&D for LED and plans to put Rs 25 crore more within a year. Surya Roshni is
expecting sales of about Rs 150 crore ending the current FY from its LED segment. It
has created facilities at its Kashipur and Gwalior plants for manufacturing LED
products. At present, all major products such as LED bulbs, down lights, streetlights
are manufactured domestically.
Wipro
Wipro Lighting, a part of Wipro Consumer Care and Lighting Group, was started
in 1992 manufacture and market lighting products. In line with the lighting trends, it
later launched a wide variety of LED lights for the domestic, commercial and
institutional segments. Wipro LED lights are designed and tested extensively for Indian
conditions.

27
 CHAPTER IV
DATA ANALYSIS AND INTERPRETATION

The term analysis and interpretation are inter-linked and complimentary to each
other. Analysis is useless without interpretation and interaction and interpretation
without analysis is difficult one.
For the purpose of the study questionnaire was prepared related to the study and
data were collected from the customer and those data were analyze systematically
using various tools like percentage analysis and ranking method and interpreting it.
The study the satisfaction towards PHILIPS Light in Nathakkadaiyur village,
sample respondents has been selected and their opinions about the various aspects are
obtained. This information are consolidated and analyzed by using the following
techniques.
 Percentage Analysis
 Weighted score Analysis.

28
GENDER OF THE RESPONDENTS

Gender of the respondents has been classified into two categories male and
female.

TABLE 4.1

GENDER OF THE RESPONDENTS

S.No Gender No. of Respondents Percentage %

1 Male 90 60%
2 Female 60 40%
Total 150 100%

Sources: Primary data

The table 4.1 shows that gender of the respondents 60% of the respondents are
male and remaining 40% of the respondents are female.

 Majority 60% of the respondents are male.

29
 CHART 4.1

GENDER OF THE RESPONDENTS

70%
60%
60%

50%
40%
40%
Percentage

30%

20%

10%

0%
Male Female

Gender

30
AGE GROUP OF THE RESPONDENTS

The age group has been classified into four categories such as, below 25 years,
from 25-30 years, from 30-35 years and above 35 years.

TABLE 4.2

AGE GROUP OF THE RESPONDENTS

S.No Age group No of Respondents Percentage %

1 Below 25 72 48%
2 26 - 30 58 39%
3 31 - 35 16 11%
4 Above 35 4 2%
Total 150 100%

Sources: Primary Data

The table 4.2 shows that 48% of respondents are belonging to the age group
below 25 years, 39% of the respondents belonging to the age group of 26 - 30 years,
11% of the respondents belonging to the age group of 31 - 35 years, and 2% of the
respondents belonging to the age group of above 35 years.

 Majority (48%) of the respondents are belonging to the age group of

below 25 years.

31
 CHART 4.2

AGE GROUP OF THE RESPONDENTS

60%

50% 48%

40% 39%
Percentage

30%

20%
11%
10%
2%
0%
Below 25 25 - 30 30 - 35 Above 35
Below 25 25-30 31-35 Above 35

Age

32
MARITAL STATUS OF THE RESPONDENTS

The marital status of the respondents has been classified into two categories
married and unmarried.

TABLE 4.3

MARITAL STATUS OF THE RESPONDENTS

S.No Marital Status No. of Respondents Percentage %

1 Married 46 30%

2 Unmarried 104 70%

Total 150 100%

Sources: Primary data

The table 4.3 shows that 30% of the respondents are married and remaining
70% of the respondents are unmarried.

 Majority (70%) of the respondents are unmarried.

33
 CHART - 4.3

MARITAL STATUS OF THE RESPONDENTS

80%
70%
70%

60%

50%

40%
Percentage

30%
30%

20%

10%

0%
Married Unmarried

Marital status

34
EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

Educational is acquiring skill, values and knowledge. The educational level of

the respondents has been classified into three categories such as School level,
Graduate, Professional and Employee.

TABLE - 4.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

S.No Educational Qualification No. of Respondents Percentage %

1 School level 8 5%
2 Graduate 104 70%
3 Professional 22 15%
4 Employee 16 10%
Total 150 100%

Sources: Primary data

The table 4.4 shows that, out of 150, 5% of the respondents had school level of
education. 70% of the respondents had Graduate, 15% of the respondents are
Professional and 10% of the respondents are Employee.

 Majority (70%) of the respondents are graduate.

35
 CHART - 4.4

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

80%

70%
70%

60%

50%
Percentage

40%

30%

20%
15%
10%
10%
5%

0%
School level Graduate Professional Employee

Educational Qualificiation

36
OCCUPATION OF THE RESPONDENTS

TABLE 4.5

OCCUPATION THE RESPONDENTS

S.NO OCCUPATION STATUS NO.OF. PERCENTAGE

RESPONDENTS
1 Agriculture 34 23
2 Business 41 27
3 Employee 47 31
4 Professional 28 19
Total 150 100

Source: Primary data

It is inferred from the above table no: 4.5 that out of 100 respondents, 15% of
the respondents are students, 36% of the respondents are business man, 35% of
the respondents are home maker,14% of the respondents are agriculture.

 Majority (31%) of the respondents are employee.

37
 CHART 4.5

OCCUPATIONAL STATUS

35

30

25
percentage %

20

15

10

0
agriculture business employee professional
occupational

38
TYPE OF FAMILY

Family classified into two categories joint family, nuclear family.

TABLE -4.6

TYPES OF FAMILY

S.No Family No. of Respondent Percentage %

1 Joint Family 46 30%

2 Nuclear Family 104 70%

Total 150 100%

Sources: Primary data

The table 4.6 shows that 30% of the respondents have joint family and
remaining 70% of the respondents have nuclear family.

 Majority (70%) of the respondents have nuclear family.

39
 CHART -4.6

TYPE OF FAMILY

80%
70%
70%
60%
50%
40%
30%
Percentage

30%
20%
10%
0%
Joint Family Nuclear Family

Family

40
NUMBERS OF FAMILY MEMBERS

The number of members in the family has been classified into 3 categories such
as 3 members, 4 members, above 4 members.

TABLE - 4.7

NUMBERS OF FAMILY MEMBERS

S.No Family Members No. of Respondents Percentage %

1 Up to 3 members 30 20%
2 4 members 86 57%
3 Above 4 members 34 23%
Total 150 100%

Sources: Primary data

The table 4.7 shows that 20% of the respondents had up to 3 members, 57% of
the respondents had 4 members remaining 23% of the respondents had above 4
members.

 Majority (57%) of the respondents had 4 members in their family.

41
 CHART - 4.7

NUMBERS OF FAMILY MEMBERS

60% 57%

50%

40%

30%
Percentage

23%
20%
20%

10%

0%
Upto 3 members 4 members Above 4 members

Family members

42
MONTHLY INCOME OF THE RESPONDENTS

Monthly income has been classified into four categories via, less than Rs.5000,
Rs.5001 - Rs.10000, Rs.10001 - Rs.15000.

TABLE - 4.8

MONTHLY INCOME OF THE RESPONDENTS

S.No Monthly Income No. of Respondents Percentage %

1 Less than Rs.5000 4 2%
2 Rs.5000 - Rs.10,000 38 26%
3 Rs.10,001 - Rs.15,000 72 48%
4 More than Rs.15,000 36 24%
Total 150 100%

Sources: Primary data

The table 4.8 shows that 2% of the respondents had monthly income from less
than Rs.5000, 26% of the respondents had monthly income from Rs.5000 - Rs.10000,
48% of the respondents had monthly income from Rs.10001 - Rs.15000, 24% of the
respondents had more than Rs.15000

 Majority (48%) of the respondents had monthly income of Rs.10001 -

Rs.15000.

43
 CHART - 4.8

MONTHLY INCOME OF THE RESPONDENTS

60%

50% 48%

40%

30%
26%
24%
Percentage

20%

10%

2%
0%
Less than Rs.5000 Rs.5000 - Rs.10,000 Rs.10,000 - Rs.15,000 More than Rs.15,000
Less than Rs.5000 Rs.5000-Rs.10,000 Rs.10,001-Rs.15,000 More than Rs.15,000

Monthly Income

44
 TABLE - 4.9

SOURCE OF AWARENESS

S.No Source of Awareness No. of Respondent Percentage %

1 Advertisement 63 41%
2 Self 48 32%
3 Friends & Relative 39 27%
Total 150 100%

Sources: Primary data

The table 4.9 shows that 41% of the respondents aware through advertisements,
32% of the respondents aware through self, 27% of the respondents aware through
friends and relative.

 Majority (41%) of the respondents are aware through advertisements.

45
 CHART - 4.9

SOURCE OF AWARENESS

45%
41%
40%

35% 32%
30% 27%
25%
Percentage

20%

15%

10%

5%

0%
Advertisement Self Friends & Relative

Source of awareness

46
MODEL PREFERRED BY THE RESPONDENT

The model preferred by the respondent has been classified into four categories
such as wall light, ceiling light, spot light, décor light.

TABLE - 4.10

MODEL PREFERED BY THE RESPONDENTS

S.No Model No. of Respondents Percentage %

1 Wall light 56 38%

2 Ceiling light 50 33%

3 Spot light 32 21%

4 Décor light 12 8%

Total 150 100%

Sources: Primary data

The table 4.10 shows that 38% of the respondents preferred wall light, 33% of
the respondents preferred ceiling light, 21% of the respondents preferred spot light, 8%
of the respondents preferred decor light.

 Majority (38%) of the respondents preferred wall light.

47
 CHART - 4.10

MODEL PREFERED BY THE RESPONDENTS

40% 38%

35% 33%

30%

25%
21%
20%
Percentage

15%

10% 8%

5%

0%
Wall light Ceiling light Spot light Décor light

Models

48
PURCHASE AMOUNT OF THE RESPONDENTS

The purchase amount has been classified into four categories such as below
Rs.90, Rs.100-Rs.150, Rs.151-Rs.200, above Rs 201.

TABLE - 4.11

PURCHASE AMOUNT OF THE RESPONDENTS

S.No Amount No. of Respondents Percentage %

1 Below Rs.90 38 25%

2 Rs.100 - Rs.150 74 50%

3 Rs.151 - Rs.200 36 24%

4 Above Rs 201 2 1%

Total 150 100%

Sources: Primary data

The table 4.11 shows that 25% of the respondents are below Rs.90, 50% of the
respondents are Rs.100-Rs.150, 24% of the respondents are Rs.151-Rs.200 and
remaining 1% of the respondents are above Rs.201

 Majority (50%) of the respondents are Rs 100 – Rs 150.

49
 CHART 4.11

PURCHASE AMOUNT OF THE RESPONDENTS

50
45
40
35
30
percentage %

25
20
15
10
5
0
below Rs 90
Rs 100-Rs 150
Rs 151-Rs 200
above Rs 201
amount

50
 TABLE - 4.12

COLOUR PREFERED BY THE RESPONDENTS

S.No Colors No. of Respondents Percentage %

1 White 56 37%

2 Golden Yellow 44 30%

3 Crystal White 32 21%

4 Grey and synthetic 18 12%

Total 150 100%

Sources: Primary data

The table 4.12 shows that 37% of the respondents preferred white colour, 30%
of the respondents preferred Golden yellow colour, 21% of the respondents preferred
Crystal white colour and the remaining 12% of the respondents preferred Grey and
Synthetic.

 Majority (37%) of the respondents preferred whitecolour.

51
 CHART - 4.12

COLOURS PREFERRED BY THE RESPONDENTS

40%
37%
35%
30%
30%

25%
21%
20%

15%
12%
Percentage

10%

5%

0%
White Golden Yellow Crystal White Grey and synthetic

Colours Preferred

52
 TABLE - 4.13

VOLTAGE OF LED LIGHTS USED IN HOME

S.No Watts No. of Respondent Percentage %

1 Below 0.5 watts 34 23%

2 2 - 7 watts 60 40%

3 9 - 14 watts 38 25%

4 16 - 20 watts 18 12%

Total 150 100%

Sources: Primary data

The table 4.13 shows that 23% of the respondents are using below 0.5 watts
lights, 40% of the respondents are using 2 - 7 watts lights, 25% of the respondents are
using 9 - 14 watts lights and remaining 12% of the respondents are using 16 - 20 watts
lights.

 Majority (40%) of the respondents are using 2 - 7 watts led lights.

53
 CHART - 4.13

VOLTAGE OF LED LIGHTS USED IN HOME

45%
40%
40%
35%
30%
25%
25% 23%
Percentage

20%
15% 12%
10%
5%
0%
Below 0.5 watts 2 - 7 watts 9 - 14 watts 16 - 20 watts

Watts

54
OVERALL SATISFACTION OF THE RESPONDENT

The overall of the respondent has been classified into four categories such as highly
satisfied, satisfied, and dissatisfied.

TABLE - 4.14

OVERALL SATISFACTION OF THE RESPONDENT

S.No Overall satisfaction No. of Respondent Percentage %

1 Highly satisfied 82 54%

2 Satisfied 62 42%

3 Dissatisfied 6 4%

Total 150 100%

Sources: Primary data

The table 4.14 shows that 82% of the respondents are highly satisfied, 62%
of the respondents are satisfied and 4% of the respondents are dissatisfied.

 Majority (54%) of the respondents are highly satisfied.

55
 TABLE - 4.14

OVERALL SATISFACTION OF THE RESPONDENT

60%
54%
50%
42%
40%
Percentage

30%

20%

10%
4%
0%
Highly satisfied Satisfied Dissatisfied

Overall Satisfaction

56
OPINION ABOUT POWER CONSUMPTION

Opinion about power consumption has been classified into three categories such
as high, medium and low.

TABLE - 4.15

OPINION ABOUT POWER CONSUMPTION

S.No Power consumption No. of Respondent Percentage %

1 High 30 20%

2 Medium 90 60%

3 Low 30 20%

Total 150 100%

Sources: Primary data

The table 4.15 shows that 20% of the respondents opinioned that power
consumption is high, 60% of the respondents opinioned that power consumption is
medium and remaining 20% of the respondents opinioned that power consumptionis
low.

 Majority (60%) of the respondents are medium

57
 CHART - 4.15

OPINION ABOUT POWER CONSUMPTION

70%

60%
60%

50%

40%

30%
Percentage

20% 20%
20%

10%

0%
High Medium Low

Power Consumption

58
 TABLE - 4.16

PROBLEMS FACED BY THE RESPONDENT

The major problems like warranty, power consumption, price, quality,

brightness are used in the analysis.

S.No Attributes Weight score Rank

1 Price 98 I
2 Quality 64 IV
3 Brightness 60 V
4 Warranty 78 II
5 Power consumption 74 III

Sources: Primary data

The table 4.16 shows that problems faced by the respondents while using Philips
LED lights major problem faced.

 Majority (98%) of the respondents are price.

59
OVERALL SATISFACTION OF THE RESPONDENT

The overall of the respondent has been classified into four categories such as
highly satisfied, satisfied, and dissatisfied.

TABLE - 4.17

OVERALL SATISFACTION OF THE RESPONDENT

No of
Respondents
S.NO. Factors Percentage

1 Price 32 21

2 Durability 30 20

3 Quality of the light 22 15

4 Brightness 48 32

5 Advertisement 18 12

Total 150 100

Sources: Primary data

The table 4.17 shows that 32% of the respondents are price, 30% of the
respondents are durability and 22% of the respondents are quality and 48% of the
respondent are brightness and 18% of the respondents are advertisement.

 Majority (32%) of the respondents are brightness.

60
 CHART - 4.17

OVERALL SATISFACTION OF THE RESPONDENT

35

30

25

20
percentage %

15

10

0
price durability quality of the brightness advertisement
light
factors

61
RANKING ANALYSIS

TABLE 4.18

SATISFACTION LEVEL OF PHILIPS LED

S.NO. Problem Total score Rank

1 Price 300 IV
2 Power consumption 550 I
3 Warranty 302 III
4 Brightness 500 II
5 Poor quality 207 V

Source: Primary data

From the above table, it is clear that the 1st rank is power consumption the total
score of 550. The 2nd rank brightness with the total score of 500. The 3rd rank is
warranty with the total score of 302. The 4th rank is price with the total score of 300.
The 5th rank is poor quality with total score of 207.

 Majorityrank (1st) of the respondents are power consumption.

62
RECOMMENDATION OF THE RESPONDENTS

TABLE - 4.19
RECOMMENDATION OF THE RESPONDENTS

S.No. Recommend No. of Respondent Percentage %

1 Yes 110 73%

2 No 40 27%

Total 150 100%

Sources: Primary data

The table 4.19 shows that 73% of the respondents are yes and remaining 27% of the
respondents are no.

 Majority (73%) of the respondents are yes.

63
 CHART - 4.19

RECOMMENDATION OF THE RESPONDENTS

80%
73%
70%

60%

50%
Percentage

40%

30% 27%

20%

10%

0%
Yes No

Recommend

64
 CHAPTER V
FINDINGS, SUGGESTIONS, CONCLUSION

FINDINGS

In this chapter an attempt has been made to recapsulate the key findings of the
present study and based on these findings a few suggestions have been offered.

PERCENTAGE ANALYSIS
 Majority (90%) of the respondents are male.
 Majority (48%)of the respondents are belong to the age group of below
 Majority (70%) of the respondents are unmarried.
 Majority (31%) of the respondents are employees.
 Majority (70%) of the respondents are graduates.
 Majority (57%) of the respondents had four members in their family.
 Majority (70%) of the respondents had nuclear family.
 Majority (48%) of the respondents had monthly income of Rs.10,000-
Rs.15,000.
 Majority (38%) of the respondents are aware through advertisement.
 Majority (38%) of the respondents are model using wall light.
 Majority (50%) of the respondents are purchased in Rs.500-Rs.900.
 Majority (37%) of the respondents are used in white colour.
 Majority (40%) of the respondents have used 2-7 watts.
 Majority (60%) of the respondents are power consumption level
Medium.
 Majority (52%) of the respondents reasonable.
 Majority (54%) of the respondents overall satisfaction highly satisfied.
 Majority (86%) of the respondents are faced problem on say no.
 Majority (73%) of the respondents are recommend to say yes.

65
WEIGHTED SCORE ANALYSIS
 Most of the respondents are given first rank to “durability”.
 Most of the respondents are given last rank price.

66
SUGGESTIONS
Based on the findings observed from the analysis the following suggestions are
offered.
 Most of the respondents are influenced by the factor of advertisements.
Hence the company is advice to maintain and improve the present level.

 Majority of the respondents are feel that the price of LED light is high.
The companies are suggested to reduce the price as for as possible,
without affecting the quality of the products.

 The study states that the availability of the product is not sufficient
therefore, it is advised to the companies to increase the product
availability where it is required.

 In order to increase the number of customers in the competitive world the

company may provide more "Colours” to the customers.

 The guarantee and warrantee period offered by the company can be

extended.

67
CONCLUSION

In today’s competitive world customers are considered as king, so their

satisfaction is very essential. Though this study we conclude that the customers
satisfaction have given a clear picture about opinion and problem faced by the
respondents. Hence customer's relationship can be improved; obviously it will
lead to customer satisfaction in all aspects of PHILIPS LED Light.

68