Advance Design

Color Psychology
behind the color
PURPLE
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INTRODUCTION
Purple is any of a variety of colors
with hue between Red and Blue
and thus sits between the two in
the color wheel.
 PAGE 02

PSYCHOLOGICAL
IMPACT
Each color is thought to have its own
effect, but the feeling that each
color produces can vary based on
experience and culture.
MEANING AND ASSOCIATIONS :
Creativity
Enlightenment
Femininity
Imagination
Mystery
Royalty
Spirituality
 PAGE 03

VISUAL IMPACT
Purple is associated with mystery, creativity,
royalty, and wealth.
Lighter shades are often used to calm or soothe
a viewer.
Purple is also used to show romance and
mystery and hence, it makes you creative.
PAGE 04
LILAC

SHADES OF PURPLE
MAUVE
ACTUAL NAME OF PURPLE: VOILET

1. Mauve LAVENDER
2. Boysenberry
3. Lavender
4. Plum

PLUM
5. Magenta
6. Lilac
MAGENTA
7. Iris
8. Jam
SHADES OF PURPLE
PAGE 05
 PAGE 06

POSITIVE AND NEGETIVE

ATTRIBUTES
POSITIVE:
Spirituality
containment
vision
luxury
truth
quality

NEGATIVE:
Introversion
Decadence
Suppression
Inferiority
PURPLE AND ITS
PAGE 07

BEST COMBINATIONS

yellow is the best As contrasting colors, green because purple and blue are
combination with purple and purple go together in analogous colors, purple
as they are complimentary perfect harmony and orange match up
colors. together quite well
 PAGE 08

WHERE IS THE COLOR

MOSTLY SEEN/ USED
Cadbury Dairy Milk's logo:
Purple was initially chosen as
brand color because of Queen
Victoria's favorite color.
The other reason is because
Cadbury Dairy Milk was
considered as "emperor of
chocolates" and in old times
only emperors were allowed to
wear purple.
Purple color is also used by
microsoft teams and Yahoo.
 PAGE 09

1. Purple in marketing is often associated with

the following: wisdom, dignity,
independence, creativity, mystery and
wealth.
2. A light purple leads towards more feminine
energy. Bright purple is more toward
richness and power.
3. Additionally, purple represents wealth,
royalty and richness which also has
associations to leadership and revenue.

PURPLE AND
ITS MEANING IN
MARKETING
 PAGE 10

THE END
Thank you!

Made by: Gargi Pantavaidya

Kesar Mandlecha
Sanjana Shah
Rutvi Shah