Download as pdf or txt
Download as pdf or txt
You are on page 1of 1

The Pricing Game

The Eng Game


The Midlife Crisis
From Idea to business

The Sealing up Test


The Lightbulb (idea) Moment

The Bar Mitzvah


Revenues

Earnings
Time

Growth Stage Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6


Start-up Young Growth High Growth Mature Growth Mature Stable Decline

Mostly Pricing Mostly Value


Market size, Numbers of users User Revenue Earnings Asset
Cash on hand, User intesity Engagement, Growth Rate, growth, Liquidity
Pricing
Access to Revenues Earnings Return on Cash flows
Measures
capital capital

Pricing EV/Market EV/Use, EV/ EV/Sales PEG (PE to PE, EV to Price to Book,
Metrics Potential, Cash User Intensity growth rate) EBITDA EV/Invested
Burn Ratio Capital

You might also like