PCUV FAB

Making Mobility Safer & Smarter. Everyday.

PRODUCT TRAINING MODULE: PCR, UVR
 Segment wise trend in market share – PCUV
UV Segmentwise - Sales Trend
CAR and UV - Sales Trend
100% 4% 3% 3% 6% 6%
100% 26% 20%

Market Share
80% 35% 30% 22%

90% 60%
28% 26% 30% 40%
31% 33% 61% 67% 71% 72% 74%
80% 20%
0%
70%
FY15 FY16 FY17 FY18 FY19 YTD
60%
Market Share

Compact UV Core Premium

50%  Overall segment growth lead by CSUVs however the saliency is stagnant since FY17

40%
72% 74%
69% 70% CAR Segmentwise - Sales Trend
67% i20,
30% 100%
14% 13% 12% 9% 8%
Baleno,
80%

Market Share
20% Swift,
60% 58% 59% 61% 63% 68%
10%
Tiago
40%
0% 20%
29% 28% 28% 28% 24%
Alto,
FY15 FY16 FY17 FY18 FY19 YTD 0% Eon,
Cars UVs FY15 FY16 FY17 FY18 FY19 YTD Kwid
 CSUVs driving the increase in market share for UV segment Mini+Micro Compact Sedan

 Premium hatchback (compact) sub-segment has shown significant increase y-o-y

Shift in Consumer Purchase Trends from ‘Small Cars to Hatchbacks’ and ‘Core UVs to CSUVs’
4 Wednesday, April 8, 2020 Source: SIAM & CRISIL
Competitive Landscape - PCR
Market Share Trends
Passenger Car Monthly Production 100%
5% 5% 5% 3% 5% 6%
2%
240 90%
3%
4%
2% 2%
5% 5%
2%
3% 3%
5% 1% 1% 6%
1%
2% 1% 1% 3% 3%
4% 3% 1%
230 228.2 80%
5% 5%
4%
4% 4%
225.1 225.8 6% 4%
30 lakhs
220 70%
220
Production in Lakhs

60%
47%
210 49%
51% 50%
50% 45% 50%

200 195.5 40%

30%
190
20% 22%
180 19% 19% 20% 20%
20%
10%
8%
170 0%
5% 4% 5% 5% 3%
FY17 FY18 FY19 FY20 YTD FY24 Est FY16 FY17 FY18 FY19 FY20 FY24 Est
Honda Hyundai Maruti Nissan Renault Skoda Tata Toyota VW

 CAGR for FY15-19 : 3%
 CAGR for FY20-24 : 3%
(2-3 years to witness more regulations than seen in last 15 years)
 Our Estimates of FY20-24 are lower due to 3% CAGR for FY15-19
 Approx. 21% volumes is exported
 Maruti to maintain No. 1 position with new launches and by being price competitive
 Hyundai to maintain being clear No. 2
 RN and TML is expected to fight for no 3 position with TML becoming aggressive on
refreshes
 Skoda/VW is expected to gain market share with their upcoming platform - MQB A0

2 OEMS - Maruti & Hyundai shall continue to hold over 2/3rd of the PCR market over the next five years

6 Wednesday, April 8, 2020 Source: SIAM & CRISIL

Proving Grounds for Evaluation
ATP, Germany
• Advanced race track with
a total of 15 circuits
NATRIP, India
• One of the biggest test
facility in the world. Under
construction. Part facility
ready and used by CEAT.
IDIADA, Spain
• IDIADA offers design, testing,
engineering, and homologation
services to the automotive
industry worldwide
VRDE, India
• One of the biggest vehicle-
testing facility in the world:
also in the space of testing
tyres
Arctic Falls, Sweden
• First permanent proving
ground for Winter tyres
testing
BIC, India
• India’s only Formula-I
circuit where tyres are
put to extreme tests
DEKRA, France
• Provides a multitude of
services for global
automotive industry
including tyre-testing
MMSC, India
• One of the oldest motor-
sports club in India
 Positioning Spaces & CEAT Presence : PCR
• 12” to 15”
PATTERN ARCHITECTURE: PCR MILAZE X3 • Small Car, Hatchback, Entry level sedan
• High Mileage tyre
• Alto, Wagon R, Dutson Go, Swift, Swift Dzire, Santro etc.

LONG
LASTING

• 12” to 14”, • 15” to 17”

• Small Car, Hatchback, Entry level • Entry & Premium sedan
sedan • For Gripp and control
• Fuel Saving Tyre • Honda City, Jazz, Ciaz, Verna, Elantra
• Alto, Wagon R, Dutson Go, Swift, Swift
Dzire, Santro etc.
Superior CONTROL
FUEL
FUELSMARRT EFFICIENCY Grip & ON HIGH SECURA DRIVE
Control SPEEDS

UHP/ • 17” to 20”

STYLE • Luxury SUV & Sedan
• Ultra high performance tyre
• 3 Series, C Class, A3, A8

SPORT DRIVE
8 Wednesday, April 8, 2020
MILAZE X3
Tyre Category Features Advantage Benefits

 New generation tread  Tyre which lasts upto 1 lakh km*  Long tyre life
compound
 Optimized shoulder depth
MILAZE X3

 Stability and better grip on cornering  Safer Drive

 Rigid shoulder blocks

LONG LASTING TYRE

11 Wednesday, April 8, 2020
MILAZE X3

CORE BENEFIT

LONG LASTING TYRE

13 Wednesday, April 8, 2020

FUELSMARRT
Tyre Category Features Advantage Benefits

New generation
compound for lower 7% lower fuel
Fuel Saving
friction on road (rolling consumption
resistance)
Fuelsmarrt

Stiffer tread pattern & Better control

Safer Ride
advanced polymer while cornering

7% Fuel Saving
16 Wednesday, April 8, 2020
Product Improvement done in Fuelsmarrt

17 Wednesday, April 8, 2020

Fuelsmarrt OE fitment

Renualt new Kwid- 165/70R14

Maruti Alto- 145/80R12 Hyundai Grand i10 Nios- 165/70R14

Maruti Expresso- 145/80R13 Hyundai New Santro-155/80R13 Renualt Triber165/80R14

18 Wednesday, April 8, 2020

FUELSMARRT

CORE BENEFIT

TYRE THAT SAVES FUEL

20 Wednesday, April 8, 2020

SECURADRIVE
Tyre Category Features Advantage Benefits

 New Generation compound  Superior control at high

speeds
 Safer Drive at high speeds
 Wide long grooves  Displaces more water
giving better control
(Aquaplaning resistance)
Secura Drive

 Optimized tread pattern  Lower Noise

 Comfortable drive

CONTROL ON HIGH SPEED

22 Wednesday, April 8, 2020
SecuraDrive OE fitment

Hyundai Verna Renault Triber Hyundai Venue

185/65R15 185/65R15 215/60R16

23 Wednesday, April 8, 2020

SECURADRIVE

CORE BENEFIT

CONTROL AND COMFORT ON

HIGH SPEED

25 Wednesday, April 8, 2020

SUMMARY
Milaze X3 – Secura Drive – Sport Drive - FuelSmarrt

CATEGORY SIZE TYPE OF CAR CORE BENEFIT USED IN CAR

Alto, Wagon R, Dutson Go,

MILAZE X3 12” to 15” Small Car, Hatchback,
High Mileage tyre Swift, Swift Dzire, Santro
Entry level sedan
etc.

15” to 17” Premium sedan For Gripp and control Honda City, Jazz, Ciaz,
SECURA DRIVE
Verna, Elantra

Alto, Wagon R, Dutson Go,

Small Car, Hatchback,
12” to 14” Fuel Saving Tyre Swift, Swift Dzire, Santro
FUELSMARRT Entry level sedan
etc.

26 Wednesday, April 8, 2020

List of active PCR sizes
Pattern MILAZE Pattern FUELSMARRT Pattern SECURADRIVE
Rim size DESCR Rim size DESCR Rim size DESCR
12 135/70R12 MILAZE TL 65S 12 145/80R12 FUELSMARRT TL 74T M
12 145/70R12 MILAZE X3 TL 69T 15 175/60R15 SecuraDrive TL 81H
13 145/80R13 FUELSMARRT TL 75T M
12 145/70R12 MILAZE X3 TT 69T 15 175/65R15 SECURADRIVE TL 84H
14 155/65R14 FUELSMARRT TL 75T
13 145/70R13 MILAZE X3 TL 71T 15 185/60R15 SECURADRIVE TL 84H
13 155/70R13 FUELSMARRT TL 75T
13 145/70R13 MILAZE X3 TT 71T
13 155/80R13 FUELSMARRT TL 79T H 15 185/65R15 SECURADRIVE TL 88H
12 145/80R12 MILAZE X3 TL 74T
12 145/80R12 MILAZE X3 TT 74T 14 165/65R14 FUELSMARRT TL 79T 16 195/55R16 SECURADRIVE TL 87V
13 145/80R13 MILAZE X3 TL 75T 14 165/70R14 FUELSMARRT TL 81T
15 195/60R15 SECURADRIVE TL 88V
12 155/65R12 MILAZE TL 71S 14 165/80R14 FUELSMARRT TL 85T
15 195/65R15 SECURADRIVE TL 91V
13 155/65R13 MILAZE X3 TL 73T 14 175/65R14 FUELSMARRT TL 82H
14 155/65R14 MILAZE X3 TL 75T 14 185/70R14 FUELSMARRT TL 88H 16 205/55R16 SECURADRIVE TL 91V
13 155/70R13 MILAZE X3 TL 75T
13 155/70R13 MILAZE X3 TT 75T
13 155/80R13 MILAZE X3 TL 79T
13 165/65R13 MILAZE X3 TL 77T
13 165/65R13 MILAZE X3 TT 77T
14 165/65R14 MILAZE X3 TL 79T
14 165/70R14 MILAZE X3 TL 81T
14 165/80R14 MILAZE X3 TL 85S
14 175/65R14 MILAZE X3 TL 82T
15 175/65R15 MILAZE X3 TL 84T
13 175/70R13 MILAZE X3 TL 82T
14 175/70R14 MILAZE X3 TL 84H
14 185/65R14 MILAZE X3 TL 86T
15 185/65R15 MILAZE X3 TL 88T
14 185/70R14 MILAZE X3 TL 88T

27 Wednesday, April 8, 2020

 SUV OF DIFFERENT TYPE
Core SUV: Bolero, Tata Hexa, XUV
Premium SUV: Fortuner, Endeavour, XUV
Compact SUV: Creta, Duster, Brezza

28 Wednesday, April 8, 2020

Competitive Landscape - UVR
Market Share Trends
UVR
120
109 100%
8% 5%
10% 10% 9% 9% 1%
1%
90% 3%
3% 2% 5% 7% 2%
100 90.8 91.5 1% 3% 7% 2%
89.7 80%
4%
3%
3%
1%
0% 6% 4%
2%
1%
1%
1%
0% 2%
1% 2%
1%
0%
0% 20%
80 75.1 70% 14%
23% 22%
24% 24%
60%
20%
60 50%
32% 20%
25%
40% 22% 23%
40
30%
33%
12% 16% 25%
15%
20 20% 15%

10% 18% 15% 13% 13% 12% 10%

0 0%
FY17 FY18 FY19 FY20 YTD FY24 Est FY16 FY17 FY18 FY19 FY20 FY24 Est

Ford Hyundai & Kia M&M Maruti MG Nissan Renault Honda Tata Toyota

 CAGR FY15-19 : 15%  Hyundai is expected to lead the MS with the success of CSUV Venue
 CAGR FY20-24 : 5%  M&M and MSIL are expected to stay at No.2 position with Strong Presence
 Our Estimates of FY20-24 are lower due to 10% CAGR for FY17-19  KIA and MG are expected to Gain MS quickly in UV segment
 Approx. 15% volume is exported

4 OEMS – Hyundai, M&M, MSIL & KIA shall hold 3/4th of the UVR market over the next five years
29 Wednesday, April 8, 2020 Source: SIAM & CRISIL
 Positioning Spaces & CEAT Presence: UVR
Core SUV: Bolero, Tata Hexa, XUV a. MILAZE X3
Premium SUV: Fortuner, Endeavour, XUV b. FORMULA 1 BT
Compact SUV: Creta, Duster, Brezza
• Innova/other taxi segment
LONG • Core SUV
LASTING
• High Mileage tyre

a. STEEL PLUS CZAR HP

b. MILAZE LT Superior CONTROL
ON HIGH
• Loading and Mileage Tyre
LOADING Grip & SPEEDS & • Premium and Compact
• Bolero DI and Control COMFORT • High performance tyre

a. CZAR A/T Control on

On/Off
b. CZAR SPORT Terrain

• A/T for Core and Premium SUV

• SPORT for Compact SUV
30 Wednesday, April 8, 2020
MILAZE X3 SUV
Tyre Category Features Advantage Benefits

 New generation
tread compound  Only tyre which lasts  Long
 Optimized upto 1 L km * tyre life
shoulder depth
MILAZE X3

 Rigid shoulder  Stability and better  Safer

blocks grip on cornering Drive

LONG LASTING TYRE

31 Wednesday, April 8, 2020
MILAZE X3 SUV

CORE BENEFIT

LONG LASTING TYRE

32 Wednesday, April 8, 2020

 CZAR HP
Tyre
Features Advantage Benefits
Category
 Large & stiff
shoulder blocks
and the length of
the block is more  Superior Grip at  High Speed
the other high speeds performance
patterns.

Czar HP

 Optimum pattern
pitch length and  Lower Noise  Relaxed and
sequence by Peaceful Drive
computer Aided
Engineering (CAE)

SUPERIOR CONTROL AT HIGH SPEEDS

34 Wednesday, April 8, 2020
CZAR HP

CORE BENEFIT

SUPERIOR CONTROL ON HIGH SPEED

35 Wednesday, April 8, 2020

CZAR A/T
Tyre
Features Advantage Benefits
Category

 Special tread
compound and
 Better grip for on and  Safer Drive
panther paw pattern
off road conditions
 Special tread groove
Czar A/T  Superior Control at
profiling (criss cross
corners
pattern)

 Protects sidewall from  Longer life

 Rim protector
damage of rims

SUPERIOR GRIP ON ALL TERRAINS

37 Wednesday, April 8, 2020
CZAR A/T
CORE BENEFIT

SUPERIOR GRIP ON ALL TERRAINS

38 Wednesday, April 8, 2020

CZAR OE fitment

TUV3OO PLUS TUV3OO XYLO SCORPIO LCCR

215/70R16 CZAR HP 215/75R15 CZAR H/T 215/75R15 CZAR H/T 215/75R15 CZAR H/T

NEW M&M THAR

NEW BOLERO BS VI NEW TUV3OO BS VI 245/75 R16 CZAR A/T,
215/75R15 CZAR HP 215/75R15 CZAR HP 255/65R18 CZAR A/T

39 Wednesday, April 8, 2020

 CZAR SPORT
Tyre
Features Advantage Benefits
Category
Wide & long lateral
grooves
 Sturdy  Superior grip at  Safe Drive on
outside corners turnings/corners
block
pattern

Czar Sport
 Wide and  Superior grip  Safer drive
long
lateral
grooves

STYLISH SPORTY PATTERN FOR

“SUPERIOR DRY &WET GRIP”
40 Wednesday, April 8, 2020
CZAR SPORT
CORE BENEFIT

STYLISH SPORTY PATTERN FOR

“BETTER WET GRIP”

41 Wednesday, April 8, 2020

 MILAZE LT
Tyre
Features Advantage Benefits
Category
 New  Longer tyre  Higher
generation life and high productivity
tread tear strength for loading
compound vehicles
Milaze LT

 4-Rib  Superior load  Reliability of

tread bearing deliveries
pattern capabilities
with high
contact
area

LOADING CAPABILITY
42 Wednesday, April 8, 2020
MILAZE LT
CORE BENEFIT

LOADING CAPABILITY- For Pick up Van

etc.

43 Wednesday, April 8, 2020

 STEELPLUS
Tyre
Features Advantage Benefits
Category

 Reinforced  Higher loading  Better

construction capability Productivity
on load
Steel Plus carrying
vehicles

 Square Block  Superior traction  Speedy

pattern on all terrains movement of
goods on all
roads

EXTRA STRENGTH
45 Wednesday, April 8, 2020
STEELPLUS

CORE BENEFIT

EXTRA STRENGTH

46 Wednesday, April 8, 2020

SUMMARY
Milaze X3, Formula 1 BT – CZAR HP - CZAR A/T, CZAR SPORT - STEEL PLUS, MILAZE LT

CATEGORY TYPE OF CAR CORE BENEFIT USED IN CAR

MILAZE X3 High Mileage tyre

Core SUV Bolero, Innova,Tata Hexa, XUV
FORMULA 1 BT Long Lasting Tyre

CZAR HP Fortuner, Endeavour, XUV

Premium & Compact SUV Control on High Speeds & Comfort
CZAR SPORT
Creta, Duster, Brezza

CZAR AT Core & Premium SUV Control On / Off Terrain Creta, Duster, Brezza

STEEL PLUS
Core SUV Loading and Mileage Tyre Bolero DI
MILAZE LT

49 Wednesday, April 8, 2020

List of active UVR sizes
Rim size DESCR Pattern
17 235/65R17 CZAR AT TL 104H SW Czar AT
16 235/70R16 CZAR AT TL 105S Czar AT
18 265/60R18 CZAR AT TL 110S SW Czar AT
17 265/65R17 CZAR AT TL 112S SW Czar AT
16 205/60R16 CZAR HP TL 92H Czar HP
17 215/60R17 CZAR HP TL 96H Czar HP
15 215/75R15 CZAR HP TL 100H Czar HP
17 235/65R17 CZAR HP TL 104H Czar HP
15 215/75R15 CZAR HT TL 100S Czar HT
15 215/75R15 CZAR HT TT 100S Czar HT
16 215/65R16 CZAR SPORT TL 98H Czar Sport
15 215/75R15 F1 STEEL BT LT TL 115/113S F1 Steel BT
15 215/75R15 F1 STEEL BT TL 100S F1 Steel BT
15 215/75R15 F1 STEEL BT TT 100S F1 Steel BT
16 185/85R16 MILAZE LT TT 105Q Milaze LT
15 215/75R15 MILAZE LT TT 113S Milaze LT
15 205/65R15 MILAZE X3 TL 94S Milaze X3
16 205/65R16 MILAZE X3 TL 95H Milaze X3
15 235/75R15 RHINO TT 105S Rhino
16 195/60R16 SECURADRIVE TL 89V SecuraDrive
16 215/60R16 SECURA DRIVE TL 95H SecuraDrive
15 195R15 STEEL PLUS LT TL 106Q Steel Plus
15 195R15 STEEL PLUS LT TT 106Q Steel Plus

50 Wednesday, April 8, 2020

 THANK YOU

Making Mobility Safer & Smarter. Everyday.